Best Marketing Automation Software 2020

Read our comprehensive reviews of the best marketing automation systems to help grow your business.

Best Marketing Automation Software

Marketing automation software automates common marketing processes like email marketing, capturing leads, lead nurturing, and developing customer relationships. This type of software reduces the workload for repetitive tasks, so your team can focus on more important efforts.

MailChimp

MailChimp

Marketing Automation Software
Rating:
Price: $10 per month
Founded in 2001 and headquartered in Atlanta, MailChimp has quickly grown into one of the most recognized email marketing services in the world, and is currently used by over 15 million businesses. One of MailChimp's primary selling points is that it requires minimal technical expertise, and no coding capabilities, in order to create professional marketing campaigns.
Pros:
  • Enables businesses to create professional-looking emails and newsletters without having to hire a graphic designer or web developer
  • Integrates with hundreds of major ecommerce platforms (e.g. Shopify, WooCommerce), social media, and other tools like Salesforce
  • Provides many types of signup forms to help you grow your email subscriber list
  • Has a strong reputation in the industry
Cons:
  • Support is only through tutorials and email / live chat -- no phone support
  • Many desirable features, such as customer segmentation, require paid accounts
HubSpot

HubSpot

Marketing Automation Software
Rating:
Price: $50 per month
Founded in 2006, HubSpot is a leading inbound marketing and sales software that helps businesses attract visitors, improve lead conversion and gain more customers. HubSpot places a strong emphasis on educating companies about inbound marketing concepts, while providing an extensive range of free and paid tools to provide marketing support for its users.
Pros:
  • All-in-one inbound marketing solution for businesses, providing valuable insights into each stage of the marketing funnel
  • Closed loop reporting making it easy to analyze the ROI of your inbound strategy
  • Free CRM
Cons:
  • An extensive range of features also comes with a bit of a learning curve
  • Steep price increase between paid plans and as your contact list grows
Mailshake

Mailshake

Marketing Automation Software
Rating:
Price: $29 per month
Mailshake is a cold email tool that helps businesses improve their sales and marketing. If you've ever used cold email to generate leads, build links, or promote your content, you know how time-consuming the process can be. Mailshake automates the sending/follow up of your campaigns, allowing you to scale your customer outreach with less effort.
Pros:
  • Automates the sending and follow-up of cold email outreach campaigns
  • Large library of proven templates
  • Real-time analysis of your campaigns to improve effectiveness and reduce likelihood of being marked as spam
Cons:
  • Primarily works with Gmail or Gsuite accounts
  • Limited report customization
  • Limited support options
Moosend

Moosend

Marketing Automation Software
Rating:
Price: $10 per month
Moosend is an affordable email marketing platform used by businesses of all sizes, from start-ups to Fortune 500 companies. With an easy-to-use interface, intuitive automation and advanced list segmentation, Moosend provides a robust set of tools needed to build and maintain strong customer relationships.
Pros:
  • Support is available to all customers by phone, email and live chat with no additional fees for any level of support
  • Users have access to 100% of the features regardless of the size of their account
  • Advanced automation workflow builder, with built-in automation templates
Cons:
  • Sign-up forms are basic and may need additional customization
  • Native integrations are lacking
Streak CRM

Streak CRM

Marketing Automation Software
Rating:
Price: $49 per month
Streak is a CRM that integrates directly with your Gmail inbox and helps you organize all of your emails. Using customizable workflows, Streak enables you to track different processes (such as sales, recruitment, project management), in addition to helping you manage different customer profiles by conveniently organizing all of their relevant contact information, personal details and attached files. Streak offers a range of other tools to improve efficiency, such as mail merge, email tracking, and pre-written templates. You can also assign tasks, set reminders, and share pipelines to facilitate collaboration within your company.
Pros:
  • Excellent free CRM
  • Sits discreetly within your Gmail inbox
  • Allows you to build and manage any type of process
  • Provides excellent productivity tools including mail merge, email tracking, and snippets
Cons:
  • Only works with Gmail
  • Lacks the functionality of a fully-fledged CRM
MailMunch

MailMunch

Marketing Automation Software
Rating:
Price: $12 per month
MailMunch is a popular lead generation solution that enables you to capture leads by easily embedding opt-in forms on your website. Currently used by over 50,000 businesses, MailMunch allows users to quickly create professional opt-in forms without writing any code, and without requiring any technical expertise.
Pros:
  • Perfect for small and medium-sized businesses who want a quick way to embed forms to capture leads from their website.
  • Works with several popular platforms (Shopify, WordPress, etc.) and integrates with major email marketing providers ([link url=/mailchimp-review-most-popular-email-marketing-software]MailChimp[/link], Constant Contact, etc.)
  • Offers a wide array of opt-in forms that are optimized for conversion.
Cons:
  • Free version is limited to one website and two form templates.
  • Not an all-in-one solution, as you'll likely want an additional marketing system, such as MailChimp to reach out to your leads.
Follow Up Boss

Follow Up Boss

Marketing Automation Software
Rating:
Price: $199 per month
Follow Up Boss allows real estate agents to track and measure all aspects of their leads and deal activity. Laser-focused on lead generation, conversion and follow-up, the system is designed to push its users to be the fastest and most organized real estate agent around. Using Follow Up Boss's system, the company claims, results in "a 5 times greater lead conversion rate than your peers".
Pros:
  • Helps you stay in touch with leads, and prioritize them to maximize your chances of closing your deals
  • Integrates with your Gmail to provide exceptional automation capabilities
  • Good analytics tools to track lead-related data
Cons:
  • Requires access to your email in order to leverage its capabilities
  • Mobile app capabilities are lacking compared to desktop functionality
Constant Contact

Constant Contact

Marketing Automation Software
Rating:
Price: $20 per month
With over 650,000 users all over the world, Constant Contact is one of the largest and fastest growing email marketing providers in the world. The system is best known for its user-friendly interface that helps small businesses and nonprofits create targeted email campaigns. Users are able to create professional-looking emails through an intuitive drag-and-drop editor, which requires no technical expertise or coding abilities in order to get started. You can also customize any of the pre-built templates in order to match your business's branding and messaging.
Pros:
  • Makes it easy for users to create professional newsletters and emails without requiring any technical expertise
  • Easy to import existing contact lists from multiple sources and file formats
  • Strong list management and segmentation functionality
  • High email deliverability rate of 97% and emails comply with current CAN-SPAM and CASL legislation
Cons:
  • Can be more expensive than other alternatives on the market depending on the number of email contacts you have
  • Limited automation capabilities and A/B split testing functionality
  • Not ideal for important emails, since there's some chance that emails end up in the spam folder
Zoho CRM

Zoho CRM

Marketing Automation Software
Rating:
Price: $35 per month
Zoho CRM is a comprehensive CRM geared towards small and medium-sized businesses, and includes advanced features to manage the entire sales process. A recent overhaul of the software has significantly improved the user experience to provide an crisp, easy-to-navigate interface.
Pros:
  • Free for up to three users
  • Extensive customization options and integrations
  • Clean and easy-to-use interface
  • Strong automation capabilities
Cons:
  • The amount of customizable features and options can be overwhelming at first and complicate the initial setup process
  • Users report having difficulties with customer support
AWeber

AWeber

Marketing Automation Software
Rating:
Price: $19 per month
With over 100,000 customers, AWeber has gained a strong reputation in the industry with its easy-to-use software and award-winning customer service. The software incorporates an intuitive drag-and-drop editor and has over 700 customizable templates, making it quick and easy to build simple autoresponder sequences. The company is available 7-days per week via phone or online chat, while an online knowledge base of video tutorials helps to educate customers and provide valuable email marketing information.
Pros:
  • Easy-to-use software with a minimal learning curve
  • Includes an extensive set of built-in templates
  • Award-winning customer support that includes phone, email, live chat, online knowledge base, video tutorials, and free live webinars
  • Affordable relative to some of its competitors
Cons:
  • Automation functionality is limited to sequential emails
  • Subscribers that are on multiple lists and people that have unsubscribed are still counted towards your total subscriber quota

Marketing Automation Software FAQs

Marketing automation software is utilized by various types of businesses in order to streamline, automate, and analyze their marketing efforts. Marketing automation software can optimize common marketing tasks such as email marketing, lead nurturing, developing customer relationships, and moving prospects through the conversion funnel.
Marketing automation software pricing depends on the type of features found in the solution. Solutions that focus on email marketing cost between $10 to $225 depending on the number of subscribers and add-on features. Solutions that are built for customer relationship management, inbound marketing, and lead nurturing typically cost $20 to $800 per month.
The best marketing automation software for you will depend on which marketing tasks you want to optimize. If you want to conduct email marketing campaigns, solutions like MailChimp and Mailshake are useful tools. If your primary goal is to improve customer relationships and increase lead generation, you should consider testing CRM or inbound marketing and sales software like Streak CRM and HubSpot.
MailChimp is the most popular email marketing solution servicing over 15 million businesses. With over 50,000 customers, HubSpot is a market leading solution used for inbound marketing and sales.
Here’s the most popular features found in marketing automation software:
  • Mail merge
  • Mail tracking
  • Drag-and-drop editors
  • Customizable templates
  • Project management tools
  • Email software integration
  • Customer segmentation
  • Multivariate testing