Blogging is an effective way to connect with your existing patients, gain respect within the industry, and attract prospective patients who scout out your practice’s website before deciding whether or not to make an appointment. However, many chiropractors find it challenging to begin blogging—after all, you’re a chiropractor by trade, not a writer. In this article, we’ll provide some tips and ideas to help you get the ball rolling, and tell you about some tools that can help you launch your blog.
Tip 1: Write what you know.
Writers are often advised to write what they know. This is perhaps even more applicable to chiropractors, who have a lot of specialized knowledge that they can and should share with the right audience. Keep your mind open and jot down any ideas you want to remember to expand upon at a later time. For example, if many of your patients have asked you for a pillow recommendation for neck pain, you may want to write a blog post on that topic, since it’s most likely a question that many other people also have. If you write a satisfactory teaser response to the question, readers may trust you enough to eventually book an appointment so that they can ask you even more questions. The point is, you have the answers to a lot of questions, so share whatever you think is most valuable, and your readers -- and appointments -- will come shortly thereafter.
Tip 2: It doesn’t have to be perfect.
Many first-time bloggers are intimidated by the concept of sharing their ideas with the world. However, in the age of Twitter and short attention spans, there really is no need to worry that your blog posts aren’t “good enough” for others to read. The internet has democratized the process of publishing, and lowered the barrier of entry for millions of people. As long as you know how to sign up for a Wordpress account, type up your thoughts, and hit publish, you can blog. Remember that nobody expects your blog to be a literary work of art -- all you need to do is gather your thoughts, write them down, and be brave enough to share them with the rest of the world.
Tip 3: Get inspired by other chiropractic blogs and podcasts.
Check out our list of top chiropractic blogs and best chiropractic podcasts to stay in the loop about what your peers are excited about, and to learn valuable lessons that you can apply to your practice and your budding blog. You can create content that responds and/or builds off of the most intriguing blog posts and podcasts you come across. Eventually, you may even want to try partnering with these blogs and podcasts, by asking if you can contribute to other blogs as a guest poster, or by participating in a podcast as a guest.
Tip 4: Use a free website builder like Wix or Squarespace.
Wordpress, or a free service like Wix or Squarespace, is usually sufficient to get your website up and running in minutes. With templates and easy-to-use, drag-and-drop design elements, these services enable you to customize your website’s design without having to create it from scratch. You should be able to get your website live in just a few minutes, so you can spend less time working on launching your blog, and more time actually brainstorming ideas for your blog posts, and writing them.
Tip 5: Illustrate your blog posts with free graphics and photos.
Adding visuals to your blog posts is a must. Thankfully, you don’t need to pay for stock photography or take your own photos if you don’t want to. Today, you can take advantage of free resources, including Unsplash and Pixabay for free, high-quality photos. You can also use free services, like Quozio, to create stunning graphics that pair with any quote you want, like this one:
Just do it!
We hope these tips and tools have inspired you to start (and maintain) a blog that keeps your patients engaged -- and may even attract new patients to your practice. The most important tip of all is to simply start doing something -- anything -- to get the ball rolling. The more you get into the habit of contributing to your blog, the easier it will become over time, and your patients will come to depend on your voice as the voice of authority in your field.