Table of Contents

• What is SEMrush?
• Building a Dental Keyword List
• The Most Searched Dental Keywords
• Frequently Searched Dental Questions
• A Starter List of Dental Keywords

What is SEMrush?

SEMrush is a very popular software tool used by marketers to optimize their online markeiting efforts. SEMrush builds tools for keyword research, position tracking, competitive analysis, and more. As you will see in this article, it will save you hours finding new high-volume keywords to target in paid and organic search campaigns, help you monitor your website's SEO performance, and give you visibility into your competitors' online marketing tactics.

For dentists, we recommend SEMrush's Pro Plan, which starts at $99.95 per month. For a free SEMrush trial of the Pro Plan, visit SEMrush.

Building a Dental Keyword List

The first step to identifying attractive keywords is to build a dental keyword list. Fortunately, SEMrush's Keyword Magic Tool makes this task simple. In short, the Keyword Magic Tool allows you to enter one keyword and discover hundreds of related keywords. We'll start by entering "dentist near me" into the Keyword Magic Tool.

As you can see, many other high volume keywords are surfaced by the Keyword Magic Tool. The next step is for us to add attractive keywords we've discovered (i.e. with strong search volume and low keyword difficulty) to the SEMrush Keyword Analyzer Tool.

After we do that, we'll enter more keywords into the Keyword Magic Tool to increase the number of keywords in our keyword list. In this step, it's important to think about the different types of keywords someone might search for when looking for a dentist online – for example: locations, services, price points, types of dentists, hours of operation. Here's a few of the dental keywords we entered into the Keyword Magic Tool:

The Most Searched Dental Keywords

There are a few factors that are critical when choosing the best keywords for your paid search campaign. Keyword volume, or how often a given search term is being entered into Google on a monthly basis, is perhaps the most important. These top keywords reveal interesting insights into consumer behavior.

Here are the most searched dental keywords we discovered, along with cost-per-click estimates for each. The cost-per-click gives you an estimate of how much you'll have to spend per click to drive traffic to your website.

Frequently Searched Dental Questions

The SEMrush Keyword Magic Tool also identifies the top questions related to the search terms you enter. Here's a view of the top questions related to the search term "dentist".

Here are some of the top questions we found that could be used in a paid search campaign:

A Starter List of Dental Keywords

Taking the time to build a keyword list that is optimized for your dental practice is critical to your online marketing success. While we recommend SEMrush, there are many tools that you can use to create an effective keyword list.

Ultimately, you should look for keywords that perform exceptionally well for your business in particular. The profitability of the keywords will depend on how much you pay per click, and how much value each click generates for your dental practice.

When you upload the keywords into Google Ads, you will need to group them into Ad Groups, and then create advertisements for each Ad Group. Here's a list of keywords that you can use to get started, along with suggested Google Ad Groups and target CPC bids.