Best Website Builder Software 2021

WordPress Competitors & Alternatives

Are you considering using WordPress to build your website and run your ecommerce business? Before choosing a software, it’s important to learn about other website builder software platforms for small businesses. The top five alternatives are listed below, along with valuable insights about their features, pricing, and usability.

The information in this article is based on our research, interviews with customers, as well as dozens of hours hand-testing each solution. The details of our review process and research methodology can be found in the Why You Should Trust Us section on our website builder category page.

WordPress is one of the most well-known website builder solutions that hosts over 75 million websites. The platform is advanced and one of the most customizable through the use of plugins. We recommend WordPress for intermediate website creators and ecommerce store owners who know the best plugins to download for their website.


There are five website builder solutions that are worth considering before you purchase WordPress. They differentiate based on feature quality, feature-richness, and ultimately the website creator type each is best suited for. Understanding these differences will determine how well a platform will integrate with your business.

  • Wix is more user-friendly, robust, and offers one of the most flexible website builders for design
  • Squarespace is a powerful website builder that is intuitive and great for displaying visual work
  • Weebly is strong, but is best for building simple websites
  • Webflow is more expensive and less user-friendly, but is the best for designing a professional, complex website
  • GoDaddy is a basic website builder with high quality in-platform digital marketing features

Here’s a breakdown of our review criteria. We rate each piece of software based on their features, usability, pricing, and customer support availability. Here is how WordPress' competitors rank in each category.

Software CompanyAnalyst RatingFeaturesUsabilityPricingCustomer Support
WordPress868.5898
Wix929109.58
Squarespace909999
Weebly898.51098.5
Webflow86888.59
GoDaddy8388.58.59

In this article, we’ll provide an overview of WordPress as a platform. Afterwards, we’ll compare and contrast WordPress against its top competitors. If you’d like a full description of WordPress, check out our in-depth WordPress review.

Table of Contents

WordPress Top Features

WordPress offers most of the key features needed to build professional, no-code websites and run smaller ecommerce businesses. This includes a drag & drop website builder, a WYSIWYG blog editor, ecommerce tools, marketing tools, and various performance analytics. Below, we describe the top eight most important features in WordPress.

WordPress FeatureDescription
Drag & Drop Website BuilderWordPress offers one of the most flexible drag & drop builders available. With it you can add over 50 types of site elements – including images, text, videos, buttons, social media icons, custom code, and forms. Unlike other solutions, WordPress lets you view your website and its sections in a "list" format. This helps you view the structure of your website and access certain sections without having to scroll all the way down.
WYSIWYG Blog EditorA WYSIWYG blog editor lets you edit your content as it will appear when published. WordPress lets you add the same multimedia elements that you can add to your website pages into your blog posts – including images, video, code, and files. WordPress also lets you tag your posts, which helps readers find related content and search engines understand what your content is about.
Ecommerce ToolsWordPress offers ecommerce tools that can let you manage your inventory, orders, and calculate your tax and shipping rates. We recommend taking full advantage of WordPress’s plugin Woocommerce for your ecommerce needs.
SEO OptimizationWordPress lets you customize the page titles for different sections of your website including your front page and posts. Afterwards, you can preview these changes on Google, Facebook, and Twitter. WordPress also lets you edit your front page’s meta description.
WordPress PluginsWordPress offers the most extensive library for plugins. It offers plugins for SEO, analytics, ecommerce, malware, data backup, and UX & UI design. To fully optimize
Traffic AnalyticsWordPress offers a dashboard that displays information about how your website is performing in terms of traffic. You can see how many visitors, and views, your website receives and those who refer, and link to your website. WordPress also shows you your most popular search terms, and which pages get the most clicks.
Sales AnalyticsWhen you run an ecommerce business through WordPress, WordPress will provide a dashboard that displays your sales information. With it, you can see your total sales, total orders, and average order value. You can also view trends for the number of products purchased, coupons used, refunds given, shipping charged, and tax charged.
MobileWordPress offers a mobile app that you can use to manage and edit your website. You can also manage your website’s traffic statistics, media used in pages and posts, and comments.

WordPress Competitor Overview: Features

The chart below shows you the main features found in website builder software, and the solutions offered by each solution. We recommend paying attention to the kinds of ecommerce, and marketing tools each platform includes because this is where solutions differ the most from one another.

WordPress feature comparison chart vs. competitors

WordPress Competitor Overview: Pricing

Considering WordPress’ functionality, WordPress is expensive. This is because WordPress’ own platform without plugins is not as feature-rich as some of its competitors like Wix and Squarespace.

WordPress' website plan pricing starts at $7 per month, and its most expensive website plan costs $33 per month. Its most popular website plan, its Premium plan, costs $14 per month. WordPress’ only ecommerce plan costs $59 per month.

Website Builder SoftwareWebsite Plan PricingEcommerce Plan Pricing
WordPress
  • Personal: $7 per month
  • Premium: $14 per month
  • Business: $33 per month
Ecommerce: $59 per month
Wix
  • Combo: $14 per month
  • Unlimited: $18 per month
  • Pro: $23 per month
  • VIP: $39 per month
  • Business Basic: $23 per month
  • Business Unlimited: $27 per month
  • Business VIP: $49 per month
Squarespace
  • Personal: $16 per month
  • Business: $26 per month
  • Basic Commerce: $35 per month
  • Advanced Commerce: $54 per month
Weebly
  • Free: $0 per month
  • Personal: $9 per month
  • Professional: $16 per month
Performance: $29 per month
Webflow
  • Basic: $15 per month
  • CMS: $20 per month
  • Business: $45 per month
  • Enterprise: Contact Webflow
  • Standard: $42 per month
  • Plus: $84 per month
  • Advanced: $235 per month
GoDaddy
  • Basic: $14.99 per month
  • Standard: $19.99 per month
  • Premium: $24.99 per month
Ecommerce: $29.99 per month

Top WordPress Competitors

WordPress is more advanced than basic solutions like GoDaddy, but is less robust and user-friendly than platforms like Wix and Squarespace. Overall, WordPress can be intimidating for beginner website creators and ecommerce business owners.

The top WordPress competitors are:

  • Wix
  • Squarespace
  • Weebly
  • Webflow
  • GoDaddy

1: Wix

Wix is one of the best website builders available for small businesses. Compared to WordPress, Wix is much more affordable, user-friendly, robust in native features, and much better suited for beginner website creators and ecommerce business owners. If you prioritize only using one platform for all of your website and ecommerce needs, then we recommend looking into Wix.

Read a direct comparison in our WordPress vs. Wix article.

You'll prefer WordPress if:

  • You have more experience building websites
  • You want higher quality traffic and sales analytics
  • You want to customize your platform through the use of plugins
You'll prefer Wix if:

  • You want greater design flexibility – i.e. you don’t want your site elements restricted to a grid layout
  • You want a solution that is friendly for first-time website builders
  • You want stronger native SEO tools – including sitemaps, site verification, and a URL redirect manager
Wix

Wix

Free Trial
Rating: 92
Starting Price: $14 per month

Wix is a website builder with over 200 million users. Its main features include highly customizable website builder, a WYSIWYG blog editor, ecommerce tools, SEO tools, and analytics dashboards. Overall, Wix is design-friendly and can support beginner website builders.

Pros:
  • Wix is user-friendly and accessible for beginner website builders
  • Wix combines ecommerce functionality with an approachable platform for non-technical ecommerce operators
  • Wix lets you customize your blog posts for SEO – including editing a post’s title, description, and URL slug
Cons:
  • Wix’s mobile app does not let you create or edit your website
  • Wix does not offers apps for malware protection, data backup, or UX & UI design
  • Wix’s ecommerce features are not easily scalable for larger online businesses

2: Squarespace

Squarespace is a popular website builder that cusotmers use to build high-quality, design-forward websites. Unlike WordPress, Squarespace is more intuitive for beginner website creators and ecommerce business owners. Its platform is also better for those who want to design modern websites, but do not need the level of customizability WordPress offers through plugins.

Read a direct comparison in our WordPress vs. Squarespace article.

You'll prefer WordPress if:

  • You have more experience building websites
  • You want stronger SEO optimizations – including editing your page titles and descriptions
  • You want to customize your platform through the use of plugins
You'll prefer Squarespace if:

  • The visual design of your website is highly important to you
  • You prefer a more user-friendly platform
  • You want email marketing tools – including email newsletters, promotional emails, and sign-up confirmations
Squarespace
Rating: 90
Starting Price: $16 per month

Squarespace is a website builder with one million paying customers. Its main features are highly customizable website builder, a WYSIWYG blog editor, ecommerce features, SEO customizations, email marketing, and traffic, sales, and engagement dashboards. Overall, Squarespace is the best solution for design-forward websites and displaying visual work.

Pros:
  • Squarespace is one of the best solutions for building a design-forward website
  • Squarespace’s mobile app lets you edit your website’s pages
  • Squarespace lets you customize your blogs for SEO – including editing a post’s URL slug, description, and title
  • Squarespace includes a visitor engagement dashboard that highlights how a visitor behaves on your website
Cons:
  • Squarespace’s website builder limits your overall design to the template you choose
  • Squarespace’s website builder does not let you edit specifically for desktop or mobile
  • Squarespace does not offer extensions for malware protection, data backup, and UX & UI design

3: Weebly

Weebly is one of the most user-friendly website builder platforms available in the market. It is much cheaper than WordPress and is very well-rounded for a basic platform. Overall, Weebly is best for those who are beginning their website building and ecommerce business journey, and only need to build simple website pages.

You'll prefer WordPress if:

  • You want to customize your website’s functionality through the use of plugins
  • You want SEO optimization tools – including customizing page titles and editing your front page’s metadata
  • You want higher quality traffic and sales analytics – i.e. more data points.
You'll prefer Weebly if:

  • You want a more affordable website builder solution
  • You want to build more basic, yet effective websites
  • You want an in-platform email marketing tool
Weebly
Rating: 89
Starting Price: Free

Weebly is a website builder solution that supports over 50 million websites. It offers an easy to use website builder, a WYSIWYG blog editor, ecommerce tools, email marketing tools, and analytics dashboards. Weebly is one of the most user-friendly solutions available in the market and best for beginner website creators and ecommerce store owners.

Pros:
  • Weebly is one of the easiest website builders to use
  • Weebly offers a robust free plan that lets you create an effective website and run a small ecommerce business
  • Weebly offers a mobile app that lets you edit your website’s pages and manage your ecommerce store
  • Weebly offers dashboards that display your traffic and sales information graphically
Cons:
  • Weebly only offers advanced ecommerce features like automatic shipping rates for different carriers if you upgrade to its $72 per month plan
  • Weebly does not offer key SEO tools – including sitemaps and web page indexing
  • Weebly does not let you display your most recent blog posts on your homepage

4: Webflow

Webflow is an advanced website building platform that gives you the most control over your website’s aesthetic. Webflow offers a superior website builder in terms of web page customizability. However, WordPress’s platform is more intuitive and better for certain functions like blogging and ecommerce.

Read a direct comparison in our WordPress vs. Webflow article.

You'll prefer WordPress if:

  • You want a WYSIWYG blog editor that lets you upload the same elements you can include in your web pages in your blog posts
  • You want higher quality ecommerce tools – including filters to organize your inventory and orders
  • You want to customize your platform using plugins
You'll prefer Webflow if:

  • You want an advanced website builder with Photoshop level customizability – including editing borders, padding, and adding drop shadows
  • You want higher quality SEO tools – including sitemaps, and web page indexing
  • You want a single platform that includes all necessary website features, without the need to download and install multiple plugins
Webflow
Rating: 84
Starting Price: $15 per month

Webflow is a website building platform with over 200,000 users. It offers feature including the most customizable website builder, a blog editor, ecommerce functionality, and SEO tools. It is best for designers and experienced users who want the most creative control over their website's design.

Pros:
  • Webflow offers the most advanced and customizable website builder in terms of website design
  • Websites built with Webflow are well-optimized for SEO – the platform provides SEO tools such as a sitemap, web page indexing, and customizable page titles, URLs and descriptions
  • Webflow offers a wide range of high quality customer support channels including robust help articles and video tutorials
  • Webflow offers a free plan that lets you build a simple website
Cons:
  • Webflow has a steep learning curve – it would be helpful to have familiarity with HTML & CSS concepts before you start designing your website
  • Webflow does not offer a WYSIWYG blog editor
  • Webflow’s traffic dashboard is basic – it only displays the total views and unique visitors that your website has received
  • Most of Webflow’s templates are not free
  • Webflow can get expensive if you have a large team managing your website

5: GoDaddy

GoDaddy is a basic website builder solution that includes high quality in-platform digital marketing tools. GoDaddy’s platform is best for building basic websites. WordPress is better for more experienced website creators who have a better sense of how they want their website to look and operate.

You'll prefer WordPress if:

  • You want a more advanced website builder that lets you build more complex websites
  • You want a WYSIWYG blog editor
  • You want to enhance your website’s functionality through the installment of plugins
You'll prefer GoDaddy if:

  • You want a basic platform to build simple website pages
  • You want higher quality SEO, social media, and email marketing tools
  • You want higher quality customer support
GoDaddy
Rating: 83
Starting Price: $9.99 per month

GoDaddy is a website building software with over 20 million users. Its main features include a website builder, a WYSIWYG blog editor, ecommerce functionality, SEO tools, social media tools, email marketing, and analytics reports. Overall, GoDaddy is one of the more user-friendly solutions available and offers better digital marketing tools than those found in other solutions.

Pros:
  • GoDaddy offers high-quality social media and email marketing features
  • GoDaddy offers an in-platform SEO keyword research tool
  • GoDaddy offers analytics reports for your sales and customer data
Cons:
  • GoDaddy’s website builder is not the most intuitive and is not drag & drop
  • GoDaddy does not offer extensions or plugins that expand the functionality of its platform
  • GoDaddy’s blog feature is far more basic than what’s offered by alternatives
  • GoDaddy’s traffic dashboard is incredibly basic – it only displays how many visits your website has received

Bottom Line

WordPress is a website builder that is best for intermediate website creators. Its features are effective, and is one of the more advanced platforms available. It is also one of the least user-friendly. We recommend WordPress to those who want the most control over their website’s functionality and are willing to take the time to research the best plugins for their website.

Here’s a quick recap of who we recommend each website-builder software for:

  • If you’re looking for platform that is user-friendly, robust, and need a very flexible website builder for design, then we recommend Wix
  • If you’re looking for a platform that is great for displaying visual work and prefer to use templates when design your website, then we recommend Squarespace
  • If you’re beginning your website building journey and want to create basic, but effective website pages, then we recommend looking into Weebly
  • If you’re an experienced website creator, and need an advanced builder that lets you edit your website pages with Photoshop level customizability, then we recommend looking into Webflow
  • If you need a basic website builder platform and want powerful in-platform digital marketing tools, then we recommend looking into GoDaddy
Amy Yang

Amy Yang is a Junior Research Analyst at SoftwarePundit, where she conducts in-depth analyses on software markets and products. Amy has expertise in content production and managing digital and social platforms. She has a Bachelor of Science in Communication & Media, and a Minor in Web Programming and Applications from NYU. You can connect with Amy on LinkedIn.

Amy is an expert in several software categories including:

  • Course creation software
  • Electronic signature software
  • Social media software
  • Website builder software

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