Best SMS Marketing Software 2021

SlickText vs. EZ Texting

Is SlickText or EZ Texting the better solution for you? This in-depth, feature-by-feature breakdown will help you decide which SMS marketing tool is the best fit for your business.

SMS marketing software includes features like subscriber list building, segmentation, text campaign creation, and automations. Many cutting-edge small businesses are implementing SMS marketing software to establish a direct and immediate channel of communications with their customers.

This article will discuss the differences between two of the most popular all-in-one solutions in this space: SlickText and EZ Texting. We’ll discuss the notable strengths and weaknesses of each tool, and provide recommendations for who each tool will suit best.

All of our recommendations are based on research, product demos with the software companies, and dozens of hours spent hand-testing these SMS marketing tools. More details regarding our research process can be found on our SMS marketing category page.

SlickText & EZ Texting Comparison Summary

We researched and extensively tested both SlickText and EZ Texting. SlickText received a SoftwarePundit Analyst Rating of 90 while EZ Texting received a rating of 82.

SlickText was rated higher because its campaigns and customer data collection methods are among the best we’ve analyzed in any SMS marketing tool. EZ Texting received a lower rating because it is less affordable and its segmentation and targeted marketing opportunities are less advanced.

Here’s a breakdown of our review criteria and how SlickText and EZ Texting performed in each category.

CriteriaAnalyst RatingFeaturesUsabilityPricingCustomer Support
EZ Texting827.59710

In terms of pricing, SlickText is cheaper than EZ Texting. This is especially true if you are sending more than 10,000 messages per month. SlickText begins at $29 per month for up to 500 messages. EZ Texting pricing starts at $25 dollars per month plus $0.04 per message.

Both solutions offer the standard features found in SMS marketing tools. These include subscriber list builders, customer segments, campaigns, and automated messages. SlickText’s standout features are its segmentation and subscriber data storage capabilities. EZ Texting’s strong points are its unique subscriber list builders and multimedia message (MMS) flexibility.

Overall, SlickText is the stronger application that is better for most small businesses. It has advanced features which can help you target your audience more effectively than EZ Texting. Although businesses can leverage EZ Texting successfully for their SMS marketing needs, SlickText is simultaneously more robust and more affordable.

Here’s a quick breakdown of who will prefer each option:

You'll prefer SlickText if:

  • You want multiple ways to collect subscriber data for targeted messages
  • You need to leverage advanced segmentation to target your subscribers
  • You want to utilize complex drip campaigns for customer retention

Try SlickText Today

You'll prefer EZ Texting if:

  • You want to send MMS auto-replies for your opt-in keywords
  • You want to leverage unique list builders such as QR codes or posters
  • You utilize SMS marketing for mass texting more than targeted marketing

Try EZ Texting Today

Table of Contents

SlickText & EZ Texting Price Comparison

SlickText is more affordable than EZ Texting. A customer that sends 10,000 messages per month would pay roughly $350 with SlickText and $417 with EZ Texting.

SlickText’s pricing is based on messages sent per month along with the number of opt-in keywords. Comparatively, EZ Texting has a monthly platform fee alongside an additional fee for messages sent per month.

SlickText Pricing Details

SlickText pricing begins at $29 per month. Plans are based on messages sent per month and keywords available.

PlanThe BasicThe BossThe AlbatrossThe Whale

EZ Texting Pricing Details

EZ Texting pricing starts at $25 dollars per month and $0.04 per message. Each plan comes with 200 messages per month.

Including your 200 monthly credits, here are some prices you might spend based on messages sent per month:


SlickText & EZ Texting Feature Comparison

SlickText and EZ Texting are similar in the features that they offer, but SlickText’s features are more robust. This is especially true when it comes to campaigns and segmentation.

For a full analysis of each solution’s features, read our SlickText and EZ Texting reviews.

FeatureSlickTextEZ Texting
Team membersYesNo
Subscriber list buildingYesYes
SegmentationYes (stronger)Yes
Message CreationYesYes
Campaign buildingYes (stronger)Yes
Custom fieldsYesYes
Two-Way ConversationsYesYes
Robust integrationsYesYes
A/B testingNoNo

Subscriber List Building

Subscriber list building is slightly stronger in SlickText than it is in EZ Texting due to the flexibility of its web forms. SlickText also has more powerful methods for capturing subscriber data after they opt-in.

You can build your subscriber list primarily through opt-in keywords, manual imports and web forms in both SlickText and EZ Texting. Let’s first compare how effective opt-in keywords are in both applications.


Opt-in keywords in both solutions are fairly similar. As you can see above, SlickText’s opt-in keyword creator does not feature the ability to attach images or GIFs to your auto-reply.

EZ Texting allows you to attach any media files you want. Additionally, you can utilize its native integration with Shutterstock for access to millions of photos for your MMS messages.


SlickText’s web forms, seen above, are better than they are in EZ Texting. This is because you are only allowed to create five custom fields. SlickText’s web forms can be paired with its unlimited custom fields to capture any type of subscriber information that your business wants. This gives you far more flexibility for targeted marketing opportunities later on.

Both SlickText and EZ Texting have alternative campaign types such as QR code generators and poster creators. EZ Texting’s QR code generator is far more detailed than that in SlickText. You can choose from four unique options:

  • Create text message
  • Visit URL
  • Prompt phone call
  • Show plain text

Additionally, SlickText’s poster creator is not as robust as it is in EZ Texting. EZ Texting offers five unique templates for your poster, alongside additional styling options such as color and background images. This helps communicate your company branding to potential subscribers.

We found that EZ Texting’s alternative campaigns have more options, but ultimately do not outweigh SlickText’s flexible web forms and data capture methods.


Overall, campaigns in SlickText are more powerful than EZ Texting. This is due to SlickText’s ability to capture and leverage customer data. SlickText also has more campaigns in general and more complex drip campaigns.


SlickText’s standout campaign type are its surveys. Surveys are an effective way to engage with subscribers and simultaneously collect data. EZ Texting does not support customer data collection in its campaigns.

SlickText surveys can also have different response types. You can create numeric, multiple choice, or open ended response types and store each response in a custom field that you’ve created. This allows for both quantitative and qualitative data to be captured, which adds an additional layer of depth in your targeted marketing strategies.


Seen above is EZ Texting’s drip campaign builder. Both solutions have similar options to edit in their respective drip campaigns. You can connect your drip campaigns to segments you’ve created in both SlickText and EZ Texting.

EZ Texting’s drip campaigns are effective for small businesses looking to build customer retention strategies. We still recommend SlickText’s drip campaigns. This is because segmentation is more robust and therefore allows for your drip campaigns to target customers better.


Segmentation is more robust in SlickText than it is in EZ Texting because there are more segment conditions. This means your business can leverage SlickText for more opportunities to target customers.


As seen above, SlickText’s segmentation tool is robust. You can choose dimensions from three categories: customer activity, contact information, and demographic. Compared to EZ Texting, SlickText has more relevant segment dimensions about your customers and their activity. This will be particularly helpful for retail and ecommerce businesses looking to target their customers based on store activity.

CategoryDescriptionSegment Dimensions
Customer ActivityThis type of segment condition is based on contact behavior.
  • Purchased
  • Total money spent
  • Opt-in method
  • Survey completed
  • Has messaged
Contact InformationThis type of segment condition is based on the attributes associated with each contact.
  • First and last name
  • Birthday
  • Subscription date
  • Days since subscription date
  • Email
DemographicGeographic segmentation is based on the location of your contact.
  • City
  • State
  • Province
  • Zip code

EZ Texting’s segmentation tool is less powerful and user-friendly compared to SlickText. You can select from three dimensions that are not relevant to your customer demographics or activity.

  • Opt-in source
  • Status
  • Blocked

You can choose to delete, opt-out, or add your selected subscribers to a new or existing list once you’re done segmenting. Overall, the workflow and breadth of segmentation in EZ Texting is not up to par with SlickText.

Automated Messages

SMS marketing platforms can be used to automatically send subscriber opt-in confirmations and drip campaigns. Overall, SlickText is slightly stronger – it offers more complex subscriber opt-in confirmations and drip campaigns than EZ Texting.

Opt-in confirmations come with more features in SlickText than in EZ Texting. You can create unique coupon codes and set dynamic expiration dates to your opt-in confirmations.


EZ Texting’s opt-in keyword creator still comes with a variety of additional messaging options of its own:

  • Alternate reply message
  • Double opt-in confirmation message
  • Forward opt-ins via email
  • Configure API for replies


Integrations are primarily handled through Zapier in both SlickText and EZ Texting. Here are some of the most popular native integrations both solutions offer:

Software SolutionIntegrations
EZ Texting
  • Hubspot
  • Constant Contact
  • MailChimp
  • Salesforce
  • Squarespace

Bottom Line

Overall, SlickText is the stronger application that is better for most small businesses. It has advanced features which can help you target your audience more effectively than EZ Texting. Although businesses can leverage EZ Texting successfully for their SMS marketing needs, SlickText is simultaneously more robust and more affordable.

There are a few other SMS marketing solutions that you might want to consider:

  • If you need a more affordable, simpler all-in-one solution, check out SimpleTexting
  • If you manage an ecommerce business, check out PostScript and SMSbump, which are built specifically for ecommerce businesses.

If you’re interested, visit SlickText or EZ Texting today to get started.

Yousef Fatehpour

Yousef Fatehpour is a Junior Research Analyst at SoftwarePundit. He graduated from University of California, San Diego, where he studied Human Centered Design and Communications. His work at UCSD's Design Lab emphasized UX research and product management.

Yousef's primary areas of interest are software design, user journeys, and how user experience is handled across software markets. Yousef also has experience in product design and multimedia content production. You can connect with Yousef on LinkedIn.

Yousef is an expert in several software categories including:

  • SMS marketing software
  • Document management software
  • Human resource software
  • Applicant tracking software
  • Design software

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