Best Integration Software 2021

Zapier vs. Automate.io

Is Zapier or Automate.io the better solution for you? This in-depth, feature-by-feature breakdown will help you select the best integration software for your business.

If you perform manual tasks across your suite of software applications, you should consider investing in integration software. This software can save hours of time by automating the workflows you complete every day.

This article will discuss the main differences between Zapier and Automate.io, two popular integration tools for small businesses. We’ll highlight the differences in features, pricing, usability, and customer support. After discussing the notable strengths and drawbacks of each tool, we’ll make expert recommendations to help you pick the best software for your business.

Our software recommendations are based upon extensive research, discussions with small businesses, and dozens of hours spent hand-testing the leading integration software platforms. Learn more about our research process here.

Zapier & Automate.io Comparison Summary

Zapier and Automate.io are two leading integration tools for small businesses. After hand-testing each platform, we gave Zapier a SoftwarePundit Analyst rating of 93, while Automate.io received a rating of 87.

Zapier received the highest rating in our integration category because it integrates with the most applications, with 3,000 apps to choose from. Automate.io is a more basic integration software, but its ease of use and low price make it a fantastic choice for many small businesses.


Here’s a breakdown of our review criteria and how Zapier and Automate.io stacked up in each category.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support
Zapier93101088
Automate.io87710109

Zapier is the leader in the integration software space. There are more than 3,000 applications with pre-built integrations, as well as an extensive workflow library that enables customers to execute workflows with just a few clicks. Zapier’s main drawback is that it’s extremely expensive, which may be a limiting factor for many small businesses.

Though Automate.io only includes integrations with about 200 applications, they add new applications constantly. We expect that the platform will only improve as their selection increases. The pricing is much better than Zapier’s, with plans from $9.99 to $199 per month.

Here are a few quick points to summarize who we recommend each tool for:

You'll prefer Zapier if:

  • You want access to more than 3,000 applications
  • You’re a startup and can take advantage of Zapier’s discount
  • You can afford to pay a premium for your integration software

Try Zapier Today

You'll prefer Automate.io if:

  • You want a software tool that won't break the bank
  • You only need one or two individuals to use the software
  • You don’t need more than the 200 applications Automate.io offers

Try Automate.io Today


Table of Contents

Who Should Purchase Zapier?

Zapier is one of the most advanced integration tools for small businesses. If you use many software tools or use niche tools that Automate.io does not have, Zapier is the better choice. Depending on your plan, you’ll be able to utilize custom logic and auto-replay features.

Customers may experience some sticker shock when it comes to Zapier. For relatively similar features—100,000 tasks per month—Automate.io will cost $199 to Zapier’s $898.50.

Who Should Purchase Automate.io?

Automate.io is the easiest-to-use integration software for small businesses. It’s reasonably priced, and though it only has integrations with about 200 applications, it provides small businesses with the ultimate ease of use.

The deciding factor when choosing whether or not to implement Automate.io will be whether or not they have the applications you’re looking to integrate. Their list of applications is linked here.

Zapier & Automate.io Price Comparison

Across integration tools that we’ve reviewed, Automate.io is the cheapest and Zapier is the most expensive.

Zapier Pricing Details

Zapier pricing starts at $29.99 per month and the most expensive plan tops out at $898.50 per month, which is the most expensive integration plan by far. After examining the value each plan provides, we recommend the Professional Plan for most small businesses.

Free
  • Free
  • 100 Tasks per month
  • 5 Zaps per month
  • 15 minute update time
  • 2 users
  • Single-step Zaps
Starter Plan
  • $29.99 per month
  • 750 Tasks per month
  • 20 Zaps per month
  • 15 minute update time
  • 2 users
  • Multi-step Zaps
Professional Plan
  • $73.50 per month
  • 2,000 Tasks per month
  • Unlimited Zaps
  • 2 minute update time
  • 5 users
  • Unlimited Premium applications
  • Custom logic
  • Auto replay
Team Plan
  • $448.50 per month
  • 50,000 Tasks per month
  • Unlimited Zaps
  • 2 minute update time
  • Unlimited users
  • Shared app connections
  • Shared workspace
Company Plan
  • $898.50 per month
  • 100,000 Tasks per month
  • Unlimited Zaps
  • 1 minute update time
  • Custom data retention
  • Single Sign On (SSO)
  • User provisioning

Automate.io Pricing Details

If you’re looking for the most cost-effective integration software, Automate.io is affordable with plans ranging from $9.99 per month to $199 per month.

Free
  • Free
  • 300 actions
  • 5 Bots
  • 5 minute data check
  • 1 user
Personal Plan
  • $9.99 per month
  • 600 actions
  • 10 Bots
  • Multi-action Bots
  • 5 minute data check
  • 1 user
  • 1 Premium app
Professional Plan
  • $29 per month
  • 2,000 actions
  • 20 Bots
  • Multi-action Bots
  • 5 minute data check
  • 1 user
  • Unlimited Premium apps
Startup Plan
  • $49 per month
  • 10,000 actions
  • 50 Bots
  • 2 minute data check
  • 1 user
  • Auto-retry
Growth Plan
  • $99 per month
  • 30,000 actions
  • 100 Bots
  • 2 minute data check
  • 3 users
  • Shared folders
  • Excess actions
Business Plan
  • $199 per month
  • 100,000 actions
  • 200 Bots
  • 1 minute data check
  • 10 users
  • Data controls

Zapier & Automate.io Feature Comparison

Zapier has more integrations a more extensive feature list overall. Automate.io provides a more intuitive interface and a more accessible customer support team.

Zapier's Top Features

Zapier’s top features are the integration list, dashboard, and pre-built workflow database. Zapier’s biggest draw is the more than 3,000 applications that are included. This is more than ten times the number of applications that Automate.io offers.

For a more in-depth look at Zapier, read our full Zapier review.

3,000 Applications

With more than 3,000 applications, Zapier has more integrations than any other integration platform, and significantly more than Automate.io offers. A list of popular software tools that Zapier includes is:

Zapier App Library

Dashboard

From within Zapier’s dashboard, you can build your workflows, check your usage history, and see your Zaps and Zap History. Though Zapier is a powerful software, it’s laid out intuitively enough that even those who are not technologically savvy should be able to use the platform without too much trouble.

Zapier Dashboard

Pre-Built Workflows

Zapier has a database of pre-built workflows that make it even easier to set up your workflows. When you search for your desired applications, Zapier will show you which are available for setup. You’ll be able to see the specific triggers and actions that Zapier supports.

Zapier Pre-Built Integrations

Automate.io's Top Features

Automate.io makes it exceedingly easy to build workflows and create integrations with just a few clicks. The interface is intuitive, and while there are only about 200 applications, there are crucial integrations like DocuSign, QuickBooks Online, and Mailchimp.

Read the full Automate.io review.

Dashboard

As you can see, Automate.io, like Zapier, has a list of pre-built workflows that you can try and test with just a few clicks.

Automate.io Dashboard

From this dashboard, customers can examine their plan usage and see the applications that they’re utilizing with Automate.io.

Workflow Builder

The image below shows how you would build a workflow for Trello. This specific workflow will automatically add a comment to a Trello board when a new card is created.

Automate.io Bot

You can add details to the workflow builder, but this does not make the process any less simple. When we tested the workflows, we found that the intended actions were completed instantly.

Bottom Line

Automate.io is a reliable and cost-conscious integration software. If you choose Automate.io, be careful to make sure that they have integrations with the applications you need, as they only have about 200. On the other hand, Zapier is powerful and quite extensive with over 3,000 applications. If you choose Zapier, be prepared to pay a very high price.

  • Zapier is one of the best and most advanced integration software tools. With the widest list of applications available, it also has the heftiest price tag.
  • Automate.io is a mid-tier, affordable integration software. Though it only includes 200 applications, it will serve most small businesses well.

If you’re interested, visit Zapier or Automate.io today to get started.

Katelyn Anderson

Katelyn is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses of technology markets & products and writes software-related content. She graduated summa cum laude with degrees in English and Psychology. Her main areas of interest are content creation, user experience, and search engine optimization. You can connect with Katelyn on LinkedIn.

Katelyn is an expert in several software categories including:

  • Accounting software
  • Integration software
  • Live chat software
  • Vacation rental software
  • Video conferencing software

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