Best Social Media Management Software 2020

Discover the best social media management software systems on the market. These tools will help you build your brand & grow your online presence.

Best Social Media Management Software

Sprout Social

Sprout Social is an all-in-one social media management platform used by over 20,000 organizations to manage Facebook, Instagram, Pinterest, Twitter and other social media channels. In addition to basic features, Sprout Social includes advanced features such as a chatbot and digital asset library. Sprout Social is the best overall solution for SMBs, but is priced at a premium to other options. Read our full review here.

Highlights

  • Efficient workflow for creating, scheduling and publishing social media posts.
  • Ability to respond to all customer messages from one interface.
  • Rich analytics dashboard to help your team monitor KPI performance and add rigor to your social media programs.
  • Advanced features such as chat bots and digital asset library.

Price

  • Standard: $99 per user per month for up to 5 social profiles.
  • Professional: $149 per user per month for up to 10 social profiles.
  • Advanced: $249 per user per month for up to 10 social profiles plus all Sprout Social features.
Sprout Social Logo

Sprout Social is the best social media management solution for SMBs.

Sprout Social Free Trial

Agorapulse

Agorapulse is an all-in-one social media management platform with over 11,000 customers. The software is used to create & schedule social media content, engage audiences, listen for key terms, and analyze social media performance. It centralizes these functions across Facebook, Instagram, LinkedIn, Twitter, and YouTube. Read our full review here.

Highlights

  • Fraction of the price of more comprehensive tools like Sprout Social.
  • Offers 24/7 customer support through chat and email.
  • Performs exceptionally well on Facebook & Instagram comment management.

Price

  • Medium: $99 per month for up to 10 social profiles and 2 users.
  • Large: $199 per month for up to 25 social profiles and 4 users.
  • X-large: $299 per month for up to 40 social profiles and 8 users.
  • Enterprise: $499 per month for up to 60 social profiles and 20 users.
Agorapulse Logo

Agorapulse is the most cost-effective all-in-one social media management tool for SMBs and marketing agencies.

Agorapulse Free Trial

Hootsuite

Hootsuite is a social media management platform that is designed to help users manage all of their social media activity in one central location. It is the oldest and most popular social media management software with a wide range of plans for all budgets. Read our full review here.

Highlights

  • Suitable for businesses that need to update many social media accounts at once.
  • Provides easy access to custom "streams" of content on your dashboard, which can be from your company or competitors.
  • Automatically collects analytics to help you track the success of your social media campaigns.

Price

  • Free: $0 for 3 profiles and 1 user.
  • Professional: $29 per month for 10 profiles and 1 user.
  • Team: $129 per month for 20 profiles and 3 users.
  • Business: $599 per month for 35 profiles and 5 users.
Hootsuite Logo

Hootsuite is the most popular social media management solution.

Hootsuite Free Trial

NapoleonCat

NapoleonCat is an all-in-one social media management platform that integrates with Facebook, Instagram, Linkedin, Twitter, YouTube & Google My Business. Customers use NapoleonCat to publish content on their social media accounts, engage their brands' audiences, and measure social media performance. Read our full review here.

Highlights

  • Integrates with all major social media channels including Google My Business.
  • Clean and intuitive user interface.
  • Automated rule feature allows you to auto-respond to or delete specific conversations.

Price

  • Standard: Starts at $27 per month for 3 profiles and 1 user.
  • Pro: Starts at $55 per month for 3 profiles and 1 user.
  • Enterprise: Custom pricing for over 50 profiles or 30 users.
SEMrush Logo

NapoleonCat is a simple, easy-to-use social media management system that is best for individuals or small teams.

NapoleonCat Free Trial

Loomly

Loomly is a social media management tool that is used by marketers to publish social media content and respond to social media conversations. The platform includes features to support team workflows and a solid analytics dashboard. We recommend Loomly for small teams that need a tool to streamline their social media operations. At $25 per month, it is an affordable option compared to more advanced tools such as Agorapulse and Sprout Social. Read our full review here.

Highlights

  • Customizable team workflows for approving & publishing social media content.
  • Ability to preview & edit posts for each social media channel.
  • Suggested post ideas & RSS feeds to inspire your team.

Price

  • Base: $25 per month for up to 10 social profiles and 2 users.
  • Standard: $57 per month for up to 20 social profiles and 6 users.
  • Advanced: $199 per month for up to 35 social profiles and 16 users.
  • Premium: $249 per month for up to 50 social profiles and 26 users.
Loomly Logo

Loomly is a good platform for publishing social media content and responding to social media conversations.

Loomly Free Trial