Best Video Conferencing Software 2021

GoToMeeting vs. Google Meet

Is GoToMeeting or Google Meet the better solution for you? This in-depth, feature-by-feature breakdown will help you select the best video conferencing software for your business.

Businesses of all sizes and industries need video conferencing software to connect with coworkers and customers alike. Along with video calling, this software also supports chat, webinar, and file sharing features.

This article compares GoToMeeting and Google Meet, two popular but fairly different video conferencing platforms. We’ll describe how they differ in terms of features, usability, and pricing, making note of where one is significantly better than the other.

Our recommendations are based upon extensive research, discussions with small businesses, and dozens of hours spent hand-testing the leading video conferencing software platforms. Learn more about our research process here.

GoToMeeting & Google Meet Comparison Summary

GoToMeeting and Google Meet were tested in-house by SoftwarePundit. After testing, GoToMeeting received a SoftwarePundit Analyst rating of 86, while Google Meet received a rating of 89.

GoToMeeting was given a lower rating because there is no free plan, and there are no unique or defining capabilities that make it a better option than alternatives. However, it’s still a solid tool that had no significant software issues during our testing.

Google Meet has a higher rating because, though it lacks webinar capabilities and the advanced features that other competitors offer, it’s the most user-friendly tool. It’s also entirely browser-based.

Here’s a breakdown of our review criteria and how GoToMeeting and Google Meet stacked up in each category.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support
Google Meet89810108

GoToMeeting is popular particularly because of its webinar counterpart, GoToWebinar, which hosts more than 2.7 million webinars every year. While GoToMeeting is a reliable option, it is neither as advanced as Zoom nor as easy to use as Google Meet.

Google Meet is a fantastic option if your business already uses other Google products, or if you utilize Gmail as your business email option. It’s the easiest video conferencing platform to use and can be beneficial for external participants, as customers aren’t required to download an application. The biggest disadvantage is that Google Meet requires a fairly strong internet connection to use, and is therefore prone to lagging.

Here are a few quick points to summarize who we recommend each tool for:

You'll prefer GoToMeeting if:

  • You want powerful webinars with GoToWebinar
  • You’re interested in having no meeting time limit
  • You have a larger budget for your video conferencing software

Try GoToMeeting Today

You'll prefer Google Meet if:

  • You already use Gmail or Google Workspace for your business
  • You do not need to utilize webinars for your business
  • You want your video conferencing platform for free

Try Google Meet Today

Table of Contents

Who Should Purchase GoToMeeting?

GoToMeeting is a mid-tier and relatively user-friendly video conferencing solution. It’s more advanced than Google Meet, but that does not make it a better platform for all small businesses. The main reason for that is there’s no free plan. Additionally, the complementary solutions like GoToWebinar are great products, but most small businesses won’t use them.

Who Should Purchase Google Meet?

If your business uses Gmail, then Google Meet will likely provide you with the most seamless video conferencing option. Because Google Meet is browser-based, there is no holdup while joining meetings from a link, where almost every other platform will try and prompt you to download an application first.

Google Meet is either free or costs $8 per user per month, which is extremely affordable. Google Meet is not one of the most feature-rich tools, as there are no webinar capabilities, but it will get the job done for most small businesses. We highly recommend it for freelancers and small businesses due to the ease of use and low cost.

GoToMeeting & Google Meet Price Comparison

GoToMeeting is priced between $14 and $19 per organizer per month. On the other hand, Google Meet is entirely free as a standalone product.

GoToMeeting Pricing Details

GoToMeeting costs between $14 per organizer per month and $19 per organizer per month. A significant benefit of GoToMeeting is that there are unlimited meetings and no meeting time limits.

Professional Plan
  • $14 per organizer per month
  • Up to 150 participants
  • Unlimited meetings
  • No meeting time limit
  • Slack integration
  • Integrations with Office 365, Google, and Salesforce
Business Plan
  • $19 per organizer per month
  • Up to 250 participants
  • Unlimited meetings
  • No meeting time limit
  • Unlimited cloud recording
  • Keyboard and mouse sharing
  • Transcription
Enterprise Plan
  • Custom Pricing
  • Up to 3,000 participants
  • Bundled savings on webinars and phones

Google Meet Pricing Details

Google Meet only costs money if you use Google Workspace, and it costs $8 per user per month. If you’re simply using Google Meet, however, the platform is entirely free.

Google Meet
  • Free
  • Up to 100 participants
  • 24-hour 1:1 meeting length
  • 1-hour multiple participant meeting length
  • Unlimited meetings
  • Within-call group chat
  • Live closed captioning
Google Workspace Essentials
  • $8 per user per month
  • 24-hour meeting length for all meetings
  • 150 participants
  • Dial-in phone numbers
  • Hand-raising
  • Breakout rooms
  • Attendance reports
  • Polls and Q&A
Business Plan
  • Custom pricing
  • 250 participants
  • Live streaming in-domain
  • Advanced security measures
  • Premium support available for purchase

GoToMeeting & Google Meet Feature Comparison

While GoToMeeting does have more features, it’s more tedious to use and does not have a free plan. Google Meet lacks webinars, but is extremely easy to use and enables a smoother video conferencing experience overall.

GoToMeeting's Top Features

GoToMeeting has crucial integrations with some of the most popular business software platforms, which many small businesses are likely to utilize. Additionally, scheduling recurring meetings is fairly easy and the dashboard is intuitive to navigate.

For a more in-depth look at GoToMeeting’s features, read our full GoToMeeting review.


GoToMeeting has pre-built integrations with some of the most important business tools like:

Scheduling Meetings

The GoToMeeting scheduler is very easy to use. You’ll be able to set your desired dates and times, make the meeting recurring or one-time, and you can also personalize the meeting invitation. Once you’re in a meeting, you will see something like the image below.

GoToMeeting Meeting

This view is very similar to the Google Meet meeting view. The in-meeting capabilities are essentially the same between the platforms.

Additional Features

Some of GoToMeeting’s additional features are:

  • Waiting rooms and meeting passwords
  • Virtual backgrounds
  • Breakout rooms
  • Screen sharing

Google Meet's Top Features

One of Google Meet’s best assets is the fact that it’s browser-based, so participants won’t be slowed down by having to download software. Aside from that, Google Meet is effortless to use.

Read the full Google Meet review for a more in-depth overview about Google Meet’s features.


As you can see, the meeting view is essentially the same in Google Meet as it is in GoToMeeting. In the middle, you will see the call participants, and on the right, you will be able to chat with meeting participants.

Google Meet Meeting

In a meeting, you can turn on closed captioning, share your screen, collaborate with in-app applications, and more.

Scheduling Meetings

Scheduling meetings with Google Meet is even easier than with GoToMeeting. Once you create a Google Calendar invite, you’ll add video conferencing to the invitation. Then participants can just click the link and join.

Google Meet Create Meeting


If participants are unable to join a meeting from their laptop or via the mobile application, they can choose to dial into the meeting with their phone. Attendees will simply click on the meeting invite, and from there they will see a phone number and a PIN.

Participants will then be able to participate in the meeting via audio even though other participants are on video.

Bottom Line

The bottom line is that Google Meet is a slightly better platform overall. It doesn’t include webinar features, but most small businesses do not need webinar capabilities. For free, Google Meet includes 100 participants, unlimited meetings, and all basic video conferencing features.

On the other hand, GoToMeeting is a slightly clunkier platform without a free plan. It’s still reliable, however, and if you want webinar capabilities and higher participant limits, it should be in the running for consideration.

If you’re interested, visit GoToMeeting or Google Meet today to get started.

Katelyn Anderson

Katelyn is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses of technology markets & products and writes software-related content. She graduated summa cum laude with degrees in English and Psychology. Her main areas of interest are content creation, user experience, and search engine optimization. You can connect with Katelyn on LinkedIn.

Katelyn is an expert in several software categories including:

  • Accounting software
  • Integration software
  • Live chat software
  • Vacation rental software
  • Video conferencing software

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