Best SMS Marketing Software 2021

SlickText vs. SimpleTexting

Is SlickText or SimpleTexting the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which SMS marketing tool is the best fit for your business.

SMS marketing software includes features like subscriber list building, segmentation, text campaign creation, and automations. High-performing small businesses from churches to dental practices are rapidly adopting mass texting software to improve customer engagement.

This article will discuss the differences between two of the largest players in this space: SlickText and SimpleTexting. We’ll discuss the notable strengths and weaknesses of each tool, as well as providing recommendations for who each tool will suit best.

All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing the SMS marketing tools. More details regarding our research process can be found on our SMS marketing category page.

SlickText & SimpleTexting Comparison Summary

We researched and extensively tested both SlickText and SimpleTexting. SlickText received a SoftwarePundit Analyst Rating of 90 while SimpleTexting received a rating of 87.

SlickText was rated higher because it has more advanced features – robust SMS campaigns, automations, and data collection methods. SimpleTexting received a lower rating because its segmentation functionality is limited, and it has less customer data collection methods.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support

In terms of pricing, SlickText begins at $29 per month for up to 500 messages. It is one of the more expensive SMS marketing solutions on the market. SimpleTexting is the more affordable solution – it begins at $25 per month for up to 500 messages. Additional credits for SimpleTexting start at $0.045 each.

Both solutions offer the standard features found in SMS marketing tools. These include subscriber list builders, customer segments, campaigns, and automations. SlickText’s strongest features are its campaigns, automations, and data collection methods. SimpleTexting, in comparison, has unlimited keywords and is more affordable.

Overall, SlickText is an advanced, powerful SMS marketing solution that enables customers to gain valuable subscriber information and leverage that data in every aspect of its product. It earned the highest rating of all SMS marketing tools we evaluated.

In contrast, SimpleTexting is an approachable, affordable solution that can adequately carry out most standard SMS marketing features. If your business needs are not complex, SimpleTexting is the better solution.

Here’s a quick breakdown of who will prefer each option:

You'll prefer SlickText if:

  • You want multiple ways to collect subscriber data for targeted messages
  • You need to leverage advanced segmentation to target your subscribers
  • You want to creatively acquire subscribers with QR codes and posters

Try SlickText Today

You'll prefer SimpleTexting if:

  • You are looking for an affordable SMS marketing solution
  • You need unlimited keywords and custom fields for subscriber list building
  • You utilize SMS marketing more for mass texting than two-way engagement

Try SimpleTexting Today

Table of Contents

SlickText & SimpleTexting Price Comparison

Overall, SlickText is less affordable than SimpleTexting. SlickText’s pricing is based on messages sent per month along with keywords. SimpleTexting’s prices are based solely on messages sent per month.

SlickText Pricing Details

SlickText pricing begins at $29 per month. Prices are based on the amount of messages sent per month and keywords available.

PlanThe BasicThe Step UpThe Lil BroThe Big BroThe BossThe AlbatrossThe WhaleThe Monstro

SimpleTexting Pricing Details

SimpleTexting pricing starts at $25 dollars per month for up to 500 messages. Each plan comes with a fixed amount of monthly messages. Additional credits start at $0.045 each. Churches and nonprofits receive 15% off any monthly plan.


SlickText & SimpleTexting Feature Comparison

SlickText and SimpleTexting are similar in the features that they offer, but SlickText’s features are slightly more robust. This is especially true when it comes to campaigns and automations.

For a full analysis of each solution’s features, read our SlickText and SimpleTexting reviews.

Team membersYesYes
Subscriber list buildingYesYes
SegmentationYes (stronger)Yes
Message CreationYesYes
Campaign buildingYes (stronger)Yes
Two-Way ConversationsYesYes
AutomationsYes (stronger)Yes
Robust integrationsYesYes
A/B testingNoNo
Custom fieldsYesYes

Subscriber List Building

Web forms and keywords are the primary list building options in SlickText and SimpleTexting. Experienced marketers will find the diverse range of list building options in SlickText more suitable for their needs. Businesses looking for a simple and affordable solution will find SimpleTexting’s unlimited keywords and basic data storage capabilities adequate for their needs.

Setting up subscriber list builders in both applications is similar. Below is an example of creating a web form in SlickText.


Both solutions allow you to create unlimited custom fields and use them in your web forms. This means your business can collect subscriber data to create personalized messages and campaigns. SlickText’s web form creator, however, allows you to design its font type and add a background image. This enables your business to add a layer of personalization not seen in SimpleTexting.


SimpleTexting’s keyword creator is similar to that in SlickText. The only difference is that you can create an infinite amount of keywords. This means your business has more opportunities to opt subscribers in through this method. SlickText offers a set amount of keywords based on which plan you’re purchasing.

SlickText has alternative list building options that are not available in SimpleTexting. One of the most unique options is marketing flyers.


SlickText’s flyer creator is an effective way to advertise your business and keywords, but it might not be a worthy trade off for affordability, unlimited keywords, and unlimited custom fields. This is primarily due to the fact that creating the flyer itself is not intuitive. For example, the live preview of your flyer does not update as you make changes.


SlickText’s campaigns are superior to those in SimpleTexting due to the amount of options and their data storage capabilities. If engagement with your subscriber base is critical to your SMS marketing strategy, we highly recommend SlickText. If your needs are more basic and you primarily use SMS marketing for mass texting, SimpleTexting is the ideal solution.


SlickText’s surveys are a powerful tool to engage with your growing subscriber base and simultaneously collect data. You have the option to create questions with different response types. Your business can combine this with the ability to create unlimited custom fields to gain a plethora of customer information, both quantitative and qualitative.

In SimpleTexting, you can only collect data from one opt-in source: keywords. This limits the amount of times you can gain subscriber data to just once. The possibilities are far more flexible in SlickText.


SlickText also offers drip campaigns, which SimpleTexting does not have. This was also a key difference we found in our EZ Texting vs. SimpleTexting analysis. Although EZ Texting also has drip campaigns, we feel experienced marketers can better leverage SlickText’s drip campaigns. This is because you can link your messages with various segments you’ve created.

Both solutions come with a number of premade campaigns you can use for customer engagement:

  • Promotions
  • Text to Win Content
  • Loyalty Programs
  • Birthday Texts
  • Data Collection
  • Text to Win Contest
  • Text to Vote Survey
  • Polling Subscribers


Segmentation is more robust in SlickText than it is in SimpleTexting because there are more segment conditions and you can group segments with and-or conditions. This means your business has more opportunities to target subscribers for engagement in SlickText.


As seen above, SlickText’s segmentation is similar to other tools. You can choose dimensions from three categories: customer activity, contact information, and demographic. SlickText has more relevant segment dimensions pertaining to your customers and their activity. This is particularly helpful for retail and ecommerce businesses who want to segment their customers based on their purchases and money spent.

CategoryDescriptionSegment Dimensions
Customer ActivityThis type of segment condition is based on contact behavior.
  • Purchased
  • Total money spent
  • Opt-in method
  • Survey completed
  • Has messaged
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • First and last name
  • Birthday
  • Subscription date
  • Days since subscription date
  • Email
DemographicGeographic segmentation is based on the location of your contact.
  • City
  • State
  • Province
  • Zip code

Segmentation in SimpleTexting is simple compared to SlickText. Still, it is more complex compared to alternatives like EZ Texting or Textedly. Businesses who do not need to target their subscribers for personalized messages will find SimpleTexting’s segmentation adequate.


Automations are stronger in SlickText. This is because SlickText features drip campaigns that offer more advanced message scheduling options. Both tools offer standard keyword autoresponder options.

As mentioned in the Campaigns section, drip campaigns in SlickText offer more opportunities for customer retention than SimpleTexting. This is because SimpleTexting does not feature conditions that can automate messages to send out after certain periods of time. Still, SimpleTexting comes with unique automation features in its keyword autoresponders: triggers.


Triggers in SimpleTexting are sub-keywords that subscribers can text once they opt-in. A new message is sent upon doing so.. Here are some common use cases your business could use triggers for:

  • Responding to common questions
  • Providing more company information
  • Sharing coupon codes

There is no option for custom trigger words in SlickText. Its standout feature instead is its dynamic expiration dates. This allows your business to add an expiration date to your call-to-action and boost customer engagement. Businesses who use coupon codes or promos will find this especially useful.

Bottom Line

Overall, SlickText is more powerful than SimpleTexting. SlickText has everything you need in an SMS marketing tool, and each of its features is the strongest in the entire software category. This is especially true when it comes to its campaigns, segmentation and data collection methods.

SimpleTexting’s primary advantages in comparison with SlickText are its affordability and unlimited keywords for subscriber opt-ins. It has every feature SlickText offers, but each feature is less robust. SimpleTexting is ideal more so for businesses looking for an affordable tool that can carry out simple SMS marketing strategies such as mass texting.

If you’re interested, visit SlickText or SimpleTexting today to get started.

Yousef Fatehpour

Yousef Fatehpour is a Junior Research Analyst at SoftwarePundit. He graduated from University of California, San Diego, where he studied Human Centered Design and Communications. His work at UCSD's Design Lab emphasized UX research and product management.

Yousef's primary areas of interest are software design, user journeys, and how user experience is handled across software markets. Yousef also has experience in product design and multimedia content production. You can connect with Yousef on LinkedIn.

Yousef is an expert in several software categories including:

  • SMS marketing software
  • Document management software
  • Human resource software
  • Applicant tracking software
  • Design software

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