Intercom is one of the top customer engagement solutions on the market. There are many similar solutions available today, all with different price ranges, features, and target organizations. Before you purchase Intercom, we recommend understanding the market and how Intercom stacks up against its competitors.
In this article, we’ll provide an overview of the top Intercom alternatives and give insights into features and pricing. If you’d like to read an in-depth analysis of Intercom, check out our full Intercom review.
All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing these live chat solutions. More details regarding our research process can be found on our live chat category page.
Table of Contents
- Intercom Features
- Intercom Competitor Overview: Pricing & Features
- Intercom Competitors
- Bottom Line
Below is a table of Intercom’s main features. As a robust platform, Intercom provides a wide variety of marketing and engagement features with large categories like live chat, email marketing, and pop-ups. Details concerning the most important features are provided here.
|Messenger (Live Chat)
|Intercom’s live chat feature offers most of the required details, though it does lack message sneak peek, which allows agents to see what visitors are typing before a message is sent.
|Intercom’s reports are generally more robust than those of competitors. There are metrics concerning leads, message performance, and agent performance.
|Intercom offers three chatbots that are designed to fulfill different functions. The Task Bot completes simple functions, while the other two bots are more complex and are not included in every plan.
|Send proactive emails, chats, or posts to visitors for a variety of purposes. These messages can be sent to announce a sale, remind visitors to check out, or to ask visitors to sign up for the mailing list. They are easy to configure and send.
|Intercom offers a hosted Help Center, where your company can write FAQ articles and respond to visitor questions. The chat widget is displayed on Help Center pages so visitors can also directly chat with agents.
|A/B testing allows companies to test and compare two different versions of something to see which performs better. This can be done with the mobile carousels and outbound messages.
|Another unique feature of Intercom’s is the Product Tours, which will walk visitors through your site and highlight specific aspects that you’ll want the visitor to see and interact with.
|With over 200 pre-built integrations, Intercom will coordinate easily with most major platforms. This is one of the most robust features lists across messaging tools.
Intercom Competitor Overview: Pricing & Features
Intercom was founded in 2011 and currently has over 30,000 customers. It’s widely regarded as a premier messaging platform and is our top-rated solution in the live chat category.
Intercom pricing begins at $39 per month for one seat and ranges to $999 per month for 10 seats. There are “people reached” limits, meaning that you can connect with only a certain number of visitors before you get charged extra. There are also products that are an additional monthly charge. A few more details about Intercom pricing are below:
- Early stage businesses can apply to get Intercom starting at just $49 per month
- Some customers have noted displeasure concerning the confusing & high prices
In spite of the initial sticker shock, we’ve concluded that Intercom is one of the best messaging and marketing solutions. During testing, our main complaints were the price and the lack of support availability. However, the price is on par with its advanced and unique capabilities. Intercom is best for sophisticated or large companies and will also benefit technology-forward startups that qualify for the startup plan.
There are certainly many customer engagement solutions available today. We’ve focused this article on solutions that, like Intercom, provide a mix of support and marketing features. These six Intercom competitors are listed based on their features, power, and pricing.
Some of the main Intercom competitors are:
Drift is another heavyweight in the messaging-marketing space. It’s one of Intercom’s top competitors because of similar features, similar power, and the type of business that it’s best for. Large businesses and technology-forward small businesses will likely benefit. Neither product is ideal for those just looking to serve live chat purposes, so consider both only if marketing is a main focus and customer support is an add-on. Drift does not publish their pricing details online.
- You’re focused on marketing rather than sales
- You like transparency regarding pricing
- You prefer a tool that’s arguably more straightforward
- You’re a sales-focused company or team
- You want to sign up for a free chat-only plan
- You use Salesforce and want to use pre-built dashboards
HelpCrunch is a newer platform geared towards smaller companies. It’s priced on a per-agent basis starting at $15 per agent for chat and $29 per agent for chat and email marketing. It’s similar to Intercom in terms of features, with email marketing, message performance metrics, and pop-ups. It doesn’t have things like A/B testing, mobile carousels, chatbots, or a mobile application, making it less advanced. Overall, HelpCrunch is similar but better suited to small and medium sized organizations.
For a more in-depth comparison between Intercom and HelpCrunch, check out our HelpCrunch vs. Intercom summary.
- You need chatbot capabilities
- You’re interested in unique features like A/B testing
- You want to easily integrate your chat and marketing with over 200 products
- You’re a smaller company
- You’re interested in a simpler-to-use product
- You don’t need chatbots for customer support
As the name suggests, LiveChat is a chat-focused solution. It’s similar to Intercom in terms of its scope and power, with a similar number of customers and a modern, well-designed interface. Due to the lack of marketing features, LiveChat should be chosen by companies looking to boost their customer support efficiency.
To learn more about LiveChat and its competitors and alternatives, read our LiveChat competitors and alternatives overview.
- You require email marketing capabilities
- You’d like a hosted Help Center included
- You’re interested in unique features like product tours and mobile carousels
- You need to focus on customer support, not marketing
- You want an arguably more user-friendly product
- You want straightforward per-agent pricing
Crisp is another chat-and-marketing tool that has unique features. With a MagicMap tool providing a live visitor view and a MagicBrowse tool that lets you see how visitors interact with your site, it can be categorized as an Intercom competitor. During testing, there were a few instances where Crisp did not work immediately, whereas we did not encounter that issue with Intercom. If you’re a smaller team that would like unlimited support seats for $95 per month, Crisp is likely a better choice.
- You’re a larger marketing team
- You need things like Product Tours and A/B testing
- You don’t require instantly-available customer support
- You want marketing and chat features for much cheaper
- You want more chatbot capabilities for less money
- You don’t mind occasional lagging within the interface
Gist is a much smaller company with around 10,000 customers. With the All-in-One suite, you can have email, a knowledge base, lead qualification bot, and drip campaigns. These features are similar to Intercom’s but, like many competitors on this list, Gist would benefit a smaller company.
- You’d like more advanced customer data attributes
- You need advanced and varied pre-built integrations
- You have a larger budget to spend on a solution
- You’re a smaller company or a startup
- You’re interested in a fairly robust free plan
- You’d like easy-to-build chatbot workflows
Tidio, like other competitors on this list, also offers a combination of chat and marketing features. It’s somewhat simpler than most others on this list, with limited integrations, elementary analytics, and sometimes-unreliable notifications. Tidio is a great choice for smaller teams searching for a basic, straightforward tool.
- You’re invested in lead generation
- You don’t mind a tool that has a learning curve
- You’re technologically savvy
- You’re on the hunt for a tool that’s easy to use
- You want simple buildable chatbot workflows
- You want a pay-for-what-you-use pricing model
Intercom is a unique, powerful messaging and marketing tool. We don’t recommend it for those just searching for a live chat tool; rather, it should be regarded as a much broader solution that will serve messaging purposes as well as marketing objectives.
Before choosing a solution, we recommend that you read through the reviews of each Intercom competitor, especially because Intercom prices should not be taken lightly.
If you’re interested in testing Intercom’s Grow plan for 14 days, sign up here.