Moosend Review, Pricing & Key Features

What is Moosend?

Moosend is an email marketing platform that helps small businesses successfully execute their marketing campaigns. Moosend’s automation workflows are more robust than many of its similarly-priced competitors. However, customer support in their free plan is only available five days a week, and does not include phone or priority support. Also, its third-party integrations and pre-designed templates are limited.

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Table of Contents

• What is Moosend?
• Moosend Review Summary
• Moosend Pricing & Cost
• Moosend Features
  • Dashboard
  • Data Integration and Storage
  • Segmentation
  • Email Builder
  • A/B Testing
  • Marketing Automation
  • Other Features and Marketing Channels
  • Deliverability
  • Analytics and Reporting
  • Integrations
• Moosend Alternatives & Competitors
• Is Moosend Right For You?

Moosend Review Summary

Moosend was founded by Yannis Psarras in 2013. Moosend is best for small businesses and entrepreneurs.

Compared to similarly-priced solutions, Moosend’s automation workflows are quite robust. However, Moosend has some limitations that may be deal breakers for you. Customer support in their free plan is only available five days a week, and does not include phone or priority support. Also, Moosend only includes about 70 email templates, and its integrations with third-party platforms are limited.

Moosend offers a free plan that includes up to 1,000 subscribers and 3,000 monthly email sends. Moosend’s paid plan starts at $10 per month, and increases based upon your number of contacts.

Moosend Pricing & Cost

Moosend pricing starts at $10 per month that includes up to 2,000 subscribers. Moosend offers a free plan and an enterprise plan with custom pricing. This company does not offer pay-as-you-go pricing. Moosend offers a 22% discount for annual contracts that are paid upfront.

Moosend Features

Below, we'll discuss Moosend’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Dashboard

The dashboard offers a general overview of your marketing efforts in Moosend. The dashboard shows changes in your subscriber count, upcoming and past broadcasts, and your email lists.

Data Integration and Storage

You can use Moosend to collect and store data about your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore Moosend’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in Moosend is organized into data fields. You use these data fields to segment your lists in order to send better targeted communications. Moosend includes three default data fields: email, name, and phone number. Additionally, you can create an unlimited number of custom data fields to collect information that is relevant to your business. Here are some examples of commonly-used custom data fields.

Importing Customers and Data into Moosend

You can import data through a variety of ways in Moosend. Below, we highlight some of the primary methods of data collection.

Segmentation

Moosend’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.

You can define the conditions of each segment to include or exclude portions of your list. You can add up to 20 conditions to each segment. Here are some of the segmentation conditions found in Moosend:

You can create complex segments in Moosend using any and all logic. Specific operators included in Moosend’s application are:

Email Builder

Moosend includes an email editor that is used to create custom and professional emails. You can drag and drop various content types into your email templates including:

You can also include conditional blocks into your email templates. This feature allows you to create dynamic emails that show unique content to your subscribers depending on the data you have collected. For example, you include a special offer for a weekend in the mountains that is only displayed to recipients in a certain geographic area.

Moosend includes about 70 pre-designed email templates, which is less than many of its competitors. For example, AWeber includes over 700 pre-designed email templates.

You can preview how emails will appear on desktop and browser. Also, you can send yourself test emails. However, you can not test cross-client display compatibility to see how emails appear on different email service providers.

A/B Testing

Moosend has an A/B testing tool that you can use to optimize your emails and subject lines. You create multiple versions of your email, and send each version to a portion of your customers. Moosend tracks how each version performs, and you can choose a winning email to send the rest of your testing pool. In the table below, we highlight the major components of Moosend’s A/B testing.

Marketing Automation

Moosend allows you to create drip campaigns that send a series of automated messages to customers. Moosend includes pre-built flows with defined triggers and timelines for 18 types of drip campaigns such as:

You can use Moosend’s flow builder to create complex drip campaigns. The flow builder is a drag-and-drop visual canvas that allows you to build your automation workflows. Below are some of the triggers you can add to your workflow.

Deliverability

You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. As you can see below, it follows the best practices.

Analytics and Reporting

With Moosend, you can generate a variety of reports that visualizes key metrics and offers actionable insights to grow your business. Here are some of the metrics you can track in your reports:

Integrations

Moosend offers 39 native third-party integrations which is very limited relative to its competitors. For example, Mailchimp currently offers over 250 built-in integrations. Moosend has partnered with PieSync and Zapier, which allows users to connect with hundreds of different applications, but an additional subscription is required to leverage this. Below are some of Moosend’s integrations.

Moosend Alternatives & Competitors

Moosend competes with a variety of email marketing solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.

Moosend's top competitors are:

Is Moosend Right For You?

Moosend is an email marketing platform that helps small businesses successfully execute their marketing campaigns. Compared to similarly-priced solutions, Moosend’s automation workflows are quite robust. However, Moosend has several limitations that may be a deal breaker for your business.

If you're interested, you can try Moosend today.