HubSpot Competitors & Alternatives
The information in this article is based on our research, interviews with customers, as well as dozens of hours hand-testing CRM software. The details of our review process and research methodology can be found in the Why You Should Trust Us section on our CRM category page.
HubSpot is our highest rated CRM platform. It is an advanced, all-in-one platform that can support medium and large businesses. However, its features are also user-friendly enough for those who are newer to CRM software. We also recommend it for those who need high-quality digital marketing tools like email and social media marketing.
There are six CRM solutions that are worth considering before you purchase HubSpot. They primarily differentiate based on the features offered and ease of use. Understanding these differences will help you determine which platform will work best for your business.
- If you want an advanced, affordable tool and currently use other Zoho products, then we recommend Zoho CRM
- If you want a highly customizable, advanced platform that can also support enterprises, then we recommend Salesforce
- If you want a basic CRM that integrates tightly with Google Workspace, then we recommend Copper
- If you need a basic, user-friendly CRM and primarily need a tool for deal management, then we recommend Pipedrive
- If you need a beginner solution and need a strong set of communication channels and digital marketing tools, then we recommend Freshworks CRM
- If you are a small business that needs a reliable, all-in-one solution with multiple communication channels, then we recommend Vtiger
Here’s a breakdown of our review criteria. We rate each piece of software based on its features, usability, pricing, and customer support availability. Here is how HubSpot and it’s competitors rank in each category.
| Software Company | Analyst Rating | Features | Usability | Pricing | Customer Support |
|---|---|---|---|---|---|
| HubSpot | 91 | 9.5 | 9.5 | 8 | 9 |
| Zoho CRM | 89 | 9 | 8.5 | 9 | 9 |
| Freshworks CRM | 86 | 8.75 | 7.5 | 7.5 | 8 |
| Copper | 84 | 8.25 | 9 | 8.5 | 8 |
| Pipedrive | 83 | 7.75 | 9 | 8 | 9 |
| Vtiger | 82 | 8.25 | 7.75 | 8.5 | 8 |
| Salesforce | 81 | 8.75 | 7.5 | 7.5 | 8 |
In this article, we’ll provide an overview of HubSpot as a CRM platform. Afterwards, we’ll compare and contrast HubSpot against its top competitors. If you’d like a full description of HubSpot, check out our in-depth HubSpot review.
Table of Contents
- HubSpot's Top Features
- HubSpot Competitor Overview: Features
- HubSpot Competitor Overview: Pricing
- Top HubSpot Competitors
- Salesforce
- Bottom Line
HubSpot Top Features
HubSpot offers standard and advanced features that help businesses effectively manage relationships with potential and existing customers. This includes tools for lead capture, contact and deal management, workflow automation, and insights reporting. Below we describe the 10 most important features in HubSpot.
| HubSpot Feature | Description |
|---|---|
| Lead Capture | Lead capture refers to the process of acquiring someone’s information with the goal of converting them into a paying customer. HubSpot offers one of the widest ranges of lead capture methods among its competitors – including forms, social media, live chat, and email. |
| Contact Profiles | The more information you have on a contact, and the more unique a profile, the better the chance you have of converting that contact into a customer. HubSpot lets you create robust contact profiles. Besides standard information like emails, phone numbers, related deals, and files, you can also capture website activity and someone’s lead source. |
| Marketing Communication Channels | A key element in converting your contacts into a customer is maintaining consistent communication. HubSpot offers three communication channels – email marketing campaigns, social media marketing, and phone. |
| Lead Scoring | A lead score is a numerical value that reflects how likely a lead is to become a paying customer. HubSpot lets you choose positive or negative score criteria based on contacts, deals, form submissions, email behavior, and ad interactions. |
| Task Management | Tasks in a CRM are actions that help bring deals to completion. HubSpot lets you edit a task’s title, associate deals, choose priority levels, and include notes. You can also set reminders, which reduce the chance of losing a potential deal. |
| Pipelines | These let you visually track the progress of prospective customers through each deal stage. HubSpot’s pipelines feature works well for businesses with over 50 simultaneous deals. You can create custom pipelines and stages, insert a "win probability" at each stage, drag and drop deals between stages, and use over 35 filters to organize your deals. |
| Workflow Automations | Workflow automations save time and reduce the chance for human error. HubSpot offers sequences and triggered events as workflow automation tools. Sequences help deliver highly personalized drip marketing campaigns and triggered events can be used for larger, generalized cases like instant follow-ups and contact assignment. |
| Insights Reporting | CRM reporting offers key data that helps businesses make tactical changes and strategic decisions where needed. This includes important insights like deals won and lost, pipeline progression, your sales forecasting, and sales funnel. You can also choose a wide range of data visualization styles – including bar, line, donut, KPI, and pivot table. |
| Integrations | These expand the functionality of your CRM and eliminate the need to toggle back and forth between systems. Some of the key integrations that HubSpot offers includes Google Workspace, Zapier, Slack, Zoom, Intercom, and Shopify. |
| Mobile CRM | A mobile CRM gives you the best chance in ensuring that your customers are getting the best service possible at all times. HubSpot’s mobile CRM is well rounded – you can view information related to your tasks, meetings, contacts, deals, and activity related to emails, forms and leads. |
HubSpot Competitor Overview: Features
The chart below shows you the main features found in CRM software, and ones offered by each solution. You’ll notice that many solutions offer the same features, therefore it’s important that when analyzing each option, you focus on the quality of each feature.
HubSpot Competitor Overview: Pricing
HubSpot is a very robust and feature-rich platform. It is also one of the most expensive available, with its entry plan at $50 per month and most expensive plan at $4,000 per month. Its price is most comparable to Salesforce’s, but HubSpot is much more user-friendly. However, HubSpot does offer a robust, free CRM plan that allows for up to three users.
| CRM Software | Plan Pricing |
|---|---|
| HubSpot |
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| Zoho CRM |
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| Freshworks CRM |
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| Copper |
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| Pipedrive |
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| Vtiger |
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| Salesforce |
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Top HubSpot Competitors
HubSpot is an advanced, all-in-one CRM solution. It has the capability to support medium and large businesses with complex workflows, but is also user-friendly enough for those who are newer to CRM software.
When compared to its competitors, it is similar to Salesforce in terms of platform advancedness and offers a similar ease of use to Freshworks CRM.
The top HubSpot competitors are:
- Zoho CRM
- Freshworks CRM
- Copper
- Pipedrive
- Vtiger
- Salesforce
1. Zoho CRM
Zoho CRM is an affordable, advanced CRM platform. Zoho CRM is less user-friendly and less feature-rich than HubSpot. Overall, we recommend Zoho CRM to small businesses with a smaller budget who are looking to scale their business. We also recommend it to those who currently use other Zoho products like Zoho Forms and Zoho SalesIQ.
- You want a robust, free CRM plan
- You operate a medium or large business
- You want high-quality digital marketing tools
- You want a more affordable, advanced CRM solution
- You use other Zoho products – including Zoho Forms and Zoho SalesIQ
- You want a solution that’s HIPAA compliant
Zoho CRM is a CRM platform that is used by over 150,000 customers. It's ideal for those who need a more affordable, advanced solution and currently use other Zoho products.
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2. Freshworks CRM
Freshworks CRM is a beginner CRM that works well for small businesses who need strong communication tools. In comparison to HubSpot, Freshworks is less feature-rich, but is much more affordable and is a more user-friendly platform.
- You want a more affordable CRM that is better for small businesses
- You want a HIPAA compliant solution
- You want to take advantage of Freddy AI for lead scoring
- You want a robust, free CRM
- You want a user-friendly, advanced CRM solution
- You want high-quality digital marketing tools
Freshsales is a CRM platform with over 40,000 customers. It's ideal for small businesses with a slightly larger budget and that need a strong set of communication channels and digital marketing tools.
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3. Copper
Copper is a basic CRM platform that can support SMBs who are new to CRM software. When compared to HubSpot, Copper is more user-friendly and is better for small businesses with simple workflows. We also highly recommend it to those who currently use Google Workspace.
- You prefer a more basic CRM solution
- You use Google Workspace for your business
- You want a more affordable CRM
- You operate a larger business
- You prefer a user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Copper is a CRM software solution that is used by over 25,000 customers. It's ideal for SMBs that only need a basic CRM and currently use Google Workspace.
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4. Pipedrive
Pipedrive is a basic CRM that works best for individuals and SMBs. When compared to HubSpot, Pipedrive is much less robust, but is more user-friendly and affordable. We recommend Pipedrive for those who primarily need a CRM for visual deal management.
- You prefer a solution that can better support individuals and entrepreneurs
- You want a more affordable CRM
- You primarily need a CRM for visual deal management
- You are a medium or large business
- You prefer a user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Pipedrive is a basic CRM software tool used by over 95,000 customers. It's ideal for individuals and SMBs who mainly need a solution to visually manage their deals and pipelines.
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5. Vtiger
Vtiger is a reliable, all-in-one CRM solution that offers a wide range of communication channels. In comparison to HubSpot, HubSpot is the better all-in-one solution because its features are more robust as well as user-friendly.
- You want a more affordable, basic CRM solution
- You want SMS as a communication channel
- You want a platform that’s HIPAA compliant
- You operate a larger business
- You prefer a user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Vtiger is a popular CRM solution with over 300,000 customers. It's best for smaller businesses who need a reliable, all-in-one solution with multiple communication channels.
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6. Salesforce
Salesforce is an advanced, and highly customizable CRM solution. In comparison with HubSpot, Salesforce has a steeper learning curve and is better for businesses who want to scale to an enterprise level.
- You want to scale your business to an enterprise level
- You want a highly customizable CRM platform
- You want a solution that is HIPAA compliant
- You want a solution that better supports SMBs
- You want a more user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Salesforce is an advanced CRM software tool used by over 150,000 customers. It's ideal for those who have a large budget and are looking to scale their business to enterprise-level. We highly recommend having assistance from a Salesforce representative when it comes to customizing your platform.
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Top CRM Software
