SMS messaging has become one of the most common ways that individuals interact with one another. As a result, an increasing percentage of businesses are choosing to communicate with their customers and employees using a mass texting service.
This article will discuss everything you need to know about mass texting services and whether you need one for your business.
Table of Contents
- What is Mass Texting?
- How do Mass Texting Services Work?
- How Much Does a Mass Texting Service Cost?
- Mass Texting Benefits
- Mass Texting Use Cases
- What Types of Businesses Should Use Mass Texting?
- Mass Texting Features
- Best Mass Texting Services
- Best Free Mass Texting Services
- Mass Texting FAQs
- Bottom Line
What is Mass Texting?
A mass text is a single SMS message that is sent to a large number of recipients. This distinguishes mass texting from one-to-one text messaging, which is a conversation between two individuals. Mass texting can be executed through personal mobile phones, or mass texting software.
What is a Mass Texting Service?
A mass texting service is a software solution that you can use to send bulk-texts. Today, most mass texting services are cloud-based. Access to the software is typically purchased through a monthly subscription.
Below, we detail the benefits, use cases, and features of mass texting services.
How do Mass Texting Services Work?
Mass texting services have three main competencies – the ability for you to store contacts, create messages, and deliver messages. Many mass texting services have integrations that automatically pull customer data from your CRM system.
For each mass text, you follow five basic steps:
- Upload and select your contacts
- Compose your message
- Preview your message
- Schedule message delivery
- Analyze results
How Much Does a Mass Texting Service Cost?
Mass texting services are typically priced as a monthly subscription. The average cost is approximately $25 to $30 for 500 text messages.
Unfortunately, pricing models are not standardized across mass texting services. Some platforms charge a platform fee in addition to per-message fees. Other platforms only charge a single monthly fee.
For example, you’ll see in the table below that SlickText has no per-message fee. This means that you have to pay for a higher plan if you want to send more messages.
|Starting Subscription Price
|$25 per month
|$25 per month
|$29 per month
|Included in subscription
Mass Texting Benefits
Now let’s discuss some of the primary benefits of mass texting and how it can help your business.
Improving Your Customer Communication
Mass texting is an excellent tool for customer communication. You can quickly create a single message that the majority of recipients will read almost immediately. Text-based communication can reduce the number of customer service inquiries and complaints your business receives.
For example, ecommerce businesses can use a mass texting system to send out important communications like order confirmations, delivery updates, and tracking notifications.
Increased Customer Engagement
Mass texting lets you send texts at the perfect moment. When you contact your audience by email, you have no control over when they will see it – if they even open it all.
With texts, however, you have an increased chance that the recipient will open the message and read it almost immediately. Over 90% of texts are read within the first three seconds of receipt. There’s no other channel that allows for such precise communication.
Customer engagement is also increased by the fact that these text messages can be personalized. You can segment your list (in the same way you can an email) to make sure you’re texting the right people at the right time with the right message.
Most mass texting services also allow you to reply to messages. If someone receives your mass text and replies, you can text them back. Below is an example of two-way communication in SimpleTexting.
Reduced Marketing Spend
Mass texting is affordable. There are plans that start around $25 a month, and others that allow you to pay as you go. Generally, messages are between $0.01 to $0.04 each. This makes SMS cheaper than all marketing channels with the exception of email.
Mass texts are affordable, and they can drive material revenue. When executed properly, mass text campaigns can have a very strong ROI.
For example, you can send a mass text to hundreds or thousands of customers simultaneously. If this message is personalized and includes an effective direct-response tactic (e.g. a coupon), it can quickly generate significant sales.
In addition, many SMS marketing tools have analytics features that can track the performance of your mass text campaigns. SMSBump offers several statistics such as total revenue and ROI, which can be seen below.
As mentioned above, text messages arrive almost immediately. This means that time sensitive communications, like account access messages, appointment reminders, and flash sales will be received on time.
Mass Texting Use Cases
Here are common use cases of mass texting. These should provide an idea of how you can leverage mass texts for your business.
If you have a service-based business, you can send out appointment reminders to customers. This helps to reduce the number of no-shows and allows customers to text you back to let you know if they can’t make their appointments.
You can use mass texting as a way to quickly get in touch with your staff. This is useful for any short notice changes to schedules, or important emergency announcements that need to be made urgently.
Special Offers or Discount Codes
Letting your customers know when you have a special offer will help to drive more people to shop with you, which ultimately means more sales. To boost performance, you can personalize the discount codes and messages for each message recipient.
If you have an ecommerce store on a popular platform like Shopify or BigCommerce, there are mass texting services that can produce discount codes automatically. SMSBump enables Shopify store owners to quickly engage customers with personalized SMS messages.
Delivery Status Updates
You can use a mass texting service to let your customers know the delivery status of their orders. This helps them keep track of its progress, plan for final delivery, and will reduce the number of customer support requests received by your business.
What Types of Businesses Should Use Mass Texting?
Mass texting can be leveraged by all types of businesses and organizations. If you have a list of customers or a large staff, you can benefit from using a mass texting service. Many mass texting services are general solutions that can be used by any type of business. There are also specialized solutions that have built for specific industries, including:
- Veterinary practices
- Car dealerships
- Grocery Stores
- Restaurants and fast-food outlets
- Entertainment venues
- Spas & Salons
Mass Texting Services for Nonprofits
Mass texting is a popular medium of communication for nonprofits. Here are a number of common mass texting use cases for nonprofits:
- Communicating with existing volunteers
- Recruiting new volunteers
- Reaching out to new donors for donations
- Updating donors on projects and how donations are being used
We found that the best mass texting service for nonprofits is SimpleTexting. This is because it’s one of the most affordable tools designed primarily for mass texting. It also offers a 15% discount to nonprofits.
Mass Texting Services for Churches
Mass texting is similarly popular for churches as it is for nonprofits. Unlike nonprofits, however, there are a number of tools built specifically for church mass texting.
Churches can utilize mass texting in a number of ways:
- Welcoming new members,
- Managing event registration
- Sending event reminders
- Keeping members informed about closures
- Asking for prayers
- Surveying attendance of services
Mass Texting Features
There are a number of primary features that most mass texting services support. Let's discuss some of the most common features you should expect from a high-quality mass texting service.
Subscriber List Building
You can use the system to help build your subscriber list, and also to incorporate the list you already have. As your marketing strategy works, and more people sign up to receive texts from you, your list will grow, and you can use this system to record everyone in it.
You can create your messages inside the system and personalize them as much, or as little, as you’d like. Many tools offer features like MMS attachments, custom fields, promo codes, and shortened URLs. Below is an example of message creation in SlickText.
If you have a special offer coming up or are doing something for the holidays like Black Friday or Christmas, you might want to set up a campaign. This is one of the features of a mass texting service in that you can tell it how many messages you want to send, and when to send them. This helps to get people excited about your offer and ultimately create more sales for you.
If your customers message you back in response to your text, you can continue the conversation with them through this service. This is one of the primary ways to facilitate customer service for your business and engage directly with customers. Most services will primarily feature two-way conversation capabilities through an inbox.
If you have a message you want to send to your list after certain periods of time, you can do that by setting up automated and recurring messages. You can schedule the times and dates you want to send your messages and the system will do it all for you. This helps to save time, money, and effort.
As with any kind of marketing campaign, you need to be measuring how well something is working all the time. Reviewing your analytics will help you to see what’s going well, the messages people are engaging with, and the ones that don’t seem to be working. This then helps you to plan your messaging going forward and make the most ROI.
Best Mass Texting Services
For most small businesses, the best SMS marketing software for sending bulk SMS is SimpleTexting. This is mainly due to the fact that it’s one of the most affordable solutions on the market today, and its features are primarily built for mass texting.
The best SMS Marketing software for ecommerce businesses is Postscript. This is because it has specific features like segmentation and automation that are particularly designed for Shopify stores. Some examples of custom segmentations in Postscript are found below.
Finally, if you’re looking for the best all around tool for sending mass SMS messages, SlickText is your best option. Although one of the more expensive solutions on the market, it offers a variety of robust features for a variety of businesses.
You can also read our full list of mass texting services for more information on which tool can best serve your business.
Best Free Mass Texting Services
Unfortunately there are no free mass texting services that we would recommend. However there are services that offer a free subscription and solely charge based on messages sent. There are also solutions that give a complementary amount of messages per month, such as Avochato.
If your goal is to find the cheapest solution, here are some of the most affordable tools we’ve analyzed:
|Monthly subscription fee
|Per message fee
Mass Texting FAQs
Let’s discuss some of the most frequently asked questions regarding mass texting.
Can I Schedule Sending Mass Texts For a Later Date?
Yes. The majority of service providers for mass-texting give you the option to select a time and date for sending your messages. When you go through the process of setting up your message, you will usually be given a choice as to whether you wish to send it now, or later.
You can also set messages up to “repeat”, so you can send them as often as you like, on days you would like, without having to manually send the message again.
Can I Personalize the Bulk Texts I Send?
It’s actually really important that you do personalize them! To personalize your texts, you can insert custom fields into messages. This makes your messages sound more personal, which improves open and click-through rates..
Here’s an example of custom fields being leveraged to create highly personalized messages in SMSBump:
Is Mass Texting Illegal?
No, mass texting is 100% legal. The important thing you need to remember is to get the express written permission of the person you are texting before you text. That person needs to consent to receive messages from you, know what they’re signing up to and who they’re getting it from. It is also best practice to give people the option to opt-out of your messages at any time.
Are Mass Texts Expensive?
It depends on how many people you are looking to message each month. Mass texting is in fact really affordable, with some plans costing around only $25 a month on average. If you’re looking to send tens of thousands of messages a month, it will be more expensive, but for the average-sized business – it is a really affordable option.
Can I Send Mass Texts From my Phone?
Yes. Most service providers will be mobile-friendly with a mobile application that you can use to send and schedule messages while you are on the go.
Who Can Use a Mass Texting Service?
Anybody! They work well for businesses of any size. Some examples of businesses this can work for are:
- Accountants and Tax Firms
- Spas and Salons
- Events companies
Can I Send Text Messages for Free?
Text messages sent using mass texting services will always have fees. This is true even if a service doesn’t have a platform fee. You can usually find a free trial as part of most mass texting service packages. More often than not, you’ll be given a set number of credits to test out the service before you buy. Once the trial has run out, you’ll need to pay to continue the service.
Mass texting services are a cost-effective software tool that nearly all small businesses can use to improve customer engagement and drive sales. Using a high-quality solution costs as little as $30 per month.
In addition, there are solutions that are built for specific types of small businesses. If you run an ecommerce store, nonprofit, or church, we recommend testing the industry-specific solutions that have been built for you.