Kajabi Review, Pricing & Features

What is Kajabi?

Kajabi is an advanced course creation software with tens of thousands of instructors. Kajabi helps its customers build online businesses that center around their digital content. Features like an advanced course & site builder, affiliate management, email marketing tools, and integrations with software like Mailchimp, Shopify, Zoom help customers save time and grow their businesses.

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Table of Contents

Kajabi Review Summary

Kajabi was founded in 2010 by Kenny Rueter. Kajabi’s mission is to provide an all-in-one platform so that customers only need one tool to build, market, and sell their digital products and courses online. Today, Kajabi has more than 66 employees and is based in Irvine, California.

Kajabi is a course creation solution that helps customers seamlessly build, market, and sell online courses, and coaching programs. Kajabi offers advanced features not found in other platforms like pipelines, emailing campaigns, and course automations. Overall, its platform is robust and highly customizable. It has a steep learning curve, so it’s not as approachable as simpler platforms like Thinkific and Teachable.

Kajabi is one of the most expensive solutions in the market – its most popular plan costs $199 a month. However, Kajabi is the most powerful course creation software platform.

We recommend Kajabi for experienced course creators who need high quality marketing-tools and design capabilities.

  • If you’re on a budget and prefer a basic platform, then we recommend Podia.
  • If you feel like a high-quality, mid-tier solution is ideal for you, then explore Teachable and Thinkific.
  • Finally, we recommend that all course creators compare Kajabi to LearnWorlds.

Kajabi Pricing & Cost

Kajabi’s pricing ranges from $149 to $399 a month. Kajabi also offers a free trial of all plans for 14 days.

  • Basic: $149 per month
  • Growth: $199 per month
  • Pro: $399 per month
Kajabi Pricing

Kajabi Features

Below, we will discuss the key features of Kajabi. We will also include screenshots of the product to give you an idea of its design and architecture.

Course Builder

The course builder is the most important feature in course creation software. In Kajabi, courses are made of individual blocks of content, which are organized into lessons. These lessons are then grouped into separate chapters. Overall, we found Kajabi’s course builder to be intuitive, but not recommended for beginners.

Kajabi Course Builder

Within your lessons, also known as “posts” in Kajabi, you can upload different types of multimedia – images, video, links, assessments, and code. Kajabi also lets you add a poster image & downloadable files, adjust comment visibility, and add automations.

Automations are pathways based on “when” and “then”. For example, when a student finishes a post or lesson, you can then automatically send them a coupon or to a “Congratulations” page.

Kajabi Course Builder2

As seen above, Kajabi’s aesthetic is clean and organized. However, you cannot edit how the elements of your course are arranged on the screen. You would have to choose a different theme if you want a different organization pattern.

One disadvantage of Kajabi is that once you upload your files, you cannot edit them within the platform. Therefore, we recommend making any edits to your files before you upload them.


You can create assignments through the assessment feature in Kajabi. Assignments provide insight into how well your students are handling your course material, and give you an opportunity to share individual feedback.

Kajabi Assignments

As seen above, for assignments Kajabi lets you:

  • Write a description
  • Write a “start” and “completed” text to show to users
  • Add automations
  • Choose if students can upload files
  • Send “completed assignment” emails


Kajabi lets you create a variety of quizzes for your courses. Quizzes are a great way to determine how well your students are learning your course material. Quizzes also let your students identify areas of improvement. Overall, quizzes in Kajabi are more customizable than those found in most alternatives.

Kajabi Quizzes

As seen above, Kajabi lets you:

  • Provide a quiz title
  • Write a quiz description
  • Set a passing grade, which can unlock subsequent course material for your students
  • Write a start, passed, and failed messages
  • Choose multiple choice, paragraph, file upload, or multiple answer for question type
  • Group questions together into sections


Designing courses for those with different accessibility needs is the best way to ensure that your courses are inclusive for all students. Kajabi offers these accessibility features:

  • Closed captioning
  • Alt text

Additional Course Editing Features

Kajabi lets you apply custom branding and translate your site and courses into 16 different languages.

The branding elements that Kajabi lets you customize include uploading a logo, favicon, and image, changing the color scheme, and disabling “powered by Kajabi” in the footers of your site and courses. Kajabi lets you translate your site into:

  • Spanish
  • French
  • Japanese
  • Norwegian
  • Polish
  • Portuguese
  • Russian

Course Delivery

The next step after creating your course is delivering it to your students. Kajabi includes features that help schedule the delivery of your course content, teach live classes, and support student interactions.

Drip Schedule

Kajabi offers a course template that includes drip scheduled content. Drip schedules are used by instructors to publish certain sections of their courses at specific times.

Kajabi lets you set the time and timezone that dripped content is published. You can also write an email that is automatically sent to students when course material is released.

Live Classes

Live classes are a great way to create an engaging learning environment. In order to perform live classes in Kajabi, you would need to embed code from a third-party streaming platform. Overall, we found this process to be difficult, and require some level of coding knowledge.

Student Discussions

Kajabi supports student discussions in the form of comments. This feature allows students and instructors to comment and reply to one another. Commenting encourages interaction and engagement with one another, which fosters a sense of community.

Kajabi Comments

Kajabi has a few features that make it easier to interpret comments and properly respond. For example, you can manage the comments in your dashboard by selecting those that are unread, read, and deleted. Kajabi also lets you look at the context of a comment. You can click a link that will bring you to the post that any comment was made on.


Once you’ve made your courses, you need to find the best method to market them. Kajabi offers a site builder and additional marketing features like coupons, coupon bundles, a sales tracker, pipelines, and email campaigns that can help you acquire new customers.

Website Builder

Kajabi offers a website builder that lets you customize your website and pages. Overall, we found Kajabi’s website builder to be heavily design-focused with lots of customization features. It is best for those who have design experience and find site design valuable.

Kajabi Site Builder

With Kajabi, you can use pre-built website themes, or upload your own themes. Kajabi offers templates of many pages including a 404 page, biography page, and thank you page. Kajabi also offers features not found in most course creation software – separate desktop and mobile layout design, animation and time reveal for elements, and the ability to add social icons to any page.


Kajabi lets you create coupons that offer discounted pricing for your courses. Coupons help promote your courses, and increase your sales. Kajabi lets you apply coupons to work either once, monthly, or forever. When creating a coupon, Kajabi lets you:

  • Create a coupon code
  • Set the discount as a dollar amount or as a percentage off
  • Set an expiration date

Course Bundles

Kajabi lets you bundle your courses to sell at a discounted price. Selling your courses in packages can entice your customers to purchase, and increase your average order value.

In Kajabi, you can set each bundle’s title, description, image. Other bundle settings include – sending a confirmation of purchase email, and sending the member to a thank you page.

Affiliate Management

Kajabi lets you add affiliates who earn a commission from promoting your courses. Having affiliates is a great marketing tactic to promote your courses to a wider network of potential students.

In Kajabi, your affiliate partners can sign up using an online form, but you cannot manually register new affiliates. Kajabi also provides performance data for your affiliate marketing channel such as clicks, form submissions, conversions, and conversion rate.

Sales Tracker

Kajabi offers a tool that lets you keep track of the revenue and sales generated from your courses and site. This information helps you monitor how your courses are performing, and make any improvements necessary to increase your sales.

Kajabi Sales Tracker

Kajabi’s sales tracker includes information like:

  • Net and offer revenue
  • Revenue for time periods
  • Returned revenue & refunds
  • The ability to filter your revenue by payment method and currency


Kajabi offers an advanced marketing feature known as Pipelines. Pipelines are an automated series of actions that you can set up to move your customers through your marketing funnel. With it, you can use emails and in-application messages to share important information, marketing materials, and offers.

Kajabi Pipeline

As seen above, you can connect pages and take actions that encourage potential customers to make purchases. For example; after someone fills out a form, a pipeline can automatically send an email sequence to the customer and send them to an offers page that markets a course bundle relevant to the customer’s responses.

Email Campaigns

Email marketing is a crucial tool for online businesses because it builds relationships with current and potential customers. In Kajabi, you can send two different types of email campaigns — email broadcasts and email sequences.

Email broadcasts are single emails typically sent to promote a product or increase customer engagement. Email sequences are a series of automated emails that are triggered by customer actions.

For email broadcasts, Kajabi lets you use a template or build an email from scratch. You can create custom segments of recipients and schedule follow-up emails to be triggered based upon each recipient’s response. Email sequences also come with useful features, for example, the ability to exclude certain email subscribers, and to designate a specific sending time.


Kajabi does not process payments through its own platform. However, Kajabi does integrate with Stripe and Paypal. All of Kajabi’s plans come with 0% transaction fees.

Legal & Security

Course creation software requires sensitive information like login and payment credentials. Therefore, it is important that your software complies with certain legal and security standards to protect your sensitive information.

FeatureOffered by Kajabi
Secure StorageYes (AWS)
SSL EncryptionYes
PCI CompliantNo
International Law CompliantYes (GDPR)

Kajabi Customer Support

Efficient customer support is very important in guaranteeing a satisfactory customer experience. Overall, Kajabi offers a wide range of useful customer support options, and is very attentive. For example, their live chat is responsive on weekends, which is outside of official support hours.

Kajabi also offers an in-platform assistant that recommends helpful articles and guides you through the platform. We also found Kajabi’s help articles to be succinct and comprehensible. They also include helpful graphics and videos.

Customer Support ChannelsLive Chat, Email, Support tickets, Live Training Sessions
Customer Support AvailabilityMonday-Friday 6 AM to 5 PM PST
Other Support ResourcesFAQ, Knowledge Base
Platform Update NotificationsYes
Application Status PageYes

Kajabi Integrations & Website Compatibilities

Kajabi offers key integrations and website compatibilities that allow you maximize your course and site efforts. These integrations support the creation, marketing, selling and delivering of your courses. These integrations include:

  • Google Analytics
  • Mailchimp
  • Paypal
  • SamCart
  • Shopify
  • Stripe
  • Zapier
  • Zoom

Kajabi is also compatible with various website builders. These include:

  • WordPress
  • WIX
  • Squarespace

Kajabi vs. Competitors

The top Kajabi competitors are listed below. It competes most directly with LearnWorlds. The best option for you will depend on the features you need and your budget.

You can also check out our articles that directly compare Kajabi against its competitors:

For a full breakdown, read our analysis of Kajabi Competitors & Alternatives.

Is Kajabi Right for You?

Kajabi is an advanced online course creation software solution that helps tens of thousands of instructors build and market their online courses. Overall, its platform is robust and highly customizable. It has a steep learning curve, so it’s not as approachable as other platforms like Teachable and Thinkific.

We recommend Kajabi for experienced course creators who need high quality marketing tools and design capabilities.

  • If you’re on a budget and prefer a basic platform, then we recommend Podia.
  • If you feel like a high-quality, mid-tier solution is ideal for you, then explore Teachable and Thinkific.
  • Finally, we recommend that all course creators compare Kajabi to LearnWorlds.

To learn more about Kajabi, try it for free today.

Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software