Campaign Monitor Review, Pricing & Features

Campaign Monitor is one of the best overall email marketing solutions ideal for B2C small to medium size businesses.

What is Campaign Monitor?

Campaign Monitor is an email marketing platform used by more than 250,000 businesses worldwide. In general, Campaign Monitor is used by small to medium size B2C businesses.

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Table of Contents

Campaign Monitor Review Summary

Campaign Monitor was founded by Dave Greiner in 2004. Today, Campaign Monitor is used by over 250,000 businesses worldwide. In general, Campaign Monitor is used by small to medium size B2C businesses.

Campaign Monitor includes the core set of email marketing features such as data integration & storage, segmentation, and an email builder. During our testing, we found Campaign Monitor’s features to be well organized, easy to use, and competitive with similarly-priced solutions.

However, Campaign Monitor has a few feature limitations you should consider before you purchase this product. You can only create up to 50 custom data fields in Campaign Monitor. Also, A/B testing is limited to 2 email variations, and does not include multivariate testing.

Campaign Monitor starts at $9 per month for up to 500 contacts – monthly cost increases based on your number of contacts. Campaign Monitor offers a free plan that allows you to send a campaign to up to five subscribers. This free plan is a good way to test the platform and start collecting subscribers. However, there are other solutions, like Mailchimp and Moosend, with better free plans that allow you to send emails to more subscribers.

  • If you want a moderately-advanced email marketing solution that is easy to use and well priced, we recommend Campaign Monitor.
  • If you want the best free email marketing plan, we recommend Mailchimp.
  • If you're willing to invest in a more advanced email solution, consider testing ActiveCampaign.

Campaign Monitor Pricing & Cost

Campaign Monitor starts at $9, and increases depending on your number of contacts. Campaign Monitor includes unlimited email sends.

Contact VolumeBasicUnlimitedPremier
0 to 500$9$29$149
600 to 2,500$29$59$149
2,600 to 5,000$49$99$149
5,100 to 10,000$89$149$249
10,100 to 15,000$129$249$399

Campaign Monitor Features

Below, we'll discuss Campaign Monitor’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Data Integration and Storage

You can use Campaign Monitor to collect and store up to 50 data points on your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore Campaign Monitor’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in Campaign Monitor is organized into data fields. You use these data fields to segment your lists in order to send targeted communications.

Campaign Monitor requires two default data fields for each contact – name and email address. However, you can add up to 50 custom data fields to capture additional information that is relevant to your business. Commonly-used custom data fields include:

  • Birthday
  • Country
  • Date added
  • Phone number

Importing Customers and Data into Campaign Monitor

You can import data through a variety of ways in Campaign Monitor. Below, we highlight some of the primary methods of data collection.

Data Collection MethodDescription
Manual EntryCustomer information can be entered manually through copy and paste.
CSV, TXT, and XLS filesYou can upload CSV, TXT, and XLS files that contain customer data.
Pre-built integrationsBuilt-in integrations allow Campaign Monitor to seamlessly share data to and from third-party solutions. Campaign Monitor integrates with over 250 third-party platforms. We further explore Campaign Monitor’s integrations later in the review.
APICampaign Monitor has an open API that allows businesses to create custom integrations. You can use this to move data in and out of Campaign Monitor and build custom applications that leverage Campaign Monitor’s functionality.
Signup formsYou can embed signup forms in your website and emails to capture customer data.


Campaign Monitor’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.

You can define the segment conditions to include or exclude portions of your list. Here are some of the segmentation conditions found in Campaign Monitor:

Data SourceDescriptionExample Data Points
Contact ActivityThis type of segment condition is based on contact behavior.
  • Specific journey opened
  • Specific journey not opened
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • Date subscribed
  • Email address
  • Name
GeographicGeographic segmentation is based on the location of your contact
  • City
  • Country
  • State
  • Zip code

You can create complex segments in Campaign Monitor using any and all logic. Specific operators included in Campaign Monitor’s application are:

  • Contains
  • Equals
  • Is near
  • Starts with
  • Was opened

Email Builder

Campaign Monitor includes a drag-and-drop email editor and over 90 pre-designed email templates. You can add different design element blocks to your emails such as text, images, buttons, and headers. Changing the layout and formatting of your emails is simple in Campaign Monitor as well. There are various options available to customize color, font, spacing, and alignment.

Campaign Monitor Email Builder

Campaign Monitor’s email testing capabilities are more than sufficient for most small businesses. The Link Review feature checks if any links you included in your emails are broken. You can send yourself test emails to check how emails will appear in your email client. Also, all Campaign Monitor plans include a basic preview tool that show how your email will appear on desktop and mobile devices.

Campaign Monitor Email Preview

If you purchase Campaign Monitor’s Unlimited and Premier monthly plans, you will access more robust previewing capabilities. You can test how your emails appear on the most popular email clients and web browsers. This table shows which types of clients and devices you can preview emails for.

Email App TypeApp Name
Web-based email clients
  • AOL
  • Gmail
  • Google Apps
  • Office 365
  • Yahoo
Desktop email clients
  • Apple Mail 13
  • Lotus Notes 8.5
  • Outlook 2010 - 2019
  • Thunderbird
Mobile email clients
  • iPad Air, Pro, and Retina - Mail
  • iPhone 7 - Outlook
  • iPhone 8 and 8 Plus
  • iPhone 11 Pro and 11 Pro Max
  • iPhone SE
  • iPhone X
  • iPhone XR
  • Nexus 5X - Gmail
  • Pixel - Gmail
  • Samsung Mail

A/B Testing

Campaign Monitor has an A/B testing tool that you can use to optimize your emails. You can create up to two versions of an email, and send each version to a portion of your customers. In the table below, we highlight the major components of Campaign Monitor’s A/B testing.

A/B Test ComponentDescription
VariablesSubject lines, from name, email content
Email VariationsUp to 2 versions
Testing Pool Size1% to 100% of list
Testing Length Period5 day maximum
Winning MetricsOpen rate, total clicks on selected link, total unique clicks

Campaign Monitor is serviceable for most small businesses. However, it does not allow you to test as many email variations as more robust solutions. Also, Campaign Monitor does not include multivariate testing.

Drip Campaigns

Campaign Monitor allows you to create drip campaigns, or Automated Journeys, that send a series of automated messages to contacts. Campaign Monitor includes a drag-and-drop builder to create your Automated Journeys.

Campaign Monitor Review Automation Workflow

Campaign Monitor includes 5 triggers that start an Automated Journey. These triggers are:

  • Subscriber joins the list
  • Subscriber enters a segment
  • Subscriber exits a segment
  • A date
  • An anniversary of a date

You can add three types of steps in an Automated Journey: delay, email, and condition. You can add up to 250 steps in a journey.

Type of Step

  • Wait a specified time to begin the next step in the journey
Email Step
  • Send email to entire list
  • Send email to a specific segment
  • Send email to multiple segment
Condition Step
  • Split journey into two paths based on a rule
  • Condition rules are based on subscriber details, segment, campaign activity, or journey activity


You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. As you can see below, it follows the best practices.

Deliverability FeaturesOffered by Campaign Monitor
Deliverability analytics and reportingYes
Deliverability-specific benchmarksYes
Double opt-inYes
Automated contact removal for soft & hard bouncesYes
Automated blacklisting for unsubscribed contactsYes
Dedicated click trackingYes
Dedicated domainYes
Dedicated IP addressYes
Supports email signatures for DKIM, SPF, and DMARC protocolsYes
Unsubscribe optionYes

Analytics and Reporting

Campaign Monitor includes an analytics dashboard to help you monitor the performance of your campaigns. Here are some of the metrics you can track in Campaign Monitor.

  • Click rate
  • Open rate
  • Total Clicked
  • Total Hard Bounces
  • Total Opened
  • Total Recipient
  • Total Sent
  • Total Unsubscribed


Campaign Monitor directly integrates with over 250 different third-party platforms. Below are some of Campaign Monitor’s integrations.

  • 8Seconds
  • Branch
  • Intercom
  • Lytics
  • Red Arc
  • RunGopher
  • Salesforce
  • Shopify
  • Unbounce
  • WordPress

Campaign Monitor Alternatives & Competitors

Campaign Monitor competes with a variety of email marketing and marketing automation solutions that offer similar functionality. The most direct Campaign Monitor competitors are Mailchimp and Moosend. The best choice for you will depend on your budget and feature preferences.

Campaign Monitor's top competitors are:

Is Campaign Monitor Right For You?

Campaign Monitor is an email marketing platform used by more than 250,000 businesses worldwide. This solution is typically used by small to medium size B2C businesses.

  • If you want a moderately-advanced email marketing solution that is easy to use and well priced, we recommend Campaign Monitor.
  • If you want the best free email marketing plan, we recommend Mailchimp.
  • If you're willing to invest in a more advanced email solution, consider testing ActiveCampaign.

If you're interested, you can try Campaign Monitor today.

Lloyd Park

Lloyd Park is a Research Analyst at SoftwarePundit, where he conducts in-depth analyses of software markets and products. Lloyd also has experience managing the development of software platforms and is an expert in content production & media software. You can connect with Lloyd on LinkedIn.

Lloyd is an expert in several software categories including:

  • Dental software
  • Email marketing software
  • Field service management software
  • Legal software
  • Property management software