Best Email Marketing Software 2021

The Most Common Email Spam Words

Are you having email deliverability issues? To get more emails into the inboxes of your customers, be sure to avoid the 250 spam words below.

Getting your emails into the inboxes of your customers is critical. There's no greater frustration than creating a high-quality email campaign, only to fail to get it in front of your target audience.

Deliverability is a complex subfield of email marketing. There are many best practices that help email marketers' emails end up in inboxes.

One of the easiest deliverability best practices to follow, however, is avoiding the use of spam words in subject lines and emails. Email spam filters are highly likely to prevent emails with certain phrases from reaching inboxes.

What Types of Words Are Flagged as Spam?

Email spam filters generally look for phrases that indicate an email is unwanted or harmful to the recipient. You should avoid using words that might result in your email being perceived as a:

  • Data request
  • Drawing
  • Gift
  • Illegal activity
  • Lottery
  • Phishing attack
  • Scam

The Most Common Spam Words

Below, we've listed over 250 common spam words that are likely to trigger email inboxes' spam filters. While not every email that includes these words will be caught in spam filters, it is best to avoid using them when possible.

If you notice that you have a deliverability issue, it's worth searching through your emails to remove any mentions of the words below. If your deliverability improves, you should see an increase in your email open rates.

4UFree investmentOnly $
Accept credit cardsFree leadsOpportunity
Act now! Don’t hesitate!Free membershipOpt in
Additional incomeFree moneyOrder now
Addresses on CDFree offerOrder status
All naturalFree previewOrders shipped by priority mail
AmazingFree priority mailOutstanding values
Apply OnlineFree quotePennies a day
As seen onFree samplePeople just leave money laying around
Auto email removalFree trialPlease read
Avoid bankruptcyFree websitePotential earnings
Be amazedFull refundPrint form signature
Be your own bossGet It NowPrint out and fax
Being a memberGet paidProduced and sent out
Big bucksGet started nowProfits
BillGift certificatePromise you
Billing addressGreat offerPure profit
Billion dollarsGuaranteeReal thing
Brand new pagerHave you been turned down?Refinance home
Bulk emailHidden assetsRemoval instructions
Buy directHome employmentRemove
Buying judgmentsHuman growth hormoneRemove subject
Cable converterIf only it were that easyRemoves wrinkles
Call freeIn accordance with lawsReply remove subject
Call nowIncrease salesRequires initial investment
Calling creditorsIncrease trafficReserves the right
Can’t live withoutInsuranceReverses aging
Cancel at any timeInvestment decisionRisk free
Cannot be combined with any other offerIt's effectiveRound the world
Cash bonusJoin millions of AmericansSafeguard notice
CashcashcashLaser printerSatisfaction guaranteed
CasinoLimited time onlySave $
Cell phone cancer scamLong distance phone offerSave big money
Cents on the dollarLose weight spamSave up to
Check or money orderLower interest ratesScore with babes
Claims not to be selling anythingLower monthly paymentSection 301
Claims to be in accordance with some spam lawLowest priceSee for yourself
Claims to be legalLuxury carSent in compliance
Claims you are a winnerMail in order formSerious cash
Claims you registered with Some Kind of PartnerMarketing solutionsSerious only
Click belowMass emailShopping spree
Click here linkMeet singlesSign up free today
Click to removeMember stuffSocial security number
Click to remove mailtoMessage contains disclaimerSpecial promotion
Compare ratesMLMStainless steel
Compete for your businessMoney backStock alert
Confidentially on all ordersMoney makingStock disclaimer statement
CongratulationsMonth trial offerStock pick
Consolidate debt and creditMore Internet trafficStop snoring
Copy accuratelyMortgage ratesStrong buy
Copy DVDsMulti level marketingStuff on sale
Credit bureausName brandSubject to credit
Credit card offersNew customers onlySupplies are limited
Cures baldnessNew domain extensionsTake action now
Dear emailNigerianTalks about hidden charges
Dear friendNo age restrictionsTalks about prizes
Dear somebodyNo catchTells you it’s an ad
Different reply toNo claim formsTerms and conditions
Dig up dirt on friendsNo costThe best rates
Direct emailNo credit checkThe following form
Direct marketingNo disappointmentThey keep your money — no refund!
Discusses search engine listingsNo experienceThey’re just giving it away
Do it todayNo feesThis isn’t junk
Don’t deleteNo gimmickThis isn’t spam
Drastically reducedNo inventoryUniversity diplomas
Earn per weekNo investmentUnlimited
Easy termsNo medical examsUnsecured credit or debt
Eliminate bad creditNo middlemanUrgent
Email harvestNo obligationUS dollars
Email marketingNo purchase necessaryVacation offers
Expect to earnNo questions askedViagra and other drugs
Fantastic dealNo sellingWants credit card
Fast Viagra deliveryNo strings attachedWe hate spam
Financial freedomNot intendedWe honor all
Find out anythingOff shoreWeekend getaway
For freeOffer expiresWhat are you waiting for?
For instant accessOffers couponWhile supplies last
For just $Offers extra cashWhile you sleep
Free accessOffers freeWho really wins?
Free cell phoneOnce in lifetimeWhy pay more?
Free consultationOne hundred percent freeWill not believe your eyes
Free DVDOne hundred percent guaranteedWinner
Free grant moneyOne time mailingWinning
Free hostingOnline biz opportunityWork at home
Free installationOnline pharmacyYou have been selected
Bruce Hogan

Bruce Hogan is Co-founder & CEO of SoftwarePundit, a technology research firm that provides advice, information, and tools to help businesses thrive. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed technology companies, and launching new businesses. You can connect with Bruce on LinkedIn.

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