What Is Agorapulse?
Agorapulse is an all-in-one social media management platform with over 11,000 customers. The software is used to create & schedule social media content, engage audiences, listen for key terms, and analyze social media performance. It centralizes these functions across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Table of Contents
- What Is Agorapulse?
- Full Review
- Agorapulse Pricing & Cost
- Key Features
- Agorapulse Alternatives & Competitors
- Is Agorapulse right for you?
Full Review: Agorapulse
Agorapulse was founded in 2011 by Benoit Hédiard and Emeric Ernoult. The tool was initially built for Facebook, and has since expanded to function across several major social media platforms. The company places value on building a product that is easy to use, enjoyable, and valuable.
Agorapulse is used by customers to create & schedule social media content, engage audiences, listen for key terms, and analyze social media performance. The system currently integrates with five major platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Companies who adopt social media management systems save considerable time operating social media channels, and improve their online brand presence. Systems like Agorapulse make it easier to more consistently engage with customers and fans on the Internet.
Agorapulse's primary competitors are Sprout Social, Hootsuite and Buffer. While evaluating your options, price is a key factor. Agorapulse does not offer the bells and whistles that come with Sprout Social, but it charges a fraction of the price.
Agorapulse Pricing & Cost
Agorapulse offers four plans priced from $99-$499 per month. You can purchase additional profiles and users for an additional cost.
- Medium: $99 per month for up to 10 social profiles and 2 users.
- Large: $199 per month for up to 25 social profiles and 4 users.
- X-large: $299 per month for up to 40 social profiles and 8 users.
- Enterprise: $499 per month for up to 60 social profiles and 20 users.
Below, we'll discuss the key features of Agorapulse, and how they would benefit your business. We'll also share some photos of the actual product to give you a sense of its design and layout.
- Audience engagement
- Social media publishing
- Content queues
- Social media inbox
- Automated inbox assistant
- Social media CRM
- Social media listening
- UTM code generator
- Team collaboration
- Bitly integration
Agorapulse integrates with the following social media channels:
Social Media Publishing
Agorapulse is an effective solution that streamlines the creation and publishing of social media content. The tool allows you to publish content to several social media channels and manage all scheduled posts from a single calendar.
Creating Social Media Content
Agorapulse streamlines the creation of social media content. You can create posts using texts, images, videos, and emojis that are customized for each social media platform.
Social Media Scheduling
Posts that you create in Agorapulse can be scheduled to publish immediately or at a future date. Future posts can be scheduled to publish once, on a regular basis or one additional time.
Scheduled posts are listed on Agorapulse's calendar that can be viewed for a monthly, weekly and daily time-frame. You can click on any scheduled post to edit its publish date and content.
With Agorapulse, you can bulk schedule multiple posts at once. The tool also allows you to create scheduling queues for each social media channel. Once created, new social media posts can be designated to publish during the next open slot in the queue.
Social Media Engagement
With Agorapulse, you can manage all your incoming messages in one location.
Social Media Inbox
Agorapulse offers a single inbox that centralizes all social media activity across your profiles in chronological order. Using this inbox, you can reply to messages, take notes, and assign conversations to specific teammates.
Agorapulse features an automated inbox assistant that uses customizable rules to route incoming messages to the appropriate teammate. Rules can also automatically assign labels to any conversation, and mark messages as spam.
Ad Comment Management
With Agorapulse, you can import comments from Facebook and Instagram ads into your Agorapulse inbox. You can immediately reply, bookmark, hide, remove or assign these comments to any member of your team. Comments can also be handled automatically with the inbox assistant. This is a unique strength of Agorapulse that is important if you invest a significant amount of money in social media advertising.
Agorapulse also creates a social media profile for your fans and followers. Through the inbox, you can see all historical conversations that you've had with the person. Additionally, you can add notes and use tags to add users to specific segemnts. The profile also displays basic publicly available information for each social media profile.
Social Media Listening
Agorapulse allows you to listen for words, phrases, hashtags and user names across social media channels. Listening is not available on some channels including Facebook and Linkedin. Searches can be created for specific languages and locations.
Listening is particularly useful for monitoring mentions of your brand across channels. With Agorapulse, you can respond to conversations and comments about your brand that you would have otherwise missed.
Social Media Analytics
Agorapulse comes with reports that provide insight into each of your social media channels. One thing to note is that the Facebook report only works if your page has over 100 fans. One drawback of Agorapulse is that it does not offer global reporting.
The reports in Agorapulse include the all the necessary information and chart data over time. However, you are not able to drill down into specific data or customize reports.
Here's an example of a Twitter report in Agorapulse:
Agorapulse Alternatives & Competitors
Here's a list of the top alternatives and competitors to Agorapulse:
Is Agorapulse right for you?
Agorapulse is the most cost-effective all-in-one social media management tool for SMBs and marketing agencies. It includes all the must-have features that you need to streamline the management of your social media channels. Agorapulse also comes at a much lower price-point than alternatives like Sprout Social. With that said, it does not offer all the bells and whistles that come with more advanced tools.
If you are looking for a well-priced social media management solution that gets the job done well, Agorapulse is an excellent option. If you invest heavily in social media and need features such as chat bots, helpdesk integration, and automated content feeds, then we recommend testing Sprout Social.
To start your free trial with Agorapulse, visit its website.