Best SEO Software 2020

SEMrush vs. Serpstat: Compare SEO Software

Is SEMrush or Serpstat the better solution for you? SEMrush is the more fully-featured, data-packed option. Serpstat allows you to track a high volume of keywords at a fraction of the price.

SEMrush and Serpstat are two valuable all-in-one search solutions used globally to help digital marketers increase their websites' visibility and traffic. Additionally, these tools are used to gain insight into keyword rank tracking and competitor marketing strategies.

Overall, SEMrush is the better search tool. However, if your primary use case is tracking a high volume of keywords, then you'll love Serpstat.

SEMrushSerpstat
Software TypeAll-in-one search toolAll-in-one search tool
Top FeaturesHas all basic features, plus excellent keyword research, rank tracking, and competitive analysis toolsHas all basic features, but does not include many advanced features
Ease of UseClean user interface, but high number of features result in a moderate learning curveGenerally clean user interface, but some awkward user flows
PricingStarting at $99.95 per monthStarting at $69 per month
Best ForDigital marketers and business owners responsible for search channel looking for sophisticated dataMarketers who want to track a high volume of keywords at a low cost
Visit SEMrushVisit Serpstat

Table of Contents

SEMrush & Serpstat Price Comparison

In general, Serpstat is 30% cheaper than SEMrush, but offers less data and advanced features. However, Serpstat allows you to track a high volume of keywords at a much lower cost. If tracking keywords is your primary focus, Serpstat is a better option than SEMrush.

Keyword Tracking Table

As mentioned above, Serpstat allows you to track far more keywords for less money. As you can see in the table below, tracking 60,000 keywords costs $149 per month in Serpstat. This would cost thousands of dollars per month in SEMrush. Fortunately, small & medium websites only need to track a few hundred keywords to accurately measure SEO performance.

Keywords TrackedSEMrush Monthly PriceSerpstat Monthly Price
500$99.95$69
1,500$199.95$69
15,000~$1,800$69
60,000~$7,000$149
150,000~$18,000$299

SEMrush Pricing Details

  • Pro Plan: $99.95 per month
  • Guru Plan: $199.95 per month
  • Business Plan: $399.95 per month

Serpstat Pricing Details

  • Lite Plan: $69 per month
  • Standard Plan: $149 per month
  • Advanced Plan: $299 per month
  • Enterprise Plan: $499 per month

SEMrush & Serpstat Feature Comparison

Here we’ll summarize the main features in both SEMrush and Serpstat. For an in-depth analysis of the features in each tool, check out our reviews of SEMrush and Serpstat.

Keyword Research

Both SEMrush and Serpstat include a keyword research tool designed to improve your search campaigns. For organic search, the keyword research tool will find relevant keywords to give you new ideas for content and improve existing content. For paid search, this tool will help you find the highest-volume keywords to target. Additionally, you can use keyword gap analysis to learn about your competitors' organic and paid keywords.

For each keyword, SEMrush and Serpstat have data including search volume, keyword difficulty, and CPC data. Additionally, these tools have a related keywords functionality to help you discover even more keywords that you can target.

SEMrush vs Serpstat keyword research

Although similar in many ways, there are important differences between the tools:

  • SEMrush’s Keyword Magic Tool includes more data points and filtering options.
  • The keyword research tools in SEMrush are more intuitive and easier to use.
  • Serpstat has a bigger keyword database than SEMrush.

Backlink Analysis

Analyzing your backlinks helps you monitor your website's domain authority, and allows you to find new content opportunities. You can use SEMrush and Serptat to analyze your backlink profile and find the individual pages with the most backlinks.

In general, the backlink reports in SEMrush and Serpstat provide the same data. Specific data points include total backlinks, referring domains, follow/no follow links, and domain authority.

SEMrush vs Serpstat backlink analysis dashboard

SEMrush is the better tool for analyzing your backlinks. It has a bigger backlink database and detects more backlinks in its report. In addition, SEMrush is the more dynamic and flexible tool, with its variety of filtering options.

SEMrush vs Serpstat backlink analysis dashboard 2

Rank Tracking

SEMrush and Serpstat's rank tracking functionality allows you to monitor the performance of your keywords in Google's SERPs. This tool also helps you understand how your website is ranking against your competition.

In general, SEMrush and Serpstat have the same features that allow you to monitor your keyword's ranks. Both rank trackers offer data that analyzes the performance of your keywords including rank distributions, position changes, and top competitors. Additionally, both tools have a daily refresh of ranking data, mobile & desktop monitoring capabilities, and geography-specific rank tracking.

However, we found SEMrush keyword rank tracker to be better because it possesses additional features that assists your search analysis. These features include a featured snippet report, more data visualizations, and more sophisticated filtering.

SEMrush vs Serpstat featured snippet

Furthermore, one major limitation of Serpstat is that it doesn't offer a graph that plots your keyword rankings over time. Without this, analyzing significant keyword ranking trends is difficult.

SEMrush vs Serpstat rank tracking

Competitive Analysis

SEMrush and Serpstat's competitive analysis functionality allows you to discover who your competitors are, and reveal their online marketing tactics.

Competitor Keyword Analysis

Competitor keyword analysis finds the keywords that drive most traffic for your competitors and reveals their paid advertising tactics. For example, if you are targeting a category for SEO, you can find keywords where your competitors outperform you and use this information to create new content or optimize existing pages.

Both SEMrush and Serpstat have keyword gap analysis tools. These allow you to compare your keywords with your competitors for both organic and paid search. With this feature, you can find your shared and unique keywords and analyze their volume, keyword difficulty, and CPC. Additionally, you can discover which keywords are trending, and which keywords you should avoid.

SEMrush's keyword gap analysis is the more refined than Serpstat's. Sophisticated filtering options make SEMrush the more practical and ideal choice when doing keyword comparisons.

SEMrush vs Serpstat competitor keyword 1

Serpstat's keyword gap analysis is not as advanced as SEMrush's. However, we found Serpstat’s domain comparison functionality to be more intuitive and visually more comprehensible.

SEMrush vs Serpstat competitor keyword 2

Competitor Backlink Analysis

SEMrush and Serpstat can be used to analyze top competitors' backlink profiles. You can use both tools to learn how your competitors are getting backlinks and monitor how they are trending over time.

Both tools find valuable data on your competition’s backlinks. Key data points include total backlinks, top pages, domain authority, and link attributes.

SEMrush vs Serpstat competitor backlink

SEMrush includes a backlink gap tool that Serpstat does not have. With the backlink gap functionality, SEMrush finds domains that backlink to your competitors but not you. This is a valuable method to learn about your competition and find untapped backlink opportunities.

SEMrush vs Serpstat competitor backlink

Bottom Line

In most cases, SEMrush is the best overall search tool available on the market. It is a fully-featured and data-packed solution that is ideal for the majority of digital marketers. Serpstat shares all the same basic features, but the tool is simply not as advanced.

  • If you are willing to pay for more data and features, SEMrush is the tool for you.
  • If your primary use case is tracking a high volume of keywords, Serpstat’s price-per-keyword makes it a very attractive option.

To start your free trial with SEMrush, click here. Click here to download the free version of Serpstat.

Lloyd Park

Lloyd Park is a Junior Research Analyst at SoftwarePundit, where he conducts in-depth analyses of software markets and products. Lloyd also has experience managing the development of software platforms and is an expert in content production & media software.

Get the latest from SoftwarePundit

We'll share our latest software reviews, technology tips, and deals.

*