Best Marketing Automation Software 2021

Founded in 2006, HubSpot is a leading inbound marketing and sales software that helps businesses attract visitors, improve lead conversion and gain more customers. HubSpot places a strong emphasis on educating companies about inbound marketing concepts, while providing an extensive range of free and paid tools to provide marketing support for its users.

Founded in 2001 and headquartered in Atlanta, MailChimp has quickly grown into one of the most recognized email marketing services in the world, and is currently used by over 14 million businesses. One of MailChimp's primary selling points is that it requires minimal technical expertise, and no coding capabilities, in order to create professional marketing campaigns.

GetResponse is a popular marketing automation platform with over 350,000 customers in 183 countries. GetResponse’s core offering is email marketing, but offers a variety of marketing tools such as webinar and sales funnel software. The majority of GetResponse customers are small to medium sized businesses with less than 30 employees. If you want a solid email marketing solution packaged with webinar and sales funnel functionality, you should consider testing GetResponse. 

ActiveCampaign is a Chicago-based tech company with over 250 employees. Their SaaS-based marketing platform helps small and medium-sized businesses automate a wide range of marketing processes, to help grow their business. ActiveCampaign is reasonably priced, making it a suitable option for small and medium-sized businesses.

Mailshake is a sales engagement platform that sends automated cold emails to prospects through your existing email software solution. Mailshake has more than 45,000 customers worldwide, and is primarily used by small B2B businesses with less than 15 employees. Mailshake connects with all of the most popular email service providers, and integrates with a variety of third-party CRM solutions.

Sendinblue is a marketing automation platform used by more than 200,000 businesses worldwide. Sendinblue’s core offering is email and SMS marketing, but includes other tools including a CRM and live chat. The majority of Sendinblue customers are small and medium-sized businesses. Sendinblue is a solid option if you prefer to pay solely based upon monthly email volume.

Moosend is an affordable email marketing platform used by businesses of all sizes, from start-ups to Fortune 500 companies. With an easy-to-use interface, intuitive automation and advanced list segmentation, Moosend provides a robust set of tools needed to build and maintain strong customer relationships.

Streak is a CRM that integrates directly with your Gmail inbox and helps you organize all of your emails. Using customizable workflows, Streak enables you to track different processes (such as sales, recruitment, project management), in addition to helping you manage different customer profiles by conveniently organizing all of their relevant contact information, personal details and attached files. Streak offers a range of other tools to improve efficiency, such as mail merge, email tracking, and pre-written templates. You can also assign tasks, set reminders, and share pipelines to facilitate collaboration within your company.

Mailmunch is a lead generation and email marketing platform used by more than 100,000 businesses. Mailmunch’s core offering is lead capture, but has grown to include other tools like landing pages and email marketing. Mailmunch is primarily used by B2B businesses, and about 80% of Mailmunch customers are SMBs. Mailmunch’s email marketing features are very limited compared to standalone email marketing systems, like Mailchimp and Campaign Monitor.

Follow Up Boss allows real estate agents to track and measure all aspects of their leads and deal activity. Laser-focused on lead generation, conversion and follow-up, the system is designed to push its users to be the fastest and most organized real estate agent around. Using Follow Up Boss's system, the company claims, results in "a 5 times greater lead conversion rate than your peers".

Constant Contact is an email marketing platform used by more than 600,000 businesses worldwide. Its target audience is small businesses with basic email marketing needs. Pricing starts at $20 per month, and subscription costs increase depending on your number of contacts. Constant Contact offers a large library of integrations and email templates, but its segmentation, automation, and A/B testing capabilities are not as robust as top competitors.

Zoho CRM is a CRM platform that is used by over 150,000 customers. It's ideal for those who need a more affordable, advanced solution and currently use other Zoho products.

With over 150,000 customers, AWeber has gained a strong reputation in the industry with its easy-to-use software and award-winning customer service. The software incorporates an intuitive drag-and-drop editor and has over 700 customizable templates, making it quick and easy to build simple autoresponder sequences. The company is available 7-days per week via phone or online chat, while an online knowledge base of video tutorials helps to educate customers and provide valuable email marketing information.