Best CRM Software 2021

Best Free CRM Software

Looking for the best CRM software? We’ve researched the market and listed the four top free solutions below.

CRM solutions help individuals, SMBs, and enterprises store customer and prospect data, track customer interactions, and share information with those in your organization. While many of these solutions can be expensive, there are many platforms that offer free plans that let you manage their potential and existing customer relationships at no charge.

Table of Contents

What is CRM Software?

CRM stands for Customer Relationship Management. CRM software helps entrepreneurs, SMBs, and enterprises connect and stay connected to potential and existing customers, streamline processes, and improve profitability. It supports various functions like marketing, sales, ecommerce, and customer service.

Why Use CRM Software?

There are many benefits in using CRM software. This includes:

  • Offering a safe, centralized storage space for your contacts, deals, activities, and documents
  • Closing a higher percentage of potential deals
  • Improving the communication between you and your customers and prospects
  • Saving time with workflow automation
  • Reducing the risk of human errors

Top Free CRM Software

Here’s a short-list of our top four free CRM software solutions. Take a look at our overviews to see which platform’s free plan works best for you and your business.

HubSpot

Overall, HubSpot is our highest rated CRM solution. In addition, HubSpot offers one of the most robust, and user-friendly free CRM plans in the market for an unlimited number of users. Features found in HubSpot’s free plan include:

  • Lead forms
  • Email templates, reply tracking, and health reports
  • Live chat
  • Basic bots
  • Reporting dashboard

However, HubSpot’s free plan does not include features like lead scoring or workflow automations. For a more in-depth analysis of HubSpot’s other plans, read our HubSpot Review.

HubSpot
Rating: 91
Starting Price: $50 per month

HubSpot is a feature-rich CRM software solution used by over 114,000 customers. It's ideal for those who need an advanced, all-in-one platform with high-quality marketing tools.

Pros:
  • HubSpot is one of the more user-friendly, advanced CRM solutions
  • HubSpot offers one of the most robust in-platform email marketing tools among its competitors
  • HubSpot offers a robust free plan
Cons:
  • HubSpot’s CRM Suite pricing is one of the most expensive
  • HubSpot is not HIPAA compliant
  • HubSpot is not recommended if you do not need an all-in-one solution

Vtiger

While Vtiger is ranked fifth on our CRM list, the platform does offer a robust, free CRM plan that allows for up to 10 users. Features included in Vtiger’s free plan include:

  • Lead forms
  • Email campaigns, and tracking
  • Profile scoring
  • SMS as a communication channel

However, it should be noted that Vtiger’s UI is not the most intuitive to use. For a more in-depth analysis, check out our Vtiger review.

Vtiger
Rating: 82
Starting Price: Free

Vtiger is a popular CRM solution with over 300,000 customers. It's best for smaller businesses who need a reliable, all-in-one solution with multiple communication channels.

Pros:
  • Vtiger offers a robust free plan that allows up to 10 users
  • Vtiger offers a wide range of communication channels – email, direct messaging, SMS, and phone
  • Vtiger is HIPAA compliant
Cons:
  • Vtiger’s UI is not the most intuitive
  • Vtiger’s lead capture form only works well for creating simple forms
  • Vtiger’s triggered events tool does not let you view your workflow visually

Zoho CRM

Zoho CRM is an affordable, advanced CRM solution that allows up to three users at no cost. Features that Zoho CRM’s free CRM plan includes are:

  • Lead forms
  • Workflow rules
  • Standard reports
  • Email templates

However, Zoho CRM’s free plan does not include a mobile CRM or lead scoring as a feature. For a more in-depth analysis, check out our Zoho CRM review.

Zoho CRM
Rating: 89
Starting Price: $20 per month

Zoho CRM is a CRM platform that is used by over 150,000 customers. It's ideal for those who need a more affordable, advanced solution and currently use other Zoho products.

Pros:
  • Zoho CRM is an affordable, advanced CRM solution
  • Zoho CRM offers seamless integrations with its other products – including Zoho Forms and Zoho SalesIQ
  • Zoho CRM is HIPAA compliant
  • Zoho CRM offers a free plan
Cons:
  • Zoho CRM has a slight learning curve
  • Zoho CRM’s UI is clunky
  • For an advanced platform, some of Zoho CRM’s features are basic – i.e. its task management feature

Freshworks CRM

Freshworks CRM offers a basic, free CRM plan that allows an unlimited number of users. Some of the features Freshworks CRM’s free CRM plan includes are:

  • Lead forms
  • Phone as a communication channel
  • Chat widgets
  • Mobile CRM

However, Freshworks CRM does not include lead scoring, visual pipeline management, or email marketing tools. For a more in-depth analysis, check out our Freshworks CRM.

Freshworks CRM
Rating: 86
Starting Price: $35 per month

Freshworks CRM is a CRM platform with over 40,000 customers. It's ideal for small businesses with a slightly larger budget and need a strong set of communication channels and digital marketing tools.

Pros:
  • Freshworks CRM offers one of the widest ranges of communication channels – email, live chat, SMS, and phone
  • Freshworks CRM offers Freddy AI, which uses data to predict how well a contact fits with your business
  • Freshworks CRM offers high-quality, powerful live chat and email marketing tools
Cons:
  • Freshworks CRM is a relatively expensive platform
  • Freshworks CRM only offers two lead capture methods – forms and emails
  • Freshworks CRM does not let you set reminders for tasks

Check Out these Free Trials

While only some CRM software platforms offer a free plan, most offer free trials. Many of these free trials let you upload your organization and customer data and even let you communicate with your customers for a limited period of time. There are a few differences between each free trial and what they offer, which we’ve described below.

SolutionNotes
HubSpot
  • 14 day free trial
  • No credit card required
  • Free trial of the Marketing Hub Professional Plan
Zoho CRM
  • 15 day free trial
  • No credit card is required
  • Offers a free trial of every plan
Freshworks CRM
  • 21 day free trial
  • No credit card is required
  • Offers a free trial of every plan
Copper
  • 14 day free trial
  • No credit card is required
  • Offers a free trial of every plan
Pipedrive
  • 14 day free trial
  • No credit card required
  • Offers a free trial of every plan
Vtiger
  • 15 day free trial
  • No credit card is required
  • Offers a free trial of every plan
Salesforce
  • 30 day free trial
  • No credit card is required
  • Offers a free trial of every plan
Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software

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