Kajabi Competitors & Alternatives
Kajabi is one of the most popular, and advanced course creation solutions in the market. It is robust, highly customizable, and best for experienced course creators. However, it belongs in a competitive market. Therefore, we recommend comparing Kajabi against its top competitors before purchasing.
There are seven course creation solutions worth considering. They primarily differentiate based upon their feature-richness, the level of control they give you over your course and website designs, and the marketing tools offered. As you can see below, Kajabi is an advanced solution that is also one of the most expensive.
Below, we provide detailed insight into Kajabi’s features and pricing, and compare those factors against its top competitors. To gain a better understanding of Kajabi and its capabilities, you can read our in-depth Kajabi review. You can also read more of our course creation software comparisons.
All of the information in this guide is based upon research, discussions with course creators, and dozens of hours spent hand-testing the leading course creation software platforms. The details of our research process can be found on our article covering the best online course platforms.
Table of Contents
- Kajabi Features
- Kajabi Competitor Overview: Features
- Kajabi Competitor Overview: Pricing
- Top Kajabi Competitors
- Bottom Line
Kajabi Features
Before we examine Kajabi’s competitors, it’s important to understand Kajabi’s own features. As an all-in-one platform, Kajabi offers course creation features not found in other solutions like advanced marketing tools and high-level design capabilities.
The nine most important features that Kajabi offers are described in the table below.
| Feature | Description |
|---|---|
| Course Builder | Kajabi offers a course builder that you can use to create and publish courses in multiple multimedia formats, including images, videos, code, links, and assessments. Kajabi also includes different themes that showcase course elements in different arrangements on screen. |
| Website Builder | Kajabi lets you build your website from scratch, and host it on your custom domain. Unlike other tools, Kajabi’s website builder is design-focused with lots of customization features. You can use your own or prebuilt themes and page templates to design your website. |
| Email Campaigns | In Kajabi, you can send email broadcasts and email sequences. Email broadcasts are single emails that are used to promote a product or increase customer engagement. Email sequences are a series of automated emails triggered by customer actions. |
| Affiliate Management | In Kajabi, your affiliates can earn a percentage of every transaction they’ve brought to your site. Kajabi also provides performance data for your affiliate marketing channel including conversion rate, conversations, form submissions, and clicks. |
| Marketing Automations | Kajabi offers pipelines, which are an automated series of actions you can set up to move your customers through your marketing funnel. For example, after someone fills out a form, you can automatically send them an email sequence that leads them to an offers page that markets courses relevant to their responses. |
| Quizzes | In Kajabi, you can choose whether your quiz is multiple choice, paragraph, file upload, or multiple answer. You can also set a passing grade, write a “start”, “passed”, and “failed” message, and group questions together into sections. |
| Coupons | Kajabi lets you create coupons that work either once, monthly, or forever. You can create a coupon code, set the discount as a dollar amount or percentage, and set an expiration date. |
| Course Bundles | Kajabi lets you bundle your courses into packages that can be sold at a discounted price. You can set each bundles’ title, description, and image. You can also send a confirmation of purchase email, and send purchasers to a thank you page. |
| Sales Tracker | Kajabi’s sales tracker lets you monitor your net and offer revenue, revenue for certain time periods, and returned revenue and refunds. Kajabi also displays this information graphically. |
Kajabi Competitor Overview: Features
Below is a chart that compares each competitors’ available features. Almost all of these competitors offer standard course creation features. However, the main difference between all of them is the audience each works best for. For example, Kajabi works best for more experienced creators and Podia works best for beginner creators.
We also recommend paying attention to each platform’s marketing tools because the quality ranges widely. For example, Kajabi offers advanced tools like automations, email campaigns, and pipelines. Thinkific only offers a sales widget that can be used to purchase your courses anywhere online.
Kajabi Competitor Overview: Pricing
Kajabi’s pricing starts at $149, with its most popular plan priced at $199 per month. You can also save 20% if you purchase the annual plan upfront. Kajabi is currently the most expensive solution in the market. However, it charges 0% transaction fees for every plan.
Here are some pricing comparisons between Kajabi and its top competitors:
| Online Course Platform | Pricing |
|---|---|
| Kajabi |
|
| Thinkific |
|
| LearnWorlds |
|
| Teachable |
|
| Podia |
|
Top Kajabi Competitors
The course creation market offers solutions that work for different types of course creators. We’ve ranked Kajabi’s top six competitors based on their features, pricing, and usability.
1: Thinkific
Thinkific is a popular, mid-tier online course platform with over 50,000 instructors. While it’s not as robust as Kajabi, it is feature-rich for an intermediate solution. Its platform is also more intuitive, more reasonably priced, and better for beginner course creators.
For a direct comparison, check out our Kajabi vs. Thinkific article.
- You want a single platform to manage your course building, marketing, and selling
- You want advanced marketing tools – automated campaigns, and pipelines
- You want a mobile app that your students can use
- You want a basic, free plan simply to host your content online
- You want to keep your integrations – including Mailchimp, WordPress, and Squarespace
- You want course templates that make it easier and faster to make courses
2: LearnWorlds
LearnWorlds is a newer online course platform with over a thousand instructors. It is also most similar to Kajabi in terms of how advanced each platform is. They both offer great design flexibility and let you create more professional looking websites. While LearnWorlds does not offer the marketing tools Kajabi does, it is more budget-friendly.
For a direct comparison, check out our Kajabi vs. LearnWorlds article.
- You want a single platform to manage your building, marketing, and selling
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want a mobile app for your students
- You want the best website design capabilities
- You want a wider range of multimedia uploads – including ebooks, SoundCloud, and YouTube videos
- You want to include gamification elements in your courses – i.e. badges
3: Podia
Podia is an online course platform with over a thousand instructors. While Podia is not as feature-rich, it is a high-quality, basic solution that is more affordable and approachable than Kajabi. Podia is ideal for those who are just starting their course creation journeys.
For a direct comparison, check out our Kajabi vs. Podia article.
- You want a single platform to manage your course building, marketing, and selling
- You want advanced marketing tools – automated campaigns, and pipelines
- You want a mobile app that your students can use
- You want a simpler, more affordable tool that is better for beginners
- You prefer use external software to market your courses – e.g. Aweber or Mailchimp
- You value an in-platform student messaging feature
4: Teachable
Teachable is the most popular course creation solution in the market with over 120,000 instructors. It is a mid-tier tool that is more user-friendly and affordable than Kajabi. Teachable is best for those who want to build effective courses, but don’t need any of the extras that come with advanced platforms.
For a direct comparison, check out our Kajabi vs. Teachable article.
- You want a single platform that manages your course creation, marketing and selling
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want advanced site design features
- You want a simpler tool that is more affordable and better for beginners
- Having more advanced sales reporting is important to you
- You want to create in-platform certificates to give to students who complete your courses
5: Heights Platform
Heights Platform is a newer, more basic course creation solution that helps creators build courses and sell digital products. Height’s Platform is not nearly as robust in features compared to Kajabi, but Heights Platform customers have influence over the product’s roadmap. Heights Platform also offers superior in platform student discussion tools.
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want advanced site design features
- You want a mobile app that your students can use
- You want high quality student discussion tools – including message boards and student messaging
- You want above average customer support
- You want to include gamification elements in your courses – i.e. badges
6: Mighty Networks
Mighty Networks is an online course platform that supports creators who want to build a community around their content. Mighty Networks is more affordable than Kajabi, but less robust in terms of features. However, Mighty Networks is more intuitive and offers superior student discussion features compared to Kajabi.
- You want a single platform that manages your course creation, marketing and selling
- You want advanced marketing tools – including automated campaigns, pipelines, and email marketing
- You want advanced site design features
- You want an advanced, in-platform student discussion tool
- You want to customize the language used in your online school – for example, you can refer to yourself as a professor, or teacher
- You want to stream live classes without any coding
Bottom Line
Kajabi is one of the most popular online course solutions in the market. It is also the most advanced, with marketing tools and design capabilities not found in many competitors. However, its platform has a steep learning curve, so we recommend Kajabi for experienced course creators.
Before you make your purchase though, we suggest comparing Kajabi to other highly ranked platforms:
- LearnWorlds is best for experienced course creators who want advanced design capabilities at a more affordable price
- Thinkific is best for those who want a powerful mid-tier platform that’s also user-friendly
- Teachable is ideal for beginner and more established course creators who want an effective platform
- Podia is best for beginners who want a basic and affordable platform
You can also use our course creation quiz to figure out which solution works best for you.