Individuals and organizations of all sizes use course creation software and build and market their courses online. In a market filled with many solutions, it can be difficult to determine which solution is best for you.
We’ve built this guide to help you understand the differences between Kajabi and LearnWorlds, and simplify your purchasing process. Below we discuss the key differences between each solution – including pricing, features, and the kinds of course creators each solution suits best.
All recommendations are based upon research, discussions with course creators, and dozens of hours spent hand-testing the leading course creation software platforms. The details of our research process can be found on our article covering the best online course platforms.
To better understand the market, you can read more of our course creation software comparisons.
Kajabi was rated higher because its platform is more well-rounded in terms of features. It offers high-level design customizations and includes advanced marketing tools not found in LearnWorlds. While LearnWorlds offers more design flexibility, it was ultimately rated lower because as a newer solution, some of its features are still in development.
Here's a breakdown of our review criteria and how Kajabi and LearnWorlds ranked in each category:
|Criteria||Analyst Rating||Features||Usability||Pricing||Customer Support|
In terms of pricing, LearnWorlds is generally cheaper and has more affordable starting plans. Kajabi’s entry plan is $149 per month – however, Kajabi offers important tools that LearnWorlds does not, which helps justify the pricing difference.
Kajabi and LearnWorlds are best for experienced course creators who need above average design capabilities and advanced features. Both solutions come packed with feature-rich versions of the standard course creation tools: course and site builders, marketing tools, a sales tracker, and integrations with software like Mailchimp, Shopify, and Zoom.
Kajabi and LearnWorlds are both high-end course creation solutions. They are more advanced than Teachable, and Thinkific, which are more popular, but optimized for ambitious beginners and hobbyist course creators.
Overall, Kajabi is a true all-in-one platform that includes advanced marketing tools. While LearnWorlds does not have some features, or an email marketing tool, it’s rapidly adding to its platform and can be purchased at a notable discount to Kajabi. LearnWorlds also offers the greatest design flexibility for creators who want a professionally designed website.
Here’s a few key differences between the solutions to determine which is best for you:
- You want a single platform to manage your building, marketing, and selling
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want a mobile app for your students
- You want the best website design capabilities
- You want a wider range of multimedia uploads – including ebooks, SoundCloud, and YouTube videos
- You want to include gamification elements in your courses – i.e. badges
Table of Contents
- Comparison Summary
- Kajabi & LearnWorlds Price Comparison
- Kajabi & LearnWorlds Feature Comparison
- Kajabi & LearnWorlds Top Feature Comparison
- Bottom Line
Kajabi & LearnWorlds Price Comparison
Overall, LearnWorlds is a more affordable solution than Kajabi. It also offers plans that support a wider range of budgets. Most LearnWorlds customers choose the platform’s $199 plan, while most Kajabi customers pay for the platform’s $299 plan. Kajabi and LearnWorlds both offer monthly and annual subscriptions, and up to a 20% discount for those who purchase annual subscriptions.
Kajabi Pricing Details
Kajabi’s pricing ranges from $149 to $399 a month. You can save 20% if you choose to pay the annual subscription upfront. Here’s an overview of Kajabi’s pricing plans:
LearnWorlds Pricing Details
LearnWorlds’s pricing ranges from $29 to $299 a month. You can save up to 20% if you choose to pay the annual subscription upfront. Here’s an overview of LearnWorld’s pricing plans:
|High Volume & Corporate|
Kajabi & LearnWorlds Feature Comparison
Kajabi and LearnWorlds are two advanced course creation solutions that offer many similar features. Both platforms offer a course and site builder, quizzes, assignments, course bundles, affiliate management, a sales tracker, and various marketing tools. However, as shown in the table below, each tool has some features that are not available in the other.
|Live Classes / Webinars||Yes||Yes|
|Robust Website Compatibilities||Yes||Yes|
|Connecting Social Media||Yes||Yes|
Kajabi & LearnWorlds Top Feature Comparison
Below we provide our in-depth comparison between Kajabi and LearnWorlds for three key feature categories – builders, course delivery, and marketing. Overall, Kajabi is the more complete platform that offers unique marketing tools.
Kajabi and LearnWorlds offer advanced course builders that allow multimedia uploads – including video, audio, text, PDF, and code. However, both have limited visual design flexibility. Overall, LearnWorlds is best if you want a wider range of multimedia to upload – including ebooks, and YouTube videos. Kajabi is best for you if you want more control over the aesthetics of your course design.
The course builder in LearnWorlds is effective but does have design limitations. For example, LearnWorlds elements either take up the entire screen or are automatically centered, and there is no way to edit this. However, LearnWorlds’ video editor is exceptionally strong. It lets you watermark, overlay images, buttons, and stats that let you view engagement data.
Kajabi’s visual design features involve themes, which differentiate how elements are organized on a screen. Kajabi lets you align text and images, edit the size of images, and have text wrap around images.
Kajabi and LearnWorlds offer advanced website builders that let you customize your website & pages. Overall, LearnWorlds offers more design capabilities than Kajabi, but has a steeper learning curve.
The LearnWorlds site builder has a visual editor that allows you to edit your website using drag and drop functionality. In contrast, Kajabi’s website editor is not drag and drop – you have to edit the attributes of each element in a side panel, which then adjust the visual design on screen. As a result, LearnWorlds allows for more design flexibility than Kajabi.
Kajabi and LearnWorlds offer sales trackers that let you keep track of the revenue you’ve made from your courses. Overall, we found LearnWorlds sales tracker to be more robust and provide more insight into performance.
As seen above, LearnWorlds’ sales tracker offers data by order, product, instructor, and cancelled sales. LearnWorlds also offers graphical views of revenue, product sales, and affiliate revenue.
As seen above, Kajabi’s sales tracker only shows you net revenue, and the revenue generated from your top coupons and course bundle offers. Kajabi also shows graphical information, but only for revenue and refunds made from offers. Kajabi also offers a separate affiliate report, but does not visualize the data graphically.
Kajabi and LearnWorlds offer tools to help market your courses. This is a key area of differentiation – Kajabi offers more advanced and better marketing tools including automated campaigns, pipelines, and email features.
Kajabi offers marketing automation features, as well as pipelines, and email marketing tools. Automations are pathways based on “when” and “then”. For example, when a student is done with a lesson, you can then automatically send them to another page or a coupon. Pipelines are an automated series of actions that control how customers flow through your marketing funnel. For example, you can send an email sequence that leads customers to an offers page that advertises your courses, and dynamically customizes the courses shown for each student.
In contrast, LearnWorlds’ platform comes with the basic marketing tools found in almost all course creation software tools. This includes coupons, course bundles, and affiliate marketing management.
Kajabi and LearnWorlds are two advanced course creation tools that help experienced course creators take their creation and marketing of their courses to the next level. Both include robust versions of the standard tools found in all course creation software: course and site builders, affiliate management, a sales tracker, and integrations with software like Mailchimp, Shopify, and Zoom.
Overall, we recommend Kajabi to those who need a fully-featured, all-in-one platform with advanced marketing tools. We recommend LearnWorlds for those who want a more budget friendly solution that offers higher quality design capabilities.