Best Website Builder Software 2021

WordPress vs. Squarespace

Is WordPress or Squarespace the better solution for you? This in-depth, feature-by-feature breakdown will help you select the best website builder tool to help you create your website with no code and run your ecommerce business.

Individuals and SMBs use website builder platforms to create professional-looking websites without the need for code and even run their ecommerce businesses. In a market saturated with many different website builders, it can be difficult to choose the best one for you and your small business.

We’ve written this guide to help you understand the most important differences between WordPress and Squarespace. Below, we discuss the key differences between each solution – including pricing, features, and the types of website creators each platform is best suited for.

All of our recommendations are based upon extensive research, discussions with website creators, and dozens of hours spent hand-testing the leading website builder software platforms. The details of our research process can be found on our website builder category page.

Comparison Summary

WordPress and Squarespace are two well-known website builder solutions. We rated Squarespace 90 out of 100 and WordPress 85 out of 100, respectively.

Squarespace was rated higher than WordPress because it is more feature-rich and easier to use for most small businesses. WordPress was rated lower because it is one of the least user-friendly platforms available, and you would need to download several plugins to optimize WordPress’s functionality.

When it comes to pricing, WordPress and Squarespace are comparable to one another. WordPress offers cheaper website plans, while Squarespace offers slightly cheaper ecommerce plans. When considering both platform’s features, excluding extensions or plugins, we’ve determined that Squarespace’s pricing is reasonable, whereas WordPress is relatively more expensive.

Both platforms include standard website builder features – including a drag & drop website builder, a WYSIWYG blog editor, ecommerce tools, SEO optimizations, and traffic and sales analytics.

Compared to WordPress, Squarespace is easier to use, and better for those who prioritize the visual design of their website. In contrast, WordPress is better for those who want more control over their website, and know the right WordPress plugins to install.

Here’s a few key differences between the solutions to determine which is best for you:

You'll prefer WordPress if:

  • You have more experience building websites
  • You want stronger SEO optimizations – including editing your page titles and descriptions
  • You want to customize your platform through the installment of plugins

Try WordPress Today

You'll prefer Squarespace if:

  • The visual design of your website is highly important to you
  • You prefer a more user-friendly platform
  • You want email marketing tools – including email newsletters, promotional emails, and sign-up confirmations

Try Squarespace Today

Table of Contents

WordPress & Squarespace Price Comparison

Overall, WordPress and Squarespace are comparable in terms of price. However, WordPress offers a free plan and a cheaper personal plan, while Squarespace offers cheaper ecommerce plans. WordPress’s most popular website plan costs $14 per month and only offers one ecommerce plan that costs $59 per month. Most Squarespace customers pay for its $26 website plan and the platform offers ecommerce plans priced at $35 and $54 per month.

WordPress Pricing Details

WordPress’s pricing ranges from $7 to $59 per month. It offers both website and ecommerce plans. You can also save ~40% if you pay for the annual subscription upfront.

Plan TypePricing
Personal$7 per month
Premium$14 per month
Business$33 per month
Ecommerce$59 per month

Squarespace Pricing Details

Squarespace’s pricing ranges from $16 to $54 per month. It offers website and ecommerce plans at different pricing. You can also save 30% by purchasing an annual plan upfront. Here’s an overview of Squarespace’s pricing plans:

Plan TypePlan & Pricing
  • Personal: $16 per month
  • Business: $26 per month
  • Basic Commerce: $35 per month
  • Advanced Commerce: $54 per month

WordPress & Squarespace Feature Comparison

For a full analysis of each solution’s features, read our WordPress review and Squarespace review.

SEO ToolsYesNo
Automatic Tax CalculationsYesNo
Email MarketingNoYes
Abandoned Cart RecoveryNoYes
Automatic Shipping Rate CalculationsNoYes
Visitor Engagement AnalyticsNoYes
Drag & Drop Website BuilderYesYes
WYSIWYG Blog EditorYesYes
Mobile AppYesYes
Displaying Most Recent Posts on the HomepageYesYes
Plugins/ Extensions/ ApplicationsYesYes
Contact FormsYesYes
Traffic AnalyticsYesYes
Sales AnalyticsYesYes
Social Media MarketingNoNo

WordPress & Squarespace Top Feature Comparison

Below we provide our in-depth analysis of five key features that are included in WordPress and Squarespace – the website builder, WYSIWYG blog editor, ecommerce tools, marketing tools, and analytics. Overall, WordPress and Squarespace both offer effective features, but Squarespace is more user-friendly.

Website Builder

WordPress and Squarespace include drag & drop website builders that let you design your website. Overall, WordPress’s website builder is more advanced, but Squarespace’s is better for visual design and is more user-friendly.

WordPress Website Builder

WordPress lets you build your website from scratch, or based on a template. You can upload 50 different types of multimedia including images, buttons, and social links, to a search bar, navigation panel, and polls. An advantage that WordPress has over Squarespace is that WordPress lets you view the sections of a website page in a list format. This helps you view the structure of your website and access certain sections without having to scroll too much.

Squarespace Website Builder

Squarespace’s website builder lets you upload 25 different types of multimedia into your pages including images, videos, forms, buttons, and a search bar. A disadvantage of Squarespace’s website builder is that it does not let you build your website from scratch – you have to base your website design on one of its templates. However, Squarespace templates are more design-forward and better for showcasing visual work than WordPress’s in-platform builder.

WYSIWYG Blog Editor

WordPress and Squarespace offer WYSIWYG blog editors, which let you edit your content as it will appear when published. Overall, this feature is superior in Squarespace because it is more intuitive to use and lets you optimize your blog posts for SEO.

Squarespace Blog
WordPress Blog Editor

Both platforms let you upload the same types of multimedia you can upload onto your website pages into your blog posts. You can also tag your blog posts in both platforms, which help readers find specific content on your website, and search engines better understand what your content is about. An advantage Squarespace has over WordPress is that Squarespace lets you customize each blog post’s URL slug, title, and description.

Ecommerce Tools

You can use WordPress and Squarespace to run an ecommerce business. They both offer tools that help manage your inventory, orders, and calculate tax and shipping rates. Overall, Squarespace’s ecommerce features can support small to medium sized businesses. To take full advantage of WordPress’s ecommerce capabilities, you would need to install plugins like Woocommerce.

Advantages of Squarespace for ecommerce include:

  • An in-platform abandoned cart recovery feature
  • The ability to write SEO optimized product titles and descriptions
  • Automatic shipping rates for FedEx, UPS, and USPS
  • 0% transaction fees if you choose an ecommerce plan

Marketing Tools

Both WordPress and Squarespace offer tools that let you market your website once it’s been published. Overall, WordPress offers slightly superior SEO optimization tools and Squarespace offers superior email marketing tools.

WordPress SEO

Unlike Squarespace, WordPress lets you customize the page titles for different sections of your website – including your front page, blog posts, and other pages. After you’ve made your changes, you can preview how your SEO optimizations will appear on Google, Facebook, and Twitter. You can also edit your pages’ meta descriptions.

Squarespace Email

Squarespace lets you write email blasts, and send emails that are triggered automatically by certain events. You can customize email newsletters, promotional emails, sign-up confirmations, and abandoned cart emails. Squarespace also lets you create your emails from scratch or use one of their templates.


WordPress and Squarespace both include tools that let you observe how your website and ecommerce business are performing in terms of traffic, and sales. Overall, we found these features to be slightly more superior in WordPress.


Both WordPress and Squarespace let you monitor how many views and visitors your website has received, and where geographically your visits are coming from. However, WordPress also shows you which pages get the most clicks, most popular search terms, and your referers.

WordPress Traffic
Squarespace Traffic


If you run an ecommerce business through WordPress or Squarespace, both offer dashboards that display your sales information. Both display graphical representations of your total revenue, number of orders, and average order value, as well as their percent changes between days, weeks, and months. However, WordPress also lets you view trends for the number of products that have been purchased, coupons used, refunds given, shipping charged, and tax charged.

WordPress Sales
Squarespace Traffic

Bottom Line

Overall, Squarespace is easier to use and better for those who prioritize the visual design of their website. We also find Squarespace’s ecommerce features sufficient and not too intimidating for new ecommerce business owners.

In contrast, WordPress is better for those who want more control over their website, and know the right WordPress plugins to install. It is better for experienced website creators.

If you’re interested, visit WordPress or Squarespace today to get started.

Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software

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