SMS marketing software includes features like subscriber list building, segmentation, text campaign creation, and automations. Many cutting-edge small businesses are implementing SMS marketing software to establish a direct and immediate channel of communications with their customers.

This article will discuss the differences between two of the most popular all-in-one solutions in this space: SlickText and EZ Texting. We’ll discuss the notable strengths and weaknesses of each tool, and provide recommendations for who each tool will suit best.

All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing these SMS marketing tools. More details regarding our research process can be found on our SMS marketing category page.

SlickText & EZ Texting Comparison Summary

We researched and extensively tested both SlickText and EZ Texting. SlickText received a SoftwarePundit Analyst Rating of 90 while EZ Texting received a rating of 82.

Here’s a breakdown of our review criteria and how SlickText and EZ Texting performed in each category.

In terms of pricing, SlickText is cheaper than EZ Texting. This is especially true if you are sending more than 10,000 messages per month. SlickText begins at $29 per month for up to 500 messages. EZ Texting pricing starts at $25 dollars per month plus $0.04 per message.

Both solutions offer the standard features found in SMS marketing tools. These include subscriber list builders, customer segments, campaigns, and automated messages. SlickText’s standout features are its segmentation and subscriber data storage capabilities. EZ Texting’s strong points are its unique subscriber list builders and multimedia message (MMS) flexibility.

Overall, SlickText is the stronger application that is better for most small businesses. It has advanced features which can help you target your audience more effectively than EZ Texting. Although businesses can leverage EZ Texting successfully for their SMS marketing needs, SlickText is simultaneously more robust and more affordable.

Here’s a quick breakdown of who will prefer each option:

Table of Contents

• SlickText & EZ Texting Comparison Summary
• SlickText & EZ Texting Price Comparison
  • SlickText Pricing
  • EZ Texting Pricing
• SlickText & EZ Texting Top Feature Comparison
  • Subscriber List Building
  • Campaigns
  • Segmentation
  • Automated Messages
• SlickText & EZ Texting Integrations
• Bottom Line

SlickText & EZ Texting Price Comparison

SlickText is more affordable than EZ Texting. A customer that sends 10,000 messages per month would pay roughly $350 with SlickText and $417 with EZ Texting.

SlickText’s pricing is based on messages sent per month along with the number of opt-in keywords. Comparatively, EZ Texting has a monthly platform fee alongside an additional fee for messages sent per month.

SlickText Pricing Details

SlickText pricing begins at $29 per month. Plans are based on messages sent per month and keywords available.

EZ Texting Pricing Details

EZ Texting pricing starts at $25 dollars per month and $0.04 per message. Each plan comes with 200 messages per month.

Including your 200 monthly credits, here are some prices you might spend based on messages sent per month:

SlickText & EZ Texting Feature Comparison

SlickText and EZ Texting are similar in the features that they offer, but SlickText’s features are more robust. This is especially true when it comes to campaigns and segmentation.

For a full analysis of each solution’s features, read our SlickText and EZ Texting reviews.

Subscriber List Building

Subscriber list building is slightly stronger in SlickText than it is in EZ Texting due to the flexibility of its web forms. SlickText also has more powerful methods for capturing subscriber data after they opt-in.

You can build your subscriber list primarily through opt-in keywords, manual imports and web forms in both SlickText and EZ Texting. Let’s first compare how effective opt-in keywords are in both applications.

Opt-in keywords in both solutions are fairly similar. As you can see above, SlickText’s opt-in keyword creator does not feature the ability to attach images or GIFs to your auto-reply.

EZ Texting allows you to attach any media files you want. Additionally, you can utilize its native integration with Shutterstock for access to millions of photos for your MMS messages.

SlickText’s web forms, seen above, are better than they are in EZ Texting. This is because you are only allowed to create five custom fields. SlickText’s web forms can be paired with its unlimited custom fields to capture any type of subscriber information that your business wants. This gives you far more flexibility for targeted marketing opportunities later on.

Both SlickText and EZ Texting have alternative campaign types such as QR code generators and poster creators. EZ Texting’s QR code generator is far more detailed than that in SlickText. You can choose from four unique options:

Additionally, SlickText’s poster creator is not as robust as it is in EZ Texting. EZ Texting offers five unique templates for your poster, alongside additional styling options such as color and background images. This helps communicate your company branding to potential subscribers.

We found that EZ Texting’s alternative campaigns have more options, but ultimately do not outweigh SlickText’s flexible web forms and data capture methods.

Campaigns

Overall, campaigns in SlickText are more powerful than EZ Texting. This is due to SlickText’s ability to capture and leverage customer data. SlickText also has more campaigns in general and more complex drip campaigns.

SlickText’s standout campaign type are its surveys. Surveys are an effective way to engage with subscribers and simultaneously collect data. EZ Texting does not support customer data collection in its campaigns.

SlickText surveys can also have different response types. You can create numeric, multiple choice, or open ended response types and store each response in a custom field that you’ve created. This allows for both quantitative and qualitative data to be captured, which adds an additional layer of depth in your targeted marketing strategies.

Seen above is EZ Texting’s drip campaign builder. Both solutions have similar options to edit in their respective drip campaigns. You can connect your drip campaigns to segments you’ve created in both SlickText and EZ Texting.

EZ Texting’s drip campaigns are effective for small businesses looking to build customer retention strategies. We still recommend SlickText’s drip campaigns. This is because segmentation is more robust and therefore allows for your drip campaigns to target customers better.

Segmentation

Segmentation is more robust in SlickText than it is in EZ Texting because there are more segment conditions. This means your business can leverage SlickText for more opportunities to target customers.

As seen above, SlickText’s segmentation tool is robust. You can choose dimensions from three categories: customer activity, contact information, and demographic. Compared to EZ Texting, SlickText has more relevant segment dimensions about your customers and their activity. This will be particularly helpful for retail and ecommerce businesses looking to target their customers based on store activity.

EZ Texting’s segmentation tool is less powerful and user-friendly compared to SlickText. You can select from three dimensions that are not relevant to your customer demographics or activity.

You can choose to delete, opt-out, or add your selected subscribers to a new or existing list once you’re done segmenting. Overall, the workflow and breadth of segmentation in EZ Texting is not up to par with SlickText.

Automated Messages

SMS marketing platforms can be used to automatically send subscriber opt-in confirmations and drip campaigns. Overall, SlickText is slightly stronger – it offers more complex subscriber opt-in confirmations and drip campaigns than EZ Texting.

Opt-in confirmations come with more features in SlickText than in EZ Texting. You can create unique coupon codes and set dynamic expiration dates to your opt-in confirmations.

EZ Texting’s opt-in keyword creator still comes with a variety of additional messaging options of its own:

Integrations

Integrations are primarily handled through Zapier in both SlickText and EZ Texting. Here are some of the most popular native integrations both solutions offer:

Bottom Line

Overall, SlickText is the stronger application that is better for most small businesses. It has advanced features which can help you target your audience more effectively than EZ Texting. Although businesses can leverage EZ Texting successfully for their SMS marketing needs, SlickText is simultaneously more robust and more affordable.

There are a few other SMS marketing solutions that you might want to consider:

If you’re interested, visit SlickText or EZ Texting today to get started.