Serpstat Review, Pricing & Features

What is Serpstat?

Serpstat is an all-in-one search tool that is used by 250,000 users globally to improve their performance in online search. With features like keyword research, backlink analysis, rank tracking, and site auditing, you can optimize your search efforts and maximize your website's traffic and visibility. Additionally, you can use Serpstat to gain insight into your competitor's online marketing tactics.

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Table of Contents

Full Review

Serpstat was founded in 2013 by Oleg Salamaha as a keyword research tool for the Ukrainian market. Today, the company has more than 90 employees and more than 250,000 active users.

Serpstat is an all-in-one search tool used by digital marketers. The software's core features include keyword research, backlink analysis, rank tracking, and site auditing. These are the same basic features offered by competitors like Ahrefs and SEMrush.

Starting at $60 per month, Serpstat is offered at a lower price-point than Ahrefs and SEMrush. In addition, Serpstat’s entry plan allows you to track 15,000 keywords vs. 500 keywords in SEMrush. However, Serpstat's platform is less powerful than these alternatives. For example, we found backlink analysis reports to return a fraction of the data compared to Ahrefs and SEMrush.

Overall, Serpstat is a solid option for companies who need a basic tool and the ability to track a high volume of keywords. Companies with larger budgets should consider the advantages of going with a more advanced tool such as Ahrefs and SEMrush.

Serpstat Pricing & Cost

Serpstat pricing ranges between $69 and $499 per month.

  • Lite: $69 per month. Up to 1 user, & 15,000 keywords.
  • Standard: $149 per month. Up to 4 users, & 60,000 keywords.
  • Advanced: $299 per month. Up to 6 users, & 150,000 keywords.
  • Enterprise: $499 per month. Up to 8 users, & 300,000 keywords.

Customers who pay annually receive a 20% discount on the Serpstat monthly pricing.

Serpstat Pricing

Serpstat Key Features

Below, we will discuss the key features of Serpstat, and how they would benefit your search efforts. We will also include screenshots of the product to give you an idea of its design and architecture.

Serpstat features:

  • Keyword Research
  • Backlink Analysis
  • Keyword Rank Tracking
  • Competitive Analysis
  • Site Audit

Keyword Research

Serpstat's primary feature is its keyword research tool that can be used for your SEO & PPC search campaigns. Below, we will examine how you can utilize this tool to find high-volume organic and paid keywords to gain an edge on your competition.

SEO Keyword Research

Serpstat can be used to identify high-value keywords for SEO campaigns. This tool can be used to come up with new ideas for content and to improve the effectiveness of existing content. While this tool includes all the basic features, it's not quite as powerful as Ahrefs or SEMrush.

To find keywords using Serpstat, enter a root keyword into the search bar. The application will return numerous related keywords along with their keyword difficulty and search volumes.

serpstat seo keyword research chart

PPC Keyword Research

Serpstat's PPC keyword research tool allows users to leverage functionalities similar to the SEO keyword research tool for their paid search campaigns. Again, while Serpstat provides a wide array of data and functionality, it's not as advanced as its top competitors.

Serpstat helps users pick the best paid keywords by providing data such as search volume, estimated cost-per-click (CPC), and keyword difficulty. Additionally, Serpstat captures and displays the most recent search ads used by other companies for specific keywords.

PPC Keyword Research

Backlink Analysis

Serpstat's backlink analysis feature is valuable for understanding your website's existing backlink profile and discovering promising content ideas. Although accurate, we found that Serpstat did not discover as many backlinks as more advanced tools like Ahrefs.

The Serpstat dashboard includes basic information such as your number of backlinks, referring domains, and the percentage of backlinks that are follow & no follow. Serpstat also provides charts to visualize your referring domain count and new vs. lost backlinks over time.

Serpstat backlink analysis dashboard

With Serpstat's top pages report, you can see the pages with the most backlinks on any website. These high-performing pages are a helpful inspiration for your own backlink campaigns. It's likely the same content that generates backlinks for other companies will work for you.

Serpstat Top Pages report

Keyword Rank Tracking

Serpstat’s rank tracking functionality helps you measure the success of your SEO efforts. You can monitor the position of your most valuable organic search keywords and track your website's visibility relative to your competition.

Serpstat Keyword Tracking

The biggest difference between Serpstat and its competitors is the number of keywords you can track. Serpstat allows you to track up to 15,000 keywords for $69 per month. This would cost well over $500 per month on either AccuRanker or SEMrush.

Serpstat's rank tracker shares many of the same features as other search tools. This includes a daily refresh of ranking data, the ability to monitor rankings for mobile & desktop, and the option to use geography-specific rank tracking.

At the same time, Serpstat does lack some features found in more advanced rank tracking tools. This includes a less intuitive interface, less sophisticated filtering, and absence of a featured snippet report.

Competitive Analysis

All the features outlined above can offer you insight into your competitor’s marketing strategies. For example, you can use Serpstat’s keyword research tools to gain an edge on your competition.

Serpstat also offers reports that specifically analyze your competitors. These reports help you discover who your competitors are, and the keywords that you compete for.

Top Organic Competitors

Serpstat's keyword research functionality showcases the top competing websites that share the most organic search terms with your website. The dashboard shows the keywords you have in common, the keywords you are missing, and a relevance score.

Serpstat SEO Research Competitors

With the domain vs. domain feature, you can use the Venn diagram to compare your website’s keywords with competing websites (up to 2). This tool can allow you to discover which keywords are shared and unique, alerting you or competitor keywords you can target.

Serpstat SEO Research Competitors Venn Diagram

Top Paid Search Competitors

Serpstat's competitor reports are similar to the data from the organic search reports detailed above. This tool shows you your top competitors in paid search sorted by the number of keywords you have in common.

Serpstat PPC Research Competitors

Similar to the SEO domain vs. domain feature above, you can use this Venn diagram to find the paid keywords your competitors are bidding for. Identifying these keywords and target CPC's will allow you to make informed decisions on your own paid search campaigns.

Serpstat PPC Research Competitors Venn Diagram

Site Audit

Serpstat’s site audit feature allows you to improve your search visibility by detecting and fixing technical search issues. Site auditing ensures a great user experience and improves your chance of reaching the top of search results.

The site audit report reveals technical errors that affect your ranking, such as duplicate & missing title descriptions, linking to redirected pages, and a lack of HTTPS & meta tag implementation. Additionally, Serpstat measures the loading speed of your website, and suggests possible improvements including image optimization, usage of JavaScript & CSS, and font readability.

Serpstat site audit

Serpstat vs. Competitors

Serpstat is an SEO software tool that competes primarily with Ahrefs and SEMrush. The top Serpstat alternatives worth exploring are:

For more information, read this in-depth analysis of Serpstat vs. SEMrush.

Is Serpstat right for you?

Serpstat is all-in-one search tool ideal for agencies and companies that want to track a high volume of keywords for a low cost. Tracking 15,000 keywords in Serpstat is $69 per month. For Ahrefs and SEMrush, this would cost several hundred dollars per month. As detailed above, Serpstat does lack many of the features found in its more advanced competitors.

If price and an ability to track a high volume of keywords is paramount, then Serpstat is an excellent option. If you have the budget to pay for a fully featured tool, it is worth testing Ahrefs and SEMrush.

To learn more about Serpstat, try it for free today.

Lloyd Park

Lloyd Park is a Research Analyst at SoftwarePundit, where he conducts in-depth analyses of software markets and products. Lloyd also has experience managing the development of software platforms and is an expert in content production & media software. You can connect with Lloyd on LinkedIn.

Lloyd is an expert in several software categories including:

  • Dental software
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  • Legal software
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