If you’re spending hours every day performing manual tasks across software applications, you should invest in integration software. Whether you’re taking the time to send individual emails, firing off Slack messages one by one, or manually adding each new client to your Excel spreadsheet, you’re spending hours doing tasks that integration software could automate for you.
This article will discuss the main differences between Zapier and Integromat, two of the most popular and advanced integration tools. We’ll highlight the differences in features, pricing, and usability. After discussing notable strengths and drawbacks of each tool, we’ll make expert recommendations to help you pick the best software for your business.
All of our recommendations are based upon extensive research, discussions with small businesses, and dozens of hours spent hand-testing the leading integration software platforms. Learn more about our research process here.
Zapier & Integromat Comparison Summary
Zapier received a higher rating because it has pre-built integrations with significantly more applications—3,000 to Integromat’s 650. Zapier is also easier to use than Integromat. However, only Integromat includes advanced modifications to allow users to parse and extract data between steps in workflows. It’s advanced, data-driven, and uniquely powerful.
Here’s a breakdown of our review criteria and how Zapier and Integromat stacked up in each category.
|Criteria||Analyst Rating||Features||Usability||Pricing||Customer Support|
Zapier is the leading integration tool for small and medium businesses. With easy workflow builders and the most available applications, Zapier is the undeniable leader in the space. However, it’s extremely expensive, with the most expensive plan topping out at $898.50 per month.
Conversely, Integromat is more data-driven, though smaller. With the workflow builder, you can create simple, one-step workflows as well as complex workflows that can parse and extract data. The pricing is much more manageable, with plans from $9 per month to $299 per month.
Here are a few quick points to summarize who we recommend each tool for:
- You want access to more than 3,000 applications
- You can afford to pay a very high price for your integration software
- You want a software that is slightly easier to use
- You need to perform more complex actions with your data
- You have the technical background to work with a more specialized tool
- You want to create particularly advanced workflows
Table of Contents
- Zapier & Integromat Comparison Summary
- Who Should Purchase Zapier?
- Who Should Purchase Integromat?
- Zapier & Integromat Price Comparison
- Zapier & Integromat Feature Comparison
- Bottom Line
Who Should Purchase Zapier?
Zapier is ideal for those who want the utmost access to application integrations. With auto-replay features, custom logic rules, and shared workspaces, Zapier is one of the most advanced integration tools for small businesses available.
The biggest drawback to Zapier is the extremely high pricing. For comparison, 100,000 tasks with Zapier costs $898.50 per month, whereas Integromate gives 150,000 tasks for $99 per month. In spite of the sky-high pricing, Zapier’s customers are very pleased with how the tool works.
Who Should Purchase Integromat?
The main value Integromat provides to small businesses is the ability to incorporate error handling, data parsing, and routers into automated workflows. While there are only around 650 applications compared with Zapier’s 3,000, the most important applications for small businesses are incorporated into the available integrations.
Integromat customers are pleased with the functionality that Integromat provides. Many also appreciate that it’s significantly cheaper than Zapier.
Overall, while some customers may find the interface intimidating if they are not particularly technically advanced, Integromat is one of the most valuable integration tools available. If you choose to take advantage of Integromat, make sure they have the applications you’d like to automate first.
Zapier & Integromat Price Comparison
Zapier is more expensive than Integromat, and the two are the more expensive integration software tools that we tested.
Zapier Pricing Details
Zapier pricing starts at $29.99 per month and the most expensive plan tops out at $898.50 per month, which is the most expensive integration plan by far. We found that most small businesses will find the most value in the Professional Plan given the short update time and additional users.
Integromat Pricing Details
Integromat’s paid plans start at just $9 per month, which is cheaper than the cheapest plans from other competitors. Integromat pricing is significantly cheaper than Zapier’s pricing.
Zapier & Integromat Feature Comparison
The two platforms offer relatively similar features, though Zapier has 3,000 applications to Integromat’s 650. Zapier offers significantly more pre-built integrations, while Integromat offers more advanced workflow functionality.
Zapier's Top Features
Zapier’s top features include the application library, dashboard, and workflow history list. Zapier’s biggest draw is the more than 3,000 applications that are included. This is nearly five times the number of applications that Integromat offers.
We’ll briefly describe these features to give you a sense of what Zapier is like to work with. Check out the full Zapier review to learn more.
Zapier includes a whopping 3,000 applications. This is far more than any other small business-focused integration platform. Along with top software for small businesses like Slack, Mailchimp, and Trello, there are niche platforms as well.
The Zapier dashboard makes it extremely easy for customers to build workflows. You’ll select the two applications you want to connect and pick the trigger and outcome. Zapier will automatically suggest pre-built workflows to install.
From the left navigation bar, customers can see their active Zaps, connected applications, Zap history, and how many Zaps and Tasks they’ve used against their plan limits.
The history tab displays all workflows and their status—whether they were successful or they were stopped. You can filter your workflow history by date, application, and folder. This is a relatively basic feature, but it’s helpful to check back on things.
Integromat's Top Features
Integromat’s drag-and-drop workflow builder is intuitive to use, though because it is so detailed, there is more room for confusion than with Zapier. However, the interface is still relatively easy to navigate, and the self-help customer service options should help those who have trouble creating their workflows.
For a more in-depth explanation of Integromat, check out the full Integromat review.
Integromat’s main offerings are their complex workflows, which are created through routers, text parsers, and data manipulations. Those are represented by the green, red, and purple bubbles in the image below.
While you can also create rules and specific workflow pathways in Zapier, Integromat's method is much more effective for parsing and manipulating data.
Just like Zapier, Integromat has a library of pre-built workflows that you can select and install with just a few clicks. This reduces the time you’ll spend creating workflows. Once your template is in place, you’ll be able to edit it if you want. This feature is simply helpful for saving time and effort.
In most integration software tools, a workflow will stop if an error is encountered. Unless you have auto-retry enabled, which not each software has, this means that you’ll have to manually retry your workflows.
Integromat allows customers to create if-then scenarios in case of errors in their workflows. This means that you can prepare for issues without making the workflow come to a halt. You’ll be able to say which errors should be ignored, which should stop the workflow, and more.
Compared with Zapier, Integromat is more powerful but less extensive, with 650 applications compared to Zapier’s 3,000. Zapier could be cost-prohibitive for many small businesses, as their plans are extremely expensive for comparatively few workflows and tasks.
- Zapier is one of the best integration software tools for small businesses with over 3,000 applications. However, it is extremely expensive.
- Integromat will benefit those who would like to integrate error handlers, data parsing, and data manipulation into their automated workflows.