SpyFu Competitors & Alternatives
SpyFu is one of the most popular search marketing tools. Thousands of marketers use it to improve their online search campaigns and learn about competitor traffic.
Before making the purchase, it's best to understand how SpyFu compares to the top alternatives. We share SpyFu's top competitors below, along with a detailed look at their features and pricing. To fully understand SpyFu, you can also read our in-depth SpyFu review.
Table of Contents
SpyFu Features
SpyFu is a powerful platform with numerous features. The seven most important features that SpyFu offers are described in the table below.
| Feature | Description |
|---|---|
| Keyword Research | Marketers use keyword research to identify high volume, low difficulty keywords to target with content & paid ads. |
| Suggested Keywords | When one keyword is added to SpyFu, it returns a set of related keywords to investigate. |
| Keyword Gap Analysis | SpyFu allows you to use keyword gap analysis to find keywords that work for your competitors, but not for you. |
| Competitor Search Traffic | With SpyFu, you can get estimates of your competitors' online search traffic. |
| Competitor Keywords & Ads | SpyFu captures the paid ads that competitors are running against specific keywords. |
| Keyword Rank Tracking | Marketers use SpyFu to track their organic keyword rankings in Google SERPs. |
| Backlink Monitoring | SpyFu allows you to see the backlinks that point to any website. |
SpyFu Competitor Overview: Pricing & Features
SpyFu is one of the most popular online search tools. As you can see in the chart below, it performs nicely in terms of pricing and features when compared to its top competitors.
SpyFu pricing starts at $39 per month. This makes SpyFu the cheapest option in this group. If you're on a budget, or don't need the advanced features found in SEMrush and Ahrefs, SpyFu is likely your best choice.
The SpyFu platform has most of the main features offered by its competitors. The three tools it does not include are:
- The ability to see competitor website traffic for all marketing channels
- A website SEO auditor to identify your website's top SEO issues
- The ability to manage your business listings in online directories
SpyFu Competitors
There are dozens of online marketing tools in the market. We've narrowed it down to the top six SpyFu competitors that you should consider, and ranked them by their features, pricing, and usability.
The top SpyFu competitors are:
- SEMrush
- Ahrefs
- Serpstat
- SE Ranking
- KWFinder
- Moz
#1: SEMrush
SEMrush is our top overall pick in the search software category. This is because it offers the widest range of features at an affordable price. If you're active in all types of search marketing – SEO, paid search ads, content marketing – then SEMrush is probably a worthwhile purchase.
- You only need a solution for keyword research and competitive analysis
- Backlink analysis is not a priority
- You want to save $60+ per month
- You want to run SEO audits on your site
- You want to analyze competitors' complete traffic funnels
- You want a best-in-class keyword rank tracking tool
Semrush
Best Overall SEO SoftwareSemrush is the best all-in-one search software tool for keyword research, competitive analysis, position tracking, and more. It will save you hours finding new high-volume keywords to target in paid and organic search, give you visibility into your competitors' online marketing tactics, and help you monitor your website's SEO performance.
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#2: Ahrefs
Ahrefs is another fantastic all-in-one SEO platform. It competes head-to-head with SEMrush for the best overall tool, and Ahrefs is the best solution for backlink analysis. If you're a content marketer or backlink builder, it's likely you'll prefer Ahrefs over SpyFu.
- You only need a solution for keyword research and competitive analysis
- You need to see competitor search ads
- You want to save $60+ per month
- Your priority is content marketing and backlink analysis
- You want to run SEO audits on your site
- You don't need to see competitor search ads
Ahrefs
Best for Backlink AnalysisAhrefs is a powerful all-in-one SEO search software tool that can be used for backlink analysis, keyword research, competitive research, SEO audits and more. It is the best solution for content marketers that are focused on generating backlinks.
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#3: Serpstat
Serpstat is another popular all-in-one SEO solution. It contains the same features as Ahrefs and SEMrush, but is slightly less powerful. In return, monthly subscriptions of Serpstat start at $69 per month.
- You only need a solution for keyword research and competitive analysis
- You don't need a tool for SEO audits
- You want to save $30+ per month
- You want to run SEO audits on your site
- You need a more robust backlink analysis tool
- You can afford the more expensive subscription
Serpstat is an all-in-one search tool used by over 250,000 marketers to improve their performance in online search. With features like keyword research, backlink analysis, rank tracking, and site auditing, you can optimize your search efforts and maximize your website's traffic and visibility. If price and an ability to track a high volume of keywords is paramount, then Serpstat is an excellent option.
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#4: SE Ranking
SE Ranking is most similar to Serpstat. Both solutions compete with Ahrefs and SEMrush, but are less powerful and cheaper. SE Ranking compares very similarly to SpyFu as Serpstat – the only difference is that SE Ranking and SpyFu cost the same amount.
- You only need a solution for keyword research and competitive analysis
- You don't need a tool for SEO audits
- You prefer SpyFu's interface
- You want to run SEO audits on your site
- You need a more robust backlink analysis tool
- You want a more advanced keyword rank tracker
SE Ranking is a cloud-based, all-in-one SEO platform used by over 25,000 businesses to improve their online search performance. It includes features that support keyword research and ranking, backlink analysis, competitive analysis and site auditing. It is an ideal solution for smaller companies and businesses on a budget
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#5: KWFinder
KWFinder is a keyword research tool that's ideal for new online marketers. It's more basic than the alternatives listed above, but includes nice to have features that make it very easy to use. The KWFinder subscription includes access to other tools offered by Mangools for keyword rank tracking, SEO audits and SEO insights.
- You want to perform advanced keyword research
- You want to see competitors' paid search ads
- You want to analyze competitor traffic
- You only want to perform basic keyword research
- You find KWFinder easier to use
- You like other tools offered by Mangools
KWFinder is an intuitive keyword research tool developed by Mangools that is a great for conducting basic & slightly advanced keyword research. It's a popular alternative to other options on the market, such as Moz and Long Tail Pro, due to its focus on simplicity and its ability to identify long tail keywords that are easy to rank for. KWFinder is a good option at the lower pricing tiers.
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#6: Moz
Moz is a popular, trusted SEO solution with a wide range of tools. It has most of the same features found in SpyFu. However, starting at $99 per month, it is significantly more expensive. Moz does offer many free SEO tools and resources that you can use to get a feel for the platform.
- You want to perform advanced keyword research
- You want to see competitors' paid search ads
- You want to save $60+ per month
- You don't need to research competitor search ads
- You need a tool to manage your business listings
- You're familiar with the Moz platform and plug-ins
Moz helps streamline several of the key tasks that a business should master to rank well in search engines, such as keyword research, backlink analysis, ranking tracking, site auditing, and page optimization. Moz also provides several proprietary metrics, which can offer important insights that help you better understand your website's current standing in search engines, and identify opportunities for improvement.
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Bottom Line
SpyFu is a popular online search tool that thousands of online marketers use to capture more search traffic and "spy" on their competitors. If you're on a budget and need a tool specifically for competitive analysis and keyword research, then it's likely the best solution for you.
However, we recommend evaluating SpyFu against the two best solutions in the market – SEMrush and Ahrefs. These platforms do cost $60+ more per month, but come with a significantly wider range of features and more powerful datasets. Read our reviews to learn more about SEMrush and Ahrefs.
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