Businesses of all sizes – individuals, SMBs, and enterprises – use CRMs to manage potential and existing customer relationships. With a market filled with multiple types of CRMs, it can be difficult to decide which one is the best for your business.
We’ve written this guide to help you understand the main differences between Copper and HubSpot. Below, we discuss how each solution differs when it comes to features, pricing, usability, and the customer type each is best suited for.
All of our recommendations are based upon extensive research, discussions with CRM users, and dozens of hours spent hand-testing the leading CRM software platforms. The details of our research process can be found on our CRM category page.
HubSpot was rated higher than Copper because its platform is more feature-rich and its tools are more robust. HubSpot is also very user-friendly for an advanced solution. Copper was rated lower because it is more basic and less of an all-in-one tool than HubSpot.
This breakdown shows our review criteria and the ratings that Copper and HubSpot received for each category.
|Criteria||Analyst Rating||Features||Usability||Pricing||Customer Support|
Overall, Copper is much more affordable than HubSpot. Copper’s most popular plan costs $59 per month and its most expensive plan costs $119 per month. In contrast HubSpot’s most expensive plan costs $4,000 per month. However, it should be noted that HubSpot offers a robust free CRM plan, while Copper does not. Copper and HubSpot offer standard CRM features. This includes lead capture methods, contact and deal management tools, workflow automations, and insights reporting. We’ve concluded that HubSpot’s features are more robust than Copper’s features, except for tracking contact activity.
Overall, Copper is the better option for small businesses who need a basic CRM solution. Its platform is very user-friendly and works well for those who currently use Google Workspace.
HubSpot is ideal for medium to large businesses who need an all-in-one CRM to support their complex workflows. However, it should be noted that HubSpot is user-friendly enough for those who are new to CRM software. We also recommend HubSpot to those who need high quality digital marketing tools, like for email and social media.
Here’s a few key differences between the solutions to determine which is best for you:
- You prefer a more basic CRM solution
- You use Google Workspace for your business
- You want a more affordable CRM
- You own a larger business
- You prefer a user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Table of Contents
- Comparison Summary
- Copper & HubSpot Price Comparison
- Copper & HubSpot Feature Comparison
- Copper & HubSpot Top Feature Comparison
- Bottom Line
Copper & HubSpot Price Comparison
Overall, Copper is cheaper than HubSpot. Copper’s most expensive plan costs $119 per month. In contrast, HubSpot’s most expensive plan costs $4,000 per month. However, it should be noted that HubSpot offers a robust free CRM plan, and Copper does not.
Copper Pricing Details
Copper’s pricing ranges from $29 to $119 per month. Copper only offers annual pricing for its basic plan, which saves you ~14% if you pay upfront for the entire year. Copper also offers a free 14-day trial for each plan.
|Basic||$29 per month|
|Professional||$59 per month|
|Business||$119 per month|
HubSpot Pricing Details
HubSpot’s pricing ranges from $50 to $4,000 per month. You can also save up to 10% if you pay for the annual subscription of the Starter or Professional plan upfront. Hubspot also offers a free trial of its individual products and a free CRM plan.
Here’s an overview of HubSpot’s plans and pricing:
|Starter||$50 per month|
|Professional||$1780 per month|
|Enterprise||$4000 per month|
Copper & HubSpot Feature Comparison
Copper and HubSpot offer standard and advanced CRM features. This includes tools for lead capture, contact and deal management, workflow automation, and insights reporting.
As you can see below, HubSpot is more feature-rich than Copper. This includes offering live chat as a lead capture method, and social media and phone calls as communication channels.
|Lead Capture Live Chat||No||Yes|
|Social Media Marketing||No||Yes|
|Lead Capture Forms||Yes||Yes|
|Lead Capture Social Media||Yes||Yes|
|Lead Capture Email||Yes||Yes|
|Custom Contact Fields||Yes||Yes|
|Contact Activity Feed||Yes||Yes|
|Contact List Segmentation||Yes||Yes|
|Contact Tags/ Categories||Yes||Yes|
Copper & HubSpot Top Feature Comparison
Below, we provide our in-depth analysis of the five key CRM feature categories included in Copper and HubSpot – lead capture, contact and deal management, workflow automation, and insights reporting.
Overall, besides the contact activity feed feature, HubSpot’s features are more robust than Copper’s features. However, Copper’s features are a better fit for smaller businesses with simpler workflows.
Copper and HubSpot both offer forms, social media, and email as lead capture methods. However, HubSpot offers an in-platform lead capture form feature, and live chat as a lead capture method.
Lead Capture Forms
Copper only lets you create lead capture forms through the integration of WuFoo Forms or Google Forms and Google Spreadsheets. In contrast, HubSpot offers an in-platform lead capture form feature that lets you create simple and complex forms.
With Hubspot, you can create embedded, standalone page, and pop-up box forms. You can also customize the appearance of your forms through HubSpot’s template library and preview what they will look like before you publish them.
Lead Capture Through Live Chat
Unlike Copper, HubSpot lets you capture someone’s information while you are chatting with them. This includes editing a visitor’s contact details, attaching relevant deals, and creating tickets.
When building your live chat widget, you can choose when to capture a visitor’s email – i.e. immediately after a visitor sends the first message or if a team member has not responded after one minute.
Copper and HubSpot offer various contact management tools that let you create robust contact profiles, organize your contacts efficiently, and track your contacts’ activity. Overall, HubSpot is better for managing over 50 contacts at once, whereas Copper is best at managing less than 50 contacts at once.
HubSpot’s contact profiles and contact storage features are more robust than Copper’s. Copper’s contact activity feed feature is slightly more robust than HubSpot’s.
HubSpot and Copper let you create robust contact profiles. Both let you include standard contact information like emails, phone numbers, social media profiles, related deals, and files.
As shown above, an advantage of HubSpot’s contact profile feature is that it can capture someone’s website activity and lead source. This kind of information can help you better understand which marketing methods are best for recruiting new contacts.
HubSpot and Copper let you segment your contacts through a variety of filters – including those related to contact activity, and contact and deal information. Both also include a search bar that lets you look up a specific contact.
Unlike Copper, HubSpot lets you create and save different contact list views. HubSpot also includes tabs, which makes it easier to navigate from one list to another.
Contact Activity Feed
Tracking a contact’s activity lets you know the best actions to take to get a prospect to progress through your sales funnel. It also reduces the chance of losing a lead. Both Copper and HubSpot let you track various kinds of contact activity – including email and task related behavior.
An advantage of Copper’s contact activity feed feature is that it can track the last date someone was contacted, and how many days a contact has been inactive. These metrics increase team accountability and allow you to quickly identify highly inactive prospects.
Deal management within a CRM involves managing pipelines, tasks, and lead scoring. Overall, HubSpot is better for managing over 50 simultaneous deals and tasks, whereas Copper is better for managing less than 50 simultaneous deals and tasks. The solutions primarily differ in terms of lead scoring, which is superior in HubSpot.
Copper and HubSpot let you assign numerical values to a lead. This number reflects the likelihood of a lead becoming a paying customer. It also helps your sales representatives prioritize their time. Both HubSpot’s and Copper’s lead scoring tool let you choose certain criteria that either increase or decrease points from a lead’s score.
HubSpot’s lead scoring feature is more robust because it lets you create score criteria based on contacts, deals, form submissions, email behavior, and ad interactions. Copper’s lead scoring tool only lets you assign points based on email behavior and website visits.
Copper and HubSpot offer tools that automate common tasks through the use of tools, apps, and technology. Overall, HubSpot is better for workflow automation because, unlike Copper, HubSpot lets you create complex workflows.
Copper and HubSpot offer triggered events that let you perform actions related to deals, leads, and tasks. However, HubSpot also lets you create automations related to contact list, and ad management.
As shown below, HubSpot also offers sequences as a workflow automation tool. Sequences are best for developing 1:1 relationships between leads and sales representatives. With sequences, you can send automated follow up emails that contain content that is highly targeted to the potential lead.
Copper and HubSpot offer reporting for key insights – including deals won and lost, pipeline progression, sales forecasting, and sales funnel performance. Both platforms’ reporting features are robust and very informative. However, HubSpot’s reporting feature is better for customizing dashboards.
As shown above, HubSpot gives you the opportunity to drag & drop and resize reports in a dashboard. Being able to customize your dashboards in these ways allows you to emphasize the metrics that are especially relevant to your business.
Overall, Copper is the better choice for SMBs who need a basic platform and are new to CRM systems. This is mainly because its platform is very user-friendly and better at supporting simple workflows. We also recommend Copper to those who currently use Google Workspace.
In contrast, HubSpot is an advanced solution that is better at supporting medium and large businesses. It is especially beneficial for those who prefer an all-in-one platform and need high-quality digital marketing tools.