What Is BirdEye?
BirdEye is a popular reputation management platform used by thousands of businesses to improve their online presence and attract new customers. The platform includes several tools that help you reach and engage customers including business listing management, online review generation, two-way text messaging, customer surveys and a mobile application. BirdEye integrates with all major review platforms and the top ERP, PMS, POS, and CRM systems.
Table of Contents
- What Is BirdEye?
- Full Review
- BirdEye Pricing & Cost
- BirdEye Features
- BirdEye Alternatives & Competitors
- Is BirdEye right for you?
Full Review: BirdEye
BirdEye was founded in 2012 by Naveen Gupta and Neeraj Gupta. Initially, the platform was used to help its customers generate and manage online reviews. BirdEye has continued to add valuable tools to its platform, and now serves over 50,000 customers. It is particularly popular in the dental, healthcare, legal, real estate and retail verticals. BirdEye is based in Palo Alto, California and has over 400 employees.
BirdEye is a popular reputation management platform used by thousands of businesses to improve their online presences and attract new customers. The platform includes several tools that help you reach and engage customers including business listing management, online review generation, two-way text messaging, customer surveys and a mobile application. BirdEye integrates with all major review platforms and the top ERP, PMS, POS, and CRM systems.
BirdEye is an established leader in the reputation management space, and boasts one of the most complete platforms on the market. It's largest competitor is Podium, which typically costs $100-200 more per month. BirdEye also competes with industry-specific businesses – Doctible, NexHealth & Swell are popular alternatives in the dental industry, for example. When comparing BirdEye to competitors, it's best to list out the individual tools that you desire, and determine which company offers the greatest number for the cheapest price.
Overall, we highly recommend BirdEye for businesses exploring reputation management software.
BirdEye Pricing & Cost
BirdEye's pricing starts at $299 per month for a single location. The total BirdEye cost depends on the products you purchase and your number of locations.
- Standard Plan: $299 per month for listings, reviews & campaigns.
- Professional Plan: $399 per month for listings, reviews, campaigns & interactions.
- Premium Plan: Custom quotes only; includes surveys, ticketing, insights & benchmarking.
- Free demo.
Below, we'll discuss the key features of BirdEye, and how they would benefit your business. We'll also share some photos of the actual product to give you a sense of its design and layout.
Key BirdEye features include:
- Online Reviews
- Mobile App
It's critical that you have accurate, consistent business listing data in all major online directories. This is a top factor in Google's search algorithm, and ensures customers can find your contact information online.
You can use BirdEye to quickly create a business profile for each of your locations. The profile includes your name, address & phone number (NAP data), business category & description, photos, and hours of operation.
BirdEye's listings tool scans over 100 websites for each of your locations' information. The tool highlights listings that are incomplete or inaccurate, and allows you to quickly fix any errors.
The main reason that many customers use BirdEye is the generation and management of online reviews. This improves your SEO performance and attracts new customers. A recent study showed that 86% of consumers read reviews for local businesses, and 57% won't use a business with less than a 4-star rating.
BirdEye customers use the platform to generate hundreds of customer reviews. These reviews are posted to websites like Google, Facebook, and ZocDoc, and help potential customers evaluate your business.
The primary method for generating reviews are email & text campaigns that you create during implementation. These campaigns sync with your practice management system or ERP to automatically send messages to customers following appointments or transactions. Customers receive a message that allows them to quickly leave a review on the platform of their choice.
BirdEye can publish your customers' reviews to over 150 platforms including:
- Angies List
- Google My Business
BirdEye monitors hundreds of platforms for reviews of your organization. This includes the reviews that you ask customers to create, and those that you do not. The system alerts you about new reviews, which can be managed in the dashboard described below.
BirdEye aggregates your reviews from all platforms into a centralized dashboard. From this dashboard, your team can reply to reviews in a timely manner.
You can also use BirdEye to share reviews on your website and social media accounts. The platform includes a customizable widget that you can embed on your website to showcase your ratings and reviews. There are several available designs including the real example pictured below.
The Campaigns module in BirdEye allows you to create and send email and text campaigns to groups of customers. These can be review campaigns, feedback surveys, or any type of general marketing campaign.
To get started, you select whether you are creating an automated drip campaign, or a one-time campaign. Next, you define your audience, pick a message template, and then schedule the campaign.
BirdEye has a basic editing tool that you can use to create email and text messages. The editor allows you to dynamically insert fields like business name and phone number. It also includes a tool to visually preview the message while you're building it.
BirdEye's platform includes an inbox for your team to manage two-way conversations with customers. All customer text messages and web chats are pulled into a single conversation thread. BirdEye's Interactions tool comes with several advanced features:
- The ability to send attachments and images
- Message templates to streamline your response to common topics or questions
- Automated review responses
- The ability to assign individual conversations to specific teammates
- An inbox to keep track of unread messages and mark conversations as complete
BirdEye's platform includes a chat widget that you can add to your website. You have the option of programming the tool with automated responses to your most common questions, or having a member of your team manually respond to incoming messages. All customer messages are logged in BirdEye's inbox, which your team would use to respond.
The chat widget is fully customizable. This includes the size of the chat window, colors, welcome message, and your automated messages. BirdEye customers typically set up automated messages to accept appointments, share hours of operation, and respond to emergencies.
To access Surveys, you must purchase BirdEye's Premium Plan. This tool allows you to create and send any type of survey to your customers or patients. It works very similarly to popular survey tools like Survey Monkey & Google Forms, and includes features to make specific questions required & question skip logic.
Popular survey types among BirdEye customers include Net Promoter Score (NPS) surveys, one question surveys specific to a single customer interaction, new customer feedback, as well as internal employee surveys.
Ticketing is also only available with the Premium Plan. This tool allows you to turn incoming reviews into customer support tickets. When a new ticket comes in, you can assign it to a member of your team for follow up. You can also tag by location or type of customer complaint.
You must purchase the Premium Plan to access Insights. This dashboard provides in-depth insight into the performance of each of your locations across a number of categories that are created during setup. This allows you to see customer sentiment for each location's overall experience, team attentiveness, product or service value, and your customers’ most commonly mentioned topics.
Benchmarking is also only available with the Premium Plan. This dashboard allows you to see how your business is performing relative to your top competitors. You can customize the tool to include the same categories as the Insights dashboard.
BirdEye has created insightful reports that leverage the data from your business profile and customer reviews. The reports available in BirdEye are:
- Review reports
- Sentiment reports
- NPS reports
- Traffic reports
- Usage reports
- ROI reports
- Service reports
The review reports allow you to see how your reviews and ratings performance is trending over time. You can view your reviews by source and for specific locations. Your exact settings are customized during onboarding.
Another example of BirdEye reports is the NPS report. This report lets you track how your NPS score is tracking over time. You can click into any data point to see the individual reviews that are included in your score.
BirdEye offers a mobile application that is available for iOS and Android devices. This application has most of the same features that are available in the web application. It is particularly useful for responding to reviews and managing customer conversations on the go.
The app has over 75 reviews in the App Store and an overall rating of 4.4/5.0 stars.
The BirdEye platform includes a number of other features not mentioned above. Other valuable features included in BirdEye are:
- Social media management: BirdEye has a tool that your team can use to create and schedule social media posts.
- BirdEye microsite: BirdEye uses your business information & reviews to create an SEO-optimized microsite that strengthens your online reputation.
BirdEye has built integrations with most of the top ERP, PMS, POS, and CRM systems. Integrations include:
- Curve Dental
- Dentrix Ascend
- Easy Dental
- Open Dental
- Planet DDS (Denticon)
- Revolution EHR
- Service Titan
BirdEye Alternatives & Competitors
Top BirdEye alternatives & competitors include:
Is BirdEye right for you?
BirdEye is a very popular reputation management platform used by over 50,000 businesses to improve their online presence and attract new customers. It's a market leader in terms of the number of tools and features that it offers. Many other platforms do not include business listing management or a fully-featured survey tool, for example.
If you are exploring software tools to help you reach more customers online and better engage existing customers, then BirdEye is an excellent option. It is slightly cheaper than its top competitor, Podium, and offers more features than newer alternatives. We do recommend that you compare BirdEye against industry-specific solutions that exist in your market.
If you're interested, you can schedule a BirdEye demo today.