Best SEO Software 2019

We've reviewed the best SEO software systems on the market. Use these tools to help identify keywords to target, analyze backlinks and monitor your rankings over time.

SEMrush

SEMrush is a best-in-class tool for any digital marketer that manages paid or organic search. It is used by over 1 million users worldwide. To give you a sense for the power of its platform, SEMrush's database includes over 15 billion keywords, and the tool crawls over 17 billion URLs each day. SEMrush is an ideal choice for keyword research, keyword rank tracking, and competitive analysis. Read our full review here.

Highlights

  • Keyword research tool will help you identify popular search terms for paid campaigns and identify high-volume keywords that are easier to rank well for SEO.
  • Keyword rank tracking to see how your site is ranking on Google over time for specific keywords of your choice.
  • Cheaper than high-end alternatives.

Price

  • Pro: $99.95 per month
  • Guru: $199.95 per month
  • Business: $399.95 per month
SEMrush Logo

SEMrush is the best mid-level search tool for keyword research, rank tracking, and competitive analysis.

Free 7 day Guru Plan trial

Ahrefs

Ahrefs is a powerful tool that allows you to take a strategic approach to building your own backlink profile, and to examine competitor backlink profiles to see what they might be doing to outrank you in search. The product attempts to track every page on the internet and analyze where those pages link to, so that it can provide this information to you. It’s extremely powerful and it takes the hassle out of tracking your link building yourself, as well as recognizing links that you may not have ever spotted on your own.

Highlights

  • Excellent for backlink analysis
  • Keyword tool helps you keep track of your rankings for various keywords throughout time
  • Attractive user interface

Price

  • Starts at $99/month
  • Most popular package is $179/month
  • 7 day trial available for $7
Ahrefs Logo

Our top choice for backlink analysis.

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Moz

Moz is one of the most well-known SEO software systems on the market. Its SEO tools help webmasters and marketing teams improve search engine rankings, with the end goal of driving more traffic and customers to their websites. Moz helps streamline several of the key tasks that a business should master to rank well in search engines, such as keyword research, backlink analysis, ranking tracking, site auditing, and page optimization. Moz also provides several proprietary metrics, which can offer important insights that help you better understand your website's current standing in search engines, and identify opportunities for improvement.

Highlights

  • Useful set of features, and large variety of tools for conducting SEO research.
  • Continuously updated with new features.
  • Cloud-based for easy access from anywhere with an Internet connection.
  • 30-day free trial allows you to test the software fully before committing.

Price

  • Offers various packages starting at $99/month, with most the popular package available at $149/month.
  • 20% discount when paying yearly, as opposed to month-to-month.
  • Free 30-day trial.
Moz Logo

Powerful tool to help automate keyword research, and identify opportunities to improve your SEO.

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AccuRanker

AccuRanker is a keyword rank tracking tool used by over 20,000 companies worldwide to improve their organic search performance. AccuRanker customers can upload and monitor the SERP positions of thousands of search terms that drive traffic to their websites. The resulting insights on keyword performance on Google and Bing allow AccuRanker customers to measure and optimize their organic search programs.

Highlights

  • Full-featured keyword tracking solution at very attractive price point
  • Ability to import Google Analytics and Search Console data to automatically calculate advanced, valuable metrics
  • Clean interface despite richness of feature set

Price

  • Basic: starting at $49 per month for up to 500 keywords
  • Professional starting at $79 per month for 1,000 to 10,000 keywords
  • Expert: starting at $399 per month for 10,000 to 50,000 keywords
  • Enterprise: starting at $1,499 per month for over 50,000 keywords
AccuRanker Logo

Best keyword tracking software tool for SEO.

Free 14 day trial

KWFinder

KWFinder is an intuitive keyword research tool design developed by Mangools that is a great for conducting basic, and even more advanced, keyword research. It's a popular alternative to other options on the market, such as Moz and Long Tail Pro, due to its strong focus on simplicity and its ability to help find and evaluate long tail keywords that are easy to rank for. While KWFinder is Mangools' flagship product, the company has expanded their suite of SEO tools to include SERPWatcher (rank tracker), SERPChecker (Google competitor analyzer), LinkMiner (backlink analyzer), and SiteProfiler (website analyzer). Overall, KWFinder is an excellent option, especially at the lower pricing tiers, which should suit most peoples' needs.

Highlights

  • Presents all relevant information needed for keyword analysis in one convenient location
  • Helpful in identifying long tail keywords that are easier to rank for
  • Offers additional SEO tools, including a free browser extension

Price

  • Basic Plan costs $26.91/month, and allows for 100 keyword lookups per 24 hrs
  • Most popular plan is $35.91/month, and allows for 500 keyword lookups per 24 hrs
  • Agency Plan costs $79.90/month, and allows for 1200 keyword lookups per 24 hrs
KWFinder Logo

One of the best keyword analysis tools on the market.

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Long Tail Pro

Long Tail Pro is a keyword research tool designed to help website owners find low-competition keywords to support their SEO strategy. It was developed in 2011 by Spencer Haws, an authority on internet marketing, after he became frustrated with the copious amount of tools needed and the time it took to find keywords that would be easy to rank for.

Using Long Tail Pro, you can enter seed keywords (up to five at once) and get back hundreds of different suggestions and keyword variations. The software also allows you to analyze a list of keywords manually (if you have done prior research), and even assess your competitors' domains to uncover new keywords in your niche. Read our in-depth Long Tail Pro review.

Highlights

  • Helps you identify keywords to target using proprietary KC (Keyword Competitiveness) score
  • Able to search multiple seed keywords simultaneously
  • Excellent SEO training videos for beginners

Price

  • Monthly plans start at $37/month (Starter) for 800 daily keyword lookups, with the most popular plan $67/month (Pro) for 2500 daily lookups
  • Annual plans also available
  • Free 10-day trial
Long Tail Pro Logo

Strong keyword research tool, but comes with some limitations.

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Yoast SEO

Yoast SEO is a search engine optimization plugin for WordPress users. It's currently the most-downloaded SEO plugin and has a near-perfect rating in the WordPress Plugins database. The tool has several helpful features in both its free and paid versions for almost anyone who focuses on optimized content for search engines, from beginners to experts. Not only can you use Yoast SEO to optimize content you've written in WordPress, but you can also use it to get your pages noticed in Google and Bing with its simple configurations of sitemaps, suggestions for cleaning up your URLs, and more.

Highlights

  • Excellent free version, though it only allows you to optimize for 1 keyword
  • Readability analysis provides actionable feedback to improve your site's ranking
  • Enables you to specify which pages on your site should be discoverable by search engines

Price

  • Free version available, which allows you to optimize for 1 keyword
  • Paid version costs $89/year + tax and contains all functionality
Yoast SEO Logo

Excellent free SEO plugin, but may not be worth upgrading to the paid version.

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Ubersuggest

Ubersuggest is a free SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content. It acts much like other paid tools (Ahrefs, MOZ, SEMRush, etc.), save for more in-depth keyword analysis you might find with other products, so it could be an excellent option for freelancers who don't quite have the budget to spare for a pricey SEO tool.

Highlights

  • Completely free
  • Helps to identify keywords to target, as well as related keywords
  • Provides useful information for competitive analysis

Price

  • Free
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Best free SEO tool on the market.

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MarketMuse

MarketMuse is a content planning tool that uses AI to pull data from all the top-performing websites on a particular search term. Based on that information, it makes recommendations about how long your piece on the same topic should be as well as the relevant keywords and subtopics to include. The short version is that it makes your job as a writer that much easier. If you’re a marketer, you can use their tool to create content briefs that you can pass along to your writing team.

Highlights

  • Uses AI to analyze your content, in order to recommend improvements to your site that will help improve its SEO.
  • Given a keyword, MarketMuse will identify other keywords that you should target, and topics that should be included in your content.
  • Helpful for analyzing new content, as well as previous content on your site.

Price

  • Price is not published, but you can expect to pay $1,000+ per month.
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Premium SEO tool that leverages Artificial Intelligence.

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