What is Emotive?
Emotive is an SMS marketing platform for fast-growing ecommerce businesses looking to execute successful SMS marketing campaigns. Over 750 businesses have used Emotive for their ecommerce stores. Its standout features are its segmentation and automated messaging flows.
Table of Contents
- What is Emotive?
- Emotive Review Summary
- Emotive Pricing & Cost
- Emotive Features
- Emotive Integrations
- Emotive Customer Service
- Emotive Alternatives & Competitors
- Is Emotive Right For You?
Emotive Review Summary
Emotive was founded by Brian Zatulove and Ray Landgraf in 2018. Today, the company has served over 750 customers and has more than 150 employees working at its office in Los Angeles.
Emotive’s features are similar to most SMS marketing tools. Its strongest features are its segmentation and automated messaging. The solution itself is not self service and hands-off like SMSBump and Postscript. Instead, all users of Emotive software are also provided services from a dedicated onboarding manager, customer success manager, and copywriter.
Emotive’s pricing starts at $200 per month. This makes it one of the more expensive solutions on the market.
Overall, Emotive is a powerful SMS marketing solution best for ecommerce businesses looking to reach customers through targeted marketing and personalized messages. Rapidly growing businesses will find Emotive’s features easy to use and tailored specifically for their needs as an ecommerce store.
Emotive Pricing & Cost
Emotive pricing starts at $200 per month. Messages cost an additional $0.02 each for plans under $1,000 dollars. All plans come with a dedicated customer success manager and copywriter.
|Plan||Platform Fee||Message Fee||Qualification|
|Starter||$200||$0.02||Less than 10k mobile sessions|
|Plus||$400||$0.02||Over 10k mobile sessions|
|Pro||$1,000||$0.01||Over 10k contacts|
Let’s discuss the major features that Emotive offers and how they can help your SMS marketing and business goals. Product screenshots are included to add context and demonstrate the user interface.
Subscriber List Building
Emotive comes with a number of subscriber list building options. You can create opt-in keywords, pop-ups, and opt-in checkout pages. This means that your business has many effective ways of growing its subscriber list for targeted marketing.
Opt-in keywords are phrases that customers text to become subscribers. They are one of the primary ways to build your SMS contact list. Emotive’s keywords are easy to set up.
Editing your keyword in Emotive works similarly to most other solutions. You can link a discount code to your auto reply and personalize messages with custom fields. A segment is automatically created for subscribers who text your keyword .
You can also create a double opt-in message for subscribers who’ve just opted-in. This helps your company to prevent spam.
Creating pop-ups in Emotive is done through its integration with Wisepops, another platform specializing in pop-up creators. This partnership gives more flexibility for editing your pop-up but less convenience than simply creating them in a single software solution.
The primary drawback to this workflow is that you cannot create and edit pop-ups seamlessly in the same app like you can in SMSBump. Using a separate tool dedicated to pop-ups, however, does give you far more flexibility in communicating your company branding and style.
Opt-in Checkout Pages
Emotive offers opt-in checkout pages for a multitude of ecommerce platforms. This level of integration means that your opportunities to reach customers as they’re checking out are far more flexible.
You can setup your checkout page in the following applications:
- Shopify Plus
Segmentation in Emotive is very powerful. It comes with more segment dimensions that reference customer activity than Postscript. This means that your ecommerce store can create nuanced segments and send highly targeted messages.
You can choose the following segment dimensions to target your customers:
- Has or hasn’t ordered
- Has or hasn’t clicked link
- Has or hasn’t opted in
- Has abandoned
- Has answered
- Is included
- Is excluded
Unfortunately, Emotive doesn’t have location based dimensions, which is offered by SMSBump. However, this most likely won’t be a significant issue for your ecommerce store because segmenting based on customer activity is more common.
Message creation in Emotive is adequate for sending targeted messages and facilitating two-way communication. It’s standout feature is its contact cards. The biggest limitation is that you cannot create your own custom fields.
As you can see above, you can send attachments for MMS messages and custom fields such as your company name or discount code. There are no premade templates.
Emotive features a contact card creator. These are cards your business can send to users so that they can add your contact information to their phone in one click. This is a powerful way to ensure that your customers have future access to your business information.
Campaign building is adequate in Emotive. The main campaign type is mass texting. Emotive also features a complex SMS flow creator that we will discuss in the Automated Messages section.
Emotive supports messaging only in the United States. Messages are sent through 10 digit phone numbers. If you require international sending but still need a solution dedicated for ecommerce, consider SMSBump.
Mass Texting Campaigns
Building a mass texting campaign in Emotive is similar in setup to many other SMS marketing tools. You can choose your subscriber list, custom fields, and external media for MMS messages.
Scheduling options are also standard. You can also preview how your campaign will appear for any number in your contact list.
Emotive’s inbox for two-way conversations is user-friendly and shows relevant subscriber information. This helps your business to run two-way conversations with customers, without forgetting key information.
You can see your entire chat history with any subscriber. You can also see the customer’s order date, items, and number. This is very helpful for gaining context into your conversations.
The biggest limitation to Emotive’s inbox is its lack of custom fields. Not being able to attach certain fields such as your store URL or coupon codes can hinder your ability to deliver high-value messages to customers in certain cases..
Automated messages in Emotive are valuable for ecommerce stores looking to acquire, engage, and retain subscribers. Emotive’s primary automated messaging feature is its Experiences. These are similar to advanced drip campaigns or flows in SMSBump.
Experiences in Emotive are very robust. You can link your messages to segments you’ve created or schedule them for certain times to target users even further. You also have an “Inspect” button that filters through your messages and alerts you on any inconsistencies in your campaign flow.
Emotive offers the following templates based on common ecommerce use cases:
|Pre-purchase conversation||Convert potential customers who show intent|
|Abandoned checkout conversation||Follow up with customers who’ve abandoned their cart|
|Social cross-channel conversation||Promote social media channels to customers who like your product|
Emotive offers strong analytics, but it lacks a comprehensive dashboard to visualize your data into reports. Still, Emotive offers relevant ecommerce analytics such as ROI and revenue.
As you can see, you have access to four different reports. Each report can be downloaded as a .csv file. You can see your ROI or revenue breakdown for each experience, mass texting campaign, and keyword you’ve created.
Many of Emotive’s integrations are handled through Zapier. There are however, a number of helpful native integrations available:
Emotive Customer Service
Emotive’s customer support team is attentive and helpful. They are reachable through live chat and email.
Emotive’s secondary material mainly consists of a blog with SMS marketing guides and industry news. This is a powerful resource for both new and experienced SMS marketers.
|Customer Support Channels||Live chat|
|Other Support Resources||Free SMS marketing guides, blog posts|
|Application Status Page||Yes|
Emotive Alternatives & Competitors
Emotive competes primarily with SMS marketing solutions designed for ecommerce businesses. Its direct competitors are Postscript and SMSBump.
Here’s a full list of Emotive competitors:
Is Emotive Right For You?
Overall, Emotive is a powerful SMS marketing solution currently used by over 750 ecommerce stores. It is ideal for businesses looking to leverage text marketing for highly personalized campaigns. Rapidly growing ecommerce businesses will find Emotive’s features easy to use and tailored specifically for their needs as an ecommerce store.
If you're interested, you can try Emotive today.