Best SEO Software 2020

SEMrush

SEMrush is a best-in-class tool for any digital marketer that manages paid or organic search. It is used by over 1 million users worldwide. To give you a sense for the power of its platform, SEMrush's database includes over 15 billion keywords, and the tool crawls over 17 billion URLs each day. SEMrush is an ideal choice for keyword research, keyword rank tracking, and competitive analysis. Read our full review here.

Ahrefs

Ahrefs is a powerful tool that allows you to take a strategic approach to building your own backlink profile, and to examine competitor backlink profiles to see what they might be doing to outrank you in search. The product attempts to track every page on the internet and analyze where those pages link to, so that it can provide this information to you. It’s extremely powerful and it takes the hassle out of tracking your link building yourself, as well as recognizing links that you may not have ever spotted on your own.

Moz

Moz is one of the most well-known SEO software systems on the market. Its SEO tools help webmasters and marketing teams improve search engine rankings, with the end goal of driving more traffic and customers to their websites. Moz helps streamline several of the key tasks that a business should master to rank well in search engines, such as keyword research, backlink analysis, ranking tracking, site auditing, and page optimization. Moz also provides several proprietary metrics, which can offer important insights that help you better understand your website's current standing in search engines, and identify opportunities for improvement.

Serpstat

Serpstat is an all-in-one search tool that is used by 250,000 users globally to improve their performance in online search. With features like keyword research, backlink analysis, rank tracking, and site auditing, you can optimize your search efforts and maximize your website's traffic and visibility. Additionally, you can use Serpstat to gain insight into your competitor's online marketing tactics. If price and an ability to track a high volume of keywords is paramount, then Serpstat is an excellent option.

SpyFu

SpyFu is a keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors' paid and organic search campaigns. While other software solutions offer similar functionality, SpyFu is one of the only tools to specialize in this form of competitive analysis, or "spying".

KWFinder

KWFinder is an intuitive keyword research tool design developed by Mangools that is a great for conducting basic, and even more advanced, keyword research. It's a popular alternative to other options on the market, such as Moz and Long Tail Pro, due to its strong focus on simplicity and its ability to help find and evaluate long tail keywords that are easy to rank for. While KWFinder is Mangools' flagship product, the company has expanded their suite of SEO tools to include SERPWatcher (rank tracker), SERPChecker (Google competitor analyzer), LinkMiner (backlink analyzer), and SiteProfiler (website analyzer). Overall, KWFinder is an excellent option, especially at the lower pricing tiers, which should suit most peoples' needs.

Long Tail Pro

Long Tail Pro is a keyword research tool designed to help website owners find low-competition keywords to support their SEO strategy. It was developed in 2011 by Spencer Haws, an authority on internet marketing, after he became frustrated with the copious amount of tools needed and the time it took to find keywords that would be easy to rank for.

Using Long Tail Pro, you can enter seed keywords (up to five at once) and get back hundreds of different suggestions and keyword variations. The software also allows you to analyze a list of keywords manually (if you have done prior research), and even assess your competitors' domains to uncover new keywords in your niche. Read our in-depth Long Tail Pro review.

AccuRanker

AccuRanker is a keyword rank tracking tool used by over 20,000 companies worldwide to improve their organic search performance. AccuRanker customers can upload and monitor the SERP positions of thousands of search terms that drive traffic to their websites. The resulting insights on keyword performance on Google and Bing allow AccuRanker customers to measure and optimize their organic search programs.

Yoast SEO

Yoast SEO is a search engine optimization plugin for WordPress users. It's currently the most-downloaded SEO plugin and has a near-perfect rating in the WordPress Plugins database. The tool has several helpful features in both its free and paid versions for almost anyone who focuses on optimized content for search engines, from beginners to experts. Not only can you use Yoast SEO to optimize content you've written in WordPress, but you can also use it to get your pages noticed in Google and Bing with its simple configurations of sitemaps, suggestions for cleaning up your URLs, and more.

Ubersuggest

Ubersuggest is a free SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content. It acts much like other paid tools (Ahrefs, MOZ, SEMRush, etc.), save for more in-depth keyword analysis you might find with other products, so it could be an excellent option for freelancers who don't quite have the budget to spare for a pricey SEO tool.

MarketMuse

MarketMuse is a content planning tool that uses AI to pull data from all the top-performing websites on a particular search term. Based on that information, it makes recommendations about how long your piece on the same topic should be as well as the relevant keywords and subtopics to include. The short version is that it makes your job as a writer that much easier. If you’re a marketer, you can use their tool to create content briefs that you can pass along to your writing team.