SEMrush and Serpstat are two valuable all-in-one search solutions used globally to help digital marketers increase their websites' visibility and traffic. Additionally, these tools are used to gain insight into keyword rank tracking and competitor marketing strategies.
Overall, SEMrush is the better search tool. However, if your primary use case is tracking a high volume of keywords, then you'll love Serpstat.
|Software Type||All-in-one search tool||All-in-one search tool|
|Top Features||Has all basic features, plus excellent keyword research, rank tracking, and competitive analysis tools||Has all basic features, but does not include many advanced features|
|Ease of Use||Clean user interface, but high number of features result in a moderate learning curve||Generally clean user interface, but some awkward user flows|
|Pricing||Starting at $119.95 per month||Starting at $69 per month|
|Best For||Digital marketers and business owners responsible for search channel looking for sophisticated data||Marketers who want to track a high volume of keywords at a low cost|
|Visit SEMrush||Visit Serpstat|
Table of Contents
- SEMrush & Serpstat Price Comparison
- SEMrush & Serpstat Feature Comparison
- Bottom Line
SEMrush & Serpstat Price Comparison
In general, Serpstat is 40% cheaper than SEMrush, but offers less data and advanced features. However, Serpstat allows you to track a high volume of keywords at a much lower cost. If tracking keywords is your primary focus, Serpstat is a better option than SEMrush.
Keyword Tracking Table
As mentioned above, Serpstat allows you to track far more keywords for less money. As you can see in the table below, tracking 60,000 keywords costs $149 per month in Serpstat. This would cost thousands of dollars per month in SEMrush. Fortunately, small & medium websites only need to track a few hundred keywords to accurately measure SEO performance.
|Keywords Tracked||SEMrush Monthly Price||Serpstat Monthly Price|
SEMrush Pricing Details
- Pro Plan: $119.95 per month
- Guru Plan: $229.95 per month
- Business Plan: $449.95 per month
Serpstat Pricing Details
- Lite Plan: $69 per month
- Standard Plan: $149 per month
- Advanced Plan: $299 per month
- Enterprise Plan: $499 per month
SEMrush & Serpstat Feature Comparison
Both SEMrush and Serpstat include a keyword research tool designed to improve your search campaigns. For organic search, the keyword research tool will find relevant keywords to give you new ideas for content and improve existing content. For paid search, this tool will help you find the highest-volume keywords to target. Additionally, you can use keyword gap analysis to learn about your competitors' organic and paid keywords.
For each keyword, SEMrush and Serpstat have data including search volume, keyword difficulty, and CPC data. Additionally, these tools have a related keywords functionality to help you discover even more keywords that you can target.
Although similar in many ways, there are important differences between the tools:
- SEMrush’s Keyword Magic Tool includes more data points and filtering options.
- The keyword research tools in SEMrush are more intuitive and easier to use.
- Serpstat has a bigger keyword database than SEMrush.
Analyzing your backlinks helps you monitor your website's domain authority, and allows you to find new content opportunities. You can use SEMrush and Serptat to analyze your backlink profile and find the individual pages with the most backlinks.
In general, the backlink reports in SEMrush and Serpstat provide the same data. Specific data points include total backlinks, referring domains, follow/no follow links, and domain authority.
SEMrush is the better tool for analyzing your backlinks. It has a bigger backlink database and detects more backlinks in its report. In addition, SEMrush is the more dynamic and flexible tool, with its variety of filtering options.
SEMrush and Serpstat's rank tracking functionality allows you to monitor the performance of your keywords in Google's SERPs. This tool also helps you understand how your website is ranking against your competition.
In general, SEMrush and Serpstat have the same features that allow you to monitor your keyword's ranks. Both rank trackers offer data that analyzes the performance of your keywords including rank distributions, position changes, and top competitors. Additionally, both tools have a daily refresh of ranking data, mobile & desktop monitoring capabilities, and geography-specific rank tracking.
However, we found SEMrush keyword rank tracker to be better because it possesses additional features that assists your search analysis. These features include a featured snippet report, more data visualizations, and more sophisticated filtering.
Furthermore, one major limitation of Serpstat is that it doesn't offer a graph that plots your keyword rankings over time. Without this, analyzing significant keyword ranking trends is difficult.
Competitor Keyword Analysis
Competitor keyword analysis finds the keywords that drive most traffic for your competitors and reveals their paid advertising tactics. For example, if you are targeting a category for SEO, you can find keywords where your competitors outperform you and use this information to create new content or optimize existing pages.
Both SEMrush and Serpstat have keyword gap analysis tools. These allow you to compare your keywords with your competitors for both organic and paid search. With this feature, you can find your shared and unique keywords and analyze their volume, keyword difficulty, and CPC. Additionally, you can discover which keywords are trending, and which keywords you should avoid.
SEMrush's keyword gap analysis is the more refined than Serpstat's. Sophisticated filtering options make SEMrush the more practical and ideal choice when doing keyword comparisons.
Serpstat's keyword gap analysis is not as advanced as SEMrush's. However, we found Serpstat’s domain comparison functionality to be more intuitive and visually more comprehensible.
Competitor Backlink Analysis
SEMrush and Serpstat can be used to analyze top competitors' backlink profiles. You can use both tools to learn how your competitors are getting backlinks and monitor how they are trending over time.
Both tools find valuable data on your competition’s backlinks. Key data points include total backlinks, top pages, domain authority, and link attributes.
SEMrush includes a backlink gap tool that Serpstat does not have. With the backlink gap functionality, SEMrush finds domains that backlink to your competitors but not you. This is a valuable method to learn about your competition and find untapped backlink opportunities.
In most cases, SEMrush is the best overall search tool available on the market. It is a fully-featured and data-packed solution that is ideal for the majority of digital marketers. Serpstat shares all the same basic features, but the tool is simply not as advanced.
- If you are willing to pay for more data and features, SEMrush is the tool for you.
- If your primary use case is tracking a high volume of keywords, Serpstat’s price-per-keyword makes it a very attractive option.