Best Email Marketing Software 2021

Email marketing software helps businesses execute successful email marketing campaigns. These solutions offer features that assist with the entire email marketing lifecycle from creating email templates to email delivery, and tracking email campaign performance.

There are a few different types of email marketing software. The email marketing software created for business-to-business companies is materially different from the email marketing software created for business-to-consumer companies. In addition, email marketing software varies greatly depending on the size of the company using it. Smaller companies need more basic solutions, while enterprises require highly customized solutions.

Email marketing software is often used in combination with SMS marketing software, social media management software, and SEO software by marketers at larger organizations. Read our full introduction to email marketing software.

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Highest Rated Email Marketing Software

Email marketing software helps businesses better understand their audiences and execute successful marketing campaigns. We tested the best and most popular email marketing solutions currently available, and ranked them from best to worst.

Email Marketing Software Prices

Email marketing software ideal for SMBs typically cost between $10 to $350 per month. Here are some details that will help you compare prices for the most popular email marketing tools.

Software VendorStarting Monthly PriceFree TrialAdditional Information
Mailchimp$9.99Yes
  • Monthly fee increases depending on contact size
  • Monthly send limit is 10 to 15 times contact size
  • Free plan includes 2,000 contacts and 10,000 monthly email sends
ActiveCampaign$9Yes
  • Monthly fee increases depending on contact size
  • Includes unlimited email sends
  • No free plan available
Moosend$8Yes
  • Monthly fee increases depending on contact size
  • Includes unlimited email sends
  • Free plan includes 1,000 contacts
Klaviyo$20Yes
  • Monthly fee increases depending on contact size
  • Includes unlimited email sends
  • Free plan includes up to 250 contacts
SendPulse$6.40Yes
  • Monthly fee increases depending on contact size
  • Free plan includes 500 contacts and 15,000 monthly email sends
Mailmunch$6.99Yes
  • Includes unlimited contacts
  • Free plan available
Mailshake$59No
  • Includes 5,000 recipients per campaign
Sendinblue$25Yes
  • Monthly fee increases depending on monthly email send volume
  • Includes an unlimited number of contacts
Robly$19Yes
  • Monthly fee increases depending on contact size
  • Includes unlimited email sends up to 50,000 contacts
  • No free plan available
AWeber$19Yes
  • Monthly fee increases depending on contact size
  • Free plan that includes 500 contacts and 3,000 monthly email sends
Constant Contact$20Yes
  • Monthly fee increases depending on contact size
  • No free plan available

Email Marketing Software FAQs

Email marketing software helps grow businesses by improving communications with their audiences. This type of solution is used to collect & analyze contact data, and create & send personalized emails to their recipients.

Email marketing software pricing ranges from $10 to $1500 per month. Pricing typically depends on the customer's number of contacts and email volume sent.

The best email marketing solution for you depends on the specific needs of your business. Here are some questions to consider throughout the purchasing process.

  • What is your budget?
  • How many contacts do you currently have?
  • Do you desire sophisticated segmentation tools?
  • Do you conduct complex A/B tests, and do you require multivariate testing?
  • Do you want to integrate your e-commerce platform?

The most popular email marketing solution is Mailchimp. Currently, Mailchimp is used by over 14 million customers and owns more than 60% of the market share.

The most common email marketing software features are:

  • A/B testing
  • API
  • Analytics dashboard
  • Data integration and storage
  • Deliverability
  • Drip campaigns
  • Email editor
  • Marketing automation
  • Reporting
  • Segmentation
  • Third-party integrations

Email Marketing Industry Research & Advice

ActiveCampaign vs. Mailchimp

By Lloyd Park |

Is ActiveCampaign or Mailchimp the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which email...Read More >

Constant Contact vs. Mailchimp

By Lloyd Park |

Is Constant Contact or Mailchimp the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which email...Read More >

Email Marketing Statistics

By Lloyd Park |

The data-rich email marketing channel produces numerous insightful statistics. We have aggregated statistics across several categories...Read More >

Why You Should Trust Our Recommendations

The team at SoftwarePundit has been testing software since 2017. We’ve hand-tested over 250 software products in that time, including 10 in the email marketing category. We applied the same rigorous process to each piece of email marketing software that we analyzed. The specifics of our email marketing software category research process are outlined below.

Lloyd led our analysis of email marketing software. He has spent more than 150 hours evaluating leading email marketing software systems.

In addition, all research and content was overseen by Bruce Hogan, SoftwarePundit’s Co-founder & CEO. Bruce has more than a decade of experience researching, building, and reviewing the world’s best software products. His technology advice has been featured on a wide range of media sites such as AngelList, CMSWire, Dental Economics, iPhone Life, Reader’s Digest, Thrive Global, U.S. News, and the Zapier Blog.

How We Selected the Best email marketing software

We selected the best email marketing software based upon a number of criteria. The most important criteria were each software tool’s features, usability, price, and customer support. The details of our analyses are captured in the in-depth reviews we publish about each software tool.

There are a handful of critical features that you should look for in email marketing software. We prioritized the following features in our analysis:

  • Data Integration and Storage: Good email marketing solutions allow you to easily and efficiently collect and store audience data.
  • Segmentation | The best email marketing solutions allow you to create complex segments of your audience. Good segmentation tools are key to increasing the relevancy of your emails, and saving cost by reducing send volume.
  • A/B Testing: Most email marketing solutions have A/B testing to optimize different variables like email content, send times, and subject lines. The best solutions allow you to test more variables and email variations in a single test.
  • Drip Campaigns: Email marketing solutions allow you to send a series of automated emails to your audience. The best solutions allow you to build complex workflows with splits and branching points based on your contacts' behavior and data.

How We Evaluated Email Marketing Software

We used the same rigorous process to evaluate email marketing software as all other software categories. For the email marketing category, Lloyd invested several months researching, testing, and writing about the tools.

We interviewed the teams at the software companies listed above. Our conversations with the companies included questions about each company’s product, customer base, pricing, customer support, and business strength. After a general interview, Lloyd spent additional time participating in a product demo led by each company. This provided Lloyd with the opportunity to ask detailed questions about the features and functionality of the email marketing software.

Lloyd also obtained a free trial of each software tool listed above. He spent several hours testing the key user journeys in each software product. This allowed us to validate the features offered by each product, and to gain an understanding of the software’s usability.