Best SEO Software 2021

Search engine optimization (SEO) software is built to support the day-to-day efforts of search marketers, content marketers, and small business managers. SEO software comes with many tools that help customers save time, monitor SEO performance, and drive more traffic to their websites. The increase in traffic comes from both the organic and paid search channels.

SEO software includes tools for keyword research, content research, keyword rank tracking, website SEO audits, backlink monitoring, and competitor research. There are several all-in-one SEO software solutions that include all of these tools. There are also solutions that specialize in one of these areas, such as keyword research.

The solutions below are ideal for in-house marketers and small businesses, and less so for large enterprises. SEO software is often used in combination with email marketing software, SMS marketing software, and social media management software by marketers at larger organizations.

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Highest Rated All-In-One SEO Platforms

All-in-one SEO platforms are complete toolkits that can be used to support a broad range of online search projects. These solutions include all of the tools found in specialty point solutions. For example, they can be used for keyword research, backlink analysis, competitor research, keyword rank tracking, website audits and even business listings management.

Highest Rated Keyword Research Software

Keyword research software is built to help online marketers identify keywords to target with organic and paid search campaigns. These tools offer different ways to find keywords, conduct competitor & keyword gap analysis, and generate related keyword reports. They provide information on each keyword such as search volume, keyword difficulty, and estimated CPCs.

Other Top SEO Software

There are several SEO tools that specialize in specific use cases. The solutions below are tools used for keyword tracking, generating keyword ideas, content planning, and optimizing SEO in WordPress.

SEO Software Prices

SEO software prices range from free to thousands of dollars per month. Most small businesses pay around $100 per month for SEO software. Here's details that will help you compare prices for the most popular all-in-one SEO software platforms.

Software VendorStarting Monthly PriceFree TrialSubscription Add-Ons
  • Listing management: $20 per month
  • Trends: $200 per month
  • Additional users: starts at $45 per seat per month
  • Additional projects: $10 per project per month
  • Additional users: $30 per seat per month
  • None
  • None
SE Ranking$31Yes
  • Rank tracking for additional keywords
  • Additional users: $49 per seat per month

SEO Software FAQs

SEO software is used by digital marketers for a variety of tasks including managing paid & organic search, building backlink profiles, conducting keyword research, and monitoring SERP positions. SEO software is a powerful way to increase traffic to your website and increase the visibility of your brand.

Here's the most popular types of SEO software:

  • Keyword research tools
  • Keyword rank tracking tools
  • Backlink analysis tools
  • Competitive intelligence tools
  • Website audit tools
  • Website crawlers
  • Content planning tools

In general, SEO software costs $100 to $500 per month depending on number of users, keywords, reports, and add-on features. If you’re just getting started or on a budget, solid search software tools like SpyFu and Serpstat have plans that start around $50 per month.

The best SEO software for you will depend on which features are most important to your business. For example, if you prioritize keyword research, rank tracking, and competitive analysis, then SEMrush is your best option. If your primary goal is to conduct backlink analysis, then you should consider testing Ahrefs.

The most popular SEO applications are SEMrush, Ahrefs, and Moz. SEMrush is the most popular out of these applications with over 4 million users.

The most common SEO software features are:

  • Keyword Research
  • Competitive Research
  • Keyword Rank Tracking
  • Backlink Analysis
  • SEO Site Audits
  • Content Research
  • Traffic Analytics
  • Listing Management
  • Social Media Management

SEO Research & Advice

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