QuickBooks online is the most popular accounting tool for small businesses. It includes all features a small business needs to keep track of its financials, and most accountants are very familiar with using the tool. QuickBooks Online has over 70 financial reports, integrations with many third-party tools, and a powerful payroll add-on.

Xero is an accounting software that's used by more than 2 million customers worldwide. It includes all essential accounting features like reporting, invoicing, inventory management, and tax form generation. It's a great option for most small and medium businesses in any industry.

Wave is a freemium accounting tool designed for freelancers and small businesses. With features like invoicing, accounting reports, payroll, and bookkeeping services, Wave is a great option for service-based businesses with standard accounting needs.

Overall, Google Workspace is a powerful document management solution used by a diverse range of businesses. It’s best for businesses interested in content creation and team collaboration. Businesses looking for an entire suite of business tools rather than simple document storage features will find Workspace particularly beneficial.

Microsoft 365 is a full featured document management solution used by a wide range of businesses. Microsoft 365’s suite of tools help your business manage not only your documents but your team as well. We highly recommend Microsoft 365 for any business that prefers Microsoft over Google, and wants to take advantage of internal chat and team management tools like Microsoft Teams.

BambooHR is a human resource software solution best for businesses with 25 to 300 employees. It is primarily used by businesses to create job postings and time track employees. Its standout features are its recruiting capabilities, as well as its onboarding and offboarding features.

Gusto is a human resource software solution used by more than 100,000 businesses. Gusto started as a payroll solution, but has since added a variety of HR features including benefits and compliance support. Gusto is generally used by small businesses with less than 500 employees.

Though Slack isn't a project management system on its own, it can be a powerful tool to help teams collaborate more closely on projects, and can serve as an excellent supplement to your project management system. By facilitating more collaboration within the team, team members will be able to quickly tackle any roadblocks that may prevent them from delivering their work on time. In addition, Slack integrates with most major project management systems, which makes it a powerful collaboration tool that every team should consider using.

DocuSign is the most popular electronic signature tool used by over 500,000 customers to automate their document agreement processes. It is the most robust software solution in the market, but remains very easy to use. Overall, it is an ideal solution for companies of all sizes that should definitely be on your short list.

PandaDoc is an electronic signature tool used by over 20,000 companies. While PandaDoc can be used for any type of legal agreement, it does have a specific focus on supporting the deal process for sales professionals. This solution is best for sales professionals, and any organization that has a more complex document workflow.

signNow is one of the most popular electronic signature tools with over 45,000 customers. The application is robust – it includes many nice-to-have features and options not found in most other solutions. signNow is also reasonably priced compared to its competitors. It is an ideal solution for companies that need an advanced electronic signature solution, and prefer to save money by not purchasing DocuSign.

Founded in 2001 and headquartered in Atlanta, MailChimp has quickly grown into one of the most recognized email marketing services in the world, and is currently used by over 14 million businesses. One of MailChimp's primary selling points is that it requires minimal technical expertise, and no coding capabilities, in order to create professional marketing campaigns.

Podium is an Interaction Management™ Platform used to generate and manage online reviews, streamline customer interactions through messaging, and monitor customer sentiment. The company has over 45,000 customers in healthcare, home services, retail, auto services, professional services, and hospitality.

Semrush is the best all-in-one search software tool for keyword research, competitive analysis, position tracking, and more. It will save you hours finding new high-volume keywords to target in paid and organic search, give you visibility into your competitors' online marketing tactics, and help you monitor your website's SEO performance.

Sprout Social is an all-in-one social media management platform used by over 20,000 organizations to manage Facebook, Instagram, Pinterest, Twitter and other social media channels. In addition to basic features, Sprout Social includes advanced features such as a chatbot and digital asset library. Sprout Social is the best overall solution for SMBs, but is priced at a premium to other options.

SlickText is an all-in-one SMS marketing tool that has been used by over 70,000 businesses. It is ideal for small and medium sized businesses looking for a SMS marketing solution with flexible subscriber data collection and powerful list building options. Although SlickText is an all-in-one tool designed for all types of businesses, ecommerce stores might prefer more specialized solutions for their use cases.

HubSpot is a feature-rich CRM software solution used by over 114,000 customers. It's ideal for those who need an advanced, all-in-one platform with high-quality marketing tools.

Asana is a cloud-based project management software system that helps companies assign, prioritize, and manage tasks across teams. Used by organizations like Pinterest, NASA, Spotify, and Airbnb, Asana offers a wide range of customizable options and features—more functionality than most teams will need—but enables users to pick and choose which features they prefer to utilize in order to increase productivity and create the most effective workflow for their needs.

Jira Software is a powerful project management tool designed for Agile software development teams. Launched in 2003, Jira Software is primarily used by software development teams, and it's one of the most popular project management systems in technology companies. Incorporating customizable Scrum and Kanban boards, users can plan and organize tasks at a project level, set priorities for each task, and collaborate with team members. Teams can also establish processes by building custom workflow maps, which helps to standardize workflows across projects.

Trello is a popular project management tool that enables teams to organize projects, break them down into manageable tasks, assign deadlines, and track projects in a visually appealing, easy-to-use drag-and-drop user interface. Since Trello connects to other apps in your workflow, such as Slack, Google Drive, and Jira, you can effectively communicate and collaborate throughout every stage of your projects, from start to finish.

Wix is a website builder with over 200 million users. Its main features include highly customizable website builder, a WYSIWYG blog editor, ecommerce tools, SEO tools, and analytics dashboards. Overall, Wix is design-friendly and can support beginner website builders.

Squarespace is a website builder with one million paying customers. Its main features are highly customizable website builder, a WYSIWYG blog editor, ecommerce features, SEO customizations, email marketing, and traffic, sales, and engagement dashboards. Overall, Squarespace is the best solution for design-forward websites and displaying visual work.

Weebly is a website builder solution that supports over 50 million websites. It offers an easy to use website builder, a WYSIWYG blog editor, ecommerce tools, email marketing tools, and analytics dashboards. Weebly is one of the most user-friendly solutions available in the market and best for beginner website creators and ecommerce store owners.

Thinkific is an online course creation solution with approximately 50,000 instructors. It helps course creators build and market their online courses and websites. It’s not the most advanced solution, but it’s powerful and easy-to-use. Overall, it’s ideal for ambitious beginners and established course creators.

CareStack is an all-in-one cloud-based dental practice management system that is ideal for dental practices with multiple locations. CareStack dental software comes with HIPAA-compliant, integrated modules for patient engagement, scheduling, charting, claims & billing, and business analytics. In a few short years, CareStack has emerged as a leader in dental practice management software, and has a great reputation for being extremely customer-focused.

ServiceTitan is a popular field service management solution used by over 4,400 service businesses and over 100,000 contractors. ServiceTitan initially was used in electrical, HVAC, and plumbing, but now serves a variety of industries including garage door, chimney sweep, and pool service. ServiceTitan is best for large businesses that are willing to invest in a robust system to differentiate themselves from competitors.

Glofox stands out from the competition with its ease of use and customization; each client receives a custom branded mobile app, which customers can download to view, book and pay for classes, courses and memberships. A booking and payment portal can also be integrated with your website or Facebook page. This level of customization makes Glofox a top solution for smaller gyms and fitness studios looking to save time, grow their community and promote their brand. Designed specifically for the fitness industry, Glofox offers a feature-rich product at a competitive price.

Clio Manage is a popular legal practice management solution used by over 150,000 legal professionals. Clio Manage includes features that help legal professionals automate key tasks and grow their law firms. These features include contact management, a calendar, document management, time tracking, billing, and online payment processing. Clio Manage offers more third-party integrations than any of its competitors. We recommend Clio Manage for small to medium sized law firms with a complex tech stack that needs a solution with a high volume of integrations.

SimplePractice, founded in 2012, is SoftwarePundit's best overall practice management system. It features one of the most user-friendly, modern interfaces on the market and has a complete set of features including flexible EHRs, telehealth, and robust mobile applications. Starting at $49 per month for a single clinician, SimplePractice is a reasonably priced high-quality option.

Buildium is a property management solution used by over 16,000 property managers. This platform is used to manage a variety of portfolio types including community associations, student housing, affordable housing, and residential properties. Buildium a powerful end-to-end solution equipped with tools to manage the entire property management lifecycle from the initial marketing of your units to inspecting your properties after tenants move out.

Guesty is an advanced vacation rental management software that's used in the management of over 100,000 properties. With advanced automations and API connections with the major OTAs, it'll benefit those who are looking for an intensive and advanced tool to manage a large number of properties.