What is SendPulse?
SendPulse is an email marketing platform used by over 1,300,000 customers. The majority of SendPulse customers are small and medium-sized businesses. SendPulse includes features such as data integration and storage, segmentation, A/B testing, subscription forms, and a drag-and-drop email builder.
Table of Contents
- What is SendPulse?
- SendPulse Review Summary
- SendPulse Pricing & Cost
- SendPulse Features
- Analytics and Reporting
- SendPulse Alternatives & Competitors
- Is SendPulse Right For You?
SendPulse Review Summary
SendPulse was founded by Constantine Rozenshtraus-Makarov in 2015. Today, SendPulse is used by more than 1,300,000 customers. SendPulse customers are typically small and medium-sized businesses with an average email volume of 6,000 to 20,000.
SendPulse includes features that help businesses execute successful marketing campaigns. These features include data integration and storage, segmentation, A/B testing, subscription forms, and a drag-and-drop email builder.
SendPulse’s pricing ranges from $6 to $350 per month depending on the number of contacts. SendPulse offers a 20% discount of annual contracts.
Although SendPulse has similar functionality to other solutions on the market, some of SendPulse’s features are less robust than its competitors. However, SendPulse is more affordable than many other platforms. For example, Mailchimp costs more than twice as much as SendPulse. If you are an SMB on a tighter budget, you should consider testing SendPulse. If you are looking for a more robust solution with sophisticated data storage, integrations, and reporting, solutions, like Klaviyo and Mailchimp, may be a better fit for your business.
SendPulse Pricing & Cost
SendPulse pricing is based on the number of email contacts. SendPulse offers a 20% discount for annual contracts paid upfront, and is free to use up to 500 contacts and 15,000 email sends. Also, you can send SMS messages for $0.01 to $0.04 per message depending on area code. Here’s an overview of SendPulse’s pricing.
|Number of Contacts||Price|
|1 to 500||$6.40|
|501 to 1,000||$9.60|
|4,001 to 5,000||$28|
|20,001 to 25,000||$86.40|
|45,001 to 50,000||$152.80|
|90,001 to 100,000||$257.60|
|125,001 to 150,000||$348.80|
Below, we'll discuss SendPulse’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.
SendPulse’s dashboard visualizes KPIs and includes shortcuts to commonly-used features. These are the KPis you can track in the dashboard:
Data Integration and Storage
You can use SendPulse to collect and store data about your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore SendPulse’s data fields and offer an overview of importing customers and data.
Customer information that you collect and store in SendPulse is organized into data fields. You use these data fields to segment your lists in order to send better targeted communications.
SendPulse includes 3 default data fields: email address, name, and phone number. You can create up to 50 custom data fields to capture other relevant data. Commonly-used custom data fields include birthdays, last active date, and gender. SendPulse’s data collection and storage is more limited than many of its competitors. For example, Klaviyo includes over 40 default data fields, and allows you to create an unlimited amount of custom data fields.
Importing Customers and Data into SendPulse
You can import data through a variety of ways in SendPulse. Below, we highlight some of the primary methods of data collection.
|Manual Entry||Customer information can be entered manually through copy and paste.|
|CSV, XLS, XLSX files||You can upload spreadsheets that contain customer data.|
|Pre-built integrations||SendPulse integrates with several third-party solutions that make it easier to collect customer data and create marketing automations.|
|API||SendPulse has an open API that allows businesses to create custom integrations. You can use this to move data in and out of SendPulse and build custom applications that leverage SendPulse’s functionality.|
|Subscription forms||You can create custom forms to capture audience data. You can embed forms on your website, or have them appear as popups.|
SendPulse’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume. Here are some of the criteria you can segment your audience by.
- Clicked links in recent emails
- Date added
- Is & is not in another list
- Opened emails from-till date
- Opened recent emails
- Verification status
You can create complex segments in SendPulse using logic. Specific operators included in SendPulse’s application are:
- Contains & does not contain
- Before & After
- Equal to & not equal to
- Starts with & ends with
- Greater than & less than
- In list & not in list
- For the last X days
- For more than X days
- From X to Y days
SendPulse allows you to create unlimited segments. Also, you can add an unlimited number of criteria to each segment. This is an advantage of using SendPulse over many of its competitors. Solutions, like Mailchimp, enforces a limit of 5 criteria per segment. .
SendPulse includes an email editor that is used to create custom email templates. You can drag and drop blocks directly onto templates to include:
SendPulse allows you to add merge fields that will automatically populate contact information. Also, SendPulse includes an HTML editor.
You can preview emails to see how they appear on desktop and mobile. Additionally, SendPulse allows you to send test emails.
SendPulse includes over 60 pre-built email templates. Pre-built templates help quickly build emails for common use cases like email confirmations, feedback requests, newsletters.
SendPulse has an A/B testing tool that you can use to optimize your emails and subject lines. You create multiple versions of your email, and the system automatically sends each version to a portion of your customers. In the table below, we highlight the major components of SendPulse’s A/B testing.
|Variables||Email address, subject lines, email content|
|Email Variations||Up to 3 versions|
|Testing Pool Size||1% to 100% of list|
|Testing Length Period||Up to 31 days|
|Winning Metrics||Number of conversions, number of opens|
SendPulse does not allow you to A/B test drip campaigns with a series of messages. Also, SendPulse does not offer multivariate testing. This means that you can’t test multiple variables at once. For example, you can’t test subject lines and send times in the same experiment. If this is a must-have feature for you, Mailchimp’s Premium plan includes multivariate testing.
SendPulse allows you to create drip campaigns that send a series of automated messages to customers. These campaigns are typically triggered by a specific customer action, and can include branches that target specific sets of customers. Common use cases for this feature include:
- Abandoned cart email
- Confirmation email
- Registration email
- Re-engagement email
With the Automation 360 Flow feature, you can create complex drip campaigns using a visual workflow builder. You can drag and drop different events onto the canvas that will trigger specific actions. These are some of the events you can add to your automation sequence.
- Send email, text messages, and push notifications
- Filter contact based on data
- Change contact data
- Conditional splits based on contact behavior
- Send webhook
- Split contacts randomly
Other Marketing Channels
SendPulse includes several marketing channels in addition to email marketing. Below, we highlight some of SendPulse’s other marketing channels.
SMS Marketing: SendPulse allows you to send text messages to your audience. Similar to SendPulse’s email marketing tools, SMS messages can be segmented and automated. However, SMS messages can not be A/B tested.
Chat bots: SendPulse offers basic live chat software for Facebook and Telegram, and is used to streamline customer support and close sales. Chatbots are free to use up to 10,000 messages per month. For unlimited messages, chatbots cost around $10 to $150 depending on the number of subscribers.
Push notifications With SendPulse, you can send your subscribers browser push notifications to increase engagement. This feature is free up to 10,000 subscribers. Push notifications can be automated, segmented, and A/B tested in paid plans. Paid plans cost between $20 to $550 depending on the number of subscribers.
You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.
There are several best practices that email systems should follow to increase your deliverability. Below, we list some of these best practices.
|Deliverability Features||Offered by SendPulse|
|Deliverability analytics and reporting||Yes|
|Automated contact removal for soft & hard bounces||No|
|Dedicated click tracking||Yes|
|Email authentication (DKIM & SPF)||Yes|
|Dedicated IP address||Yes|
Analytics and Reporting
After campaigns have completed, SendPulse generates a report summarizes performance and visualizes KPIs. Unfortunately, these reports are not customizable. Here are some of the KPIs you can track in SendPulse.
- Clicked Links
- Clicks by location
- Devices used
- Opens by location
- Subscriber activity
SendPulse integrates with a variety of third-party software. We list some of SendPulse’s built-in integrations below.
- CS Cart
Integrations through Zapier
- Amazon Central Seller
- Zoho CRM
SendPulse Alternatives & Competitors
SendPulse competes with a variety of email marketing solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.
SendPulse's top competitors are:
Is SendPulse Right For You?
SendPulse is a popular email marketing solution used by over 1,300,000 customers. SendPulse helps businesses capture audience data and create personalized communications. This solution includes features such as data integration and storage, segmentation, A/B testing, subscription forms, and a drag-and-drop email builder.
If you desire an affordable solution that includes 24/7 customer support, SendPulse is best for you. If you are willing to invest in a more robust platform, Mailchimp is likely a better choice. If you are looking for a solution with built-in integrations with e-commerce platforms, consider testing Klaviyo.
If you're interested, you can try SendPulse today.