Best Social Media Management Software 2021

Hootsuite vs. Agorapulse: Social Media Software Comparison

We've evaluated the key features of both social media management products. Overall, SoftwarePundit believes that Agorapulse is superior to Hootsuite.

Overall, SoftwarePundit believes that Agorapulse is superior to Hootsuite. Here's our key takeaways:

  • Agorapulse is the clear winner in social media publishing and engagement, the two most important features. It also has a more intuitive interface that's easier to use.
  • Agorapulse comes with basic social CRM capabilities. Hootsuite requires you to purchase social CRM through Nimble for $19/month.
  • Hootsuite has more advanced social media listening and analytics tools.
  • Hootsuite has integrations with free and for-purchase apps that you can add-on to augment its core application.
  • Hootsuite and Agorapulse cost about the same for teams under 3. For teams over 3, Agorapulse is considerably cheaper.

Table of Contents

How Much Do Hootsuite and Agorapulse Cost?

Hootsuite and Agorapulse cost about the same for teams under 3. For teams over 3, Agorapulse is considerably cheaper.

Hootsuite charges extra fees for advanced reports and add-on applications. For example, if you want social CRM, you have to pay an extra $19/month for Nimble.

Hootsuite Pricing Details

Hootsuite's offers four plans starting at $29 per month.

  • Professional: $29/month for 10 social profiles & 1 user.
  • Team: $129/month for 20 social profiles & 3 users.
  • Business: $599/month for 35 social profiles & 5 users.
  • Enterprise: Contact Hootsuite for custom pricing.

Agorapulse Pricing Details

Agorapulse offers four plans starting at $79 per month.

  • Medium: $79/month for 10 social profiles & 2 users.
  • Large: $159/month for 25 social profiles & 4 users.
  • X-large: $239/month for 40 social profiles & 8 users.
  • Enterprise: $399/month for 60 social profiles & 20 users.

Key Feature Comparison

We've evaluated the key features of both social media management products. Read below to see our main takeaways and screen shots captured during our demos.

Social Media Publishing

Bottom Line: Agorapulse is the clear winner.

  • With Agorapulse, you can fine-tune posts for specific social media channels, place posts into queues, and schedule posts to repeat on an ongoing basis.
  • The Hootsuite editor did not successfully import images from the link in our post. Agorapulse did this, and allowed us to choose which thumbnail we wanted to use.
  • Agorapulse has basic team approval workflows; this feature is only available with the $599 Hootsuite plan.

Social Media Publishing on Hootsuite

Hootsuite is an effective tool for social media publishing. However, its interface is a bit clunky and it lacks some of the advanced features found in Agorapulse mentioned above.

Hootsuite Strengths
  • Integrated media library through Pixabay and Giphy to pull in content
  • Boost posts on Facebook and Linkedin if ad accounts integrated (up to $500-$5,000/month)
  • Basic Facebook audience targeting available
  • Schedule posts to publish immediately, or in the future

Here's the Hootsuite publishing interface:

Hootsuite publishing interface

Social Media Publishing on Agorapulse

Agorapulse is a great tool for social media publishing. The editor is clean and easy to use. It has valuable advanced features such as the ability to fine-tune posts for specific platforms, save hashtags, scheduling queues, and basic team workflows.

Agorapulse Strengths
  • Images from linked URLs pull into editor, you can use any thumbnail in your post
  • Save hashtags for future use
  • Fine-tune each post for specific social media channels
  • Schedule posts to publish immediately, in the future, or be placed in your queue
  • Schedule posts to repeat once or on an ongoing basis
  • Send posts to teammate for approval

Here's a look at the Agorapulse publishing interface:

Agorapulse publishing interface

Agorapulse also has a queue editor that you can use to streamline your posting schedule across campaigns:

Agorapulse publishing interface

Social Media Engagement

Bottom Line: Agorapulse is the clear winner.

  • Both systems have inboxes that aggregate social media conversations, but Agorapulse's inbox imports conversations that Hootsuite doesn't. Examples include social ad comments, reviews, & Twitter mentions.
  • Both systems allow you to assign specific conversations to specific team members.
  • In Agorapulse, you can filter conversations by type, date, who they're assigned to, and custom tags.
  • Agorapulse comes with an Inbox Assistant that filters new conversations by keyword to automatically delete spam or assign conversation owners.

Social Media Engagement on Hootsuite

Hootsuite comes with an effective inbox to manage your company's social media conversations. However, this inbox cannot be used to manage many types of conversations including social ad comments & Twitter mentions. Hootsuite's engagement functionality is more basic and cumbersome in comparison to Agorapulse.

Hootsuite Strengths
  • Single inbox that pulls conversations from most social media channels
  • Ability to assign conversations to specific teammates
  • Ability to dismiss completed conversations

Here's the Hootsuite engagement interface:

Hootsuite engagement interface

Social Media Engagement on Agorapulse

Agorapulse's social media inbox is effective and includes many nice-to-have features. In contrast to Hootsuite, all types of conversations (e.g. comments, mentions, messages, reviews) are aggregated in this single dashboard. Agorapulse has also built an Inbox Assistant that can automatically sorts incoming messages based upon keywords.

Agorapulse Strengths
  • Single inbox that pulls all types of conversations from most social channels, including comments on your social ads
  • Rich filtering functionality to search through conversations quickly
  • Ability to label & bookmark posts, plus add internal notes
  • Inbox Assistant to automatically filter incoming messages based upon keywords. Can be used to filter spam, categorize messages into topics, and identify most urgent messages.

Here's a look at the Agorapulse engagement interface:

Agorapulse engagement interface

Social CRM

Bottom Line: Agorapulse is better for basic CRM, Hootsuite + Nimble is better for advanced CRM.

  • Agorapulse includes social media profiles for your top fans, followers, and those you've engaged with. This includes the ability to interact with others' posts from within the Agorapulse application.
  • Hootsuite's native application provides very little information about social media profiles. You can use Hootsuite's integration with Nimble to access rich social CRM functionality, but this costs an extra $19/month.

Social Media CRM on Hootsuite

Hootsuite's native application comes with very basic social CRM functionality. Hootsuite has an integration with Nimble, which adds a rich set of social CRM features to the Hootsuite application. Nimble is an extra $19/month.

Hootsuite Strengths
  • Native application only includes basic profiles for each person you engage with
  • Has an integration with Nimble, a social CRM application, that comes with a rich set of features

Here's an example profile from Hootsuite:

Hootsuite native crm interface

Social Media CRM on Agorapulse

Agorapulse social CRM functionality is sufficient for most SMBs. Agorapulse creates a profile for each of the individuals your brand has engaged with & your followers. Additional features include the ability to add internal notes, tag users into categories, and reply to each person's social media activity right from their Agorapulse profile.

Agorapulse Strengths
  • Profiles for individuals you've engaged with and followers
  • Ability to add internal notes & user labels
  • Ability to reply to each person's social media activity from their Agorapulse profile

Here's a look at the Agorapulse social CRM interface:

Agorapulse social CRM interface

Social Media Listening

Bottom Line: Hootsuite has a more complete, intuitive social media listening component

  • In Hootsuite, you can create a Stream to monitor most types of engagement on all social platforms.
  • Some social media content that is available in Hootsuite is not available in Agorapulse (e.g. your historical Facebook posts).
  • Agorapulse pulls all content into a single inbox that makes it easy to filter and sort through.

Social Media Listening on Hootsuite

Hootsuite Streams allow you to monitor social media activity across channels. Each Stream monitors one type of activity for one social media channel. This approach can help organize different types of social content, but can also become overwhelming. If you're monitoring 4 social profiles with 5 types of content, you'll need to keep track of 20 Streams.

Hootsuite Strengths
  • Ability to create Streams for any social media platform
  • Each stream only imports content for one thing: mentions, likes, retweets, new followers, etc.
  • Ability to post to social platforms from the Stream dashboard

Here's the Hootsuite Stream interface:

Hootsuite Streams interface

Social Media Listening on Agorapulse

With Agorapulse, you can monitor some types of social media conversations, but not all. For example, you can monitor an unlimited number of Twitter hashtags, handles, phrases, & words. However, it's not currently possible to see some of types content that are available in Hootsuite (e.g. your historical Facebook posts).

Agorapulse Strengths
  • Single interface that makes it easy to filter and sort through social media content
  • Ability to monitor any hashtags, handles, phrases, & words on Twitter
  • Ability to monitor Facebook messages

Here's a look at the Agorapulse listening interface:

Agorapulse engagement interface


Bottom Line: Although both systems provide similar data, Hootsuite's dashboards are more customizable and have more export options.

  • Hootsuite's dashboards are customizable – you can change data visualization and the modules on the dashboards.
  • Hootsuite has slightly more options for exporting reports.
  • Hootsuite allows you to compare different date ranges.
  • Hootsuite Team and Business Plans come with free advanced reports. They cost $50 each for the Professional Plan.

Social Media Analytics on Hootsuite

Hootsuite comes with reports that provide data on the performance of each of your profiles. Nice-to-have analytics features include the ability to compare date ranges, customize data visualization, and export reports in multiple formats.

Hootsuite Strengths
  • Customizable data visualizations
  • Ability to add, delete and move analytics modules on each dashboard
  • Ability to export reports to PDF, PowerPoint, & email. The $599 plan includes Excel
  • Ability to compare different date ranges

Here's the Hootsuite Twitter report:

Hootsuite Streams interface

Social Media Analytics on Agorapulse

Agorapulse comes with reports that provide insight into each of your social media channels, and individual posts. One thing to note is that the Facebook report only works if your page has over 100 fans. Agorapulse is currently developing unified reports that will provide a global view of your social media performance.

Agorapulse Strengths
  • Provides a performance report for each social media profile
  • Provides a content report with data on the performance of specific posts
  • Can filter reports by date range

Here's a look at the Agorapulse Twitter report:

Agorapulse engagement interface


Bottom Line: Both systems integrate with the major platforms, although Agorapulse does not integrate with Pinterest.

Hootsuite Integrations

Hootsuite integrates with the following social media channels:

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • YouTube

Agorapulse Integrations

Agorapulse integrates with the following social media channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Ease of Use

Bottom Line: The Agorapulse interface is cleaner and easier to use.

  • Agorapulse's publishing workflow has better design and functionality.
  • Agorapulse's social inbox has valuable filters that streamline customer engagement.
  • Hootsuite's Streams can get messy and feel overwhelming.
  • Integrating apps with your Hootsuite account can be confusing.

Customer Support

Bottom Line: The support offered by both systems is comparable. During our demo, both responded to our support ticket within 15 minutes.

  • Hootsuite has 24/7 support through social media channels, live chat, and the ability to create support tickets.
  • Agorapulse has 24/7 email and chat support, and the ability to create support tickets.

And the Winner Is...

Hootsuite and Agorapulse are both solid social media management options. For most SMBs, we believe Agorapulse is the better option due to its superior scheduling and engagement functionality. Hootsuite's key differentiators are social media listening and its app directory.

If you are interested, you can read SoftwarePundit's full reviews on Hootsuite and Agorapulse.

Click here to sign up for a free trial of Hootsuite or Agorapulse.

Bruce Hogan

Bruce Hogan is Co-founder & CEO of SoftwarePundit. He leads the team's research and publishes content about software products and trends. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed technology companies, and launching new businesses. You can connect with Bruce on LinkedIn.

Bruce is an expert in several software categories including:

  • Dental software
  • Mental health software
  • SEO software
  • Social media software

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