Best Fitness Management Software 2021

Fitness management software is built for managers of fitness studios, gyms, dance studios, martial arts studios, yoga studios, and other wellness businesses. There are general software solutions, as well as specialized software for specific segments like CrossFit. Fitness management software helps streamline business operations, increase membership, and improve the member experience.

Specific features included in fitness management software include marketing, member onboarding, scheduling, a client CRM, payment processing, employee payroll, and mobile applications. More recently, fitness software platforms launched remote tools such as virtual classes and video-on-demand to help studio managers and trainers move online.

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Highest Rated Fitness Software

Fitness software is used by gyms, personal trainers, boutique fitness studios, and other organizations to streamline the management of their businesses. These solutions are equipped with several features that improve the operational efficiency of key tasks such as scheduling, workout tracking, membership management, billing, and reporting. Fitness software also includes sales and marketing features to help customers’ gyms grow.

Other Top Fitness Software

There are other top fitness software tools that solve problems for specific audiences. The solutions below are extremely popular with personal trainers, Crossfit gyms and other fitness studios.

Fitness Studio Management Software Prices

Fitness studio management software prices start at roughly $60 per month for a single location. Your price will depend on the number of members at your gym and the specific software features that you want.

Here's details that will help you compare prices for the most popular gym management software platforms.

Software VendorStarting Monthly PriceFree TrialSubscription Add-Ons
  • SMS marketing
  • Branded mobile application
  • Custom website: $99 per month
  • Custom client application: $89 per month
  • Branded mobile application
  • AI assistant to capture leads
  • Wodify Perform workout tracking: $49 per month
  • Wodify Pulse heart-rate training: $99 per month
  • Wodify x NCFIT programming: $129 per month
  • Wodify Site: $119 per month
  • Custom branded application: $59 per month
Zen Planner$120No
  • Website and search engine marketing services

Fitness Software FAQs

Fitness software is software that gym studios, personal trainers and other organizations use to streamline operations and grow membership. Many fitness software solutions offer a broad product suite that will help you with a variety of tasks. Others are point solutions that focus on specific tasks, such as tracking workouts or class scheduling.

In general, fitness software costs $15 to $130 per month. The price of fitness software depends on the number of users and the comprehensiveness of its feature suite.

The best fitness software for you depends on your budget and feature preferences. PTminder is ideal for personal trainers and boutique fitness studios who desire an affordable and lightweight solution. If you need a robust solution for broader business management, your best option is Glofox, WellnessLiving, or MINDBODY. Finally, Crossfit boxes should consider specialized solutions such as Wodify for gym management and BTWB for workout tracking.

MINDBODY is the most popular fitness software vendor on the market. MINDBODY services over 58,000 of businesses worldwide with about 35 million users.

The most common fitness studio software features are:

  • Automated Billing & Payment Processing: Members can pay bills online, which means you’ll get paid regularly and on time. Business managers can also track and manage payroll through software.
  • Marketing: Engaging potential or past clients through email or push notifications can be helpful in growing your client base. It’s also important to be able to advertise promotions or deals to attract new members, and increase awareness of your brand.
  • Scheduling: It's helpful to allow members to reserve spots in classes, or schedule personal training sessions online. Staff should also be able to easily access their schedules and understand how full their classes are.
  • Workout Tracking: Enable members to track their progress and celebrate personal records. Some platforms also provide leaderboards to give members a sense of how their performance compares to others, and to help motivate.
  • Point of Sale & Retail management: Track inventory and enable customers to purchase workout gear, snacks, and supplements on-line and in person.
  • Mobile App / Website: For members to book classes, check in, and track workouts, further helping you engage with your customers. Having a custom mobile app or website with your branding can be a great way to strengthen your brand and foster a sense of community with your members. Many of the top software solutions will also support integration with your existing website or Facebook page.
  • Reporting/Analytics: Track information about retention rates, membership growth, sales numbers, monthly revenue and gain valuable insights about how your business is doing.
  • Member Check-ins: Staff should be able to quickly check members in to their classes, or enable members to check themselves in so that they can get to their workouts faster.

Many of the top software providers enable members to book classes & appointments online. However, some providers will host these capabilities on their own web domain. This can divert traffic away from your website, which can potentially result in lost customers.

A custom mobile app for your business can be a great way to build your brand, and increase customer loyalty. Some software providers have a generic app that includes all businesses who subscribe to the software. This can be a powerful marketing tool, since if you're one of the businesses, any user who downloads the app can discover your business and sign up for classes. The downside is that if a user is searching for your business through the app, they can possibly discover one of your competitors and go there instead.

If you have different types of memberships or introductory offers, you'll want to make sure that your software can accommodate all of them and keep track of their balances. It can get complicated to manage complex membership types, and if your software can't support them, then this can introduce additional headaches.

If your business has multiple locations, you'll want to make sure that the software enables you to manage all of them from one centralized place. In addition, you'll want to be able to manage multiple schedules, and allow customers to visit various locations, while having their balances be updated accordingly. When analyzing reports, you'll want to be able to easily aggregate data across locations, and also analyze each location's performance individually. Some products charge extra for all of these capabilities, so you should factor that into the price.

Fitness Industry Research & Advice