Best SMS Marketing Software 2021

EZ Texting vs. SimpleTexting

Is EZ Texting or SimpleTexting the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which SMS marketing tool is the best fit for your business.

SMS marketing software includes features like subscriber list building, segmentation, text campaign creation, and automations. All-in-one solutions cater to a wide range of businesses from churches to dental practices.

This article will discuss the differences between two of the largest players in this space: EZ Texting and SimpleTexting. We’ll discuss the notable strengths and weaknesses of each tool, as well as providing recommendations for who each tool will suit best.

All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing the SMS marketing tools. More details regarding our research process can be found on our SMS marketing category page.

EZ Texting & SimpleTexting Comparison Summary

We researched and extensively tested both EZ Texting and SimpleTexting. EZ Texting received a SoftwarePundit Analyst Rating of 82 while SimpleTexting received a rating of 87.

EZ Texting was rated lower because it has few custom fields, limited segmentation, and is more expensive. SimpleTexting received a higher rating because its segmentation is more robust, it has unlimited keywords and custom fields, and is more affordable.

Here’s a breakdown of our review criteria and how EZ Texting and SimpleTexting performed in each category:

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support
EZ Texting827.59710

In terms of pricing, EZ Texting begins at $24 per month and $0.04 per message. It is one of the more expensive SMS marketing solutions on the market. SimpleTexting’s pricing starts at $25 per month for up to 500 messages. Additional credits start at $0.045 each.

Both solutions offer the standard features found across SMS marketing tools. These include subscriber list building, segmentations, campaigns, automations, and more. EZ Texting’s strongest features are its campaigns and automations. SimpleTexting has more robust segmentation.

Overall, EZ Texting is best for businesses looking for an SMS marketing tool with adequate automations and mass texting capabilities. However, SimpleTexting is best for businesses looking for a highly affordable SMS marketing solution. We found that SimpleTexting excels in the most important aspects of SMS marketing but compared to EZ Texting, has less complex campaigns and automations. Still, the affordability of SimpleTexting outweighs those differences.

Here’s a quick breakdown of who will prefer each option:

You'll prefer EZ Texting if:

  • You leverage SMS marketing for mass texting more than one-on-one engagement
  • You want to utilize drip campaigns to automate messages
  • You want to capture subscribers creatively with QR codes and posters

Try EZ Texting Today

You'll prefer SimpleTexting if:

  • You are looking for an affordable SMS marketing solution
  • You need unlimited keywords and custom fields for subscriber list building
  • You want to segment subscribers for targeted messages

Try SimpleTexting Today

Table of Contents

EZ Texting & SimpleTexting Price Comparison

Overall, EZ Texting is less affordable than SimpleTexting. EZ Texting’s prices are based on messages sent per month with an additional platform fee. In contrast, SimpleTexting charges solely based on messages.

EZ Texting Pricing Details

EZ Texting pricing begins at $24 per month. It charges a platform fee in addition to a per-message fee of $0.04 each. All plans come with 200 messaging credits per month. Including your monthly messages, here are some estimates we calculated you might spend:


SimpleTexting Pricing Details

SimpleTexting pricing starts at $25 dollars per month for up to 500 messages. Each plan comes with a fixed amount of monthly messages. Additional credits start at $0.045 each. Churches and nonprofits receive 15% off any monthly plan.




EZ Texting & SimpleTexting Feature Comparison

EZ Texting and SimpleTexting are similar in the features that they offer, but EZ Texting’s features are slightly more robust. This is especially true when it comes to campaigns and automations.

For a full analysis of each solution’s features, read our EZ Texting and SimpleTexting reviews.

FeatureEZ TextingSimpleTexting
Team membersNoYes
Subscriber list buildingYesYes
SegmentationYesYes (stronger)
Message CreationYesYes
Campaign buildingYesYes
Two-Way ConversationsYesYes
AutomationsYes (stronger)Yes
Robust integrationsYesYes
A/B testingNoNo
Custom fieldsYesYes (stronger)

Subscriber List Building

EZ Texting and SimpleTexting both include web forms and keywords as their primary list building options. EZ Texting has more subscriber list building options than SimpleTexting. SimpleTexting users, however, can leverage unlimited keywords and custom fields to capture customer data. If keywords are your primary strategy for gaining subscribers, we suggest SimpleTexting.

Setting up subscriber list builders in both applications is similar. Below is an example of creating a web form in EZ Texting, which we generally found to have a more streamlined UI.


Although web forms in both EZ Texting and SimpleTexting can capture both subscribers and subscriber information, SimpleTexting has unlimited custom fields. EZ Texting only has five. This limits your ability to capture a vast amount of targeted subscriber information.


SimpleTexting’s keyword creator is similar to that in EZ Texting. You can create an infinite amount of keywords, which means your business has more opportunities to opt subscribers in. EZ Texting charges a monthly fee for keywords depending on what plan you’ve selected.

EZ Texting has alternative list building options that are not available in SimpleTexting. Its best one is the poster creator. Posters are effective ways to advertise your keywords both online and in the real world. There are a number of design options to choose from as well. This means your business can adequately present its branding and style guide to potential customers.



SimpleTexting has more campaigns than EZ Texting. EZ Texting, however, has more detailed campaigns designed for experienced marketers. This is primarily due to the fact that it supports drip campaigns.


SimpleTexting’s custom campaigns are its main campaign type. As seen above, its custom campaign creator is similar in set-up with any other SMS marketing tool. SimpleTexting also comes with a number of premade campaigns you can use for customer engagement:

  • Data Collection: Upon texting a keyword, subscribers are asked to fill out any custom fields you want.
  • Text to Win Contest: People text your keyword to enter a contest and SimpleTexting randomly chooses a winner.
  • Text to Vote Survey: Customized vote that’s sent to users who text a keyword, surveys are an engaging way of building your list.
  • Polling Subscribers: Ideal for those looking to engage with existing subscribers with a poll.
  • Birthday Texts: A highly personal way to reach out to subscribers on their birthday with promos and special deals.
  • Group Text from Phone: Send text blasts from your own phone.

Above is an example of EZ Texting’s drip campaigns. Individual messages in drip campaigns can be sent after certain triggers are activated, like a certain period of time after a subscriber opts-in. EZ Texting’s drip campaigns are an intuitive way to set up customer retention strategies that are not available to users in SimpleTexting.

Note that even though EZ Texting’s drip campaigns are easy to set up, they are not as complex as they are in alternatives like SMSBump or SlickText. This is because they support more triggers and allow you to link your drip campaigns with segments you’ve created.


Segmentation is more robust in SimpleTexting than it is in EZ Texting because there are more segment conditions. However, experienced marketers will find SimpleTexting’s lack of grouping segments with and-or statements limiting.


As seen above, EZ Texting’s segmentation is not similar in interface design and set-up to other tools. You can choose dimensions from three categories: opt-in source, status, and blocked.


Segmentation in SimpleTexting has a more user-friendly interface. It also has dimensions that are more relevant to customer activity and information. This means your business has more opportunities to target subscribers for relevant messages.

CategoryDescriptionSegment Conditions
Customer ActivityThis type of segment condition is based on contact behavior.
  • Has clicked on a link
  • Opt-in source
  • Date subscribed
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • Email
  • Phone
  • Birthday
DemographicGeographic segmentation is based on the location of your contact
  • Area code
  • Zip code


Automations are stronger in EZ Texting. This is because EZ Texting features drip campaigns that have more advanced message scheduling options. Both tools feature adequate keyword autoresponder options.

As we mentioned in the Campaigns section, drip campaigns in EZ Texting offer more opportunities for customer retention than SimpleTexting. SimpleTexting does not feature conditions that can automate messages to send out after certain periods of time. Still, SimpleTexting comes with unique automation features in its keyword autoresponders.


Triggers in SimpleTexting are essentially sub-keywords that subscribers can text once they opt-in. Upon doing so, a new message is sent. Here are some common use cases your business could leverage triggers for:

  • Responding to common questions
  • Providing more company information
  • Sharing coupon codes

Triggers in SimpleTexting facilitate customer engagement better than keywords can in EZ Texting. Although, they cannot store customer responses. This is ultimately why EZ Texting’s drip campaigns and automations are more robust than they are in SimpleTexting.

Bottom Line

Overall, EZ Texting’s campaigns and automations are better suited for experienced marketers than they are in SimpleTexting. This is primarily due to the fact that EZ Texting supports drip campaigns. It’s biggest limitation in features is its lack of detailed segmentation.

SimpleTexting is more affordable than EZ Texting. It also features detailed segmentation, unlimited keywords,and unlimited custom fields. This means there are more opportunities for highly personalized messages in SimpleTexting. These features alongside its affordability mean that SimpleTexting is the better option for businesses looking for an affordable SMS marketing solution.

If you’re interested, visit EZ Texting or SimpleTexting today to get started.

Yousef Fatehpour

Yousef Fatehpour is a Junior Research Analyst at SoftwarePundit. He graduated from University of California, San Diego, where he studied Human Centered Design and Communications. His work at UCSD's Design Lab emphasized UX research and product management.

Yousef's primary areas of interest are software design, user journeys, and how user experience is handled across software markets. Yousef also has experience in product design and multimedia content production. You can connect with Yousef on LinkedIn.

Yousef is an expert in several software categories including:

  • SMS marketing software
  • Document management software
  • Human resource software
  • Applicant tracking software
  • Design software

Get the latest from SoftwarePundit

We'll share our latest software reviews, technology tips, and deals.