Live chat software is used by various organizations to connect with website visitors. Chat capabilities are particularly advantageous because live chat allows for instantaneous communication between businesses and clients.
There’s a wide variety of live chat solutions on the market today, and many offer different features like email campaigns, chatbots, and website pop-ups. This guide will walk through Olark and tawk.to, two solutions that are focused solely on live chat. Throughout this article, we’ll help you understand the key differences between the two and make recommendations to simplify your decision.
Olark & tawk.to Comparison Summary
Olark and tawk.to are two popular live chat solutions. They’re particularly comparable because both offer just live chat—they don’t include chatbots or marketing features that can be found in other solutions. While there are major similarities between them, there are also differences related to features and overall cost that are worth noting.
Olark is a no-hassle live chat software with most basic features to support chat capabilities. Its most popular plan is the monthly plan, where companies will pay $19 per agent per month. Olark is easy to use and is slightly more modern in appearance than tawk.to.
Tawk.to is an entirely free live chat tool. Its standout feature is the chat agents and virtual assistants for hire. This tool will be very advantageous for companies who are looking to outsource live chat. There is also a ticketing system within the tawk.to inbox, which will help companies keep track of tasks and customer concerns.
Here’s a quick breakdown to determine which solution is best for you:
- You have a small team of 4-6 customer support agents
- You’re interested in particularly detailed chat transcripts
- You want to manage live chat in-house rather than outsourcing
- You want to incorporate live chat on your website free of charge
- You’d like to hire 24/7 chat agents to handle live chat on your behalf
- You want a ticketing system to keep track of customer concerns
Table of Contents
- Olark & tawk.to Comparison Summary
- Who Should Purchase Olark?
- Who Should Purchase tawk.to?
- Olark & tawk.to Price Comparison
- Olark & tawk.to Feature Comparison
- Bottom Line
Who Should Purchase Olark?
Olark is used by almost 12,000 businesses across many industries. Their target customers are small businesses, so large or enterprise businesses will likely not benefit from what Olark has to offer. Olark has particularly strong reports and transcripts sections.
We found that Olark includes most essential live chat features, though there are a few things missing, such as a mobile application and live typing previews. In spite of these minor limitations, customers are very pleased with Olark overall. They note that Olark is easy to implement and does the job well.
Who Should Purchase tawk.to?
Tawk.to should be a strong contender for companies of any size, given that it’s free. There’s also a ticketing system, which Olark does not have, that streamlines customer support efforts.
The biggest downside to tawk.to is that many customers have noted that notifications on the mobile application can be unreliable. However, customers are happy with the tool in other regards. One thing that stood out to us while researching tawk.to was that their free software is far superior to other free live chat plans on the market.
Olark & tawk.to Price Comparison
Olark operates on a pay-per-agent model, and customers can pay monthly or sign up for one or two-year plans. These rates range from $12 per agent to $19 per agent. As mentioned above, tawk.to is entirely free and you will only be charged for hired agents or add-ons, which range from $12 to $29 per month.
Olark Pricing Details
Olark offers a free plan, which includes basic live chat capabilities. The monthly plan costs $19 per agent per month, while the two-year plan costs $12 per agent per month. There are also PowerUps that can be added to any plan for an additional cost.
tawk.to Pricing Details
For live chat and ticketing, tawk.to is free. Hired chat agents can be hired starting at $1 per hour and there are also add-ons that are charged monthly.
|Hire Live Agents|
|Hire Virtual Assistants|
|Video, Voice, & Screen Sharing|
Olark & tawk.to Feature Comparison
Olark and tawk.to are two live chat tools that offer many of the same features, but that differ both in terms of a few key offerings. For example, tawk.to includes a Knowledge Base and a mobile application, which Olark does not.
|Visitor Typing Preview||No||Yes|
|Co-Browsing||Yes (costs extra)||Yes (costs extra)|
Olark's Top Features
Olark offers live chat capabilities. The strongest features are the chat transcripts, which are unusually detailed, and the chat rating system. Additional features are outlined below.
The Olark live chat interface is shown below. The inbox view includes information about current interactions on the left, the current chat in the middle, and visitor information and behavior on the right.
The Olark widget includes a button for visitors to rate their chat experience. This feature is more detailed than tawk.to’s, because there are five ratings that visitors will give after the chat has ended:
- How satisfied were you with this chat?
- How knowledgeable was the chat agent?
- How responsive was the chat agent?
- How friendly was the chat agent?
- Additional feedback
Olark includes a searchable database of all chat transcripts. These transcripts include smaller details, such as which URL the visitor started chatting from and how many words were sent during the chat, as well as larger details like the overall chat rating. This section is one of Olark’s strongest, because the amount of data contained in the transcripts is significant compared with other tools.
Olark’s reporting feature is well-rounded and the data updates in real time, which is not true for all live chat softwares. The reports section within tawk.to, on the other hand, takes a few hours to update, which can be detrimental to understanding current metrics.
tawk.to's Top Features
Tawk.to offers hired agents, live chat, ticketing, and a knowledge base. There are also additional features like visitor information capture and comprehensive reports. If you’re searching for this mix of support tools, tawk.to would be a good choice for you.
Hired Chat Agents & Virtual Assistants
The tawk.to hired chat agents and virtual assistants can be hired starting from $1 per hour and $7 per hour, respectively. This feature is helpful for companies that don’t currently have a dedicated support team or would benefit from tawk.to’s agents handling the live chat. Pricing breakdowns are shown below.
Virtual Assistant Pricing
Both tawk.to and Olark have inboxes and chat widgets. Though the tawk.to chat appearance is slightly more outdated than Olark’s, there are a few features that Olark doesn’t have, like the visitor typing preview, where agents can see what the visitor is typing before messages are sent. Within the tawk.to inbox, agents can also view up to four chats simultaneously. The image below shows two active chats side by side.
Tawk.to includes a ticketing system that operates in collaboration with live chat. This is a feature that Olark doesn’t have, so if your team is searching for ticketing, tawk.to will be the better choice.
Customers will design landing pages, hosted by tawk.to, that contain knowledge base articles. This feature, which isn’t offered by Olark, is a helpful resource that visitors can access when they have questions about policies, products, and more.
From this searchable knowledge base, website visitors will also be able to access the widget and submit a ticket directly to your company’s customer support team.
Olark and tawk.to are two widely-used live chat tools. While both solutions have notable benefits and drawbacks, the main difference between them lies in the features that are offered and the price.
- Olark is ideal for small businesses that have between four and six chat agents. The price ranges from $12 to $19 per month per agent.
- Tawk.to is ideal for teams of any size that are looking for free live chat and ticketing capabilities. Teams that want to outsource their live chat will also benefit from tawk.to.