Best Dental Software 2020

How to Use SEMrush to Find the Top Dental Keywords to Grow Your Practice

In this tutorial, we'll show how you can use SEMrush to find the best keywords for Google Ads to attract new customers and grow your dental practice. We also share a keyword list that you can use to launch a Google Ad campaign today.

Table of Contents

What is SEMrush?

SEMrush is a very popular software tool used by marketers to optimize their online markeiting efforts. SEMrush builds tools for keyword research, position tracking, competitive analysis, and more. As you will see in this article, it will save you hours finding new high-volume keywords to target in paid and organic search campaigns, help you monitor your website's SEO performance, and give you visibility into your competitors' online marketing tactics.

For dentists, we recommend SEMrush's Pro Plan, which starts at $99.95 per month. For a free SEMrush trial of the Pro Plan, visit SEMrush.

Building a Dental Keyword List

The first step to identifying attractive keywords is to build a dental keyword list. Fortunately, SEMrush's Keyword Magic Tool makes this task simple. In short, the Keyword Magic Tool allows you to enter one keyword and discover hundreds of related keywords. We'll start by entering "dentist near me" into the Keyword Magic Tool.

SEMrush Dentist Near Me

As you can see, many other high volume keywords are surfaced by the Keyword Magic Tool. The next step is for us to add attractive keywords we've discovered (i.e. with strong search volume and low keyword difficulty) to the SEMrush Keyword Analyzer Tool.

After we do that, we'll enter more keywords into the Keyword Magic Tool to increase the number of keywords in our keyword list. In this step, it's important to think about the different types of keywords someone might search for when looking for a dentist online – for example: locations, services, price points, types of dentists, hours of operation. Here's a few of the dental keywords we entered into the Keyword Magic Tool:

  • Root canal dentist
  • Cavity dentist
  • Denture dentist
  • Local dentist
  • Saturday dentist
  • Walk in dentist
  • Dentist open on weekends
  • Medicaid dentist
  • Best dentist

The Most Searched Dental Keywords

There are a few factors that are critical when choosing the best keywords for your paid search campaign. Keyword volume, or how often a given search term is being entered into Google on a monthly basis, is perhaps the most important. These top keywords reveal interesting insights into consumer behavior.

Here are the most searched dental keywords we discovered, along with cost-per-click estimates for each. The cost-per-click gives you an estimate of how much you'll have to spend per click to drive traffic to your website.

Keyword Volume Keyword Difficulty CPC (USD)
dentist near me 823,000 73 $13.98
dentist office near me 74,000 68 $14.76
emergency dentist near me 40,500 59 $15.34
dental office 27,100 68 $9.85
best dentist near me 22,200 77 $14.97
childrens dentist near me 18,100 56 $12.43
dentist open on saturday 14,800 62 $8.28
dentist near me that accept medicaid 12,100 73 $9.52
dentist that accept medicaid near me 12,100 $6.38
cheap dentist near me 9,900 81 $12.43
dental offices 9,900 $7.10
dentist open on saturday near me 9,900 62 $11.86
family dentist near me 9,900 46 $15.19
walk in dentist 9,900 61 $9.39
affordable dentist near me 6,600 73 $16.36
best dentist 6,600 66 $11.18
find a dentist 6,600 75 $8.68
root canal dentist 5,400 72 $8.86
walk in dentist near me 5,400 62 $15.60
find a dentist near me 4,400 76 $14.73

Frequently Searched Dental Questions

The SEMrush Keyword Magic Tool also identifies the top questions related to the search terms you enter. Here's a view of the top questions related to the search term "dentist".

SEMrush Top Dental Questions

Here are some of the top questions we found that could be used in a paid search campaign:

KeywordVolumeKeyword DifficultyCPC (USD)Competitive Density
how much is teeth whitening at dentist130079 $7.44 0.49
what is a dentist100079 $6.90 0.09
how often should you go to the dentist88074 $6.53 0.01
how to find a good dentist72083 $7.30 0.4
what do dentists do72077 $10.60 0.07
what is dmd dentist72068 $0.31 0.09
can a dentist pull an infected tooth59072 $3.00 0.12
how to find a dentist59084 $8.40 0.47
how to heal cavities naturally without going to the dentist59081 $2.84 0.2
what does a dentist do59078 $7.48 0.07
when do babies go to the dentist59086 $7.44 0.02
when should baby go to dentist59085 $11.02 0.02
when to take baby to dentist59085 $7.59 0.02
how do dentists whiten teeth48084 $4.76 0.31
how does a dentist fix a chipped tooth48076 $5.44 0.15
how much is a dentist visit48082 $7.09 0.23
how much is a filling at the dentist48076 $6.63 0.28
what dentist take medicaid48073 $3.94 0.49
what is a pediatric dentist48066 $6.92 0.15
can you go to the dentist while pregnant39078 $1.10 0.01

A Starter List of Dental Keywords

Taking the time to build a keyword list that is optimized for your dental practice is critical to your online marketing success. While we recommend SEMrush, there are many tools that you can use to create an effective keyword list.

Ultimately, you should look for keywords that perform exceptionally well for your business in particular. The profitability of the keywords will depend on how much you pay per click, and how much value each click generates for your dental practice.

When you upload the keywords into Google Ads, you will need to group them into Ad Groups, and then create advertisements for each Ad Group. Here's a list of keywords that you can use to get started, along with suggested Google Ad Groups and target CPC bids.

KeywordSuggested Ad Group Volume CPC (USD)
dentist near medentist near me 823,000 13.98
dentist office near medentist near me 74,000 14.76
emergency dentist near meemergency dentist 40,500 15.34
dental officedental office 27,100 9.85
best dentist near medentist near me 22,200 14.97
childrens dentist near mechildrens dentist 18,100 12.43
dentist open on saturdaySaturday dentist 14,800 8.28
dentist near me that accept medicaidmedicaid dentist 12,100 9.52
dentist that accept medicaid near memedicaid dentist 12,100 6.38
cheap dentist near medentist near me 9,900 12.43
dental officesdental office 9,900 7.1
dentist open on saturday near meSaturday dentist 9,900 11.86
family dentist near mefamily dentist 9,900 15.19
walk in dentistwalk in dentist 9,900 9.39
affordable dentist near medentist near me 6,600 16.36
best dentistbest dentist 6,600 11.18
find a dentistfind dentist 6,600 8.68
root canal dentistroot canal dentist 5,400 8.86
walk in dentist near medentist near me 5,400 15.6
find a dentist near medentist near me 4,400 14.73
good dentist near medentist near me 4,400 13.72
medicaid dentist near memedicaid dentist 4,400 9.55
24 hour dentist near medentist near me 3,600 10.94
dentist open on sunday near meSunday dentist 3,600 10.82
emergency dentist near me open nowemergency dentist 3,600 15.15
general dentist near medentist near me 3,600 15.97
dentist office open on saturdaySaturday dentist 2,900 8.64
dentist open near medentist near me 2,900 11.86
emergency dentist 24 7 near meemergency dentist 2,900 14.34
low cost dentist near medentist near me 2,900 13.07
adult dentist near meadult dentist 2,400 8.47
dentist near me open todaydentist near me 2,400 14.6
dentist with payment plans near medentist near me 2,400 9.52
best pediatric dentist near mechildrens dentist 1,900 11.47
dentist oral surgeon near medentist near me 1,900 13.43
top dentist near mebest dentist 1,900 13.68
dentist that take medicaid for adults near memedicaid dentist 1,600 10.9
emergency walk in dentist near mewalk in dentist 1,600 16.26
female dentist near medentist near me 1,600 14.97
medicaid dentist for adults near memedicaid dentist 1,600 10.84
medical dentist near memedicaid dentist 1,600 14.6
saturday dentistSaturday dentist 1,600 8.64
top rated dentist near medentist near me 1,600 13.53
dentist near me nowdentist near me 1,300 16.96
best dentist for kidsbest dentist 1,000 6.63
dental offices that take medicaidmedicaid dentist 1,000 7.86
dentist near me open nowdentist near me 1,000 13.85
dentist near me that take medicaldentist near me 1,000 7.86
dentist near me that take paymentsdentist near me 1,000 12.77
dentist office open on saturday near meSaturday dentist 1,000 11.27
dentist open 24 hours near medentist near me 1,000 9.89
dentist open on weekends near meSaturday dentist 1,000 10.98
dentist that take blue cross blue shield near meinsurance 1,000 11.18
dentist that take medical near medentist near me 1,000 12.93
kids dental officechildrens dentist 1,000 9.1
root canal dentist near meroot canal dentist 1,000 16.04
ultrasonic teeth cleaningteeth cleaning 1,000 1.41
24 hour emergency dentist near meemergency dentist 880 13.32
best kids dentist near mechildrens dentist 880 11.76
cigna dentist near meinsurance 880 15.93
denture dentist near medentures 880 11.27
emergency walk in dentistwalk in dentist 880 13.47
local dentist near medentist near me 880 12.81
local dentist open on saturdaySaturday dentist 880 9.4
saturday dentist near meSaturday dentist 880 14.23
walk in dentist office near medentist near me 880 13.25
what is deep cleaning of teethteeth cleaning 880 2.99
aetna dentist near meinsurance 720 9.89
best cosmetic dentistbest dentist 720 13.36
cheap dentist near me no insurancedentist near me 720 12.89
dentist appointment near medentist near me 720 18.63
dentist saturday hoursSaturday dentist 720 6.88
dentist that does root canalsroot canal dentist 720 7.36
dentist with saturday hoursSaturday dentist 720 8.68
dentist saturday hours near meSaturday dentist 590 12.56
dentist with saturday hours near meSaturday dentist 590 6.98
how much is a deep teeth cleaningteeth cleaning 590 3.88
preparing for wisdom teeth removalwisdom teeth 590 5.28
24 7 dentist near medentist near me 480 12.34
children's dental officechildrens dentist 480 9.98
dentist office near me that take medicaidmedicaid dentist 480 6.74
dentist that do denturesdentures 480 8.59
dentist who specializes in denturesdentures 480 10.31
dentists specializing in denturesdentures 480 9.27
same day dentist near medentist near me 480 15.67
dentist near me that accept masshealthinsurance 390 7.41
dentist that accept masshealth near meinsurance 390 14.52
dentist that accept medicaid for denturesmedicaid dentist 390 6.5
dentist that take walk ins near mewalk in dentist 390 12.11
how do dentists fill cavitiescavities 390 3.64
how do dentists fix cavitiescavities 390 3.94
medicaid pediatric dentist near mechildrens dentist 390 8.15
what kind of dentist does root canalsroot canal dentist 390 6.9
best dentist for dentures near medentures 320 10.71
best family dentist near mechildrens dentist 320 15.19
dentist that accept medicaid for dentures near medentures 320 9.63
dentist that take walk inswalk in dentist 320 10.31
pediatric dentist open on saturdaySaturday dentist 320 9.56
walk in dentist officewalk in dentist 320 10.88
emergency dentist open on saturdaySaturday dentist 260 5.92
what type of dentist does root canalsroot canal dentist 260 13.59
best dentist for denturesdentures 210 7.92
can a dentist do a root canalroot canal dentist 210 0
dentist that do root canals near meroot canal dentist 210 9.67
dentist that make denturesdentures 210 10.05
dentist that makes denturesdentures 210 6.05
what kind of dentist does denturesdentures 210 5.32
what type of dentist does denturesdentures 210 7.88
dentist near me walk inswalk in dentist 170 13.5
dentist specializing in root canalsroot canal dentist 170 8.81
dentist that do dentures near medentures 170 9.9
dentist that specializes in root canalsroot canal dentist 170 13.07
denture repair dentistdentures 170 6.36
dentist root canal specialistroot canal dentist 140 7.44
do dentists do root canalsroot canal dentist 140 3.53
what dentist does root canalsroot canal dentist 140 8.15
what do dentists do for cavitiescavities 140 6.59
dentist who do dentures near medentures 110 8.19
how dentists fill a cavitycavities 90 5.08
how to dentist fix cavitiescavities 90 2.26
getting a cavity filled at the dentistcavities 70 0
how do dentist fix front teeth cavitiescavities 70 0
how do dentists get rid of cavitiescavities 70 2.13
how does the dentist fix a cavitycavities 50 0
how do dentist fix cavities between teethcavities 40 0
how do dentist get rid of cavitiescavities 40 0.64
what do dentists do for cavities in baby teethcavities 40 0
what do dentists use to fill cavitiescavities 40 0.34
what will a dentist do for a cavitycavities 40 0
Bruce Hogan

Bruce Hogan is Co-founder & CEO of SoftwarePundit, a technology research firm that provides advice, information, and tools to help businesses thrive. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed Internet companies, and launching new businesses.

{"endpoint":"\/newsletter\/subscribe","style":"blue","title":"Keep up with our news and analysis.","version":"sidebar"}