Best Reputation Management Software 2021

Discover the best reputation management software systems on the market. Use the tools below to engage your customers, improve your brand, grow your business.

Highest Rated Reputation Management Software

Reputation management software is used by businesses of all types and sizes. The primary benefits of reputation management software are strengthening company brand and increasing online visibility. Many reputation management platforms also include tools for customer engagement and analytics.

Birdeye
Rating: 92
Starting Price: $299 per month

BirdEye is a popular reputation management platform used by thousands of businesses to improve their online presences and attract new customers. The platform includes several tools that help you reach and engage customers including business listing management, online review generation, two-way text messaging, customer surveys and a mobile application.

Pros:
  • Listing management tool ensures your business information is accurate & consistent across online directories
  • Online reviews tool allows you to generate hundreds of customer reviews that improve your online presence
  • Unified inbox tool streamlines two-way text message conversations with customers
Cons:
  • Platform does not include tool for payment processing
  • Does not include team chat feature for your team to communicate inside BirdEye
  • Surveys, insights, benchmarking & ticketing applications are not included in the $399 Professional Plan
Podium Starter
Rating: 91
Starting Price: Free

Podium Starter is a free reputation management tool with features like webchat, review management, and payment processing. While there are limits to how many messages and review invitations can be utilized per month, the tool has fantastic value for a free product. We highly recommend Podium Starter for small businesses and to anyone looking to try a reputation management software.

Pros:
  • Significant value for a free product
  • Reliable choice for smaller businesses
  • Easy-to-navigate interface for an easy learning curve
Cons:
  • Limit of 10 customer review invitations per month
  • Limit of 100 outbound messages sent per month
  • Customer can only text and cannot chat on desktop
Podium
Rating: 90
Starting Price: $399 per month

Podium is an Interaction Management™ Platform used to generate and manage online reviews, streamline customer interactions through messaging, and monitor customer sentiment. The company has over 45,000 customers in healthcare, home services, retail, auto services, professional services, and hospitality.

Pros:
  • Customers can leave Google reviews in two clicks
  • Highly-rated mobile app allows you to manage customer conversations on-the-go
  • Includes a team chat tool for individual and group conversations
  • Each account gets a client success manager
Cons:
  • Does not include a business directory listings tool
  • Customer survey feature is more limited than some competitors
  • Conversations that start with webchat must be handled via text message
NiceJob
Rating: 88
Starting Price: $75 per month

NiceJob is a reputation management platform that's best for small businesses. It has features to automate review requests, market reviews to customers, and connect up to thirteen review platforms. It's one of the most affordable reputation marketing tools available.

Pros:
  • Significantly more affordable than other reputation management systems
  • Customers can leave reviews in just two clicks
  • Automations save significant time and ensure review follow-ups
  • NiceJob's customized websites have a performance-based money-back guarantee
Cons:
  • NiceJob's platform has far fewer tools than what more expensive competitors offer
  • The platform does not include live chat, surveys, or payment tools
  • Review campaigns cannot be customized by marketing channel or timing
  • Fewer integrations than large alternatives offer
Swell
Rating: 84
Starting Price: $179 per month

Swell is a reputation management platform built specifically for the dental and medical industries. The platform helps practices generate & manage online reviews, communicate with patients, and measure patient satisfaction. Swell integrates with the major practice management systems including Dentrix, Eaglesoft, and Open Dental.

Pros:
  • Includes valuable features for dental & medical practices such as the ability to trigger campaigns for individual clinicians & operatories
  • Rapidly adding features to the platform including an integration with Facebook Messenger & a mobile app
  • Priced at a fraction of the cost of more mature reputation management systems
Cons:
  • Does not have all the minor features found in more mature alternatives
  • Can only personalize messages with patient name, business name & location data
  • Does not offer benchmarking to see how your practice is performing relative to competitors

Reputation Management Software FAQs

Reputation management software typically costs between $250 and $500 per month. More advanced solutions that include numerous marketing tools can cost more than $500 per month.

Birdeye and Podium are highly popular, well-rated reputation management solutions. Both have over 60,000 customers.

The most popular reputation management software companies are Birdeye and Podium. Each solution has over 60,000 customers.

The most common reputation management software features are:

  • Customer review generation
  • Customer review management
  • Business listing management
  • Live chat
  • Email marketing
  • Customer surveys