Best Social Media Management Software 2021

Social media management software is built to support the day-to-day work of social media marketers, and small business managers. Social media management software comes with many tools that help social media marketers and small businesses save time, monitor social media performance, engage audiences, and drive more traffic to their websites.

Social media management software includes tools for brand monitoring, content publishing, audience engagement, and reporting. Most solutions work across all major social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and YouTube.

The solutions below are ideal for in-house marketers and small businesses, and less so for large enterprises. Social media management solutions are often used in combination with email marketing software, SMS marketing tools, and SEO software by marketing teams at larger organizations.

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Highest Rated Social Media Management Software

Social media management software helps streamline your social media activity by consolidating all of your social media channels into one platform. With this type of software, you can more effectively schedule & publish content on your social media accounts, engage your audience, and analyze your social media performance.

Social Media Management Software FAQs

Social media management software is a solution used by social media managers and business owners to improve the management of their social media profiles. The social media management software integrates with your social media profiles to pull information from major platforms like Facebook, Instagram, Pinterest, Twitter and YouTube, and to push information to these same platforms.

For one user, social media management software starts at around $30 per month. The best social media management tools start at $100 per month for one user. Most solutions are priced on a per-user and per-profile basis. For larger teams with 5-10 users, social media management software costs $200 to $500 per month.

The best social media management software for you depends on your budget and feature preferences. Overall, Sprout Social is the best social media management software solution. However, it is priced at a premium. Agorapulse, which has almost all the same features as Sprout Social, is the best value for teams. Finally, Hootsuite's entry plan is the best entry-level solution for companies on a budget.

Hootsuite is the most popular social media management software solution. Hootsuite, founded in 2008, was the pioneer of the industry. It has over 10 million users today.

The most common social media management software features are publishing, engagement, listening and analytics.

  • These tool’s publishing features allow social media managers to publish content to all major social media platforms. This includes the ability to schedule posts to publish in the future, and to publish to several platforms at once.
  • Most social media management software also includes an engagement feature that allows users to respond to comments and messages from customers.
  • In addition, the listening functionality allows you to track social media activity for specific keywords and profiles. You can use this feature to keep a pulse on what your target audience is saying about your brand on social media platforms.
  • Finally, the analytics reports in social media software help you understand the performance of your social media marketing. The data can also be analyzed to surface valuable insights about your target audience.

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