Best Marketing Automation Software 2021

Read our comprehensive reviews of the best marketing automation systems to help grow your business.

Highest Rated Marketing Automation Software

Marketing automation software automates common marketing processes like email marketing, capturing leads, lead nurturing, and developing customer relationships. This type of software reduces the workload for repetitive tasks, so your team can focus on more important efforts.

Marketing Automation Software FAQs

Marketing automation software is utilized by various types of businesses in order to streamline, automate, and analyze their marketing efforts. Marketing automation software can optimize common marketing tasks such as email marketing, lead nurturing, developing customer relationships, and moving prospects through the conversion funnel.

Marketing automation software pricing depends on the type of features found in the solution. Solutions that focus on email marketing cost between $10 to $225 depending on the number of subscribers and add-on features. Solutions that are built for customer relationship management, inbound marketing, and lead nurturing typically cost $20 to $800 per month.

The best marketing automation software for you will depend on which marketing tasks you want to optimize. If you want to conduct email marketing campaigns, solutions like MailChimp and Mailshake are useful tools. If your primary goal is to improve customer relationships and increase lead generation, you should consider testing CRM or inbound marketing and sales software like Streak CRM and HubSpot.

MailChimp is the most popular email marketing solution servicing over 15 million businesses. With over 50,000 customers, HubSpot is a market leading solution used for inbound marketing and sales.

Here’s the most popular features found in marketing automation software:

  • Mail merge
  • Mail tracking
  • Drag-and-drop editors
  • Customizable templates
  • Project management tools
  • Email software integration
  • Customer segmentation
  • Multivariate testing