Best SEO Software 2021

Moz Alternatives & Competitors

Are you thinking about purchasing a Moz subscription? Before making your decision, it's best to learn about the top Moz competitors. The six best alternatives are listed below, along with details on their features and pricing.

Moz is one of the most popular search marketing tools. Over 500,000 businesses use it to improve their online search campaigns and manage business listing data.

Before making the purchase, it's best to understand how Moz compares to the top alternatives. We share Moz's top competitors below, along with a detailed look at their features and pricing. To fully understand Moz, you can also read our in-depth Moz review.

Table of Contents

Moz Features

The Moz platform has numerous tools and reports built to support online marketers. The seven most important features that Moz offers are described in the table below.

FeatureDescription
Keyword ResearchMarketers use keyword research to identify high volume, low difficulty keywords to target with content & paid ads.
Suggested KeywordsWhen one keyword is added to Moz, it returns a set of related keywords to investigate.
Competitor Search TrafficWith Moz, you can get estimates of your competitors' online search traffic.
Keyword Rank TrackingMarketers use Moz to track their organic keyword rankings in Google SERPs.
Backlink MonitoringMoz allows you to see the backlinks that point to any website.
Website SEO AuditMoz's crawler can be used to identify the top technical SEO issues on any website.
Business Listing ManagementMoz Local can be used to manage business listing data in top online directories.

Moz Competitor Overview: Pricing & Features

Moz is a highly popular SEO solution that is good for those just getting started with online search marketing. However, there are cheaper competitors that offer similar functionality, and similarly priced competitors that offer a broader set of tools.

Moz Pro pricing starts at $99 per month. This makes it more expensive than alternatives like SpyFu, Serpstat, SE Ranking. This also means Moz Pro costs roughly the same as the more robust SEMrush and Ahrefs. To manage business listings, you must purchase Moz Local for an additional $129 per year.

The Moz platform includes most of the core features found in competitors. The three tools Moz does not offer are:

  • The ability to do keyword gap analyses
  • Information about competitors' marketing funnels outside of the search channel
  • Competitive information about other websites' paid search terms and advertisements used
Moz vs. competitors: price and features comparison table

Moz Alternatives

There are dozens of online marketing tools in the market. The six Moz alternatives that you should evaluate are below. Each solution is ranked by its features, pricing, and usability.

The top Moz alternatives are:

  • SEMrush
  • Ahrefs
  • SpyFu
  • Serpstat
  • SE Ranking
  • KWFinder

#1: SEMrush

SEMrush is our top overall pick in the search software category. This is because it offers the widest range of features at an affordable price. If you're active in all types of search marketing – SEO, paid search ads, content marketing – then it's worth taking a strong look at SEMrush.

You'll prefer Moz if:

  • You want a more basic solution with a easier learning curve
  • You prefer using the Moz interface
  • You want the ability to check specific keyword rankings at any time
You'll prefer SEMrush if:

  • You want do keyword research using keyword gap analyses
  • You want to analyze competitors' complete traffic funnels
  • You want a best-in-class keyword rank tracking tool

#2: Ahrefs

Ahrefs is another fantastic all-in-one SEO platform. It competes head-to-head with SEMrush for the best overall tool, and Ahrefs is the best solution for backlink analysis. If you're a content marketer or backlink builder, you'll want to compare Ahrefs to Moz.

You'll prefer Moz if:

  • You want a more basic solution with a easier learning curve
  • You want a solution to manage your business listings
  • You want the ability to check specific keyword rankings at any time
You'll prefer Ahrefs if:

  • Your priority is content marketing and backlink analysis
  • You want do keyword research using keyword gap analyses
  • You don't need a solution to manage business listings

#3: SpyFu

SpyFu is another popular online search software. It specializes in keyword research and competitive analysis. If these are your needs, then you might prefer saving $60+ per month with SpyFu over Moz.

You'll prefer Moz if:

  • You want to run website SEO audits
  • You want a solution to manage your business listings
  • You want the ability to check specific keyword rankings at any time
You'll prefer SpyFu if:

  • You want to perform advanced keyword research
  • You want to see competitors' paid search ads
  • You want to save $60+ per month

#4: Serpstat

Serpstat is another popular all-in-one SEO solution. It has most of the same features found in the other solutions, but is slightly less powerful. In return, monthly subscriptions of Serpstat start at $69 per month.

You'll prefer Moz if:

  • You want a solution to manage your business listings
  • You want the ability to check specific keyword rankings at any time
  • You prefer a more tested, mature solution
You'll prefer Serpstat if:

  • You want do keyword research using keyword gap analyses
  • You want to see competitors' paid search ads
  • You want to save $30+ per month

#5: SE Ranking

SE Ranking is most similar to Serpstat. Both are newer all-in-one search software platforms that are less robust, but more affordable than alternatives. At $39 per month, SE Ranking is tied with SpyFu for the cheapest subscription of all the tools in this list.

You'll prefer Moz if:

  • You want a solution to manage your business listings
  • You want the ability to check specific keyword rankings at any time
  • You prefer a more tested, mature solution
You'll prefer SE Ranking if:

  • You want do keyword research using keyword gap analyses
  • You want to see competitors' paid search ads
  • You want to save $60+ per month

#6: KWFinder

KWFinder is a basic SEO solution that focuses specifically on keyword research. It has a simpler, easier to navigate interface compared to the more advanced solutions in this list. The KWFinder subscription includes access to other tools offered by Mangools for keyword rank tracking, SEO audits and SEO insights.

You'll prefer Moz if:

  • You need a solution to run SEO audits on your website
  • You want a tool to manage your business information in online directories
  • You prefer having one solution for all of your search needs
You'll prefer KWFinder if:

  • You only want to perform basic keyword research
  • You find KWFinder easier to use
  • You like other tools offered by Mangools

Bottom Line

Moz is used by over 500,000 businesses. The platform includes all the major tools that marketers need to grow their online search channel. While it does offer some unique features, we believe that most potential customers would be happy spending the same amount of money on SpyFu, Serpstat or SE Ranking – or paying $99 per month for SEMrush or Ahrefs.

If you can afford the $99 per month budget we recommend researching SEMrush and Ahrefs. If you're looking for the most affordable solution, consider SpyFu, Serpstat and SE Ranking.

Bruce Hogan

Bruce Hogan is Co-founder & CEO of SoftwarePundit. He leads the team's research and publishes content about software products and trends. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed technology companies, and launching new businesses. You can connect with Bruce on LinkedIn.

Bruce is an expert in several software categories including:

  • Dental software
  • Mental health software
  • SEO software
  • Social media software

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