GetResponse Review, Pricing & Features

GetResponse Review, Pricing & Features

GetResponse is a popular marketing automation platform that offers a wide range of features including email marketing, webinar, and sales funnel software.

Pros

  • GetResponse allows you to optimize email designs for different devices and ESPs
  • GetResponse includes webinar and sales funnel software
  • GetResponse offers 24/7 live chat and email support

Cons

  • A/B testing tools are limited compared to similarly-priced solutions
  • Segments are limited to 8 conditions
  • Phone support is only offered in the Max Plan
Analyst's Rating
86
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What is GetResponse?

GetResponse is a popular marketing automation platform with over 350,000 customers in 183 countries. GetResponse’s core offering is email marketing, but offers a variety of marketing tools such as webinar and sales funnel software. The majority of GetResponse customers are small to medium sized businesses with less than 30 employees.

Try GetResponse Today

Table of Contents

GetResponse Review Summary

GetResponse was founded by Simon Grabowski in 1998. Today, GetResponse has more than 350,000 customers in 183 countries. About 60% of GetResponse customers are B2B businesses and 40% are B2C businesses. Additionally, about 85% of GetResponse customers have less than 30 employees.

GetResponse’s automation features are easy to use and competitive with similarly-priced solutions. Also, GetResponse offers several marketing tools beyond email such as webinar and sales funnel software. However, GetResponse’s A/B testing tools are limited, and only allow you to test different subject lines. Additionally, GetResponse only allows you to add 8 conditions per segment.

GetResponse’s pricing depends on the plan you choose and your number of contacts. Pricing starts at $15 to $99 per month for up to 1,000 contacts. GetResponse does not offer a free plan.

Overall, GetResponse is a solid email marketing tool that works well for many SMBs, and competes most directly with solutions like ActiveCampaign and Mailchimp.

  • If you want a solid email marketing solution packaged with webinar and sales funnel functionality, you should consider testing GetResponse.
  • If you want robust A/B testing to optimize email content, preheader text, and from information, we recommend other solutions, like ActiveCampaign.

GetResponse Pricing & Cost

GetResponse pricing includes four subscription plans that increase in price depending on your list size. GetResponse offers a 18% to 30% discount for annual and biennial contracts paid upfront.

Number of ContactsBasicPlusProfessional
1,000$15$49$99
2,500$25$59$119
5,000$45$79$139
10,000$65$95$165
25,000$145$179$255
50,000$250$299$370
100,000$450$499$580

GetResponse Features

Below, we'll discuss GetResponse’s key features. We include product screenshots to give you a sense of this solution’s interface and usability.

Dashboard

GetResponse’s dashboard offers an overview of your company’s performance, and includes shortcuts for commonly-used features. The dashboard is organized into widgets that can be added, removed, and rearranged. Here are some of the widgets found in GetResponse.

  • Autoresponders
  • Last newsletter sent
  • List size
  • List trends
  • New contacts
  • Quick actions
  • Signup source
  • Workflows
GetResponse Dashboard

Data Integration and Storage

You can use GetResponse to collect and store data about your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore GetResponse’s data fields and offer an overview of importing customers and data.

Data Fields

Contact information that you collect and store in GetResponse is organized into data fields. You use these data fields to segment your lists in order to send better targeted communications. For any given contact, GetResponse will automatically collect these default data fields.

  • Email address
  • Name
  • Date subscribed on
  • Date updated on
  • IP address
  • Origin

GetResponse allows you to create custom data fields to capture additional contact information that is relevant to your business. Here are examples of commonly-used custom fields.

  • Country
  • Currency
  • Gender
  • Phone number

Unlimited data fields can be created and added to each contact. Other solutions enforce a limit on how many fields can be added per contact. For example, Mailchimp only allows you to add 30 fields for most of their plans.

Importing Customers and Data into GetResponse

You can import data through a variety of ways in GetResponse. Below, we highlight some of the primary methods of data collection.

Data Collection MethodDescription
Manual EntryCustomer information can be entered manually through copy and paste.
Bulk ImportYou can import a file of subscribers (CSV, TXT, VCF, XLS, XLSX, ODS formats are supported), or import contacts from third-party services such as Zendesk, Salesforce, or Google.
Pre-built integrationsBuilt-in integrations allow GetResponse to seamlessly share data to and from third-party solutions. GetResponse integrates with over 120 third-party platforms. We further explore GetResponse’s integrations later in the review.
APIGetResponse has an open API that allows businesses to create custom integrations. You can use this to move data in and out of GetResponse and build custom applications that leverage GetResponse’s functionality.
Signup formsYou can embed signup forms in your website and emails to capture customer data.

Segmentation

GetResponse’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume.

You can define the segment conditions to include or exclude portions of your list. Here are some of the segmentation conditions found in GetResponse:

Data SourceDescriptionExample Data Points
Contact ActivityThis type of segment condition is based on contact behavior.
  • Bounced
  • Last click date
  • Last open date
  • Link clicked & not clicked
  • Message opened & unopened
  • Message sent & not sent
  • Unconfirmed
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • Name
  • Email
  • Subscription date
  • Subscription method
  • Engagement score
DemographicGeographic segmentation is based on the location of your contact
  • City
  • Country
  • DMA code
  • Latitude
  • Longitude
  • Postal code
  • Region
  • State

You can create complex segments in GetResponse using any and all logic. Specific operators included in GetResponse’s application are:

  • is
  • isn’t
  • contains
  • doesn’t contain
  • starts with
  • ends with
  • doesn’t start
  • doesn’t end with
  • is less than
  • is greater than
  • is equal to
  • is other than
  • is less than or equal to
  • is greater than or equal to
GetResponse Segmentation

GetResponse allows you to create a virtually unlimited amount of segments. However, you are limited to 8 conditions per segment.

Email Builder

GetResponse offers an email builder that allows you to create email templates from scratch. Also, GetResponse includes over 110 pre-built email templates that you can use as a starting point.

Email template layouts are customizable. You can add sections with empty areas you can fill with different types of message blocks such as images, buttons, text, and products from your ecommerce store. You can save whole sections or blocks from your editor, and reuse them for future campaigns.

Once you have created your template, you can test send and preview emails before you launch your campaign. GetResponse allows you to see how emails will appear on different devices, and also different types of inboxes including:

  • Gmail
  • AOL
  • Yahoo
  • Mail.ru
  • Libero.it
GetResponse preview for inboxes

A/B Testing

GetResponse has an email testing tool that you can use to optimize your subject lines. In the table below, we highlight the major components of GetResponse’s A/B testing.

A/B Test ComponentDescription
VariablesSubject lines
VariationsUp to 5 subject lines
Testing Pool Size1% to 100% of list
Testing Length PeriodUp to 6 days
Winning MetricsClick rate, open rate

Unfortunately, GetResponse only allows you to test subject lines. You can not test different types of email content, preheader text, or from information.

Marketing Automation

GetResponse includes a drag-and-drop builder to create visual automation workflows. This feature allows you to customize your subscribers' experience using a combination of conditions, actions, and filters.

Workflows start with a Condition element that needs to be met to trigger an automation sequence, such as a user clicks on a link, or opens an email. Conditions are followed by an Action element such as waiting a set amount of time, or moving a subscriber to a new workflow.

GetResponse Review Automation Workflow

Automation workflows can be built by dragging elements to the workflow area and linking points to connect the sequence. Each element can be further customized by clicking and selecting the Properties tab.

If you don't want to build your automation workflows from scratch, you can use one of GetResponse's pre-designed templates. These templates are designed to solve different business objectives, such as lead qualifying, engagement, customer retention, and sales promotions. While all plans include workflows and tags, additional features such as scoring, abandoned carts, web event tracking, and advanced segmentation are limited to Pro Plan users and above.

Other Features and Marketing Channels

GetResponse not only provides businesses with exceptional email marketing, but also includes several useful online marketing tools. Below, we highlight some of GetResponse’s other features and marketing channels.

Webinar Software: GetResponse includes webinar software in its platform. You can host unlimited webinars, and add up to 100 to 1,000 attendees depending on the plan you choose. Here are some of the features found in GetResponse’s webinar software.

  • Storage up to 20 hours of recordings
  • Webinar builder
  • Unique Webinar URL and landing page
  • Live polls and tests with attendees

Sales Funnel Software: GetResponse allows you to promote, sell, and deliver your products online. You can create your own online store and accept payments using GetResponse. The Sales Funnel Builder allows you to customize each stage your customers take through the sales process.

GetResponse Sales Funnel

Live Web Chat: GetResponse allows you to add a live chat window to your landing pages, and communicate with page visitors in real time.

Facebook and Google Advertising Campaigns: GetResponse includes a Social Ads Creator app that allows you to create successful Facebook campaigns. Also, you can build Google Ads inside your GetResponse account by adding your Google Ads account, creating a target audience, and setting your budget.

Deliverability

You should choose an email system that gets a high percentage of your emails into recipient inboxes. In the email world, this is known as deliverability.

There are several best practices that email systems should follow to increase your deliverability. Overall, GetResponse has a strong reputation for deliverability. As you can see below, it follows the best practices.

Deliverability FeaturesOffered by GetResponse
Deliverability analytics and reportingYes
Spam checkerYes
Double opt-inYes
Automated contact removal for soft & hard bouncesYes
Dedicated click trackingYes
Email authentication (DKIM & SPF)Yes
Dedicated domainYes
Dedicated IP addressYes
Unsubscribe optionYes

Analytics and Reporting

GetResponse includes a detailed analytics section that helps you analyze data surrounding your newsletters, autoresponders, subscribers, and marketing automation. You can track standard metrics such as opens, clicks, and unsubscribes. Additionally, the software allows you to track ROI of your email marketing efforts through website conversions. For example, you can track how many sales, sign-ups, or visits you received as a result of your email campaign.

Another useful feature of GetResponse is the ability to visually compare stats of one newsletter against another. This allows you to see which newsletter achieved better results and gain an in-depth understanding of your audience.

Integrations

GetResponse integrates over 120 third-party different platforms. Below are some of GetResponse’s most popular integrations.

  • Convertful
  • Formstack
  • Google Analytics
  • Hubspot
  • Magento
  • PayPal
  • PieSync
  • PrestaShop

GetResponse Alternatives & Competitors

GetResponse competes with a variety of email marketing solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.

GetResponse's top competitors are:

Is GetResponse Right For You?

GetResponse is a popular marketing automation platform with over 350,000 customers in 183 countries. GetResponse’s core offering is email marketing, but offers a variety of marketing tools such as webinar and sales funnel software. The majority of GetResponse customers are small to medium sized businesses with less than 30 employees.

Overall, GetResponse is a solid email marketing tool that works well for many SMBs, and competes most directly with solutions like Mailchimp and ActiveCampaign.

  • If you want a solid email marketing solution packaged with webinar and sales funnel functionality, you should consider testing GetResponse.
  • If you want robust A/B testing to optimize email content, preheader text, and from information, we recommend other solutions, like ActiveCampaign.

If you're interested, you can try GetResponse today.

Lloyd Park

Lloyd Park is a Research Analyst at SoftwarePundit, where he conducts in-depth analyses of software markets and products. Lloyd also has experience managing the development of software platforms and is an expert in content production & media software. You can connect with Lloyd on LinkedIn.

Lloyd is an expert in several software categories including:

  • Dental software
  • Email marketing software
  • Field service management software
  • Legal software
  • Property management software