By Amy Boyington
Search engine optimization (SEO) is something a lot of people are scared to learn. Most of those people probably overcomplicate SEO.
The truth is that SEO is relatively straightforward once you understand the basics. And by basic, I mean that it is actually quite basic: Find keywords, use those keywords in your content, and get more views. Yes, there's more that goes along with it, but if you understand the concept of SEO, everything else falls into place.
There are a lot of SEO tools that can make content optimization easier for anyone regardless of their level of expertise in SEO, and Ubersuggest is one of them. This free tool comes from Neil Patel, one of the most well-known experts in the world of content marketing. If you're looking to boost your freelance client base by dabbling in a blog, Ubersuggest might be able to help you.
What is Ubersuggest?
Ubersuggest is a free SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content. It acts much like other paid tools (Ahrefs, MOZ, SEMRush, etc.), save for more in-depth keyword analysis you might find with other products, so it could be an excellent option for freelancers who don't quite have the budget to spare for a pricey SEO tool.
Using Ubersuggest for Content Optimization
As a freelance writer, I use Ubersuggest to plan and optimize content for my clients, but you don't need to be a freelance writer to make use of this tool. Anyone who has a blog on their website to draw an audience for their business can benefit from optimizing their content using the right keywords and planning posts or articles according to what their audience is searching for.
This is what Ubersuggest can help freelancers with. Imagine that you're a web designer and you want to create a new blog post that targets your ideal client, which is someone who needs web design work. However, you're not really sure what they'd be looking for, so you don't know what topic to write about or keywords to use.
Here's how Ubersuggest might help when you're stuck in the content creation process, from start to finish:
One of the easiest ways to come up with a new blog post idea that you know people in your industry will love is to analyze your competitors who are already doing it right. They're getting traffic, building an audience, and creating a buzz. That means that they're using the best keywords for targeting the right people, and producing excellent content about these topics.
On Ubersuggest, you can enter a domain to see what keywords your competitors are ranking well for, and how their traffic has looked over the last few months. Suppose you're a freelance wellness coach. You might enter a well-known site like "mindbodygreen.com" into Ubersuggest to learn more about what the wellness site is doing to be as popular as it is. Click the Keywords link under Traffic Analyzer and you'll see what some of the top keywords are that are driving people to click on the site and its posts in Google.
You'll see from the screenshot that it's ranking #1 for terms like "daily spiritual" and "meditate to music." Next to the terms are the posts that are ranking for each term, which can help shape the topic ideas and content you want to create for your audience.
Ubersuggest's best feature might be its ability to analyze keywords you're already thinking of using to show you how much people are already searching for it, how difficult it might be to rank for that keyword organically or in paid searches, and how much its cost per click (CPC) might be.
Let's suppose that you're a freelance photographer. You may want to write a helpful post for potential clients who might want to know what they should look for in a photographer for their business. Before diving into writing this article, you might want to try researching the keyword "how to find a good photographer", because a blog post about this could point someone in the direction of hiring you. If you do this, here's what you'll see on Ubersuggest:
These results show that not many people are searching for that keyword. But on the flip side, Ubersuggest indicates that you should find it easy to rank for that term. The graph will also show you when people search most for your keyword, which can help you plan content according to when it might be most searchable and relevant.
You'll see at the bottom of the screenshot above that Ubersuggest outlines several keyword ideas based on the keyword for which you searched. Some of the terms it suggested for "how to find a good photographer" are "how to find good photography locations" and "how to find photography clients", neither of which would be relevant to a post with helpful tips for finding the best photographer.
However, below the suggestions is a link you can click to find more. Other recommendations the tool came up with were:
- How to find a good headshot photographer
- How to find a good newborn photographer
- How to find a real estate photographer
These might be more relevant to you and your business, depending on the type of photography you do. On this page, Ubersuggest also shows the top 100 pieces of content that are ranking for your original search term, so you can get an idea of what's already working well:
Potential Problems with Ubersuggest
As with most tools, Ubersuggest isn't without its flaws. One of the most common issues with Ubersuggest is that it can sometimes load slowly, which is likely caused by how many users are on the site at one time. I sometimes search for a keyword and see the orange ring of loading doom for several minutes before it decides to load, even with my high-speed connection.
Another problem with Ubersuggest is that some of its features aren't yet available, although Neil Patel promises on his blog that they're on their way in future updates. Unfortunately, one of the features that I think would be most helpful is one of the last ones he talks about releasing: Content Ideas.
When you search a keyword on Ubersuggest, the Content Ideas section will display the trendiest, most searched, and most shared articles on that subject, giving you an excellent idea of how to plan your content to achieve a similar result. There are no set dates, currently, for these features to roll out.
Is Ubersuggest the Right SEO Tool for Me?
It's important to remember that Ubersuggest is free, so you're not going to get all the features you would from a paid tool. Instead, you might use the tool as the foundation for your content formation and switch to another more in-depth tool for comprehensive keyword research.
SEO beginners, especially, might find Ubersuggest an invaluable app for learning the basics of keywords, how they help shape content, and how to use them to target an audience. But if you're an SEO expert who is looking for intricately detailed information about keywords and competition, you're not going to find it with Ubersuggest.
Ubersuggest has gone through quite a few exciting adjustments over its lifetime and Neil Patel promises that more are to come. As a free tool, it's fantastic at what it does, and it could be one that SEO-focused individuals and businesses consider tucking in their back pocket to assist in content ideation when a more comprehensive app isn't necessary.
Amy Boyington is a freelance writer and blog manager for lifestyle entrepreneurs and businesses. After working a few unfulfilling 9 to 5 jobs, she took it upon herself to create a career path that meshed with her family life. She now works with clients all over the world in a flexible freelance career that helps her be both a businesswoman and mom to her two children.