Individuals, SMBs, and enterprises use CRMs to manage their prospective and existing customer relationships. In a market filled with many different types of CRMs, it can be difficult to choose the best one for your business.
We’ve written this guide to help you understand the main differences between Pipedrive and HubSpot. Below, we describe how each solution differs in terms of features, pricing, usability, and the customer type each is best suited for.
All of our recommendations are based upon extensive research, discussions with CRM users, and dozens of hours spent hand-testing the leading CRM software platforms. The details of our research process can be found on our CRM category page.
HubSpot was rated higher than Pipedrive because its platform is more feature-rich and user-friendly. HubSpot’s features are also more robust. Pipedrive was rated lower because its platform is more basic and offers less features.
This breakdown shows our review criteria and the ratings that Pipedrive and HubSpot received for each category.
|Criteria||Analyst Rating||Features||Usability||Pricing||Customer Support|
When compared to HubSpot, Pipedrive is more affordable. Its most popular plan costs $59 per month, and its most expensive plan costs $99 per month. In contrast, HubSpot’s most expensive plan costs $4,000 per month. However, unlike Pipedrive, HubSpot offers a robust free CRM plan that allows for up to three users.
Pipedrive and HubSpot offer standard and advanced CRM features. This includes tools for lead capture, contact and deal management, workflow automation, and insights reporting. Overall, HubSpot is superior to Pipedrive in each of these categories because its features are more robust, as well as user-friendly.
Overall, Pipedrive is the better option for individuals and entrepreneurs who need a basic CRM. Its platform is very intuitive to use and works well for those who primarily need a tool for visual deal management.
HubSpot on the other hand is ideal for medium to large businesses who prefer an all-in-one CRM to support complex workflows. However, it should be noted that HubSpot is user-friendly enough for those who are newer to CRM software. We also recommend HubSpot to those who need high quality digital marketing tools.
Here’s a few key differences between the solutions to determine which is best for you:
- You prefer a solution that can better support individuals and entrepreneurs
- You want a more affordable CRM
- You primarily need a CRM for visual deal management
- You own a medium or large business
- You prefer a user-friendly, advanced CRM solution
- You need high-quality digital marketing tools
Table of Contents
- Comparison Summary
- Pipedrive & HubSpot Price Comparison
- Pipedrive & HubSpot Feature Comparison
- Pipedrive & HubSpot Top Feature Comparison
- Bottom Line
Pipedrive & HubSpot Price Comparison
Overall, Pipedrive is more affordable than HubSpot. Pipedrive’s most expensive plan costs $99 per month. In contrast, HubSpot’s most expensive plan costs $4,000 per month. However, it should be noted that HubSpot offers a robust free CRM plan, and Pipedrive does not.
Pipedrive Pricing Details
Pipedrive’s pricing ranges from $18 to $99 per month. You can also save up to ~31% if you pay annually. Pipedrive also offers a free 14-day trial for each plan.
Here’s an overview of Pipedrive’s plans and pricing:
|Essential||$18 per month|
|Advanced||$33 per month|
|Professional||$59 per month|
|Enterprise||$99 per month|
HubSpot Pricing Details
HubSpot’s pricing ranges from $50 to $4,000 per month. You can also save up to 10% if you pay for the annual subscription of the Starter or Professional plan upfront. Hubspot also offers a free trial of its individual products and a free CRM plan.
Here’s an overview of HubSpot’s plans and pricing:
|Starter||$50 per month|
|Professional||$1780 per month|
|Enterprise||$4000 per month|
Pipedrive & HubSpot Feature Comparison
Pipedrive and HubSpot offer standard and advanced CRM features. This includes lead capture methods, contact and deal management tools, workflow automations, and insights reporting.
As you can see below, HubSpot is much more feature-rich than Pipedrive. This includes offering social media and email as lead capture tools, social media and direct messaging as communication channels, and lead scoring.
|Lead Capture Social Media||No||Yes|
|Lead Capture Email||No||Yes|
|Social Media Marketing||No||Yes|
|Lead Capture Live Chat||Yes||Yes|
|Lead Capture Forms||Yes||Yes|
|Custom Contact Fields||Yes||Yes|
|Contact Activity Feed||Yes||Yes|
|Contact List Segmentation||Yes||Yes|
|Contact Tags/ Categories||Yes||Yes|
Pipedrive & HubSpot Top Feature Comparison
Below, we analyze in-depth the five key CRM feature categories included in Pipedrive and HubSpot – lead capture, contact and deal management, workflow automation, and insights reporting.
Overall, HubSpot’s features for all of these categories are more robust than Pipedrive’s. However, it should be noted that Pipedrive and HubSpot better cater to different audiences – i.e. Pipedrive is better for individuals and small businesses new to CRM software and HubSpot is better for medium to large businesses with complex workflows.
Pipedrive and HubSpot both offer forms and live chat as lead capture methods. However, HubSpot is superior for lead capture because it also offers social media and email as lead capture methods.
Email Lead Capture
HubSpot offers a chrome extension that automatically captures information from anyone you’ve been emailing. The type of information that can be captured includes emails, names, phone numbers, company names, and even industries.
As demonstrated above, you can choose to add someone as a lead to HubSpot, and further edit their details all within Gmail. You can also include related deals and tasks to a lead’s profile.
Lead Capture through Social Media
HubSpot offers an integration with Facebook and LinkedIn that lets you create ads and attach forms that can capture someone’s information. An advantage of this feature is that you do not need to use Zapier or another third party integration app.
After you create your ad and form, you can set up an automation that forms a contact list of those who submit your form. HubSpot also lets you send your email notifications whenever someone is captured as a lead from your ads and forms.
Pipedrive and HubSpot offer a variety of contact management tools that let you create detailed contact profiles, and organize your contacts efficiently. Overall, HubSpot can manage over 50 contacts at once, whereas Pipedrive is best at managing less than 50 contacts at once.
HubSpot is also lets you create more robust contact profiles, and offers an automatic contact activity feed feature, whereas Pipedrive does not.
Both Pipedrive and HubSpot let you include standard contact information like emails, phone numbers, associated deals, and files. Overall, HubSpot’s contact profile feature is more robust because you can add additional information not available in Pipedrive.
As shown above, HubSpot’s contact profile feature lets you capture someone’s website activity and lead source. This type of information can help you better understand which marketing methods are more effective at recruiting new contacts.
Contact Activity Feed
Unlike Pipedrive, HubSpot can automatically track various activities related to a contact. Tracking a contact’s activity lets you know where someone is in your sales process, and informs you of which steps are best to take next in making sure someone continues through your sales funnel.
HubSpot lets you view contact activity related to various communication channels, your team, and actions like page views and form submissions. You can also choose which types of contact activity you want to view.
Managing deals within a CRM involves managing pipelines, tasks, and lead scoring. Overall, HubSpot can be used to manage over 50 deals and tasks at once, whereas Pipedrive is better for managing less than 50 deals and tasks at once.
The solutions primarily differ in terms of task management and lead scoring, both of which HubSpot is superior for.
Tasks in a CRM are actions that need to be taken to bring a deal to completion. Overall, HubSpot’s task management feature is more robust than Pipedrive’s.
Both solutions let you organize your tasks through a variety of filters – including those related to deals, contacts, and task due dates. They also let you write descriptions, and attach related deals to your tasks.
However, an advantage of HubSpot’s task management feature is that you can set reminders based on minutes, weeks, or on a custom date and time. Reminders are important because they reduce the chance of losing a potential deal.
Unlike Pipedrive, HubSpot lets you assign numerical values to a lead. This number reflects the likelihood of a lead becoming a paying customer and helps your sales representatives prioritize their time.
HubSpot’s lead scoring feature is robust because you can create positive and negative score criteria based on a wide range of factors. This includes contacts, deals, form submissions, email behavior, and ad interactions.
Pipedrive and Hubspot offer tools, apps, and technology that automate common tasks. Overall, HubSpot is superior for workflow automation because, unlike Pipedrive, HubSpot lets you create complex workflows.
Both platforms offer triggered events that let you perform actions related to deals, leads, and tasks. However, HubSpot also lets you set up automations related to our ad, and list management.
Shown below is HubSpot’s other workflow automation tool – sequences. Sequences let you send personalized drip marketing campaigns that contain highly targeted content to potential leads.
Pipedrive and HubSpot offer insights reporting for these KPIs – deals won and lost, pipeline progression, sales forecasting, and sales funnel performance. Overall, HubSpot’s reporting feature is more advanced because HubSpot reports are more detailed and HubSpot lets you create very customizable dashboards.
As shown above, HubSpot lets you drag & drop, and resize reports in a dashboard. Dashboards and being able to customize them in these manners lets you emphasize metrics that are best at representing your business performance.
Overall, Pipedrive is better for individuals and SMBs who prefer a basic CRM platform and are new to CRMs in general. The platform is very user-friendly and we recommend it to those who need a CRM for visual deal management.
In contrast, HubSpot is an advanced, all-in-one solution that can support medium and large businesses. Its features are very robust, especially its digital marketing tools.