Kajabi vs. Teachable
Individuals and businesses of all sizes use course creation software to create, sell, and market their courses online. In a market filled with many different solutions for different types of creators, it can be difficult to figure out which one may be best for you.
We’ve written this guide to help you understand the differences between Kajabi and Teachable, simplifying your purchasing decision. Below we discuss the key differences between each solution – including pricing, unique features, and the best course creator type for each platform.
All recommendations are based upon research, discussions with course creators, and dozens of hours spent hand-testing the leading course creation software platforms. The details of our research process can be found on our article covering the best online course platforms.
To better understand the market, you can read more of our course creation software comparisons.
Comparison Summary
We researched and heavily tested both Kajabi and Teachable. Kajabi received a SoftwarePundit Analyst rating of 91, while Teachable received a rating of 87.
Kajabi was rated higher because its platform is more advanced, robust, and offers tools not found in Teachable like advanced marketing features. Teachable was rated lower because most of its features are not as developed as Kajabi’s.
Here's a breakdown of our review criteria and how Kajabi and Teachable performed in each category:
| Criteria | Analyst Rating | Features | Usability | Pricing | Customer Support |
|---|---|---|---|---|---|
| Kajabi | 91 | 10 | 8 | 8 | 9 |
| Teachable | 89 | 9 | 8.5 | 8 | 9 |
In terms of pricing, Teachable is overall a more affordable solution. It has a less intimidating starting price set at $39 per month, compared to Kajabi’s at $149 per month. However, Kajabi is a more advanced platform that includes high-quality features that help justify its pricing for heavily experienced course creators.
Both solutions provide the standard course creation features: course and site builders, quizzes, assignments, coupons, course bundles, affiliate management, and a sales tracker. However, Kajabi also has advanced marketing tools like automations, pipelines, and email marketing. With this in mind, we found Kajabi to be best for experienced course creators who need above average design capabilities and advanced versions of standard features. We also determined that Teachable is best for those who need a user-friendly solution to build effective courses, but do not need the extras that come with more advanced platforms.
Overall, Kajabi is a true all-in-one platform that offers advanced marketing features not found in alternatives. It is a great solution for building your courses and your course business. While Teachable is not as feature-rich, it is a well-rounded, efficient platform that can serve a wider range of customers. It is also the platform for you if you wish to keep your integrations with software like Mailchimp and WordPress.
Here’s a few key differences between the solutions to determine which is best for you:
- You want a single platform that manages your course creation, marketing and selling
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want advanced site design features
- You want a simpler tool that is more affordable and better for beginners
- Having more advanced sales reporting is important to you
- You want to create in-platform certificates to give to students who complete your courses
Table of Contents
- Comparison Summary
- Kajabi & Teachable Price Comparison
- Kajabi & Teachable Feature Comparison
- Kajabi & Teachable Top Feature Comparison
- Bottom Line
Kajabi & Teachable Price Comparison
Overall, Teachable is a more affordable solution than Kajabi. However, if you upgrade your Teachable plan to match the advanced capabilities of Kajabi’s plan, the prices are comparable. Kajabi and Teachable also both offer monthly and annual subscriptions, and up to a 25% discount for those who purchase annual subscriptions.
Kajabi Pricing Details
Kajabi’s pricing ranges from $149 to $399 a month. You can save 20% if you choose to pay the annual subscription upfront. Here’s an overview of Kajabi’s pricing plans:
| Basic |
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| Growth |
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| Pro |
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Teachable Pricing Details
Teachable’s pricing ranges from $39 to $299 a month. You can save up to 25% if you choose to pay the annual subscription upfront. Here’s an overview of Teachable’s pricing plans:
| Basic |
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| Pro |
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| Business |
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Kajabi & Teachable Feature Comparison
Kajabi and Teachable are two course creation solutions that offer many similar features. Both include a course & site builder, quizzes, assignments, course bundles, affiliate management, marketing tools, and a sales tracker. However, as shown in the table below, there are some features Kajabi offers that Teachable does not.
For a full analysis of each solution’s features, read our Kajabi and Teachable reviews.
| Feature | Kajabi | Teachable |
|---|---|---|
| Marketing Automation | Yes | No |
| Multiple Languages | Yes | No |
| Connecting Social Media | Yes | No |
| Robust Website Compatibilities | No | Yes |
| Mobile App | Yes | Yes (Only IOS) |
| Site Builder | Yes | Yes |
| Sales Tracker | Yes | Yes |
| Affiliate Management | Yes | Yes |
| Multimedia Uploads | Yes | Yes |
| Quizzes | Yes | Yes |
| Assignments | Yes | Yes |
| Custom Branding | Yes | Yes |
| Accessibility | Yes (Closed Captioning & Alt Text) | Yes (Closed Captioning) |
| Drip Scheduling | Yes | Yes |
| Live Classes / Webinars | Yes | Yes |
| Student Discussions | Yes | Yes |
| Student Feedback | Yes | Yes |
| Robust Integrations | Yes | Yes |
| Coupons | Yes | Yes |
| Course Bundles | Yes | Yes |
| Gamification | No | No |
Kajabi & Teachable Top Feature Comparison
Below we compare Kajabi and Teachable based on their course & website builders, sales trackers, and marketing tools. Overall, Kajabi’s features are more advanced and fleshed out, but Teachable’s features are more user-friendly.
Course Builder
Kajabi and Teachable have course builders that allow multimedia uploads – including video, audio, text, and PDF. Kajabi’s course builder lets you customize more in terms of visual design, but is overall less intuitive. We recommend Kajabi if you place priority on personalizing your course player aesthetic.
Kajabi offers themes that differentiate how elements are visually organized on screen. Kajabi also lets you alter the size of your images within the platform, align the positioning of text and images, and wrap text around images.
In Teachable, your course elements are automatically centered, and there is currently no method to change this. Only text can be aligned to the left or right.
Website Builder
Kajabi and Teachable offer builders that let you create your sites from scratch. Overall, Kajabi’s website builder is more advanced, and will let you design a more professional looking site. Similar to what we recommended above, we suggest Kajabi for those who prioritize site design. However, Kajabi’s builder has a steeper learning curve.
Kajabi lets you base your website design on pre-built or uploaded themes. Kajabi also offers templates of multiple pages like a 404 page, thank you page, and biography page. Kajabi also lets you view your site in a desktop or mobile layout, add animation and time reveal to site elements, and link social media profiles.
Teachable’s website builder only lets you customize the color scheme and align your text and images to the left, center or right. Teachable also does not offer a mobile preview of your site and or let you link your social media profiles.
Sales Tracker
Kajabi and Teachable let you track the sales and revenue you have made from your courses. Both platforms’ sales trackers are informative, but Teachable’s offers more data points.
Teachable’s sales tracker includes transaction information, school statements, and daily breakdowns of your school’s transactions. This includes affiliate earnings, refunds, chargebacks, instructor fees, and payout statuses.
Kajabi’s sales tracker shows you your net revenue, and the revenue made from your top performing coupons and course bundles. One advantage of Kajabi’s sales tracker is that it offers graphical representations, but only for revenue and refund data. Kajabi also includes a separate affiliate report, but does not visualize this data graphically.
Marketing Tools
Kajabi and Teachable offer in-platform features that assist you in marketing your courses. This is where Kajabi is superior to Teachable – with marketing tools like automated campaigns, pipelines, and email features. Kajabi is the best choice for you if you want to leverage advanced marketing tactics to accelerate the growth of your course business.
Kajabi’s platform offers automations, which are pathways based on “when” and “then”. For example, when a student is finished with your course, you can then automatically send them to a congratulatory page. Kajabi also offers a more advanced version of automations, which are pipelines.
Pipelines are an automated series of actions that guide customers through your marketing funnel. For example, you can send an email sequence that leads your customers to a page that advertises courses most relevant to each student, and then follows up with a coupon to complete the sale.
In terms of marketing, Teachable only has a feature that lets you send emails to individual students, students in specific courses, or all the students in your school. These emails can only include linked attachments, images, and text. However, this feature is quite limiting and inefficient in terms of marketing. This is because it does not let you advertise specific courses, or offers that could entice new and current students to make purchases and enroll.
Bottom Line
Kajabi and Teachable are two well known and established course creation software solutions. Both solutions provide the standard course creation features: course and site builders, quizzes, assignments, coupons, course bundles, affiliate management, and a sales tracker. However, Kajabi also includes advanced marketing tools like automations, pipelines, and email marketing.
Overall, Kajabi is truly an all-in-one platform that offers advanced marketing features not found in competitors. It is a great solution for building your courses and your course business. While Teachable is not as feature-rich, it is a well-rounded and well-structured platform that can serve a wider customer range. We also recommend Teachable for those who wish to keep your integrations with software like Mailchimp and WordPress.
If you’re interested, visit Kajabi or Teachable today to get started.