Acuity Scheduling Review, Pricing & Features

Acuity Scheduling Review, Pricing & Features

Acuity Scheduling is fully-featured appointment scheduling software used by over 50,000 businesses worldwide.


  • A fully-featured and affordable scheduling tool
  • An established vendor trusted by a large customer base of over 50,000
  • Significantly cheaper than most industry-specific solutions


  • Automated text messaging does not support two-way texting
  • Does not integrate with any practice management systems or electronic health record software
  • You must purchase the Powerhouse plan for Acuity Scheduling to be HIPAA compliant
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What Is Acuity Scheduling?

Acuity Scheduling’s appointment scheduling software is used by over 50,000 businesses and corporations worldwide. It is equipped with various features to help you manage your online appointment scheduling including customizable appointments, embedded schedulers, automated text & email reminders, digital intake forms, and online payment processing.

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Full Review: Acuity Scheduling

Acuity Scheduling was founded in 2006 by Gavin Zuchlinski. Since then, the company has become the preferred appointment scheduling software for over 50,000 companies and corporations worldwide. Acuity Scheduling is used in a variety of verticals including: law, manufacturing, insurance, and dentistry. In 2019, Acuity Scheduling was acquired by Squarespace.

Acuity Scheduling includes the core features that businesses need to manage their online appointment schedules effectively. This includes customizable appointments, embedded schedulers, automated text & email reminders, and digital intake forms. Also, you can use Acuity to offer clients membership plans, subscriptions, coupons, and gift certificates.

Overall, Acuity Scheduling is an affordable solution that can be an effective scheduling tool for businesses of all sizes. However, certain types of businesses should consider testing other solutions tailored to their fields. For example, Acuity Scheduling may not be ideal for healthcare providers because the tool does not integrate with any practice management systems or EHRs. Additionally, only the Powerhouse Plan, Acuity’s most expensive offering, is HIPAA compliant.

Acuity Scheduling Pricing & Cost

Here's an overview of Acuity Scheduling pricing:

  • Freebie: Free. 1 calendar
  • Emerging: $15 per month. 1 calendar, embedded scheduler, online payment processing
  • Growing: $25 per month. 6 calendars, automated text & email messaging, subscription & memberships
  • Powerhouse: $50 per month. 36 calendars, custom API & CSS, HIPAA compliant

Acuity Scheduling Features

Below, we'll discuss the key features of Acuity Scheduling, and how they can help you manage your online appointment scheduling. We'll also share some photos of the actual product to give you a sense of its design and layout.

Appointment Calendar

The appointment calendar module is used to organize and manage your appointments. Appointments can be rescheduled by dragging and dropping them into desired time slots. Acuity Scheduling integrates with many popular calendar software including iCal, Outlook, and Google Calendar, and automatically updates any changes in your third-party calendar.

acuity calendar

Appointments are highly customizable. You determine your hours of availability, and block off times when you are not available. Additionally, you can specify certain days you will not accept appointments.

acuity calendar hours

You can create a variety of appointment types for the different services you offer. The price and duration of each type of appointment is customizable. You can apply specific requirements for each appointment type, such as clients must sign up for all times an appointment is offered. Additionally, you can create class or group events, and set limits on the number of people that can join.

acuity calendar appointment types

You can enable client scheduling limits in your appointment calendar. You can limit the number of appointments per time slot. Also, you can determine your maximum appointment volume by hours per day or week.

acuity calendar client scheduling limits

With Acuity Scheduling, you can offer add-ons for each appointment. These add-ons are additional services you offer your clients for an extra fee.

acuity calendar add on

You can also offer coupons for the services you offer. You set the discount amount, usage limit, and expiration date.

acuity calendar coupon

Customers who purchase the Growing and Powerhouse plan can offer subscriptions and membership plans. You can customize the price, number of billing cycles, and initial setup fees.

acuity subscription
acuity subscription 2

Growing and Powerhouse plan customers can also offer appointment packages that give your clients discounts if they purchase appointments in bundles. You can also generate gift certificates in this module.

acuity package
acuity package 2

Client Scheduler

The client scheduler is what your clients will use to schedule online appointments with your business. The client scheduler can be sent directly to your clients through a unique URL, or embedded directly into your website.

General Scheduling Page

The general scheduling page takes your clients through a three-step process where they choose their preferred appointment times, input their contact information, and confirm their appointments.

Clients can book several appointment times simultaneously. Additionally, they can add recurring appointments for their preferred time.

acuity scheduler

Clients are then directed to input their contact information. They will record their name, phone number, and email address.

acuity scheduler 2

Lastly, clients are sent to a confirmation page where they can review their appointment information, and cancel or reschedule the appointments if necessary. They can update their own iCal, Outlook and Google calendar by clicking on the buttons shown below.

acuity scheduler 3

This general scheduling page is customizable. You can determine the calendar templates, time formats, language, time zones, and fonts. Customers who purchase the Powerhouse plan can create fully-personalized scheduling pages with the custom CSS styling module.

acuity scheduler appearance 1
acuity scheduler appearance 2

Direct Links and Embedding

You can send the scheduler to your clients through a direct link, or embed the scheduler on your website, Facebook, and Instagram. When embedding on your website, the scheduler can be placed directly on the page, or you can put a booking button that will direct clients to the scheduler.

acuity booking bar

Client List

In the client list module, you can view and manage every client that has booked through Acuity. You can edit client profiles, schedule new appointments, and send payment requests.

acuity client list

Automated Text and Email Messaging

Acuity Scheduling’s automated text and email messaging is an effective tool to engage your clients and reduce appointment no-shows. Acuity Scheduling’s software automatically sends email notifications for:

  • Confirmations
  • Reminders
  • Cancellations
  • Rescheduling
  • Follow-ups

For Growing and Powerhouse plan customers, you can send both automated text and email for appointment reminders. Appointment reminder emails can be sent a maximum of three times per appointment, and text reminders can be sent once. Acuity Scheduling does not support two-way texting or emailing. If you desire robust messaging functionality, consider purchasing specialized customer engagement software.

You can also have Acuity send text messages to your staff when appointments are booked, cancelled or rescheduled. Simply enter your team’s phone numbers into the module to receive notifications.

Intake Forms

With Acuity Scheduling, you can reduce check-in times by sending your clients intake forms before their appointments. You can customize form questions in:

  • Text boxes
  • Drop-down lists
  • Checkboxes
  • Yes or no questions
  • File upload sections
  • Address sections

You can also use this module to create private forms to use internally to track appointment information, and healthcare providers can create SOAP notes.

acuity intake form

Online Payment Processing

Because Acuity Scheduling integrates with payment processors, clients can pay for your services directly in the scheduling module when they book appointments. Additionally, clients can pay after booking, for subscriptions, or vault credit cards for later. Acuity Scheduling integrates with Square, Stripe, and Paypal. We recommend using Square and Stripe because they are more seamlessly integrated with Acuity Scheduling than PayPal.

Payment processorPay on scheduling pagePay after booking & accept tipsSubscription and vaulting card for laterCard reader available


Acuity Scheduling is equipped with basic reporting functionality that analyzes your appointment scheduling performance. Some reports you can generate in Acuity include:

  • Appointment volume
  • Revenue
  • Users
  • Intake forms

All reports can be exported to spreadsheets in CSV files.

acuity reporting

Acuity Scheduling Integrations

Acuity Scheduling has built integrations with leading vendors including:

Unfortunately, Acuity Scheduling does not integrate with any practice management systems or electronic health record software, which may be a deal breaker if you are in the medical field.

Acuity Scheduling Alternatives & Competitors

Top Acuity Scheduling alternatives & competitors include:

  • 10to8
  • Appointment Plus
  • Calendly
  • Schedulicity
  • Setmore
  • vCita

Is Acuity Scheduling right for you?

Acuity Scheduling’s appointment scheduling software is trusted by thousands of businesses and corporations worldwide. It is a quick and affordable way to implement online appointment booking in business.

In general, Acuity Scheduling is a cost-effective solution that is ideal for most businesses. However, Acuity Scheduling may not be best suited for some types of businesses. In particular, Acuity Scheduling is less ideal for healthcare providers since it does not integrate with any practice management systems or EHRs. This translates into an increased workload for front-office staff, since they will have to transfer appointment data manually from Acuity into your EHR. Also, only the most expensive, Powerhouse plan is HIPAA compliant.

If you're interested, you can start your free Acuity Scheduling trial today.

Lloyd Park

Lloyd Park is a Research Analyst at SoftwarePundit, where he conducts in-depth analyses of software markets and products. Lloyd also has experience managing the development of software platforms and is an expert in content production & media software. You can connect with Lloyd on LinkedIn.

Lloyd is an expert in several software categories including:

  • Dental software
  • Email marketing software
  • Field service management software
  • Legal software
  • Property management software