What is SlickText?
SlickText is an SMS marketing platform used by over 70,000 small businesses. SlickText is best for businesses looking for an SMS marketing solution that has a vast amount of subscriber data collection methods, list building options, and campaigns.
Table of Contents
- What is SlickText?
- SlickText Review Summary
- SlickText Pricing & Cost
- SlickText Features
- SlickText Integrations
- SlickText Customer Service
- SlickText Alternatives & Competitors
- Is SlickText Right For You?
SlickText Review Summary
SlickText was founded by Matt Baglia, Bobby Angilella, and Ryan Kinal in 2012. The company was originally founded in Jamestown, New York. Now, the company operates out of Nashville as well with over 30 employees. SlickText is used by over 70,000 businesses globally and counting.
SlickText’s features are similar to most SMS marketing tools. List building, campaign building, and flexible subscriber data collecting are its standout features. SlickText is also continually iterating its product. Plans for 2021 include the introduction of automated workflows, similar to flows in SMSBump.
SlickText’s pricing ranges from $29 to over $750. Pricing is based on the number of messages sent per month. SlickText falls in the upper range of pricing for SMS marketing tools.
Overall, SlickText is a valuable tool for small businesses looking to build and engage with their customer base. Its data collection methods enable you to gain valuable information about your subscribers and successfully leverage that data in segments, campaigns, and automations.
SlickText Pricing & Cost
SlickText pricing starts at $29 per month. Pricing is based on the amount of messages sent per month and keywords available.
|SlickText Plan Name||Price per Month||Features|
|The Step Up||$49|
|The Lil Bro||$79|
|The Big Bro||$139|
SlickText Coupon Code
SoftwarePundit has partnered with SlickText on a coupon code that new customers can use to receive 15% off SlickText subscriptions. To receive a SlickText discount code, please email info[at]softwarepundit.com. We will respond within an hour.
Let’s discuss the major features that SlickText offers and how they can help your SMS marketing and business goals. Product screenshots are included to add context and demonstrate the user interface.
Subscriber List Building
SlickText has a numerous amount of subscriber list building options. Keywords, web forms, opt-in links and marketing flyers are the primary list building methods. Although keywords are easy to set up, web forms are the standout feature due to their data collection capabilities. You can leverage this later for highly personalized messages, campaigns, and automations.
Keywords are phrases that customers text to become SMS subscribers. They are one of the primary ways to build your SMS contact list. SlickText’s keyword creation is effortless.
Editing your keyword response is similar to other SMS marketing tools. The standout feature here is dynamic expiration dates. This means that if you’re a business offering a coupon or promo code, you can add an expiration date to your call-to-action and boost customer engagement.
SlickText’s web forms are one of the best subscriber list building options in any SMS marketing tool. Not only do they build your subscriber list, but they simultaneously collect subscriber information. This enables you to build detailed segments and personalize messages.
As you can see, form creation is intuitive. Furthermore, you can collect any type of subscriber information that your business needs through custom fields. This enables you to add an additional level of personalization in your messages.
Options for form design are also very diverse. From font type to background images, SlickText ensures you can create a form that is aligned with your branding and style guide.
Opt-in links and marketing flyers are two alternative options for building your subscriber list. These are both viable options for building your list, but designing flyers presented some user experience challenges.
Opt-in links redirect users to their respective text app and fill the necessary info needed to opt in to your keyword list. This process is as simple as choosing your keyword and generating a link.
You can also create flyers for your keyword. A QR code is embedded in the flyer to further engage customers. Unfortunately, the live preview does not update as you make changes. This was especially difficult when making stylistic adjustments like color.
Segmentation in SlickText is perfect for small businesses looking to send highly targeted, relevant text messages. SlickText offers a robust amount of conditions, and allows you to segment any custom field of your choosing.
SlickText allows you to use pre-built and custom fields to create segments. These segment conditions, shown in the table below, range from purchases to total money spent to birthday.
SlickText offers a dynamic amount of segments for small businesses looking to send targeted messages. For ecommerce businesses, take note that there are few segments based on customer activity for your store.
|Customer Activity||This type of segment condition is based on contact behavior.|
|Contact Information||This type of segment condition is based on the attributes associated with each contact.|
|Demographic||Geographic segmentation is based on the location of your contact.|
Specific operators included in SlickText’s application are:
- Is or is not
- Is exactly
- Greater than or equal to
- Less than or equal to
- In Between
- Before or after
Message creation in SlickText is effortless. You can create an unlimited amount of custom fields. This expands your capability to capture specific subscriber information and produce highly personalized messages. You can also create and insert promo codes and coupons.
In addition to custom fields, you’re given a number of templated fields. Here are some pre-built fields SlickText offers:
- Phone number
- First and last name
SlickText can also generate trackable short links. This is helpful because you can now quantify the success behind your links.
Campaign creation is a standout feature in SlickText. There are a number of campaign types to choose from. These include custom campaigns, drip campaigns, surveys, and promotions. This means that no matter what your business is, there are a variety of ways to easily engage with your growing subscriber list.
SlickText supports messaging in the U.S. and Canada. Messages can be sent via toll-free and local numbers, as well as text-enabled landlines. Dedicated short codes are available at an additional monthly cost.
Building a custom campaign in SlickText is similar to many other SMS marketing tools. You can choose who to send your campaign to, external media for MMS messages, and custom fields.
Scheduling options are also standard. Unfortunately, there is no option that prevents texts being sent to people who’ve recently received a text from you within a certain time frame. SlickText customers should be attentive to prevent spam, a key reason many subscribers opt out.
Drip campaigns are one of the primary campaign types SMS marketers use for subscriber engagement. They are essentially a series of automated messages based on customer actions. This allows you to maintain continual engagement with your subscribers without spamming them.
Setting up drip campaigns in SlickText is a user-friendly experience, but doesn’t sacrifice detail in being so. You have the ability to link your individual drips with various segments. This additional layer of detail helps you easily create complex campaigns. We will go more in detail about setting up drip campaigns in the Automations section.
Text surveys in SlickText are a powerful way to engage with your subscribers and simultaneously collect data.
As you can see above, you have the option to create survey questions with different response types. SlickText also gives you the choice to store each text response in a new custom field. Coupled with the fact that custom field creation is limitless, text surveys directly help your business collect targeted subscriber information in an engaging way.
There is a visual survey flow on the side to preview your survey. Additionally, you can add a templated opt-in message for people to become subscribers. This allows non-subscribers to take surveys as well.
SlickText also has a number of alternative campaigns for your business.
- Promotions: Issue your subscribers unique promo codes to redeem.
- Text to Win Contest: People text your keyword to enter a contest and SlickText randomly chooses a winner.
- Loyalty Programs: A custom campaign ideal for building customer retention.
- Birthday Texts: Ideal to combine with coupon codes for customer retention.
SlickText’s inbox for two-way messaging is intuitive and easy to navigate. This helps your business facilitate one-on-one engagement with your subscribers.
As you can see above, SlickText’s inbox comes with a number of features that are unique in the SMS marketing space. Your inbox view allows you to see previous texts a subscriber has sent and the date they first subscribed. This helps provide context for you and your team members.
Additional standout features include downloads of transcripts, buttons to opt subscribers out, and an integrated google map that shows where your customer is texting from.
SlickText allows you to add team members and delegate specific inboxes to them. Each team member can be assigned the following access levels:
- Admin: Full access to everything, including top-level account information like passwords and subscription plans.
- Manager: Full access to everything excluding top-level account information.
- Textword Specific: Access to specific keywords and inboxes.
Automations in SMS marketing are messages that are sent following specific customer actions. SlickText’s autoresponders and drip campaigns help your business send highly relevant messages without the need for an ongoing time investment.
As seen above, autoresponders are straightforward and comparable to other SMS marketing tools. Additional trigger words like STOP and HELP are provided by SlickText. However, unlike solutions like SimpleTexting, there is no option for custom trigger words.
Drip campaigns are the most complex form of automations SlickText has to offer.
Each trigger is based on a segment that you’ve created and a specific period of time after subscribers have joined that segment. Drip campaigns are particularly effective in SlickText because segmentation and custom field creation are already quite robust. This means the possibilities for customized drip campaigns and customer retention strategies are superb.
Additionally, the user interface coherently maps out your campaign. This gives both new and experienced SMS marketers a comprehensible sense of the campaign flow.
Analytics in SMS marketing can be leveraged in a variety of ways depending on your industry. If you integrate with shopify, you have access specific analytics related to your revenue and abandoned cart rates.
SlickText’s analytics dashboard is easy to navigate and detailed.
The visual graph on top shows opt-ins and opt-outs. There are a variety of other analytics as well such as top subscriber cities, link tracking, and opt-in methods.
There is a list of unique abandoned cart statistics available if you use SlickText with Shopify.
- Total abandoned cart value
- Order revenue recovered
- Recovery rate
- Abandoned subscriber revenue
- Recovered subscriber revenue
Drill down capabilities are excellent. Every single campaign, coupon, contest, survey, and loyalty program you’ve created with SlickText has its own unique analytics page. This ensures that you can continually iterate and optimize your campaigns and automations accordingly.
Most of SlickText’s integrations are handled through Zapier. There are some native integrations, but most of them are email tools.
SlickText Customer Service
SlickText’s customer support team is attentive and helpful. They are reachable through live chat, email and phone. Hours are Monday through Friday, 9am to 5pm EST. We found that phone support has the quickest response time.
SlickText has secondary material like industry-specific guides and product tutorials. These are helpful resources for both new and experienced SMS marketers to refer back to.
|Customer Support Channels||Live chat, phone, email|
|Other Support Resources||Free SMS marketing guides, product tutorials|
|Application Status Page||No|
SlickText Alternatives & Competitors
SlickText competes with a number of SMS marketing tools that either support all businesses or hone in on specific industries like ecommerce. Here are some of their top competitors:
Learn more about how SlickText stacks up against its top individual competitors:
For a full breakdown, read our analysis of SlickText Competitors & Alternatives.
Is SlickText Right For You?
SlickText is a powerful SMS marketing solution used by over 70,000 businesses. It includes essential features most SMS marketing tools have. Its strongest features are its list and campaign builders.
SlickText’s features are best suited for businesses who are looking for reliable, unique ways to continually build upon and engage with their existing subscriber list. Although we still believe that SlickText is a viable solution for ecommerce businesses, specialized software like SMSBump or Postscript might be viable alternatives.
If you're interested, you can try SlickText today.