Sendinblue Review, Pricing & Features

What is Sendinblue?

Sendinblue is a marketing automation platform used by more than 200,000 businesses worldwide. Sendinblue’s core offering is email and SMS marketing, but includes other tools including a CRM and live chat. The majority of Sendinblue customers are small and medium-sized businesses.

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Table of Contents

• What is Sendinblue?
• Sendinblue Review Summary
• Sendinblue Pricing & Cost
• Sendinblue Features
  • Dashboard
  • Data Integration and Storage
  • Segmentation
  • Email Builder
  • A/B Testing
  • Marketing Automation
  • Other Marketing Channels
  • Deliverability
  • Analytics and Reporting
  • Integrations
• Sendinblue Alternatives & Competitors
• Is Sendinblue Right For You?

Sendinblue Review Summary

Sendinblue was founded by Armand Thiberge and Kapil Sharma in 2007. Today, Sendinblue is used by over 200,000 businesses worldwide. In general, Sendinblue is used by small to medium size businesses.

Sendinblue’s core offering is email and SMS marketing. The platform does include other tools including a CRM and live chat. Its free plan includes most major features found in Sendinblue paid plans, although you are limited to 300 emails per month. Two of Sendinblue’s strengths are the ability to A/B test drip campaigns, and preview emails for over 40 clients and devices. These features are typically not included in similarly-priced solutions.

However, Sendinblue’s email templates and third-party integrations are limited. Also, Sendinblue does not include live chat support, and only includes phone support in its Premium and Enterprise Plans.

Sendinblue starts at $25 per month. Its pricing is based on monthly email volume, and includes an unlimited number of contacts in all plans. Most competitive solutions, like Campaign Monitor and Mailchimp, are priced based upon your number of contacts. Sendinblue’s pricing makes it cheaper for businesses that have a lot of contacts, but don't send many emails per contact.

Sendinblue Pricing & Cost

Sendinblue pricing starts at $25 per month. Its pricing is based on monthly email volume making it cheaper for businesses that have a lot of contacts, but don't send many emails per contact. Sendinblue offers three paid subscription plans, and one free plan.

Sendinblue also offers pay-as-you-go pricing. Instead of purchasing a monthly subscription, you can purchase email credits. Each email send costs one credit.

Sendinblue Features

Below, we'll discuss Sendinblue’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Dashboard

When you first log into Sendinblue, you will be directed to the dashboard. You can use the dashboard to track total contacts, clicks, opens, and blacklisted contacts. Also, the dashboard includes general information about your current and past campaigns.

Data Integration and Storage

You can use Sendinblue to collect and store data about your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore Sendinblue’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in Sendinblue is organized into data fields. You use these data fields to segment your lists in order to send better targeted communications.

An email address is a required data field for any contact. However, you can add an unlimited number of custom data fields to capture additional information that is relevant to your business. Commonly-used data fields include:

Importing Customers and Data into Sendinblue

You can import data through a variety of ways in Sendinblue. Below, we highlight some of the primary methods of data collection.

Segmentation

Sendinblue’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.

You can define the segment conditions to include or exclude portions of your list. Here are some of the segmentation conditions found in Sendinblue:

You can create complex segments in Sendinblue using any and all logic. Specific operators included in Sendinblue’s application are:

Email Builder

Sendinblue includes a drag-and-drop email editor and pre-designed email templates. You can add different design elements to your emails such as text, images, buttons, and headers. Sendinblue also allows you to add multiple columns and wrap text around images.

Relative to similarly-priced solutions, Sendinblue’s email builder is not robust. There are less design elements you can add, and you have less control over your email’s formatting. Also, Sendinblue only includes 65 pre-built email templates which is less than most of its competitors.

Sendinblue includes a preview tool that shows you how emails will appear on different email clients. Sendinblue’s preview tool is more robust than many other similarly-priced email marketing solutions. This table shows which types of clients and devices you can preview emails for.

A/B Testing

Sendinblue has an A/B testing tool that you can use to optimize your emails and automation workflows. You can create up to 2 versions of an email, and send each version to a portion of your customers. In the table below, we highlight the major components of Sendinblue’s A/B testing.

Sendinblue does not allow you to test as many variables and email variations as its top competitors. Also, Sendinblue does not include multivariate testing.

Sendinblue allows you to A/B test your automation workflows. You can distribute your contacts evenly and let the software analyze the winning path. Here are the components you can test in your workflows:

Marketing Automation

Sendinblue allows you to create drip campaigns that send a series of automated messages to contacts. Sendinblue includes a drag-and-drop builder to create automation workflows.

Each workflow starts with an entry point that is triggered by specific contact attributes and behavior. Here are some of the entry points included in Sendinblue.

You can create splits in your workflow paths that are triggered by different types of actions and conditions. Here are some of the actions and conditions included in Sendinblue.

Other Marketing Channels

Sendinblue includes several marketing channels in addition to email marketing. Below, we highlight some of Sendinblue’s other marketing channels.

SMS Marketing: Sendinblue allows you to send text messages to your subscribers. Sendinblue’s SMS marketing functions similarly to its email marketing. You can personalize SMS messages using segmentation, and include SMS messages in your automation workflows.

Live Chat: Sendinblue allows you to add a live chat tool on your website to provide customer support to website visitors. Live chat is included in all Sendinblue subscription plans.

CRM: Sendinblue includes a CRM in its platform. You can use the CRM to organize contacts and track interactions.

Deliverability

You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. As you can see below, it follows the best practices.

Analytics and Reporting

Sendinblue includes an analytics dashboard to help you monitor the performance of your campaigns. Here are some of the metrics you can track in Sendinblue.

Integrations

Sendinblue directly integrates with 50 different third-party platforms which is less than many of its competitors. You can use Zapier to connect Sendinblue to additional solutions, but that will be an extra monthly cost. Below are some of Sendinblue’s integrations.

Sendinblue Alternatives & Competitors

Sendinblue competes with a variety of email marketing and marketing automation solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.

Sendinblue's top competitors are:

Is Sendinblue Right For You?

Sendinblue is used by more than 200,000 businesses worldwide. Sendinblue’s core offering is email and SMS marketing, but includes other tools including a CRM and live chat. The majority of Sendinblue customers are small and medium-sized businesses.

If you're interested, you can try Sendinblue today.