Best SMS Marketing Software 2021

Textedly vs. SimpleTexting

Is Textedly or SimpleTexting the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which SMS marketing tool is the best fit for your business.

SMS marketing software includes features like subscriber list building, segmentation, text campaign creation, and automations. High-performing small businesses from churches to dental practices are rapidly adopting SMS marketing software to improve customer engagement.

This article will discuss the differences between two of the most affordable players in this space: Textedly and SimpleTexting. We’ll discuss the notable strengths and weaknesses of each tool, as well as providing recommendations for who each tool will suit best.

All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing the SMS marketing tools. More details regarding our research process can be found on our SMS marketing category page.

Textedly & SimpleTexting Comparison Summary

We researched and extensively tested both Textedly and SimpleTexting. Textedly received a SoftwarePundit Analyst Rating of 81 while SimpleTexting received a rating of 87.

Textedly was rated lower because its customer list building, segmentation, and campaigns are less advanced. SimpleTexting received a higher rating because of its powerful segmentation and campaign capabilities. These tools allow SimpleTexting customers to make more significant improvements to customer engagement.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support

In terms of pricing, Textedly begins at $24 per month for up to 1,000 messages. It is one of the most affordable SMS marketing solutions on the market. SimpleTexting is similarly priced – it begins at $25 per month for up to 500 messages. Additional credits for SimpleTexting start at $0.045 each.

Both solutions offer the standard features found in SMS marketing tools. These include subscriber list builders, customer segments, campaigns, and automations. Textedly’s strong points are its message length, and affordability. SimpleTexting has unlimited keywords, stronger segmentation, and more robust campaigns.

Overall, SimpleTexting is the stronger application that is better for most small businesses. It has more advanced features, and is only slightly more expensive than Textedly. However, if you really only need a basic mass texting service, and cost is the most important factor for you, then you might prefer Textedly.

Here’s a quick breakdown of who will prefer each option:

You'll prefer Textedly if:

  • You want to send 10,000 or less texts per month
  • You do not need segmentation for subscriber targeting
  • You want to send single text messages up to 455 characters long

Try Textedly Today

You'll prefer SimpleTexting if:

  • You need basic segmentation features to target your subscriber list
  • You need unlimited keywords and custom fields for subscriber list building
  • You want to engage with subscribers through unique campaigns

Try SimpleTexting Today

Table of Contents

Textedly & SimpleTexting Price Comparison

Overall, Textedly is more affordable than SimpleTexting, especially at lower send volumes. Textedly’s pricing is based on messages sent per month along with keywords. In contrast, SimpleTexting’s prices are based solely on messages sent per month.

Textedly Pricing Details

Textedly pricing begins at $24 per month. Plans are based on messages sent per month and number of opt-in keywords. Textedly is up to 50% more affordable than SimpleTexting depending on your message volume. Over 25,000 Textedly is actually more expensive than SimpleTexting.


SimpleTexting Pricing Details

SimpleTexting pricing starts at $25 dollars per month for up to 500 messages. Each plan comes with a fixed amount of monthly messages and unlimited keywords. Additional credits start at $0.045 each. Churches and nonprofits receive 15% off any monthly plan.


Textedly & SimpleTexting Feature Comparison

Textedly and SimpleTexting are similar in the features that they offer, but SimpleTexting’s features are more robust. This is especially true when it comes to list builders, campaigns, and segmentation.

For a full analysis of each solution’s features, read our Textedly and SimpleTexting reviews.

Team membersYesYes
Subscriber list buildingYesYes (stronger)
SegmentationYesYes (stronger)
Message CreationYesYes
Campaign buildingYesYes (stronger)
Custom fieldsYesYes (stronger)
Two-Way ConversationsYesYes
Robust integrationsYesYes
A/B testingNoNo

Subscriber List Building

SimpleTexting comes with far more options for building subscriber lists than Textedly. It also allows you to capture and leverage more customer data.

You can only build your subscriber list through keywords and manual imports in Textedly. In contrast, SimpleTexting allows keywords, manual imports, and web forms. With SimpleTexting, you also have unlimited keywords, and can use web forms to store customer data.

Below is an example of Textedly’s keyword creator.


Editing keywords in both solutions is similar. You can shorten URLs and attach files to your messages. Textedly has the added bonus of having single messages up to 455 characters. SimpleTexting’s biggest strength in this category is its unlimited keywords. This is ultimately a worthy trade off because your business can leverage unlimited keywords for continual subscriber list building.


Textedly does not have a web form option like SimpleTexting does, as seen above. SimpleTexting’s web forms can be paired with its unlimited custom fields to capture any type of subscriber information that your business wants. Textedly generally doesn’t have many opportunities to both capture and leverage subscriber data.


Overall, campaigns in SimpleTexting are more powerful than Textedly. This is primarily due to SimpleTexting’s ability to capture and leverage customer data. The one advantage of Textedly, however, is that it allows you to create and execute drip campaigns – SimpleTexting does not.


As you can see above, Textedly’s campaign builder works similarly to most solutions. custom campaigns are similar to other tools. The biggest limitation in Textedly campaigns is custom fields. Surprisingly, you can only use subscriber first names, and that must be purchased for a one-time fee of $28.

Compare this to SimpleTexting, which has unlimited custom fields no matter what plan you choose. SimpleTexting also has methods such as web forms to capture subscriber data, whereas Textedly doesn’t. This is the primary reason why SimpleTexting’s campaigns will allow your business to run more personalized campaigns for your customers.

In addition to coming with more robust custom fields, SimpleTexting has a great deal of pre-built campaigns to further engage with your customer base:

  • Data Collection: Upon texting a keyword, subscribers are asked to fill out any custom fields you want.
  • Text to Win Contest: People text your keyword to enter a contest and SimpleTexting randomly chooses a winner.
  • Text to Vote Survey: Customized vote that’s sent to users who text a keyword, surveys are an engaging way of building your list.
  • Polling Subscribers: Ideal for those looking to engage with existing subscribers with a poll.
  • Birthday Texts: A highly personal way to reach out to subscribers on their birthday with promos and special deals.
  • Group Text from Phone: Send text blasts from your own phone.


Segmentation is less robust in Textedly than it is in SimpleTexting because there are less segment conditions and segments cannot be stored in Textedly’s application. This means your business has more opportunities to target subscribers with highly personalized messages in SimpleTexting.


As seen above, Textedly’s segmentation tool is basic. You only have the following segment dimensions to select from:

  • With name
  • Area code
  • Date entered
  • Keywords
  • Subscriber status
  • Duplicates
  • Zip code
  • Tags
  • Sort by
  • Sort order

You also don’t have the option to store your new segments in Textedly’s application. Instead, you must export the new list as a .csv file and import it back into the program. This workflow is more complicated than the same workflow in SimpleTexting.


SimpleTexting’s segmentation tool is more powerful and user-friendly compared to Textedly. The biggest limitation is that, like Textedly, you cannot group segments with and-or statements. Alternatives like SMSBump or SlickText have full-fledged segmentation tools.

CategoryDescriptionSegment Dimensions
Customer ActivityThis type of segment condition is based on contact behavior.
  • Purchased
  • Total money spent
  • Opt-in method
  • Survey completed
  • Has messaged
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • First and last name
  • Birthday
  • Subscription date
  • Days since subscription date
  • Email
DemographicGeographic segmentation is based on the location of your contact.
  • City
  • State
  • Province
  • Zip code


SMS marketing platforms can be used to automatically send subscriber opt-in confirmations and drip campaigns. Overall, Textedly is slightly stronger – it offers drip campaigns, while SimpleTexting does not. Both systems are similar in terms of using automations for subscriber opt-in confirmations.

Setting up opt-in confirmations in both applications is similar. One unique advantage of SimpleTexting are triggers, which allow recently subscribed members to text additional keywords to receive additional information. For example, subscribers can text ‘HELP’ for your customer support contact information, or ‘DEALS’ to receive a coupon.


Bottom Line

Overall, SimpleTexting is the stronger application that is better for most small businesses. It has more advanced features, and is only slightly more expensive than Textedly. However, if you really only need a basic mass texting service, and cost is the most important factor for you, then you might prefer Textedly.

There are a few other SMS marketing solutions that you might want to consider:

  • If you need an extremely powerful solution for advanced marketing, check out SlickText
  • If you manage an ecommerce business, check out PostScript and SMSbump, which are built specifically for ecommerce businesses.

If you’re interested, visit Textedly or SimpleTexting today to get started.

Yousef Fatehpour

Yousef Fatehpour is a Junior Research Analyst at SoftwarePundit. He graduated from University of California, San Diego, where he studied Human Centered Design and Communications. His work at UCSD's Design Lab emphasized UX research and product management.

Yousef's primary areas of interest are software design, user journeys, and how user experience is handled across software markets. Yousef also has experience in product design and multimedia content production. You can connect with Yousef on LinkedIn.

Yousef is an expert in several software categories including:

  • SMS marketing software
  • Document management software
  • Human resource software
  • Applicant tracking software
  • Design software

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