Best CRM Software 2021

Copper CRM vs. HubSpot

Are you deciding between Copper CRM and HubSpot? This in-depth, feature-by-feature breakdown will help you select the best CRM tool to help you manage your relationships with potential and existing customers.

Businesses of all sizes – individuals, SMBs, and enterprises – use CRMs to manage potential and existing customer relationships. With a market filled with multiple types of CRMs, it can be difficult to decide which one is the best for your business.

We’ve written this guide to help you understand the main differences between Copper and HubSpot. Below, we discuss how each solution differs when it comes to features, pricing, usability, and the customer type each is best suited for.

All of our recommendations are based upon extensive research, discussions with CRM users, and dozens of hours spent hand-testing the leading CRM software platforms. The details of our research process can be found on our CRM category page.

Comparison Summary

Copper and HubSpot are two well-known CRM solutions. We rated Copper 84 out of 100 and HubSpot 91 out of 100, respectively.

HubSpot was rated higher than Copper because its platform is more feature-rich and its tools are more robust. HubSpot is also very user-friendly for an advanced solution. Copper was rated lower because it is more basic and less of an all-in-one tool than HubSpot.

This breakdown shows our review criteria and the ratings that Copper and HubSpot received for each category.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support

Overall, Copper is much more affordable than HubSpot. Copper’s most popular plan costs $59 per month and its most expensive plan costs $119 per month. In contrast HubSpot’s most expensive plan costs $4,000 per month. However, it should be noted that HubSpot offers a robust free CRM plan, while Copper does not. Copper and HubSpot offer standard CRM features. This includes lead capture methods, contact and deal management tools, workflow automations, and insights reporting. We’ve concluded that HubSpot’s features are more robust than Copper’s features, except for tracking contact activity.

Overall, Copper is the better option for small businesses who need a basic CRM solution. Its platform is very user-friendly and works well for those who currently use Google Workspace.

HubSpot is ideal for medium to large businesses who need an all-in-one CRM to support their complex workflows. However, it should be noted that HubSpot is user-friendly enough for those who are new to CRM software. We also recommend HubSpot to those who need high quality digital marketing tools, like for email and social media.

Here’s a few key differences between the solutions to determine which is best for you:

You'll prefer Copper if:

  • You prefer a more basic CRM solution
  • You use Google Workspace for your business
  • You want a more affordable CRM

Try Copper Today

You'll prefer HubSpot if:

  • You own a larger business
  • You prefer a user-friendly, advanced CRM solution
  • You need high-quality digital marketing tools

Try HubSpot Today

Table of Contents

Copper & HubSpot Price Comparison

Overall, Copper is cheaper than HubSpot. Copper’s most expensive plan costs $119 per month. In contrast, HubSpot’s most expensive plan costs $4,000 per month. However, it should be noted that HubSpot offers a robust free CRM plan, and Copper does not.

Copper Pricing Details

Copper’s pricing ranges from $29 to $119 per month. Copper only offers annual pricing for its basic plan, which saves you ~14% if you pay upfront for the entire year. Copper also offers a free 14-day trial for each plan.

Copper PlanPricing
Basic$29 per month
Professional$59 per month
Business$119 per month

HubSpot Pricing Details

HubSpot’s pricing ranges from $50 to $4,000 per month. You can also save up to 10% if you pay for the annual subscription of the Starter or Professional plan upfront. Hubspot also offers a free trial of its individual products and a free CRM plan.

Here’s an overview of HubSpot’s plans and pricing:

HubSpot PlanPricing
Starter$50 per month
Professional$1780 per month
Enterprise$4000 per month

Copper & HubSpot Feature Comparison

Copper and HubSpot offer standard and advanced CRM features. This includes tools for lead capture, contact and deal management, workflow automation, and insights reporting.

As you can see below, HubSpot is more feature-rich than Copper. This includes offering live chat as a lead capture method, and social media and phone calls as communication channels.

For a full analysis of each solution’s features, read our Copper review and HubSpot review.

Lead Capture Live ChatNoYes
Phone CallsNoYes
Social Media MarketingNoYes
Lead Capture FormsYesYes
Lead Capture Social MediaYesYes
Lead Capture EmailYesYes
Contact ProfilesYesYes
Custom Contact FieldsYesYes
Contact Activity FeedYesYes
Contact List SegmentationYesYes
Contact Tags/ CategoriesYesYes
Email MarketingYesYes
Direct MessagingYesYes
Task RemindersYesYes
Lead ScoringYesYes
Triggered EventsYesYes
Insights ReportingYesYes
Mobile CRMYesYes

Copper & HubSpot Top Feature Comparison

Below, we provide our in-depth analysis of the five key CRM feature categories included in Copper and HubSpot – lead capture, contact and deal management, workflow automation, and insights reporting.

Overall, besides the contact activity feed feature, HubSpot’s features are more robust than Copper’s features. However, Copper’s features are a better fit for smaller businesses with simpler workflows.

Lead Capture

Copper and HubSpot both offer forms, social media, and email as lead capture methods. However, HubSpot offers an in-platform lead capture form feature, and live chat as a lead capture method.

Lead Capture Forms

Copper only lets you create lead capture forms through the integration of WuFoo Forms or Google Forms and Google Spreadsheets. In contrast, HubSpot offers an in-platform lead capture form feature that lets you create simple and complex forms.

HubSpot forms

With Hubspot, you can create embedded, standalone page, and pop-up box forms. You can also customize the appearance of your forms through HubSpot’s template library and preview what they will look like before you publish them.

Lead Capture Through Live Chat

Unlike Copper, HubSpot lets you capture someone’s information while you are chatting with them. This includes editing a visitor’s contact details, attaching relevant deals, and creating tickets.

HubSpot live chat

When building your live chat widget, you can choose when to capture a visitor’s email – i.e. immediately after a visitor sends the first message or if a team member has not responded after one minute.

Contact Management

Copper and HubSpot offer various contact management tools that let you create robust contact profiles, organize your contacts efficiently, and track your contacts’ activity. Overall, HubSpot is better for managing over 50 contacts at once, whereas Copper is best at managing less than 50 contacts at once.

HubSpot’s contact profiles and contact storage features are more robust than Copper’s. Copper’s contact activity feed feature is slightly more robust than HubSpot’s.

Contact Profiles

HubSpot and Copper let you create robust contact profiles. Both let you include standard contact information like emails, phone numbers, social media profiles, related deals, and files.

HubSpot contact profile

As shown above, an advantage of HubSpot’s contact profile feature is that it can capture someone’s website activity and lead source. This kind of information can help you better understand which marketing methods are best for recruiting new contacts.

Copper Contact Profile

Contact Storage

HubSpot and Copper let you segment your contacts through a variety of filters – including those related to contact activity, and contact and deal information. Both also include a search bar that lets you look up a specific contact.

HubSpot contact storage

Unlike Copper, HubSpot lets you create and save different contact list views. HubSpot also includes tabs, which makes it easier to navigate from one list to another.

Copper contact storage

Contact Activity Feed

Tracking a contact’s activity lets you know the best actions to take to get a prospect to progress through your sales funnel. It also reduces the chance of losing a lead. Both Copper and HubSpot let you track various kinds of contact activity – including email and task related behavior.

Copper contact activity

An advantage of Copper’s contact activity feed feature is that it can track the last date someone was contacted, and how many days a contact has been inactive. These metrics increase team accountability and allow you to quickly identify highly inactive prospects.

HubSpot contact activity

Deal Management

Deal management within a CRM involves managing pipelines, tasks, and lead scoring. Overall, HubSpot is better for managing over 50 simultaneous deals and tasks, whereas Copper is better for managing less than 50 simultaneous deals and tasks. The solutions primarily differ in terms of lead scoring, which is superior in HubSpot.

Lead Scoring

Copper and HubSpot let you assign numerical values to a lead. This number reflects the likelihood of a lead becoming a paying customer. It also helps your sales representatives prioritize their time. Both HubSpot’s and Copper’s lead scoring tool let you choose certain criteria that either increase or decrease points from a lead’s score.

HubSpot’s lead scoring feature is more robust because it lets you create score criteria based on contacts, deals, form submissions, email behavior, and ad interactions. Copper’s lead scoring tool only lets you assign points based on email behavior and website visits.

Workflow Automation

Copper and HubSpot offer tools that automate common tasks through the use of tools, apps, and technology. Overall, HubSpot is better for workflow automation because, unlike Copper, HubSpot lets you create complex workflows.

HubSpot workflow

Copper and HubSpot offer triggered events that let you perform actions related to deals, leads, and tasks. However, HubSpot also lets you create automations related to contact list, and ad management.

Copper Trigger Events

As shown below, HubSpot also offers sequences as a workflow automation tool. Sequences are best for developing 1:1 relationships between leads and sales representatives. With sequences, you can send automated follow up emails that contain content that is highly targeted to the potential lead.

HubSpot sequences

Insights Reporting

Copper and HubSpot offer reporting for key insights – including deals won and lost, pipeline progression, sales forecasting, and sales funnel performance. Both platforms’ reporting features are robust and very informative. However, HubSpot’s reporting feature is better for customizing dashboards.

HubSpot Reporting

As shown above, HubSpot gives you the opportunity to drag & drop and resize reports in a dashboard. Being able to customize your dashboards in these ways allows you to emphasize the metrics that are especially relevant to your business.

Copper Reporting

Bottom Line

Overall, Copper is the better choice for SMBs who need a basic platform and are new to CRM systems. This is mainly because its platform is very user-friendly and better at supporting simple workflows. We also recommend Copper to those who currently use Google Workspace.

In contrast, HubSpot is an advanced solution that is better at supporting medium and large businesses. It is especially beneficial for those who prefer an all-in-one platform and need high-quality digital marketing tools.

If you’re interested, visit Copper or HubSpot today to get started.

Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software

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