Best SEO Software 2021

Semrush is the best all-in-one search software tool for keyword research, competitive analysis, position tracking, and more. It will save you hours finding new high-volume keywords to target in paid and organic search, give you visibility into your competitors' online marketing tactics, and help you monitor your website's SEO performance.

Ahrefs is a powerful all-in-one SEO search software tool that can be used for backlink analysis, keyword research, competitive research, SEO audits and more. It is the best solution for content marketers that are focused on generating backlinks.

SpyFu is a keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors' paid and organic search campaigns.

Serpstat is an all-in-one search tool used by over 250,000 marketers to improve their performance in online search. With features like keyword research, backlink analysis, rank tracking, and site auditing, you can optimize your search efforts and maximize your website's traffic and visibility. If price and an ability to track a high volume of keywords is paramount, then Serpstat is an excellent option.

SE Ranking is a cloud-based, all-in-one SEO platform used by over 25,000 businesses to improve their online search performance. It includes features that support keyword research and ranking, backlink analysis, competitive analysis and site auditing. It is an ideal solution for smaller companies and businesses on a budget

Moz helps streamline several of the key tasks that a business should master to rank well in search engines, such as keyword research, backlink analysis, ranking tracking, site auditing, and page optimization. Moz also provides several proprietary metrics, which can offer important insights that help you better understand your website's current standing in search engines, and identify opportunities for improvement.

Raven Tools is an all-in-one SEO tool and marketing software that is used by around 1,600 customers worldwide. It offers major SEO features such as a keyword research database, a site auditor, and a backlink explorer. Given its low price point, Raven Tools is ideal for customers searching for a low-cost solution.

Sistrix is an SEO tool for agencies, search marketers, and social media influencers. It has all the core SEO features marketers need, with a module system that caters to your SEO needs. Sistrix pricing starts at €100 per module. Compared to alternatives, Sistrix is expensive. For the price of one module you can get the base versions of Ahrefs or Semrush, both of which are far more powerful.

KWFinder is an intuitive keyword research tool developed by Mangools that is a great for conducting basic & slightly advanced keyword research. It's a popular alternative to other options on the market, such as Moz and Long Tail Pro, due to its focus on simplicity and its ability to identify long tail keywords that are easy to rank for. KWFinder is a good option at the lower pricing tiers.

Long Tail Pro is a keyword research tool designed to help website owners find low-competition keywords to support their SEO strategy. Using Long Tail Pro, you can enter seed keywords (up to five at once) and get back hundreds of different suggestions and keyword variations. The software also allows you to analyze a list of keywords manually, and even assess your competitors' domains to uncover new keywords in your niche.

AccuRanker is a keyword rank tracking tool used by over 20,000 companies worldwide to improve their organic search performance. AccuRanker customers can upload and monitor the SERP positions of thousands of search terms that drive traffic to their websites. The resulting insights on keyword performance on Google and Bing allow AccuRanker customers to measure and optimize their organic search programs.

Ubersuggest is a free SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content. It acts much like other paid tools (Ahrefs, MOZ, SEMRush, etc.), save for more in-depth keyword analysis you might find with other products, so it could be an excellent option for freelancers who don't quite have the budget to spare for a pricey SEO tool.

MarketMuse is a content planning tool that uses AI to pull data from all the top-performing websites on a particular search term. Based on that information, it makes recommendations about how long your piece on the same topic should be as well as the relevant keywords and subtopics to include. The short version is that it makes your job as a writer that much easier. If you’re a marketer, you can use their tool to create content briefs that you can pass along to your writing team.

AgencyAnalytics is a software tool used by thousands of marketing agencies and freelancers for SEO research and client reporting. With a constantly growing list of 50+ available integrations, agencies can create concise dashboards and reports for all their clients in one place. Starting at $49 per month, AgencyAnalytics is among the most affordable options for SEO tools and client reporting platforms.

Yoast SEO is a search engine optimization plugin for WordPress users. It's currently the most-downloaded SEO plugin and has a near-perfect rating in the WordPress Plugins database. The tool has several helpful features in both its free and paid versions for almost anyone who focuses on optimized content for search engines, from beginners to experts. Not only can you use Yoast SEO to optimize content you've written in WordPress, but you can also use it to get your pages noticed in Google and Bing with its simple configurations of sitemaps, suggestions for cleaning up your URLs, and more.