Best Dental Marketing Software
Acquiring and retaining patients is critical to any practice's success. However, marketing has become more complicated as consumer behavior has shifted online. Today, practices need a high-quality website and an understanding of how to use multiple marketing channels to effectively engage patients.
There are hundreds of marketing software tools to choose from. This makes finding the best dental marketing software extremely difficult. To streamline your vendor selection process, we've created a short-list of the best marketing software for dentists.
Table of Contents
- Types of Dental Marketing Software
- Which Dental Marketing Software Should I Use?
- How Much Does Dental Marketing Software Cost?
- Best Dental Marketing Software
Types of Dental Marketing Software
There are several types of marketing software for dentists. Below are the major categories of marketing software, along with a description of each, and the most important features.
| Software Type | Description | Top Features |
|---|---|---|
| Patient Communication Systems | Practices use patient communication systems to automatically engage patients before and after appointments |
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| Reputation Management Software | Reputation management software is used to generate online reviews and engage patients online |
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| Search Tools | Search software is used to increase the effectiveness of organic and paid search campaigns |
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| Email Marketing Software | Email marketing software is used to send email campaigns to patients |
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| Social Media Management Software | Social media management software is used to publish content and engage patients on social media |
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| Website Builders | Practices use website builders to design, build and host websites |
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Which Dental Marketing Software Should I Use?
There is no need to purchase marketing software just because it exists. In addition, many marketing software tools have significant overlap in terms of the features they offer.
Here's a recommendation for the marketing software you should use based upon the types of marketing your practice does.
| What Marketing Does Your Practice Do? | The Software You Should Use |
|---|---|
| Minimal marketing |
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| We invest in content marketing & paid search |
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| We send a high volume of emails |
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| We invest in social media |
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| We invest heavily in marketing |
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How Much Does Dental Marketing Software Cost?
Most practices do not have sufficient budget to buy the best tool in each category. However, if managed wisely, single-location practices can invest around $1,000 per month and gain access to a broad range of highly impactful marketing tools.
| Software Type | Price |
|---|---|
| Patient Communication Systems | $250-500 per month per location |
| Reputation Management Software | $200-500 per month per location |
| Search Tools | $100 per month |
| Email Marketing Software | $10-100 per month |
| Social Media Management Software | $20-100 per month |
| Website Builders | $20-500 per month |
Best Dental Marketing Software
We've researched the market to find the most popular, highest-quality dental marketing software in the market. The solutions below are used by single location practices, multi-location practices, and DSOs. Read the solution overviews to find the product that is best for your practice.
Top Patient Communication Systems
Patient communication systems are the foundation of your digital marketing strategy. It's important that you pick a modern, fully-featured system that aligns with your practice's workflows. The newest patient communication systems also allow you to generate customer reviews, so you don't need a reputation management system.
| Company | Why We Recommend It |
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Top Reputation Management Software
Reputation management systems are built to help businesses strengthen their online reputations and attract new customers. BirdEye and Podium are market leaders that offer the most features. Swell is a newer product built specifically for dentists that's offered a much lower price point.
| Company | Why We Recommend It |
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Top Search Tools
Search tools are built to support your online marketing efforts, specifically in paid and organic search. These tools help you find valuable keywords to target through paid ads & SEO, track your SEO performance, run website SEO audits, and investigate your competitors. All three of the tools below are highly recommended and used by thousands of marketers.
| Company | Why We Recommend It |
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Top Email Marketing Software
Email marketing software is used by customers to manage the email channel. These tools have templates and editors to help you build emails, drip campaigns to create marketing series, segments to increase the relevancy of your emails, and analytics to understand how your campaigns perform. The solutions below are built specifically for small and medium-sized businesses.
| Company | Why We Recommend It |
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Top Social Media Management Software
Social media management software is used by marketers to post content on social media platforms, engage customers online, and monitor their social media profiles. There are several high-quality options that work across all major social media platforms. When evaluating the options below, keep an eye on the pricing models of the tools – some get very expensive for larger teams.
| Company | Why We Recommend It |
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Top Website Builders
Dental practices have two primary options for building their websites. They can either partner with an agency such as Officite, or use a self-serve software tool like Wix or Squarespace. If you are less technical, then it's probably best to go with a trusted agency. However, if you're able to use a tool like Wix to create your own website, you can save considerable money.
| Company | Why We Recommend It |
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