Best Website Builder Software 2021

Squarespace Competitors & Alternatives

Are you considering using Squarespace to build your website and run your ecommerce business? Before choosing a software, it’s important to learn about other website builder software platforms for small businesses. The top five alternatives are listed below, along with valuable insights about their features, pricing, and usability.

The information in this article is based on our research, interviews with customers, as well as dozens of hours hand-testing each solution. The details of our review process and research methodology can be found in the Why You Should Trust Us section on our website builder category page.

Squarespace is a popular website builder with over one million paying customers. The platform is intuitive and one of the best in terms of website design. We recommend Squarespace for beginner and more experienced website creators who place an emphasis on website design. Squarespace’s ecommerce features are also sufficient and not too intimidating for newer ecommerce business owners.


There are five website builder solutions that are worth considering before you purchase Squarespace. They differentiate based on feature quality, feature-richness, and ultimately the website creator type each is best suited for. Understanding these differences will determine how well a platform will integrate with your business.

  • Wix is more user-friendly, robust, and offers one of the most flexible website builders for design
  • Weebly is strong, but is best for building simple websites
  • WordPress is slightly more expensive, but is better able at building an advanced website through the installment of plugins
  • Webflow is more expensive and less user-friendly, but is the best for designing a professional, complex website
  • GoDaddy is a basic website builder with high quality in-platform digital marketing features

Here’s a breakdown of our review criteria. We rate each piece of software based on its features, usability, pricing, and customer support availability. Here is how Squarespace and it’s competitors rank in each category.

Software CompanyAnalyst RatingFeaturesUsabilityPricingCustomer Support
Wix929109.58
Squarespace909999
Weebly898.51098.5
WordPress868.5898
Webflow86888.59
GoDaddy8388.58.59

In this article, we’ll provide an overview of Squarespace as a platform. Afterwards, we’ll compare and contrast Squarespace against its top competitors. If you’d like a full description of Squarespace, check out our in-depth Squarespace review.

Table of Contents

Squarespace Top Features

Squarespace offers most of the key features needed to build professional, no-code websites and run smaller ecommerce businesses. This includes a drag & drop website builder, a WYSIWYG blog editor, ecommerce tools, marketing tools, and various performance analytics. Below, we describe the top eight most important features in Squarespace.

Squarespace FeatureDescription
Drag & Drop Website BuilderSquarespace offers a drag & drop builder that lets you build your website based on a template from Squarespace’s library. You can also add over 25 site elements in these sections – including images, videos, forms, buttons, and a search bar.
WYSIWYG Blog EditorA WYSIWYG blog editor lets you edit your content as it will appear when published. Squarespace lets you optimize your posts for SEO including editing their URL slugs, titles, and descriptions. You can also tag your posts so readers can find related content and search engines understand your content.
Ecommerce ToolsSquarespace includes ecommerce tools that help you manage your inventory, orders, and calculate your tax and shipping rates. Advantages of Squarespace’s ecommerce tools include an in-platform abandoned cart recovery tool, automatic shipping rates, and 0% processing fees for credit and debit card payments if you are on any commerce plan.
Email MarketingSquarespace lets you create email blasts and automated trigger emails. This includes email newsletters, promotional emails, sign-up confirmations, and abandoned cart emails. Squarespace also lets you create these from scratch or use one of their email templates.
Squarespace ExtensionsSquarespace offers extensions that you can use to enhance the functionality of your website. Squarespace offers extensions for SEO, analytics, and ecommerce.
Traffic AnalyticsSquarespace offers a dashboard that displays data about how your website is performing in terms of traffic. You can view your website visits, unique visitors, and page views. Squarespace also displays the percentage change in these numbers per day, week, month, and year.
Sales AnalyticsIf you run an ecommerce business through Squarespace, you can view your sales data through a dashboard. Squarespace lets you view your total revenue, orders, conversion rate, average order value, and revenue per visit. Squarespace also shows you the percentage change of these numbers over days, weeks, months, and years.
Visitor EngagementsSquarespace also offers dashboards for different forms of visitor engagement. This includes an activity log, and information about your form & button conversions, popular content, and site search keywords.
MobileSquarespace offers a mobile app that lets you manage and edit your website. You can also view your traffic and sales information, form submissions, button clicks, and abandoned carts.

Squarespace Competitor Overview: Features

The chart below shows you the main features found in website builder software, and the solutions offered by each solution. We recommend paying attention to the kinds of ecommerce and marketing tools each platform includes because this is where solutions differ the most from one another.

Squarespace feature comparison chart vs. competitors

Squarespace Competitor Overview: Pricing

Considering Squarespace’s functionality, the platform is reasonably priced. Its pricing is most similar to Wix, and while not as feature-rich, is an effective, robust platform. Unlike alternatives like WordPress, Squarespace can also function without the need to purchase extensions for an additional cost..

Squarespace’s website plan pricing starts at $16 per month. Its most popular website plan is $26 per month. Its cheapest ecommerce plan costs $35 per month.

Website Builder SoftwareWebsite Plan PricingEcommerce Plan Pricing
Wix
  • Combo: $14 per month
  • Unlimited: $18 per month
  • Pro: $23 per month
  • VIP: $39 per month
  • Business Basic: $23 per month
  • Business Unlimited: $27 per month
  • Business VIP: $49 per month
Squarespace
  • Personal: $16 per month
  • Business: $26 per month
  • Basic Commerce: $35 per month
  • Advanced Commerce: $54 per month
Weebly
  • Free: $0 per month
  • Personal: $9 per month
  • Professional: $16 per month
Performance: $29 per month
WordPress
  • Personal: $7 per month
  • Premium: $14 per month
  • Business: $33 per month
Ecommerce: $59 per month
Webflow
  • Basic: $15 per month
  • CMS: $20 per month
  • Business: $45 per month
  • Enterprise: Contact Webflow
  • Standard: $42 per month
  • Plus: $84 per month
  • Advanced: $235 per month
GoDaddy
  • Basic: $14.99 per month
  • Standard: $19.99 per month
  • Premium: $24.99 per month
Ecommerce: $29.99 per month

Top Squarespace Competitors

Squarespace is more well-rounded and advanced than basic solutions like Weebly and GoDaddy. Its top competitor is Wix, which is more feature-rich and user-friendly. Overall, Squarespace’s platform is intuitive enough for beginner website creators and ecommerce business owners, but robust enough for intermediate users.

The top Squarespace competitors are:

  • Wix
  • Weebly
  • WordPress
  • Webflow
  • GoDaddy

1: Wix

Wix is one of the best website builders for small businesses. It is the only solution that we ranked above Squarespace. This is because Wix is slightly more user-friendly and more feature-rich. Overall, Wix is better for beginner website creators and ecommerce business owners, and Squarespace is better for those who prioritize the visual design of their website.

Read a direct comparison in our Squarespace vs. Wix article.

You'll prefer Squarespace if:

  • You prioritize the visual aesthetic of your website and prefer to use templates
  • You want higher quality traffic and sales analytics
  • You want a mobile app that lets you edit your website
You'll prefer Wix if:

  • You want to build your website from scratch, not with a template
  • You want a solution that is friendly for first-time website builders
  • You want stronger SEO tools – including sitemaps, site verification, and a URL redirect manager
Wix

Wix

Free Trial
Rating: 92
Starting Price: $14 per month

Wix is a website builder with over 200 million users. Its main features include highly customizable website builder, a WYSIWYG blog editor, ecommerce tools, SEO tools, and analytics dashboards. Overall, Wix is design-friendly and can support beginner website builders.

Pros:
  • Wix is user-friendly and accessible for beginner website builders
  • Wix combines ecommerce functionality with an approachable platform for non-technical ecommerce operators
  • Wix lets you customize your blog posts for SEO – including editing a post’s title, description, and URL slug
Cons:
  • Wix’s mobile app does not let you create or edit your website
  • Wix does not offers apps for malware protection, data backup, or UX & UI design
  • Wix’s ecommerce features are not easily scalable for larger online businesses

2: Weebly

Weebly is one of the most user-friendly website builder solutions available for small businesses. Weebly is more affordable than Squarespace and, as a basic platform, is well-rounded in terms of features.

We recommend Weebly over Squarespace for new website creators and ecommerce store owners who only need to build simple website pages.

You'll prefer Squarespace if:

  • You want a more advanced platform that specializes in website design
  • You want higher quality email marketing tools – including email newsletters, and promotional emails
  • You want dashboards that display visitor engagement – including activity logs, and site search keywords
You'll prefer Weebly if:

  • You want a more affordable website builder platform
  • You want to build more basic, yet effective websites
  • You want ecommerce features like automatic tax calculations
Weebly
Rating: 89
Starting Price: Free

Weebly is a website builder solution that supports over 50 million websites. It offers an easy to use website builder, a WYSIWYG blog editor, ecommerce tools, email marketing tools, and analytics dashboards. Weebly is one of the most user-friendly solutions available in the market and best for beginner website creators and ecommerce store owners.

Pros:
  • Weebly is one of the easiest website builders to use
  • Weebly offers a robust free plan that lets you create an effective website and run a small ecommerce business
  • Weebly offers a mobile app that lets you edit your website’s pages and manage your ecommerce store
  • Weebly offers dashboards that display your traffic and sales information graphically
Cons:
  • Weebly only offers advanced ecommerce features like automatic shipping rates for different carriers if you upgrade to its $72 per month plan
  • Weebly does not offer key SEO tools – including sitemaps and web page indexing
  • Weebly does not let you display your most recent blog posts on your homepage

3: WordPress

WordPress is a very popular website builder platform. Compared to Squarespace, WordPress has a steeper learning curve and is not as feature-rich. However, WordPress does give you more control over your website’s functionality through the use of plugins. WordPress’s plugin library is much more extensive than Squarespace’s.

Read a direct comparison in our Squarespace vs. WordPress article.

You'll prefer Squarespace if:

  • The visual design of your website is highly important to you
  • You prefer a more user-friendly platform
  • You want email marketing tools – including email newsletters, promotional emails, and sign-up confirmations
You'll prefer WordPress if:

  • You have more experience building websites
  • You want more SEO control – including editing your page titles and descriptions
  • You want to customize your platform through the use of plugins
WordPress
Rating: 85
Starting Price: $7 per month

WordPress is a website builder that supports over 75 million websites. Its main features include a robust website builder, a WYSIWYG blog editor, ecommerce tools, an extensive library of plugins, SEO tools, and several analytics dashboard. Overall, while not the most user-friendly, WordPress gives you more control over your website's design and functionality than other solutions.

Pros:
  • WordPress has a robust website builder that lets you add over 50 kinds of site elements to your pages
  • WordPress offers one of the most extensive plugin libraries
  • WordPress includes a dashboard that lets you monitor paid ads performance
Cons:
  • WordPress is one of the least user-friendly website builders for non-technical individuals
  • WordPress does not offer automatic shipping calculations for ecommerce store owners
  • WordPress does not let you manage your ecommerce store through a mobile application
  • WordPress does not come with an in-platform abandoned cart recovery feature

4: Webflow

Webflow is an advanced website building platform that offers one of the best builders for design. It gives you the most control over your website’s aesthetic and is the best in term web page customizability.

However, Squarespace’s platform is easier to use and more robust in terms of features. Squarespace is also better for those who want to build professionally designed websites with the help of a template.

You'll prefer Squarespace if:

  • You want a WYSIWYG blog editor
  • You want ecommerce features like automatic shipping rates and an in-platform abandoned cart recovery tool
  • You want in-platform email marketing tools – including email newsletters, promotional emails, and sign-up confirmations
You'll prefer Webflow if:

  • You want an advanced website builder with Photoshop level customizability – including editing borders, padding, and adding drop shadows
  • You want in-platform SEO tools – including sitemaps, and web page indexing
  • You want automatic tax calculations
Webflow
Rating: 84
Starting Price: $15 per month

Webflow is a website building platform with over 200,000 users. It offers feature including the most customizable website builder, a blog editor, ecommerce functionality, and SEO tools. It is best for designers and experienced users who want the most creative control over their website's design.

Pros:
  • Webflow offers the most advanced and customizable website builder in terms of website design
  • Websites built with Webflow are well-optimized for SEO – the platform provides SEO tools such as a sitemap, web page indexing, and customizable page titles, URLs and descriptions
  • Webflow offers a wide range of high quality customer support channels including robust help articles and video tutorials
  • Webflow offers a free plan that lets you build a simple website
Cons:
  • Webflow has a steep learning curve – it would be helpful to have familiarity with HTML & CSS concepts before you start designing your website
  • Webflow does not offer a WYSIWYG blog editor
  • Webflow’s traffic dashboard is basic – it only displays the total views and unique visitors that your website has received
  • Most of Webflow’s templates are not free
  • Webflow can get expensive if you have a large team managing your website

5: GoDaddy

GoDaddy is a basic website builder platform that includes a wide range of in-platform digital marketing tools. Its platform is best for building basic websites and simple web pages. Overall, while slightly more expensive than GoDaddy, Squarespace is a better platform for website building because it is more feature-rich and better for website design.

You'll prefer Squarespace if:

  • You want a drag & drop website builder
  • You highly value your website’s design and prefer to design with templates
  • You want a WYSIWYG blog editor
You'll prefer GoDaddy if:

  • You want a basic platform to build simple website pages
  • You want higher quality SEO and social media marketing tools
  • You want higher quality customer support
GoDaddy
Rating: 83
Starting Price: $9.99 per month

GoDaddy is a website building software with over 20 million users. Its main features include a website builder, a WYSIWYG blog editor, ecommerce functionality, SEO tools, social media tools, email marketing, and analytics reports. Overall, GoDaddy is one of the more user-friendly solutions available and offers better digital marketing tools than those found in other solutions.

Pros:
  • GoDaddy offers high-quality social media and email marketing features
  • GoDaddy offers an in-platform SEO keyword research tool
  • GoDaddy offers analytics reports for your sales and customer data
Cons:
  • GoDaddy’s website builder is not the most intuitive and is not drag & drop
  • GoDaddy does not offer extensions or plugins that expand the functionality of its platform
  • GoDaddy’s blog feature is far more basic than what’s offered by alternatives
  • GoDaddy’s traffic dashboard is incredibly basic – it only displays how many visits your website has received

Bottom Line

Squarespace is a highly-rated website builder that is best for those who need a user-friendly platform that is also specialized for website design. Overall, Squarespace’s features are intuitive enough for beginner website creators and ecommerce business owners, but rich enough for more intermediate users.

Here’s a quick recap of who we recommend each website-builder software for:

  • If you’re looking for platform that is user-friendly, robust, and need a very flexible website builder for design, then we recommend Wix
  • If you’re beginning your website building journey and want to create basic, but effective website pages, then we recommend looking into Weebly
  • If you’re an intermediate website creator that wants full control over the customization of your website’s functionality through plugins, then we recommend looking into WordPress
  • If you’re an experienced website creator, and need an advanced builder that lets you edit your website pages with Photoshop level customizability, then we recommend looking into Webflow
  • If you need a basic website builder platform and want powerful in-platform digital marketing tools, then we recommend looking into GoDaddy
Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software

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